{"id":1285,"date":"2023-05-25T02:20:11","date_gmt":"2023-05-25T02:20:11","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1285"},"modified":"2023-06-06T07:28:00","modified_gmt":"2023-06-06T07:28:00","slug":"cta-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/cta-la-gi\/","title":{"rendered":"CTA l\u00e0 g\u00ec? 6 l\u01b0u \u00fd khi t\u1ed1i \u01b0u CTA n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"\r\n<p>Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c t\u1ea1o ra c\u00e1c CTA (Call to Action) hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu. C\u00e1c CTA h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c v\u00e0 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a <a href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/\">CTA l\u00e0<\/a> m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 cung c\u1ea5p c\u00e1c g\u1ee3i \u00fd h\u1eefu \u00edch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a CTA c\u1ee7a b\u1ea1n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c b\u00ed quy\u1ebft t\u1ed1i \u01b0u h\u00f3a CTA.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_la_gi\" title=\"CTA l\u00e0 g\u00ec?\">CTA l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Vai_tro_cua_CTA\" title=\"Vai tr\u00f2 c\u1ee7a CTA\">Vai tr\u00f2 c\u1ee7a CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Co_nhung_dang_CTA_nao\" title=\"C\u00f3 nh\u1eefng d\u1ea1ng CTA n\u00e0o?\">C\u00f3 nh\u1eefng d\u1ea1ng CTA n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_sang_tao\" title=\"CTA s\u00e1ng t\u1ea1o\">CTA s\u00e1ng t\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_tao_su_to_mo\" title=\"CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2\">CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_giup_giai_quyet_van_de\" title=\"CTA gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1\">CTA gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_cung_co_niem_tin\" title=\"CTA c\u1ee7ng c\u1ed1 ni\u1ec1m tin\">CTA c\u1ee7ng c\u1ed1 ni\u1ec1m tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_dua_ra_gia_tri_va_loi_ich\" title=\"CTA \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch\">CTA \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#CTA_moc_thoi_gian\" title=\"CTA m\u1ed1c th\u1eddi gian\">CTA m\u1ed1c th\u1eddi gian<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Nhu_the_nao_la_mot_Call_to_action_hieu_qua\" title=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Call to action hi\u1ec7u qu\u1ea3?\">Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Call to action hi\u1ec7u qu\u1ea3?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Tai_sao_CTA_lai_quan_trong\" title=\"T\u1ea1i sao CTA l\u1ea1i quan tr\u1ecdng?\">T\u1ea1i sao CTA l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Cac_Luu_y_khi_toi_uu_CTA_nang_cao_ty_le_chuyen_doi\" title=\"C\u00e1c L\u01b0u \u00fd khi t\u1ed1i \u01b0u CTA n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\">C\u00e1c L\u01b0u \u00fd khi t\u1ed1i \u01b0u CTA n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Cac_dang_CTA_pho_bien_hien_nay\" title=\"C\u00e1c d\u1ea1ng CTA ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">C\u00e1c d\u1ea1ng CTA ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/cta-la-gi\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_la_gi\"><\/span><strong>CTA l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>CTA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Call-to-Action&#8221;, c\u00f3 ngh\u0129a l\u00e0 &#8220;L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng&#8221; trong ti\u1ebfng Vi\u1ec7t. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong marketing, \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u, \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin, v\u00e0 nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng kh\u00e1c. CTA th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf cu\u1ed1i c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o, trang web, email hay b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_CTA\"><\/span><strong>Vai tr\u00f2 c\u1ee7a CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Vai tr\u00f2 c\u1ee7a CTA (Call-to-Action) l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n, nh\u01b0 mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u, \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin hay th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o kh\u00e1c. CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, email marketing, trang web, v\u00e0 c\u00e1c k\u00eanh kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. CTA c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. N\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 \u0111\u01b0a ra m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, CTA c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd, t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_nhung_dang_CTA_nao\"><\/span><strong>C\u00f3 nh\u1eefng d\u1ea1ng CTA n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>C\u00f3 nhi\u1ec1u d\u1ea1ng CTA kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng CTA ph\u1ed5 bi\u1ebfn:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_sang_tao\"><\/span><strong>CTA s\u00e1ng t\u1ea1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>CTA