{"id":1225,"date":"2023-05-25T01:59:14","date_gmt":"2023-05-25T01:59:14","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1225"},"modified":"2023-07-10T15:00:36","modified_gmt":"2023-07-10T08:00:36","slug":"cong-thuc-pas-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/","title":{"rendered":"C\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c ho\u00e0n ch\u1ec9nh"},"content":{"rendered":"\r\n<p>T\u1eadn d\u1ee5ng n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft Content Marketing hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 c\u00e1ch PAS v\u1eadn h\u00e0nh \u0111\u1ec3 copywriter s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00e0 mang l\u1ea1i th\u00e0nh c\u00f4ng trong vi\u1ec7c vi\u1ebft qu\u1ea3ng c\u00e1o. C\u00f4ng th\u1ee9c PAS \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c d\u1ec5 hi\u1ec3u \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau. H\u00e3y c\u00f9ng VTCNetviet t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch vi\u1ebft content PAS v\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng Content Marketing nh\u1edd c\u00f4ng th\u1ee9c PAS<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 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g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#Vi_sao_cong_thuc_PAS_lai_co_hieu_qua\" title=\"V\u00ec sao c\u00f4ng th\u1ee9c PAS l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3?\">V\u00ec sao c\u00f4ng th\u1ee9c PAS l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#Cac_yeu_to_tao_nen_cong_thuc_PAS_hoan_chinh\" title=\"C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c PAS ho\u00e0n ch\u1ec9nh\">C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c PAS ho\u00e0n ch\u1ec9nh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#PROBLEM_Trinh_bay_van_de\" title=\"PROBLEM: Tr\u00ecnh b\u00e0y v\u1ea5n \u0111\u1ec1\">PROBLEM: Tr\u00ecnh b\u00e0y v\u1ea5n \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#AGITATE_Khuay_dong_Kich_dong\" title=\"AGITATE: Khu\u1ea5y \u0111\u1ed9ng, K\u00edch \u0111\u1ed9ng\">AGITATE: Khu\u1ea5y \u0111\u1ed9ng, K\u00edch \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#SOLVE_Giai_phap\" title=\"SOLVE: Gi\u1ea3i ph\u00e1p\">SOLVE: Gi\u1ea3i ph\u00e1p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#So_sanh_cong_thuc_PAS_voi_cong_thuc_AIDA\" title=\"So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA\">So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#Vi_sao_nen_su_dung_cong_thuc_PAS_thay_cho_cong_thuc_AIDA\" title=\"V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay cho c\u00f4ng th\u1ee9c AIDA?\">V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay cho c\u00f4ng th\u1ee9c AIDA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#Vi_du_va_luu_y_khi_su_dung_cong_thuc_PAS\" title=\"V\u00ed d\u1ee5 v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS\">V\u00ed d\u1ee5 v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/#Loi_ket\" title=\"L\u1eddi k\u1ebft\">L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8BCong_thuc_PAS_la_gi\"><\/span><strong>\u200b\u200bC\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/\">C\u00f4ng th\u1ee9c PAS<\/a> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Problem-Agitate-Solve&#8221; (V\u1ea5n \u0111\u1ec1- Lo l\u1eafng- Gi\u1ea3i quy\u1ebft) l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 gi\u00fap ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng s\u00e1ng t\u1ea1o n\u1ed9i dung h\u01a1n. C\u00f4ng th\u1ee9c vi\u1ebft content PAS\u00a0 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i, t\u1ea1o ra n\u1ed7i \u0111au v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u00e0 sau \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4031 aligncenter\" title=\"\u200b\u200bC\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/cong-thuc-pas-la-gi-vtcnetviet.jpg\" alt=\"\u200b\u200bC\u00f4ng th\u1ee9c PAS l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_cong_thuc_PAS_lai_co_hieu_qua\"><\/span><strong>V\u00ec sao c\u00f4ng th\u1ee9c PAS l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>C\u00f4ng th\u1ee9c PAS c\u00f3 hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac gi\u1eefa s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i v\u00e0 t\u1ea1o ra s\u1ef1 lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\r\n\r\n\r\n\r\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng th\u1ee9c vi\u1ebft content pas c\u00f2n gi\u00fap cho qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n b\u1edfi v\u00ec n\u00f3 t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, c\u00f4ng th\u1ee9c vi\u1ebft content PAS gi\u00fap cho qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_tao_nen_cong_thuc_PAS_hoan_chinh\"><\/span><strong>C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c PAS ho\u00e0n