{"id":1323,"date":"2023-05-25T02:31:34","date_gmt":"2023-05-25T02:31:34","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1323"},"modified":"2023-06-06T04:23:16","modified_gmt":"2023-06-06T04:23:16","slug":"thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec? 10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng"},"content":{"rendered":"\r\n<p>B\u1ea1n c\u00f3 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n? N\u1ebfu v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/\">th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a> s\u1ebd l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i quan tr\u1ecdng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng, c\u0169ng nh\u01b0 nh\u1eefng c\u1ea5p \u0111\u1ed9 c\u1ee7a Personal Branding. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang ta c\u00f2n c\u00f9ng nhau kh\u00e1m ph\u00e1 8 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng, gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n chuy\u00ean nghi\u1ec7p v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 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class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Xay_dung_thuong_hieu_ca_nhan_la_gi\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Tai_sao_phai_xay_dung_thuong_hieu_ca_nhan_Personal_Branding\" title=\"T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n (Personal Branding)?\">T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n (Personal Branding)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Cac_cap_do_cua_Personal_Branding\" title=\"C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a Personal Branding\">C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a Personal Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#10_buoc_xay_dung_thuong_hieu_ca_nhan_thanh_cong\" title=\"10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng\">10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_1_Dinh_vi_ban_than\" title=\"B\u01b0\u1edbc 1: \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n\">B\u01b0\u1edbc 1: \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_2_Xay_dung_ngon_tu_va_hinh_anh_nhat_quan\" title=\"B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ng\u00f4n t\u1eeb v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ng\u00f4n t\u1eeb v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_3_Ket_noi_voi_nhung_nguoi_co_tam_anh_huong\" title=\"B\u01b0\u1edbc 3: K\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng\">B\u01b0\u1edbc 3: K\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_4_Nhan_duoc_su_tien_cu\" title=\"B\u01b0\u1edbc 4: Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfn c\u1eed\">B\u01b0\u1edbc 4: Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfn c\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_5_Su_dung_hinh_anh_chuyen_nghiep\" title=\"B\u01b0\u1edbc 5: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p\">B\u01b0\u1edbc 5: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_6_Xay_dung_noi_dung_co_gia_tri\" title=\"B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb\">B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_7_Toa_sang_theo_cach_rieng_cua_ban\" title=\"B\u01b0\u1edbc 7: T\u1ecfa s\u00e1ng theo c\u00e1ch ri\u00eang c\u1ee7a b\u1ea1n\">B\u01b0\u1edbc 7: T\u1ecfa s\u00e1ng theo c\u00e1ch ri\u00eang c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_8_Tan_dung_mang_xa_hoi\" title=\"B\u01b0\u1edbc 8: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i\">B\u01b0\u1edbc 8: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_9_Noi_chuyen_truoc_dam_dong\" title=\"B\u01b0\u1edbc 9: N\u00f3i chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng\">B\u01b0\u1edbc 9: N\u00f3i chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Buoc_10_Hay_la_chinh_minh\" title=\"B\u01b0\u1edbc 10: H\u00e3y l\u00e0 ch\u00ednh m\u00ecnh\">B\u01b0\u1edbc 10: H\u00e3y l\u00e0 ch\u00ednh m\u00ecnh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Nhung_luu_y_khi_xay_dung_thuong_hieu_ca_nhan_tren_mang_xa_hoi\" title=\"Nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\">Nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuong_hieu_ca_nhan_la_gi\"><\/span><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 b\u1edfi ng\u01b0\u1eddi kh\u00e1c. N\u00f3 ph\u1ea3n \u00e1nh nh\u1eefng gi\u00e1 tr\u1ecb, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua c\u00e1ch b\u1ea1n h\u00e0nh x\u1eed, giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 t\u0103ng c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n. Khi b\u1ea1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd, ng\u01b0\u1eddi kh\u00e1c s\u1ebd nh\u00ecn nh\u1eadn b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n ho\u1eb7c gi\u1edbi thi\u1ec7u b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_ca_nhan_la_gi\"><\/span><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u1ec1 b\u1ea3n th\u00e2n m\u00ecnh, t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ed1i v\u1edbi b\u1ea1n. \u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 k\u1ef9 n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh, t\u1ea1o ra m\u1ed9t phong c\u00e1ch giao ti\u1ebfp chuy\u00ean nghi\u1ec7p v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c vi\u1ebft blog, \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u00ean m\u00f4n.