s\u00e1ng t\u1ea1o (Creative Call-to-Action) l\u00e0 d\u1ea1ng CTA \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n so v\u1edbi c\u00e1c d\u1ea1ng CTA th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>CTA s\u00e1ng t\u1ea1o th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh, video, m\u00e0u s\u1eafc, font ch\u1eef, k\u1ebft h\u1ee3p v\u1edbi l\u1eddi k\u00eau g\u1ecdi \u0111\u1ed9ng vi\u00ean, t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng CTA th\u00f4ng th\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA s\u00e1ng t\u1ea1o cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u1ed9c \u0111\u00e1o, k\u1ebft h\u1ee3p v\u1edbi \u0111o\u1ea1n v\u0103n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn v\u00e0 l\u1eddi k\u00eau g\u1ecdi thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng nh\u01b0 &#8220;\u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi n\u00e0y. \u0110\u1eb7t h\u00e0ng ngay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n!&#8221;.<\/p>\r\n\r\n\r\n\r\n<p>C\u00e1c CTA s\u00e1ng t\u1ea1o gi\u00fap t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t CTA s\u00e1ng t\u1ea1o hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 d\u1ec5 hi\u1ec3u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 k\u00edch th\u00edch v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_tao_su_to_mo\"><\/span><strong>CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 (Curiosity-Driven Call-to-Action) l\u00e0 d\u1ea1ng CTA \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>\u0110i\u1ec1u quan tr\u1ecdng \u1edf CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 l\u00e0 t\u1ea1o ra m\u1ed9t l\u1eddi k\u00eau g\u1ecdi \u0111\u1ed9ng vi\u00ean h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ea7y m\u00ea ho\u1eb7c, nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Vi\u1ec7c gi\u1eef l\u1ea1i m\u1ed9t ph\u1ea7n th\u00f4ng tin quan tr\u1ecdng khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi nh\u01b0 &#8220;B\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i?&#8221; ho\u1eb7c &#8220;H\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u k\u1ef3 di\u1ec7u m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i mang l\u1ea1i cho b\u1ea1n&#8221;. Nh\u1eefng l\u1eddi k\u00eau g\u1ecdi n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2 v\u00e0 mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 gi\u00fap t\u0103ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c CTA th\u00f4ng th\u01b0\u1eddng. Tuy nhi\u00ean, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u CTA t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u1ea5t ki\u00ean nh\u1eabn v\u00e0 kh\u00f4ng mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4212\" title=\"CTA l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng CTA hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/cach-su-dung-cta-hieu-qua.jpg\" alt=\"CTA l\u00e0 g\u00ec? C\u00e1ch s\u1eed d\u1ee5ng CTA hi\u1ec7u qu\u1ea3\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_giup_giai_quyet_van_de\"><\/span><strong>CTA gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>CTA (Call-to-Action) gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t l\u1eddi k\u00eau g\u1ecdi \u0111\u1ed9ng vi\u00ean cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. V\u1edbi c\u00e1c CTA h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c trang <a href=\"https:\/\/vtcnetviet.com\/landing-page-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA \u0111\u01a1n gi\u1ea3n nh\u01b0 &#8220;\u0110\u0103ng k\u00fd ngay&#8221; hay &#8220;Mua ngay&#8221; tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n. N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CTA &#8220;\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t&#8221; \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng tham gia.<\/p>\r\n\r\n\r\n\r\n<p>T\u1ed5ng qu\u00e1t, CTA gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_cung_co_niem_tin\"><\/span><strong>CTA c\u1ee7ng c\u1ed1 ni\u1ec1m tin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00fang v\u1eady, CTA (Call-to-Action) c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi m\u1ed9t CTA th\u00edch h\u1ee3p, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y h\u1ecd \u0111ang \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng t\u1ed1t nh\u1ea5t ho\u1eb7c \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA nh\u01b0 &#8220;Tham gia h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng&#8221; ho\u1eb7c &#8220;H\u01a1n 90% kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao&#8221; c\u00f3 th\u1ec3 gi\u00fap c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p>T\u1ed5ng qu\u00e1t, CTA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3, gi\u00fap t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_dua_ra_gia_tri_va_loi_ich\"><\/span><strong>CTA \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ch\u00ednh x\u00e1c, CTA (Call-to-Action) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng CTA \u0111\u1ec3 \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang quan t\u00e2m v\u00e0 c\u00f3 th\u1ec3 h\u01b0\u1edfng \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch g\u00ec t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA nh\u01b0 &#8220;T\u1eadn h\u01b0\u1edfng