{"id":1288,"date":"2023-05-25T02:20:53","date_gmt":"2023-05-25T02:20:53","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1288"},"modified":"2023-06-06T07:26:15","modified_gmt":"2023-06-06T07:26:15","slug":"big-data-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/","title":{"rendered":"Big Data Analytics L\u00e0 G\u00ec? L\u1ee3i \u00cdch V\u00e0 T\u1ea7m Quan Tr\u1ecdng"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Big Data Analytics<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 hot nh\u1ea5t trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Internet, d\u1eef li\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 v\u00e0 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c \u0111ang c\u1ed1 g\u1eafng khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. Tuy nhi\u00ean, vi\u1ec7c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u00e0 y\u00eau c\u1ea7u s\u1ef1 chuy\u00ean m\u00f4n cao.<\/p>\r\n\r\n\r\n\r\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 Big Data Analytics, c\u00e1c lo\u1ea1i c\u1ee7a n\u00f3, 4 l\u1ee3i th\u1ebf c\u01a1 b\u1ea3n, nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ed1i m\u1eb7t v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn. B\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u0129nh v\u1ef1c Big Data Analytics \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, c\u0169ng nh\u01b0 c\u00e1ch m\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Big_Data_Analytics_la_gi\" title=\"Big Data Analytics l\u00e0 g\u00ec?\">Big Data Analytics l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Tai_sao_Big_Data_Analytics_lai_quan_trong\" title=\"T\u1ea1i sao Big Data Analytics l\u1ea1i quan tr\u1ecdng?\">T\u1ea1i sao Big Data Analytics l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Big_Data_Analytics_hoat_dong_nhu_the_nao\" title=\"Big Data Analytics ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\">Big Data Analytics ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#4_loi_the_cua_Big_Data_Analytics\" title=\"4 l\u1ee3i th\u1ebf c\u1ee7a Big Data Analytics\">4 l\u1ee3i th\u1ebf c\u1ee7a Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Cac_loai_Big_Data_Analytics\" title=\"C\u00e1c lo\u1ea1i Big Data Analytics\">C\u00e1c lo\u1ea1i Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Nhung_thach_thuc_cua_Big_Data_Analytics\" title=\"Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a Big Data Analytics\">Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Cac_cong_cu_Big_Data_Analytics_pho_bien\" title=\"C\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics ph\u1ed5 bi\u1ebfn\">C\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics ph\u1ed5 bi\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Mot_so_linh_vuc_ap_dung_Big_Data_Analytics\" title=\"M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c \u00e1p d\u1ee5ng Big Data Analytics\">M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c \u00e1p d\u1ee5ng Big Data Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/big-data-analytics-la-gi\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Big_Data_Analytics_la_gi\"><\/span><strong>Big Data Analytics l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Big Data Analytics l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn, \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00e1 tr\u1ecb cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p. C\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 kh\u00f4ng c\u1ea5u tr\u00fac, t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh, c\u1ea3m bi\u1ebfn, trang web, m\u1ea1ng x\u00e3 h\u1ed9i, v.v.<\/p>\r\n\r\n\r\n\r\n<p>Qu\u00e1 tr\u00ecnh Big Data Analytics th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc nh\u01b0: thu th\u1eadp d\u1eef li\u1ec7u, l\u01b0u tr\u1eef d\u1eef li\u1ec7u, ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. C\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169ng \u0111a d\u1ea1ng, bao g\u1ed3m c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea, khai ph\u00e1 d\u1eef li\u1ec7u, h\u1ecdc m\u00e1y, v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\r\n\r\n\r\n\r\n<p>C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Big Data Analytics r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb vi\u1ec7c d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt m\u1ea1ng, \u0111\u1ebfn c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c y t\u1ebf v\u00e0 d\u1ef1 b\u00e1o c\u00e1c tr\u1eadn \u0111\u1ed9ng \u0111\u1ea5t.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4218\" title=\"Big Data Analytics l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/Big-Data-Analytics-la-gi.jpg\" alt=\"Big Data Analytics l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_Big_Data_Analytics_lai_quan_trong\"><\/span><strong>T\u1ea1i sao Big Data Analytics l\u1ea1i quan tr\u1ecdng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Big Data Analytics l\u00e0 quan tr\u1ecdng v\u00ec n\u00f3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do v\u00ec sao Big Data Analytics \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng:<\/strong> Big Data Analytics cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, th\u00f3i quen mua s\u1eafm, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 marketing th\u00f4ng minh h\u01a1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong> Big Data Analytics gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng doanh thu.