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4333\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/xay-dung-thuong-hieu-ca-nhan-la-gi.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_phai_xay_dung_thuong_hieu_ca_nhan_Personal_Branding\"><\/span><strong>T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n (Personal Branding)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o s\u1ebd gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u1ee9ng vi\u00ean kh\u00e1c trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m. C\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd gi\u00fap t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng. N\u00f3 cho th\u1ea5y r\u1eb1ng b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7:<\/strong> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 m\u1ea1nh m\u1ebd v\u00e0 \u0111a d\u1ea1ng. B\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong c\u00f9ng l\u0129nh v\u1ef1c ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau v\u00e0 m\u1edf r\u1ed9ng c\u00e1c c\u01a1 h\u1ed9i kinh doanh, t\u00ecm ki\u1ebfm c\u1ed9ng t\u00e1c vi\u00ean, \u0111\u1ed1i t\u00e1c, ho\u1eb7c mentor.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n gi\u00fap b\u1ea1n tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0. Khi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd, kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng h\u01a1n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u b\u1ea1n \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n, t\u0103ng kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n, \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n, v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh trong s\u1ef1 nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra m\u1ed9t h\u01b0\u1edbng \u0111i cho s\u1ef1 nghi\u1ec7p:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng gi\u00fap b\u1ea1n t\u00ecm ra h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng cho s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh, gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c v\u00e0 d\u1ef1 \u00e1n ph\u00f9 h\u1ee3p v\u1edbi k\u1ef9 n\u0103ng v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra m\u1ed9t danh ti\u1ebfng t\u1ed1t:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t danh ti\u1ebfng t\u1ed1t trong ng\u00e0nh ngh\u1ec1 c\u1ee7a m\u00ecnh v\u00e0 gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. N\u00f3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nghi\u1ec7p th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_cap_do_cua_Personal_Branding\"><\/span><strong>C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a Personal Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 3 c\u1ea5p \u0111\u1ed9:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>C\u1ea5p \u0111\u1ed9 1:<\/strong> T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, ho\u1eb7c ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n. T\u1ea1i c\u1ea5p \u0111\u1ed9 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh, x\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau s\u1ef1 nghi\u1ec7p, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t l\u1ed1i \u0111i r\u00f5 r\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea5p \u0111\u1ed9 2:<\/strong> T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. T\u1ea1i c\u1ea5p \u0111\u1ed9 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 r\u1ed9ng v\u00e0 \u0111a d\u1ea1ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea5p \u0111\u1ed9 3:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u00e0 n\u1ed5i ti\u1ebfng trong ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n. T\u1ea1i c\u1ea5p \u0111\u1ed9 n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh cho c\u1ed9ng \u0111\u1ed3ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_buoc_xay_dung_thuong_hieu_ca_nhan_thanh_cong\"><\/span><strong>10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo 10 b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_1_Dinh_vi_ban_than\"><\/span><strong>B\u01b0\u1edbc 1: \u0110\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u00ecnh \u0111ang l\u00e0m v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. H\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Xay_dung_ngon_tu_va_hinh_anh_nhat_quan\"><\/span><strong>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ng\u00f4n t\u1eeb v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>H\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n