m\u1ed9t gi\u1ea5c ng\u1ee7 s\u00e2u h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m ch\u0103n ga g\u1ed1i EverRest&#8221; ho\u1eb7c &#8220;\u0110\u0103ng k\u00fd ngay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 10% cho s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean&#8221; c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>T\u1ed5ng qu\u00e1t, s\u1eed d\u1ee5ng CTA \u0111\u1ec3 \u0111\u01b0a ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang quan t\u00e2m v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_moc_thoi_gian\"><\/span><strong>CTA m\u1ed1c th\u1eddi gian<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>CTA (Call-to-Action) m\u1ed1c th\u1eddi gian l\u00e0 lo\u1ea1i CTA y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t CTA m\u1ed1c th\u1eddi gian c\u00f3 th\u1ec3 l\u00e0 &#8220;\u0110\u0103ng k\u00fd ngay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 10% trong v\u00f2ng 24 gi\u1edd t\u1edbi&#8221; ho\u1eb7c &#8220;H\u00e3y \u0111\u1eb7t h\u00e0ng ngay b\u00e2y gi\u1edd \u0111\u1ec3 nh\u1eadn h\u00e0ng mi\u1ec5n ph\u00ed trong v\u00f2ng 48 gi\u1edd&#8221;.<\/p>\r\n\r\n\r\n\r\n<p>CTA m\u1ed1c th\u1eddi gian th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u1ea9n tr\u01b0\u01a1ng ho\u1eb7c \u00e1p l\u1ef1c cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng. Vi\u1ec7c \u00e1p d\u1ee5ng th\u1eddi h\u1ea1n c\u00f2n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng, tr\u00e1nh tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, khi s\u1eed d\u1ee5ng CTA m\u1ed1c th\u1eddi gian, doanh nghi\u1ec7p c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng th\u1eddi h\u1ea1n \u0111\u01b0a ra l\u00e0 h\u1ee3p l\u00fd v\u00e0 kh\u1ea3 thi, v\u00e0 kh\u00f4ng g\u00e2y ra c\u1ea3m gi\u00e1c c\u0103ng th\u1eb3ng ho\u1eb7c kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhu_the_nao_la_mot_Call_to_action_hieu_qua\"><\/span><strong>Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Call to action hi\u1ec7u qu\u1ea3?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1ed9t CTA (Call-to-Action) hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed sau \u0111\u00e2y:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>R\u00f5 r\u00e0ng:<\/strong> CTA c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00edch c\u1ef1c:<\/strong> CTA n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi nh\u1eefng t\u1eeb ng\u1eef t\u00edch c\u1ef1c v\u00e0 \u0111\u1ed9ng vi\u00ean kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u01b0\u01a1ng th\u00edch:<\/strong> CTA c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung trang web ho\u1eb7c n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng \u0111ang xem.<\/li>\r\n\r\n\r\n\r\n<li><strong>H\u1ea5p d\u1eabn:<\/strong> CTA n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc ho\u1eb7c h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn.<\/li>\r\n\r\n\r\n\r\n<li><strong>D\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n:<\/strong> CTA n\u00ean \u0111\u01b0a ra m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00edch h\u1ee3p:<\/strong> CTA n\u00ean \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o trang web ho\u1eb7c n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 th\u1ea9m m\u1ef9, \u0111\u1ec3 tr\u00e1nh g\u00e2y kh\u00f3 ch\u1ecbu ho\u1eb7c l\u00e0m m\u1ea5t t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Khi s\u1eed d\u1ee5ng CTA hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng CTA ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4213\" title=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Call to action hi\u1ec7u qu\u1ea3?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/cta-la-gi.jpg\" alt=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Call to action hi\u1ec7u qu\u1ea3?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_CTA_lai_quan_trong\"><\/span><strong>T\u1ea1i sao CTA l\u1ea1i quan tr\u1ecdng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>CTA (Call-to-Action) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 l\u1ec7nh ho\u1eb7c h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd, mua s\u1ea3n ph\u1ea9m, t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng, ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3.<\/p>\r\n\r\n\r\n\r\n<p>CTA quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i:<\/strong> CTA gi\u00fap kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u:<\/strong> CTA c\u00f3 th\u1ec3 gi\u00fap c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Theo d\u00f5i hi\u1ec7u qu\u1ea3:<\/strong> CTA cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing ho\u1eb7c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, th\u00f4ng qua vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t, t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Cung c\u1ea5p gi\u00e1 tr\u1ecb:<\/strong> CTA c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch ho\u1eb7c \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>V\u00ec v\u1eady, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 thi\u1ebft k\u1ebf CTA h\u1ea5p d\u1eabn, ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_Luu_y_khi_toi_uu_CTA_nang_cao_ty_le_chuyen_doi\"><\/span><strong>C\u00e1c L\u01b0u \u00fd khi t\u1ed1i \u01b0u CTA n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u