ch\u1ec9nh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00f4ng th\u1ee9c PAS trong Content Marketing, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ee7 3 b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PROBLEM_Trinh_bay_van_de\"><\/span><strong>PROBLEM: Tr\u00ecnh b\u00e0y v\u1ea5n \u0111\u1ec1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n \u0111\u1ea7u ti\u00ean trong c\u00f4ng th\u1ee9c vi\u1ebft content PAS, b\u1ea1n s\u1ebd ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch nhu c\u1ea7u h\u00e0nh vi c\u1ee7a h\u1ecd \u0111\u1ec3 ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0 n\u1ed7i \u0111au c\u1ee7a h\u1ecd. Khi \u0111\u01b0a ra n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AGITATE_Khuay_dong_Kich_dong\"><\/span><strong>AGITATE: Khu\u1ea5y \u0111\u1ed9ng, K\u00edch \u0111\u1ed9ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Th\u00e0nh ph\u1ea7n th\u1ee9 hai trong c\u00f4ng th\u1ee9c PAS, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i t\u1ea1o ra s\u1ef1 lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1edbi thi\u1ec7u \u1edf th\u00e0nh ph\u1ea7n tr\u01b0\u1edbc. Bi\u1ebfn v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng h\u01a1n v\u00e0 chia s\u1ebb nhi\u1ec1u h\u01a1n v\u1ec1 nh\u1eefng h\u1ec7 lu\u1ef5 m\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u00f3 k\u00e9o theo. C\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111au kh\u1ed5, nh\u01b0ng ch\u1eafc ch\u1eafn \u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn h\u1ecd ch\u00fa \u00fd t\u1edbi b\u1ea1n h\u01a1n. T\u00f3m l\u1ea1i b\u1ea1n ph\u1ea3i gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n v\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng h\u1ea1i nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SOLVE_Giai_phap\"><\/span><strong>SOLVE: Gi\u1ea3i ph\u00e1p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Sau khi v\u1ea1ch tr\u1ea7n m\u1ecdi n\u1ed7i \u0111au, h\u00e3y \u0111\u01b0a h\u1ecd nh\u1eefng li\u1ec1u thu\u1ed1c t\u1ed1t nh\u1ea5t \u0111\u1ec3 xoa d\u1ecbu c\u01a1n \u0111au t\u1ee9c th\u1eddi, nh\u1ea5n m\u1ea1nh cho h\u1ecd th\u1ea5y r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho h\u1ecd. H\u00e3y nh\u1edb r\u1eb1ng \u0111\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00f4ng d\u1ee5ng, \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m m\u00e0 h\u00e3y \u0111\u01b0a ra cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb l\u1ee3i \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1eebng qu\u00ean chia s\u1ebb nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin cho h\u1ecd.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4029\" title=\"C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c PAS ho\u00e0n ch\u1ec9nh\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/PAS.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00f4ng th\u1ee9c PAS ho\u00e0n ch\u1ec9nh\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_sanh_cong_thuc_PAS_voi_cong_thuc_AIDA\"><\/span><strong>So s\u00e1nh c\u00f4ng th\u1ee9c PAS v\u1edbi c\u00f4ng th\u1ee9c AIDA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>C\u00f4ng th\u1ee9c PAS v\u00e0 c\u00f4ng th\u1ee9c AIDA \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, ch\u00fang c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<p><strong>C\u00f4ng th\u1ee9c PAS:<\/strong> N\u00f3 bao g\u1ed3m ba th\u00e0nh ph\u1ea7n ch\u00ednh l\u00e0 &#8220;Problem&#8221; (V\u1ea5n \u0111\u1ec1), &#8220;Agitate&#8221; (Lo l\u1eafng) v\u00e0 &#8220;Solve&#8221; (Gi\u1ea3i quy\u1ebft). N\u00f3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i, t\u1ea1o ra s\u1ef1 lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u00e0 sau \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p><strong>C\u00f4ng th\u1ee9c AIDA:<\/strong> N\u00f3 bao g\u1ed3m ba th\u00e0nh ph\u1ea7n ch\u00ednh l\u00e0 &#8220;Attention&#8221; (Ch\u00fa \u00fd), &#8220;Interest&#8221; (Quan t\u00e2m), &#8220;Desire&#8221; (Mong mu\u1ed1n) v\u00e0 &#8220;Action&#8221; (H\u00e0nh \u0111\u1ed9ng). N\u00f3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o g\u00e2y quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u1ea1o ra mong mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u00e0nh \u0111\u1ed9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<p>C\u1ea3 hai c\u00f4ng th\u1ee9c \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, c\u00f4ng th\u1ee9c PAS nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Trong khi \u0111\u00f3, <a href=\"https:\/\/vtcnetviet.com\/mo-hinh-aida-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00f4 h\u00ecnh AIDA<\/a> nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c g\u00e2y quan t\u00e2m, t\u1ea1o ra mong mu\u1ed1n v\u00e0 h\u00e0nh \u0111\u1ed9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_sao_nen_su_dung_cong_thuc_PAS_thay_cho_cong_thuc_AIDA\"><\/span><strong>V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay cho c\u00f4ng th\u1ee9c AIDA?