{"id":1232,"date":"2023-05-25T02:00:51","date_gmt":"2023-05-25T02:00:51","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1232"},"modified":"2023-06-06T10:22:54","modified_gmt":"2023-06-06T10:22:54","slug":"evergreen-content-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/","title":{"rendered":"Evergreen content l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o n\u1ed9i dung Evergreen n\u1ed5i b\u1eadt"},"content":{"rendered":"\r\n<p>Trong th\u1ebf gi\u1edbi digital h\u1ed9i nh\u1eadp th\u00ec n\u1ed9i dung l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea5t k\u1ef3 website n\u00e0o. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 v\u00e0i n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 gi\u00fap cho website c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i trong th\u1eddi gian d\u00e0i v\u00e0 t\u0103ng traffic, \u0111\u00f3 l\u00e0 n\u1ed9i dung &#8220;Evergreen&#8221;. Trong b\u00e0i vi\u1ebft n\u00e0y, VTCNetviet s\u1ebd c\u00f9ng c\u00e1c b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 Evergreen Content v\u00e0 t\u1ea1i sao n\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Noi_dung_khong_phai_Evergreen\" title=\"N\u1ed9i dung kh\u00f4ng ph\u1ea3i Evergreen?\">N\u1ed9i dung kh\u00f4ng ph\u1ea3i Evergreen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Nhung_Noi_dung_Evergreen_thuong_gap\" title=\"Nh\u1eefng N\u1ed9i dung Evergreen th\u01b0\u1eddng g\u1eb7p\">Nh\u1eefng N\u1ed9i dung Evergreen th\u01b0\u1eddng g\u1eb7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Tam_quan_trong_cua_Evergreen_content\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a Evergreen content\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Evergreen content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Vi_du_ve_noi_dung_Evergreen\" title=\"V\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung Evergreen\">V\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung Evergreen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Vi_du_ve_Trang_web_Evergreen\" title=\"V\u00ed d\u1ee5 v\u1ec1 Trang web Evergreen\">V\u00ed d\u1ee5 v\u1ec1 Trang web Evergreen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Cach_tao_Evergreen_Content\" title=\"C\u00e1ch t\u1ea1o Evergreen Content\">C\u00e1ch t\u1ea1o Evergreen Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_1_Xac_dinh_doi_tuong\" title=\"B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_2_Nghien_cuu_tu_khoa\" title=\"B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\">B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_3_Tim_insight_cua_doi_tuong_muc_tieu\" title=\"B\u01b0\u1edbc 3: T\u00ecm insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\">B\u01b0\u1edbc 3: T\u00ecm insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_4_Tim_kiem_du_lieu_truoc_khi_tao_Evergreen_Content\" title=\"B\u01b0\u1edbc 4: T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u tr\u01b0\u1edbc khi t\u1ea1o Evergreen Content\">B\u01b0\u1edbc 4: T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u tr\u01b0\u1edbc khi t\u1ea1o Evergreen Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_5_Chon_dinh_dang_khi_viet\" title=\"B\u01b0\u1edbc 5: Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng khi vi\u1ebft\">B\u01b0\u1edbc 5: Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng khi vi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_6_Dam_bao_yeu_cau_ve_dien_dat\" title=\"B\u01b0\u1edbc 6: \u0110\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u1ec1 di\u1ec5n \u0111\u1ea1t\">B\u01b0\u1edbc 6: \u0110\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u1ec1 di\u1ec5n \u0111\u1ea1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Buoc_7_Lam_moi_noi_dung\" title=\"B\u01b0\u1edbc 7: L\u00e0m m\u1edbi n\u1ed9i dung\">B\u01b0\u1edbc 7: L\u00e0m m\u1edbi n\u1ed9i dung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/#Loi_ket\" title=\"L\u1eddi k\u1ebft\">L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evergreen_content_la_gi\"><\/span><strong>Evergreen content l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/evergreen-content-la-gi\/\">Evergreen content<\/a> l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 nhi\u1ec7t huy\u1ebft trong content. N\u00f3 cung c\u1ea5p cho ch\u00fang ta m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00f4 t\u1eadn v\u1ec1 nh\u1eefng kinh nghi\u1ec7m, l\u1eddi khuy\u00ean, v\u00e0 th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. \u0110\u1eb7c bi\u1ec7t lo\u1ea1i n\u1ed9i dung n\u00e0y kh\u00f4ng b\u1ecb h\u1ebft h\u1ea1n b\u1edfi th\u1eddi gian. Nh\u01b0 m\u1ed9t c\u1ea7u v\u1ed3ng sau c\u01a1n m\u01b0a v\u00e0 n\u00f3 s\u1ebd lu\u00f4n \u201ct\u01b0\u01a1i m\u1edbi&#8221; d\u00f9 cho bao nhi\u00eau n\u0103m hay bao nhi\u00eau th\u1eadp k\u1ec9 qua \u0111i.