<\/li>\r\n\r\n\r\n\r\n<li><strong>D\u1ef1 b\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n:<\/strong> Big Data Analytics gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p d\u1ef1 b\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n. Vi\u1ec7c n\u00e0y gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Big Data Analytics gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt th\u00f4ng tin:<\/strong> Big Data Analytics gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2m nh\u1eadp, t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 l\u1eeba \u0111\u1ea3o th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 gi\u00e1m s\u00e1t d\u1eef li\u1ec7u, gi\u00fap t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt th\u00f4ng tin.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>V\u00ec v\u1eady, Big Data Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 gi\u1ea3m r\u1ee7i ro.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Big_Data_Analytics_hoat_dong_nhu_the_nao\"><\/span><strong>Big Data Analytics ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Big Data Analytics ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t quy tr\u00ecnh t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc nh\u01b0 thu th\u1eadp d\u1eef li\u1ec7u, ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi ti\u1ebft v\u1ec1 t\u1eebng b\u01b0\u1edbc:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> C\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m c\u00e1c h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh, c\u1ea3m bi\u1ebfn, trang web, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u:<\/strong> Sau khi thu th\u1eadp d\u1eef li\u1ec7u, c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 chu\u1ea9n b\u1ecb cho ph\u00e2n t\u00edch. C\u00e1c b\u01b0\u1edbc ti\u1ec1n x\u1eed l\u00fd d\u1eef li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m lo\u1ea1i b\u1ecf d\u1eef li\u1ec7u tr\u00f9ng l\u1eb7p, d\u1eef li\u1ec7u thi\u1ebfu, d\u1eef li\u1ec7u nhi\u1ec5u v\u00e0 d\u1eef li\u1ec7u kh\u00f4ng \u0111\u00fang \u0111\u1ecbnh d\u1ea1ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Sau khi ti\u1ec1n x\u1eed l\u00fd, c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 khai th\u00e1c th\u00f4ng tin t\u1eeb c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn. C\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ed1ng k\u00ea, khai ph\u00e1 d\u1eef li\u1ec7u, h\u1ecdc m\u00e1y v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u:<\/strong> K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a v\u00e0 hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, bi\u1ec3u \u0111\u1ed3 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c c\u00e1c giao di\u1ec7n tr\u1ef1c quan kh\u00e1c \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi s\u1eed d\u1ee5ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>C\u00e1c b\u01b0\u1edbc tr\u00ean kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i theo tr\u00ecnh t\u1ef1 tuy\u1ec7t \u0111\u1ed1i v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n \u0111\u1ec3 tinh ch\u1ec9nh k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng Big Data Analytics c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng v\u00e0 lo\u1ea1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_loi_the_cua_Big_Data_Analytics\"><\/span><strong>4 l\u1ee3i th\u1ebf c\u1ee7a Big Data Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 d\u1eef li\u1ec7u:<\/strong> Big Data Analytics cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p khai th\u00e1c tri\u1ec7t \u0111\u1ec3 d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau v\u00e0 thu th\u1eadp c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh:<\/strong> Big Data Analytics cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra c\u00e1c xu h\u01b0\u1edbng v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa c\u00e1c bi\u1ebfn s\u1ed1 kh\u00e1c nhau trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 gi\u1ea3m chi ph\u00ed.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5:<\/strong> Big Data Analytics cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u0103ng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng:<\/strong> Big Data Analytics cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4217\" title=\"C\u00e1c lo\u1ea1i Big Data Analytics\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/4-loai-big-data-analytics-chinh.jpg\" alt=\"C\u00e1c lo\u1ea1i Big Data Analytics\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_Big_Data_Analytics\"><\/span><strong>C\u00e1c lo\u1ea1i Big Data Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Big data analytics c\u00f3 4 lo\u1ea1i ch\u00ednh \u0111\u01b0\u1ee3c chia ra bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Descriptive Analytics:<\/strong> \u0110\u00e2y l\u00e0 lo\u1ea1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u1ea5t, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 d\u1eef li\u1ec7u v\u00e0 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Descriptive Analytics s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n nh\u01b0 bi\u1ec3u \u0111\u1ed3, b\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1ec3 m\u00f4 t\u1ea3 d\u1eef li\u1ec7u.