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay v\u00ec c\u00f4ng th\u1ee9c AIDA s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n v\u00ec m\u1ed9t s\u1ed1 l\u00fd do sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1:<\/strong> C\u00f4ng th\u1ee9c PAS nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3, gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 lo l\u1eafng:<\/strong> C\u00f4ng th\u1ee9c PAS t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 s\u1ef1 lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1edbi thi\u1ec7u, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y quan t\u00e2m v\u00e0 quan t\u00e2m h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1edfi v\u00ec n\u00f3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft emocional gi\u1eefa s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea3i thi\u1ec7n t\u00e1c d\u1ee5ng c\u1ee7a qu\u1ea3ng c\u00e1o:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n t\u00e1c d\u1ee5ng c\u1ee7a qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft emocional gi\u1eefa s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o ch\u1ee7 \u0111\u1ec1 v\u00e0 li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3, gi\u00fap qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4032\" title=\"V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay cho c\u00f4ng th\u1ee9c AIDA?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/bi-quyet-xay-dung-cong-thuc-pas-hieu-qua-vtcnetviet.jpg\" alt=\"V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS thay cho c\u00f4ng th\u1ee9c AIDA?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_va_luu_y_khi_su_dung_cong_thuc_PAS\"><\/span><strong>V\u00ed d\u1ee5 v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>V\u00ed d\u1ee5:<\/strong> M\u1ed9t c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1ec7 sinh m\u00f4i tr\u01b0\u1eddng s\u1ebd s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS \u0111\u1ec3 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Problem (V\u1ea5n \u0111\u1ec1):<\/strong> Nhi\u1ec1u c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 v\u1ec7 sinh m\u00f4i tr\u01b0\u1eddng, g\u00e2y \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Agitate (Lo l\u1eafng):<\/strong> N\u1ebfu kh\u00f4ng c\u00f3 vi\u1ec7c x\u1eed l\u00fd ch\u1eb7t ch\u1ebd v\u1ec1 v\u1ec7 sinh m\u00f4i tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n s\u1ebd b\u1ecb nguy hi\u1ec3m v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ebd b\u1ecb \u00f4 nhi\u1ec5m.<\/li>\r\n\r\n\r\n\r\n<li><strong>Solve (Gi\u1ea3i quy\u1ebft):<\/strong> C\u00f4ng ty ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1ec7 sinh m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p v\u00e0 ch\u1eb7t ch\u1ebd, gi\u00fap gi\u1ea3m thi\u1ec3u t\u00e1c h\u1ea1i \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>L\u01b0u \u00fd:<\/strong> Khi s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c PAS, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o n\u00ean:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>T\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li>T\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 lo l\u1eafng v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y quan t\u00e2m v\u00e0 quan t\u00e2m h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o.<\/li>\r\n\r\n\r\n\r\n<li>Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1edbi thi\u1ec7u, \u0111\u1ec3 t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft emocional gi\u1eefa s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef chuy\u00ean nghi\u1ec7p v\u00e0 ch\u00ednh x\u00e1c, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p cho c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ket\"><\/span><strong>L\u1eddi k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng, hi\u1ec7u qu\u1ea3 c\u00f4ng th\u1ee9c PAS v\u00e0o Content Marketing c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 ki\u1ebfn th\u1ee9c Marketing \u0111\u1eebng qu\u00ean theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin t\u1eeb <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTCNetviet<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>T\u1eadn d\u1ee5ng n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c vi\u1ebft Content Marketing hi\u1ec7u qu\u1ea3. V\u00e0 \u0111\u00f3&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1225"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1225"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1225\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1225\/revisions\/1940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1227"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}