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4046\" title=\"Evergreen content l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/evergreen-content-la-gi.jpg\" alt=\"Evergreen content l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Evergreen content l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t website. N\u00f3 gi\u00fap t\u0103ng traffic v\u00e0 t\u0103ng \u0111\u1ed9 uy t\u00edn cho website c\u1ee7a b\u1ea1n, tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n tin c\u1eady v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm cho ng\u01b0\u1eddi d\u00f9ng. Evergreen content kh\u00f4ng ch\u1ec9 gi\u00fap cho website c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp \u0111\u01b0\u1ee3c h\u1eb1ng ng\u00e0y, n\u00f3 c\u00f2n gi\u00fap ch\u00fang ta x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady, \u0111\u1ed3ng th\u1eddi l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a website v\u00e0 n\u1ed9i dung c\u1ee7a ch\u00fang ta. N\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian ho\u1eb7c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i. T\u00f3m l\u1ea1i, Evergreen content l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO, gi\u00fap t\u0103ng traffic v\u00e0 t\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a website.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_khong_phai_Evergreen\"><\/span><strong>N\u1ed9i dung kh\u00f4ng ph\u1ea3i Evergreen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>N\u1ed9i dung evergreen l\u00e0 m\u1ed9t th\u1ee9 v\u00f4 gi\u00e1 tr\u1ecb trong th\u1ebf gi\u1edbi marketing v\u00e0 SEO. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0\u1ee3ng traffic v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng v\u00f4 th\u1eddi h\u1ea1n. Tr\u00e1i l\u1ea1i, n\u1ed9i dung kh\u00f4ng ph\u1ea3i evergreen th\u01b0\u1eddng r\u1ea5t t\u1ea1m th\u1eddi v\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 tin t\u1ee9c v\u1ec1 s\u1ef1 ki\u1ec7n, th\u1ed1ng k\u00ea, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mang t\u00ednh c\u1ee5 th\u1ec3, c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ebfn xu h\u01b0\u1edbng. \u0110\u00f3 l\u00e0 nh\u1eefng th\u1ec3 lo\u1ea1i ch\u00fang ta s\u1ebd kh\u00f4ng c\u1ea7n t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin n\u00e0y sau m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, n\u1ed9i dung v\u1ec1 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n, k\u1ef9 n\u0103ng ho\u1eb7c nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c s\u1ebd lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb su\u1ed1t nhi\u1ec1u n\u0103m v\u00e0 kh\u00f4ng b\u1ecb h\u1ebft h\u1ea1n b\u1edfi th\u1eddi gian ho\u1eb7c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Evergreen&#8221;. V\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra m\u1ed9t n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n cho website c\u1ee7a m\u00ecnh, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ebft n\u1ed9i dung evergreen. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng traffic v\u00e0 t\u1ea1o ra m\u1ed9t ngu\u1ed3n l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n cho website c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_Noi_dung_Evergreen_thuong_gap\"><\/span><strong>Nh\u1eefng N\u1ed9i dung Evergreen th\u01b0\u1eddng g\u1eb7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1ed9t s\u1ed1 n\u1ed9i dung evergreen th\u01b0\u1eddng g\u1eb7p bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 dinh d\u01b0\u1ee1ng<\/li>\r\n\r\n\r\n\r\n<li>H\u01b0\u1edbng d\u1eabn c\u00e1c k\u1ef9 n\u0103ng, nh\u01b0 v\u1ebd, s\u1eeda ch\u1eefa, n\u1ea5u \u0103n,..