<\/li>\r\n\r\n\r\n\r\n<li><strong>Predictive Analytics:<\/strong> \u0110\u00e2y l\u00e0 lo\u1ea1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed. Predictive Analytics \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai, v\u00e0 cung c\u1ea5p cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 bi\u1ebfn \u0111\u1ed9ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Prescriptive Analytics:<\/strong> \u0110\u00e2y l\u00e0 lo\u1ea1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p nh\u1ea5t, s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee5 th\u1ec3. Prescriptive Analytics cung c\u1ea5p cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p c\u00e1c gi\u1ea3i ph\u00e1p h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, gi\u00fap t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\r\n\r\n\r\n\r\n<li><strong>Diagnostic Analytics:<\/strong> l\u00e0 m\u1ed9t lo\u1ea1i ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 t\u01b0, th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Descriptive Analytics. N\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 t\u00ecm ki\u1ebfm nguy\u00ean nh\u00e2n c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t s\u1ef1 c\u1ed1 n\u00e0o \u0111\u00f3. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, Diagnostic Analytics gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nguy\u00ean nh\u00e2n c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 s\u1ef1 c\u1ed1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>C\u00e1c lo\u1ea1i ph\u00e2n t\u00edch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u to\u00e0n di\u1ec7n, gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_thach_thuc_cua_Big_Data_Analytics\"><\/span><strong>Nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a Big Data Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1eb7c d\u00f9 Big Data Analytics mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p, nh\u01b0ng n\u00f3 c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn:<\/strong> Big Data Analytics \u0111\u00f2i h\u1ecfi s\u1ef1 qu\u1ea3n l\u00fd v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn, \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi c\u00e1c h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Big Data Analytics \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt x\u1eed l\u00fd d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn v\u00e0 \u0111a d\u1ea1ng. Ngo\u00e0i ra, c\u1ea7n c\u00f3 c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 thu\u1eadt to\u00e1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh.<\/li>\r\n\r\n\r\n\r\n<li><strong>An ninh v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/strong> Big Data Analytics \u0111\u00f2i h\u1ecfi s\u1ef1 b\u1ea3o m\u1eadt v\u00e0 an ninh d\u1eef li\u1ec7u cao. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u1ecfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 c\u00e1c h\u00e0nh vi gian l\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u:<\/strong> Big Data Analytics ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0 c\u00f3 t\u00ednh ch\u1ea5t \u0111a d\u1ea1ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch.<\/li>\r\n\r\n\r\n\r\n<li><strong>K\u1ef9 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c:<\/strong> Big Data Analytics \u0111\u00f2i h\u1ecfi c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1eb7c bi\u1ec7t, bao g\u1ed3m c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u, chuy\u00ean gia v\u1ec1 c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 c\u00e1c nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn. Ngo\u00e0i ra, c\u00e1c t\u1ed5 ch\u1ee9c c\u0169ng ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4219\" title=\"C\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics ph\u1ed5 bi\u1ebfn\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/cac-cong-cu-big-data-analytics.jpg\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics ph\u1ed5 bi\u1ebfn\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_cong_cu_Big_Data_Analytics_pho_bien\"><\/span><strong>C\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics ph\u1ed5 bi\u1ebfn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Hi\u1ec7n nay c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 Big Data Analytics \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Hadoop:<\/strong> Hadoop l\u00e0 m\u1ed9t framework m\u00e3 ngu\u1ed3n m\u1edf cho ph\u00e9p l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn tr\u00ean c\u00e1c cluster c\u1ee7a m\u00e1y t\u00ednh. N\u00f3 cung c\u1ea5p m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c \u1ee9ng d\u1ee5ng Big Data Analytics.<\/li>\r\n\r\n\r\n\r\n<li><strong>Apache Spark:<\/strong> Spark l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u m\u00e3 ngu\u1ed3n m\u1edf, cung c\u1ea5p c\u00e1c th\u01b0 vi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p t\u00ednh to\u00e1n tr\u00ean d\u1eef li\u1ec7u l\u1edbn. Spark h\u1ed7 tr\u1ee3 nhi\u1ec1u ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh, bao g\u1ed3m Java, Scala, Python v\u00e0 R.<\/li>\r\n\r\n\r\n\r\n<li><strong>NoSQL Databases:<\/strong> NoSQL l\u00e0 m\u1ed9t lo\u1ea1i c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00f4ng quan h\u1ec7, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac, ph\u00e2n t\u00e1n v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u tr\u00ean nhi\u1ec1u node c\u1ee7a h\u1ec7 th\u1ed1ng. C\u00e1c NoSQL databases ph\u1ed5 bi\u1ebfn bao g\u1ed3m MongoDB, Cassandra, HBase, v\u00e0 Riak.