CTA v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c l\u01b0u \u00fd sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u1ea1o CTA r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng CTA c\u1ee7a b\u1ea1n l\u00e0 r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng t\u1eeb ng\u1eef k\u00edch th\u00edch:<\/strong> S\u1eed d\u1ee5ng t\u1eeb ng\u1eef k\u00edch th\u00edch nh\u01b0 &#8220;mua ngay&#8221;, &#8220;\u0111\u0103ng k\u00fd ngay&#8221; ho\u1eb7c &#8220;t\u1ea3i xu\u1ed1ng mi\u1ec5n ph\u00ed&#8221; \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00edch h\u1ee3p CTA v\u00e0o v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh:<\/strong> \u0110\u1eb7t CTA v\u00e0o v\u1ecb tr\u00ed r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 th\u1ea5y trong v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u1ea1ng thu h\u00fat:<\/strong> S\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u1ea1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 thu h\u00fat cho CTA c\u1ee7a b\u1ea1n. M\u00e0u s\u1eafc n\u1ed5i b\u1eadt v\u00e0 h\u00ecnh d\u1ea1ng \u0111\u1ed9c \u0111\u00e1o s\u1ebd gi\u00fap CTA c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c tr\u00ean trang web.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m CTA c\u1ee7a b\u1ea1n:<\/strong> Ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m CTA c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 tr\u00ecnh duy\u1ec7t kh\u00e1c nhau. Th\u1eed nghi\u1ec7m CTA kh\u00e1c nhau v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng:<\/strong> Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua CTA c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch ho\u1eb7c \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap t\u0103ng t\u00ednh ch\u1ea5t thu h\u00fat v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a CTA.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u1ed5ng quan, \u0111\u1ec3 t\u1ed1i \u01b0u CTA v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u1ea3m b\u1ea3o r\u1eb1ng CTA c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u, thu h\u00fat v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_dang_CTA_pho_bien_hien_nay\"><\/span><strong>C\u00e1c d\u1ea1ng CTA ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>N\u00fat CTA:<\/strong> \u0110\u00e2y l\u00e0 d\u1ea1ng CTA ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t d\u01b0\u1edbi cu\u1ed1i b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o ho\u1eb7c tr\u00ean trang web. N\u00fat CTA th\u01b0\u1eddng c\u00f3 m\u1ed9t \u0111\u1ed9ng t\u1eeb \u0111\u1ed9ng vi\u00ean kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 &#8220;Mua ngay&#8221;, &#8220;\u0110\u0103ng k\u00fd&#8221;, &#8220;T\u1ea3i xu\u1ed1ng&#8221;,&#8230;<\/li>\r\n\r\n\r\n\r\n<li><strong>Li\u00ean k\u1ebft CTA:<\/strong> Li\u00ean k\u1ebft CTA th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau tr\u00ean website, v\u00ed d\u1ee5 nh\u01b0 tr\u00ean menu, banner hay trong n\u1ed9i dung b\u00e0i vi\u1ebft.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00e2u g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp:<\/strong> \u0110\u00e2y l\u00e0 l\u1eddi k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, v\u00ed d\u1ee5 nh\u01b0 &#8220;G\u1ecdi ngay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n&#8221; ho\u1eb7c &#8220;\u0110\u1ebfn tr\u1ef1c ti\u1ebfp c\u1eeda h\u00e0ng \u0111\u1ec3 xem s\u1ea3n ph\u1ea9m&#8221;.<\/li>\r\n\r\n\r\n\r\n<li><strong>CTA h\u00ecnh \u1ea3nh:<\/strong> D\u1ea1ng CTA n\u00e0y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 click v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ec3 xem chi ti\u1ebft.<\/li>\r\n\r\n\r\n\r\n<li><strong>CTA t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i:<\/strong> \u0110\u00e2y l\u00e0 CTA \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb, b\u00ecnh lu\u1eadn ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Qua chia s\u1ebb c\u1ee7a <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTC NetViet<\/a> th\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y CTA l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra doanh thu. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a CTA, ch\u00fang ta c\u1ea7n t\u1eadp trung v\u00e0o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c g\u1ee3i \u00fd nh\u01b0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef g\u1ee3i c\u1ea3m, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, s\u1eed d\u1ee5ng m\u00e0u s\u1eafc v\u00e0 \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p, th\u00eam y\u1ebfu t\u1ed1 c\u1ea1nh tranh, t\u1ea1o s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 t\u00f9y ch\u1ec9nh CTA cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ch\u00fang ta c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a CTA v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c t\u1ea1o ra c\u00e1c CTA (Call to Action) hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t trong&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1285"}],"version-history":[{"count":2,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1285\/revisions"}],"predecessor-version":[{"id":1643,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1285\/revisions\/1643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}