<\/li>\r\n\r\n\r\n\r\n<li>N\u1ed9i dung li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n<\/li>\r\n\r\n\r\n\r\n<li>L\u1ecbch s\u1eed, v\u0103n ho\u00e1 v\u00e0 ki\u1ebfn th\u1ee9c chung v\u1ec1 c\u00e1c n\u01b0\u1edbc v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5<\/li>\r\n\r\n\r\n\r\n<li>Lu\u1eadt ph\u00e1p v\u00e0 quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p v\u00e0 kinh doanh<\/li>\r\n\r\n\r\n\r\n<li>Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 thu\u1eadt.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, nh\u1eefng b\u00e0i vi\u1ebft kh\u00f4ng \u0111\u1ec1 c\u1eadp t\u1edbi th\u1eddi \u0111i\u1ec3m s\u1ebd lu\u00f4n l\u00e0 evergreen content<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4045\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a Evergreen content\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/evergreen-content.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a Evergreen content\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_Evergreen_content\"><\/span><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a Evergreen content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>L\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i:<\/strong> N\u1ed9i dung evergreen l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng th\u1ef1c s\u1ef1 cho nh\u1eefng ai mu\u1ed1n t\u00ecm ki\u1ebfm ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin m\u1edbi. N\u00f3 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi ho\u1eb7c h\u1ebft h\u1ea1n, v\u00ec v\u1eady lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho t\u00ecm ki\u1ebfm t\u1ed1t h\u01a1n:<\/strong> N\u1ed9i dung evergreen c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a trang web v\u00e0 t\u0103ng l\u01b0\u1ee3ng traffic t\u1edbi trang web.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o m\u1ed9t h\u00ecnh \u1ea3nh t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u:<\/strong> S\u1edf h\u1eefu n\u1ed9i dung evergreen t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho h\u00ecnh \u1ea3nh t\u1ed1t h\u01a1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng uy t\u00edn c\u1ee7a trang web. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 g\u1ee3i nh\u1edb t\u00ean mi\u1ec1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>L\u00e0 m\u1ed9t t\u00e0i nguy\u00ean kinh doanh l\u00e2u d\u00e0i:<\/strong> N\u1ed9i dung evergreen c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i v\u00e0 chia s\u1ebb trong nhi\u1ec1u n\u0103m, t\u1ea1o ra m\u1ed9t t\u00e0i nguy\u00ean kinh doanh l\u00e2u d\u00e0i cho ch\u1ee7 s\u1edf h\u1eefu trang web.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u1eef gi\u00e1 tr\u1ecb su\u1ed1t th\u1eddi gian:<\/strong> N\u1ed9i dung evergreen c\u00f3 gi\u00e1 tr\u1ecb su\u1ed1t th\u1eddi gian v\u00ec n\u00f3 lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi ho\u1eb7c h\u1ebft h\u1ea1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Evergreen content c\u00f2n gi\u00fap t\u0103ng t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh tin c\u1eady c\u1ee7a trang web c\u1ee7a b\u1ea1n, t\u0103ng s\u1ee9c qu\u1ea3ng b\u00e1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 c\u00f2n h\u1eefu \u00edch cho vi\u1ec7c t\u00ecm ki\u1ebfm b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, gi\u00fap t\u1ed1i \u01b0u h\u00f3a SEO v\u00e0 t\u0103ng l\u01b0\u1ee3ng traffic t\u1eeb c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. T\u1ea5t c\u1ea3 nh\u1eefng \u01b0u \u0111i\u1ec3m n\u00e0y k\u1ebft h\u1ee3p l\u1ea1i s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 v\u00e0 t\u0103ng uy t\u00edn cho trang web c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_noi_dung_Evergreen\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung Evergreen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee7a n\u1ed9i dung Evergreen bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>C\u00e1c b\u00e0i vi\u1ebft v\u1ec1 t\u1ef1 h\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n<\/li>\r\n\r\n\r\n\r\n<li>C\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c m\u1eb9o s\u1ed1ng kh\u1ecfe v\u00e0 gi\u1ea3m c\u00e2n<\/li>\r\n\r\n\r\n\r\n<li>B\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch t\u1ea1o budget cho gia \u0111\u00ecnh<\/li>\r\n\r\n\r\n\r\n<li>B\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch l\u00e0m cho cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n<\/li>\r\n\r\n\r\n\r\n<li>B\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh<\/li>\r\n\r\n\r\n\r\n<li>B\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/li>\r\n\r\n\r\n\r\n<li>B\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi ng\u01b0\u1eddi th\u00e2n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_Trang_web_Evergreen\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 Trang web Evergreen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1ed9t s\u1ed1 trang web v\u1ec1 n\u1ed9i dung evergreen:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>health.com<\/li>\r\n\r\n\r\n\r\n<li>money.com<\/li>\r\n\r\n\r\n\r\n<li>lifehacker.com<\/li>\r\n\r\n\r\n\r\n<li>wikiHow.com<\/li>\r\n\r\n\r\n\r\n<li>mindbodygreen.com<\/li>\r\n\r\n\r\n\r\n<li>thespruce.com<\/li>\r\n\r\n\r\n\r\n<li>marthastewart.com<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_tao_Evergreen_Content\"><\/span><strong>C\u00e1ch t\u1ea1o Evergreen Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_doi_tuong\"><\/span><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 t\u1ea1o Evergreen Content, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a trang web, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n t\u1eadp trung n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0o.<\/p>\r\n\r\n\r\n\r\n<p>Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00e1c th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Nghien_cuu_tu_khoa\"><\/span><strong>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, nh\u01b0: <strong>Google Keyword Planner<\/strong> ho\u1eb7c <strong>SEMrush<\/strong>, \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 nh\u1eefng t\u1eeb kh\u00f3a \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, v\u00e0 cho ph\u00e9p b\u1ea1n t\u1ea1o n\u1ed9i dung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\r\n\r\n\r\n\r\n<p>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng, khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, b\u1ea1n c\u1ea7n ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao nh\u01b0ng kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a trang web c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_3_Tim_insight_cua_doi_tuong_muc_tieu\"><\/span><strong>B\u01b0\u1edbc 3: T\u00ecm insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c trang web, di\u1ec5n \u0111\u00e0n v\u00e0 nh\u00f3m tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ho\u1eb7c b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t sondage ho\u1eb7c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\r\n\r\n\r\n\r\n<p>Sau khi t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd v\u1ec1 n\u1ed9i dung v\u00e0 c\u00e1ch h\u1ecd mu\u1ed1n nh\u1eadn th\u00f4ng tin. T\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung Evergreen ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_4_Tim_kiem_du_lieu_truoc_khi_tao_Evergreen_Content\"><\/span><strong>B\u01b0\u1edbc 4: T\u00ecm ki\u1ebfm d\u1eef li\u1ec7u tr\u01b0\u1edbc khi t\u1ea1o Evergreen Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Trong b\u01b0\u1edbc n\u00e0y, tr\u01b0\u1edbc khi vi\u1ebft, b\u1ea1n c\u1ea7n xem x\u00e9t nhi\u1ec1u t\u00e0i li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u phong ph\u00fa. \u0110\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u00e3y ch\u1ecdn ngu\u1ed3n d\u1eef li\u1ec7u uy t\u00edn v\u00e0 ch\u1ecdn l\u1ecdc th\u00f4ng tin. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ti\u00eau \u0111\u1ec1 v\u00e0 \u00fd ch\u00ednh, tr\u00e1nh tr\u00f9ng l\u1eb7p v\u1edbi \u0111\u1ed1i th\u1ee7, v\u00e0 t\u1ea1o ra n\u1ed9i dung t\u1ed5ng h\u1ee3p v\u00e0 d\u1ec5 hi\u1ec3u. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o Evergreen Content &#8220;ch\u1ea5t&#8221; theo th\u1eddi gian, n\u1ed9i dung xu\u1ea5t b\u1ea3n c\u1ee7a b\u1ea1n\u00a0 ph\u1ea3i t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4044\" title=\"7 B\u01b0\u1edbc t\u1ea1o Evergreen content cho Website hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/03\/7-buoc-tao-Evergreen-Content-cho-website.jpeg\" alt=\"7 B\u01b0\u1edbc t\u1ea1o Evergreen content cho Website hi\u1ec7u qu\u1ea3\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_5_Chon_dinh_dang_khi_viet\"><\/span><strong>B\u01b0\u1edbc 5: Ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng khi vi\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh d\u1ea1ng cho n\u1ed9i dung c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m: blog post, video, infographic, danh s\u00e1ch, b\u00e0i vi\u1ebft how-to, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. Ch\u1ecdn m\u1ed9t \u0111\u1ecbnh d\u1ea1ng m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap cho vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 gi\u00fap cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_6_Dam_bao_yeu_cau_ve_dien_dat\"><\/span><strong>B\u01b0\u1edbc 6: \u0110\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u1ec1 di\u1ec5n \u0111\u1ea1t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n di\u1ec5n \u0111\u1ea1t ch\u00ednh x\u00e1c, s\u1eafc s\u1ea3o v\u00e0 d\u1ec5 hi\u1ec3u.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Ch\u00ednh t\u1ea3:<\/strong> S\u1eed d\u1ee5ng ch\u00ednh t\u1ea3 \u0111\u1ec3 tr\u00e1nh sai s\u00f3t v\u00e0 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ec5 hi\u1ec3u h\u01a1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea9n th\u1eadn v\u1edbi s\u1eed d\u1ee5ng t\u1eeb:<\/strong> S\u1eed d\u1ee5ng t\u1eeb v\u1ef1ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 tu\u1ed5i v\u00e0 tr\u00ecnh \u0111\u1ed9 c\u1ee7a \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eafc s\u1ea3o:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng di\u1ec5n \u0111\u1ea1t c\u1ee7a b\u1ea1n s\u1eafc s\u1ea3o v\u00e0 r\u00f5 r\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tr\u00e1nh tr\u00f9ng l\u1eb7p:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u1ea5u tr\u00fac c\u00e2u v\u00e0 t\u1eeb v\u1ef1ng \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 tr\u00e1nh tr\u00f9ng l\u1eb7p v\u1edbi n\u1ed9i dung kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tr\u00ecnh b\u00e0y:<\/strong> S\u1eed d\u1ee5ng tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f9ng t\u1ea1o n\u00ean m\u1ed9t di\u1ec5n \u0111\u1ea1t m\u1ea1ch l\u1ea1c v\u00e0 chuy\u00ean nghi\u1ec7p, gi\u00fap t\u0103ng t\u00ednh gi\u00e1 tr\u1ecb v\u00e0 tin c\u1eady c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_7_Lam_moi_noi_dung\"><\/span><strong>B\u01b0\u1edbc 7: L\u00e0m m\u1edbi n\u1ed9i dung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ch\u00fang ta n\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung tr\u00ean website hay blog \u0111\u1ecbnh k\u1ef3 v\u00e0 th\u01b0\u1eddng xuy\u00ean. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m s\u1ee5t gi\u1ea3m v\u1ec1 x\u1ebfp h\u1ea1ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t trang web c\u1ee7a ch\u00fang ta. N\u1ebfu x\u1ebfp h\u1ea1ng gi\u1ea3m nghi\u00eam tr\u1ecdng, c\u00f3 th\u1ec3 l\u00e0 do \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang ta t\u1ea1o ra n\u1ed9i dung t\u1ed1t h\u01a1n. \u0110\u1ec3 gi\u1eef cho n\u1ed9i dung &#8220;t\u01b0\u01a1i m\u1edbi&#8221; v\u00e0 \u0111\u1ea3m b\u1ea3o Evergreen Content, h\u00e3y c\u1eadp nh\u1eadt th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u00e0 c\u00f3 th\u1ed1ng k\u00ea m\u1edbi theo th\u1eddi gian.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ket\"><\/span><strong>L\u1eddi k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Evergreen Content l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch SEO c\u1ee7a b\u1ea5t k\u1ef3 website hay blog n\u00e0o. N\u00f3 gi\u00fap website \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed t\u1ed1t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, gi\u1eef v\u1ecb tr\u00ed \u0111\u00f3 trong th\u1eddi gian d\u00e0i v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp. C\u00e1c b\u01b0\u1edbc nh\u01b0 ch\u1ecdn \u0111\u1ec1 t\u00e0i, t\u00ecm ki\u1ebfm ngu\u1ed3n d\u1eef li\u1ec7u, \u0111\u1ea3m b\u1ea3o di\u1ec5n \u0111\u1ea1t ch\u00ednh x\u00e1c, l\u00e0m m\u1edbi n\u1ed9i dung theo \u0111\u1ecbnh k\u1ef3 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung b\u1ec1n v\u1eefng. 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