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tableau:<\/strong> Tableau l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o bi\u1ec3u \u0111\u1ed3 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c quan. N\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau v\u00e0 t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o v\u00e0 bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan.<\/li>\r\n\r\n\r\n\r\n<li><strong>Splunk:<\/strong> Splunk l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e1y ch\u1ee7, m\u1ea1ng v\u00e0 \u1ee9ng d\u1ee5ng. N\u00f3 cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec3 gi\u00e1m s\u00e1t c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 ph\u00e1t hi\u1ec7n s\u1ef1 c\u1ed1 s\u1edbm.<\/li>\r\n\r\n\r\n\r\n<li><strong>Apache Kafka:<\/strong> Kafka l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng x\u1eed l\u00fd d\u00f2ng th\u00f4ng tin m\u00e3 ngu\u1ed3n m\u1edf, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u d\u1ea1ng lu\u1ed3ng. Kafka cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>TensorFlow:<\/strong> TensorFlow l\u00e0 m\u1ed9t th\u01b0 vi\u1ec7n m\u00e3 ngu\u1ed3n m\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 hu\u1ea5n luy\u1ec7n c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn.<\/li>\r\n\r\n\r\n\r\n<li><strong>KNIME:<\/strong> KNIME l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e3 ngu\u1ed3n m\u1edf, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 k\u1ebft n\u1ed1i \u0111\u1ebfn c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, danh s\u00e1ch n\u00e0y kh\u00f4ng ho\u00e0n ch\u1ec9nh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 Big Data Analytics m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 s\u1eed d\u1ee5ng trong t\u01b0\u01a1ng lai.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_linh_vuc_ap_dung_Big_Data_Analytics\"><\/span><strong>M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c \u00e1p d\u1ee5ng Big Data Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u00e0i ch\u00ednh v\u00e0 ng\u00e2n h\u00e0ng:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u v\u1ec1 giao d\u1ecbch t\u00e0i ch\u00ednh, r\u1ee7i ro t\u00edn d\u1ee5ng, ph\u00e2n t\u00edch gi\u00e1 c\u1ea3 v\u00e0 ph\u00e1t hi\u1ec7n gian l\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Y t\u1ebf:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u y t\u1ebf, bao g\u1ed3m c\u00e1c d\u1eef li\u1ec7u t\u1eeb thi\u1ebft b\u1ecb y t\u1ebf, b\u1ec7nh \u00e1n v\u00e0 d\u1eef li\u1ec7u v\u1ec1 b\u1ec7nh l\u00fd, \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng trong d\u1eef li\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n nguy c\u01a1 b\u1ec7nh l\u00fd.<\/li>\r\n\r\n\r\n\r\n<li><strong>Marketing:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f4ng ngh\u1ec7 th\u00f4ng tin:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u log m\u00e1y ch\u1ee7, gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng, ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3m thi\u1ec3u th\u1eddi gian gi\u00e1n \u0111o\u1ea1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u00e1n l\u1ebb:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u mua h\u00e0ng v\u00e0 d\u1eef li\u1ec7u kho, \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh cung \u1ee9ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f4ng nghi\u1ec7p:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c <a href=\"https:\/\/vtcnetviet.com\/thiet-bi-iot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">thi\u1ebft b\u1ecb IoT<\/a>, \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n th\u1eddi gian b\u1ea3o tr\u00ec v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u00e1o d\u1ee5c:<\/strong> Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u1ecdc sinh, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u ngu\u1ed3n nh\u00e2n l\u1ef1c trong t\u01b0\u01a1ng lai.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, danh s\u00e1ch n\u00e0y kh\u00f4ng ho\u00e0n ch\u1ec9nh v\u00e0 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 Big Data Analytics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 Big Data Analytics m\u00e0 b\u00e0i vi\u1ebft \u0111\u00e3 gi\u1edbi thi\u1ec7u. Qua chia s\u1ebb c\u1ee7a <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTC NetViet<\/a> th\u00ec c\u00f3 th\u1ec3 th\u1ea5y Big Data Analytics kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh. Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng Big Data Analytics c\u0169ng \u0111\u00f2i h\u1ecfi c\u00e1c chuy\u00ean gia ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, vi\u1ec7c b\u1ea3o m\u1eadt th\u00f4ng tin c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn khi x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt Big Data Analytics s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Big Data Analytics l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 hot nh\u1ea5t trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. V\u1edbi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":1642,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1288\/revisions\/1642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1289"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}