t\u1eeb c\u1ee7a b\u1ea1n n\u00ean ph\u1ea3n \u00e1nh \u0111\u00fang c\u00e1 t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. T\u1ea1o ra m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi n\u00f3i m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, nh\u1ea5t qu\u00e1n \u0111\u1ec3 g\u1ee3i l\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean t\u1ed1t \u0111\u1eb9p cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_3_Ket_noi_voi_nhung_nguoi_co_tam_anh_huong\"><\/span><strong>B\u01b0\u1edbc 3: K\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>T\u00ecm ki\u1ebfm c\u00e1c nh\u00e2n v\u1eadt c\u00f3 uy t\u00edn v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_4_Nhan_duoc_su_tien_cu\"><\/span><strong>B\u01b0\u1edbc 4: Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfn c\u1eed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>T\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c kinh doanh v\u1edbi b\u1ea1n.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4332\" title=\"10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/10-buoc-xay-dung-thuong-hieu-ca-nhan.jpg\" alt=\"10 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_5_Su_dung_hinh_anh_chuyen_nghiep\"><\/span><strong>B\u01b0\u1edbc 5: S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>T\u1ea1o ra h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p cho b\u1ea3n th\u00e2n, bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh trang c\u00e1 nh\u00e2n, h\u1ed3 s\u01a1 c\u00f4ng vi\u1ec7c v\u00e0 h\u00ecnh \u1ea3nh kinh doanh. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n lu\u00f4n s\u1ea1ch s\u1ebd, r\u00f5 r\u00e0ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_6_Xay_dung_noi_dung_co_gia_tri\"><\/span><strong>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>H\u00e3y t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n. T\u1ea1o ra nh\u1eefng b\u00e0i vi\u1ebft blog, video hay h\u00ecnh \u1ea3nh m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y h\u1eefu \u00edch v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ebfn \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_7_Toa_sang_theo_cach_rieng_cua_ban\"><\/span><strong>B\u01b0\u1edbc 7: T\u1ecfa s\u00e1ng theo c\u00e1ch ri\u00eang c\u1ee7a b\u1ea1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>H\u00e3y t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. H\u00e3y t\u1ecfa s\u00e1ng b\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3, ng\u01b0\u1eddi kh\u00e1c s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn ra b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_8_Tan_dung_mang_xa_hoi\"><\/span><strong>B\u01b0\u1edbc 8: T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t m\u1ea1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. H\u00e3y t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u00e0 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e2n v\u1eadt c\u00f3 uy t\u00edn trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_9_Noi_chuyen_truoc_dam_dong\"><\/span><strong>B\u01b0\u1edbc 9: N\u00f3i chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>H\u00e3y d\u00f9ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00f3i chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n am hi\u1ec3u. T\u1eeb c\u00e1c bu\u1ed5i thuy\u1ebft tr\u00ecnh, c\u00e1c s\u1ef1 ki\u1ec7n networking cho \u0111\u1ebfn c\u00e1c ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y d\u00f9ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_10_Hay_la_chinh_minh\"><\/span><strong>B\u01b0\u1edbc 10: H\u00e3y l\u00e0 ch\u00ednh m\u00ecnh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y lu\u00f4n l\u00e0 ch\u00ednh m\u00ecnh trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n. T\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, nh\u01b0ng n\u1ebfu b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh x\u00e1c th\u1ef1c v\u00e0 lu\u00f4n l\u00e0 ch\u00ednh m\u00ecnh, b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_luu_y_khi_xay_dung_thuong_hieu_ca_nhan_tren_mang_xa_hoi\"><\/span><strong>Nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i nh\u1eefng b\u01b0\u1edbc tr\u00ean, c\u00f2n m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng kh\u00e1c khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh, phong c\u00e1ch v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/li>\r\n\r\n\r\n\r\n<li>T\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Buffer, Hootsuite ho\u1eb7c Sprout Social \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n.<\/li>\r\n\r\n\r\n\r\n<li>T\u1ea1o ra m\u1ed9t blog ho\u1eb7c trang web ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin v\u00e0 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li>T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 email marketing ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/li>\r\n\r\n\r\n\r\n<li>Lu\u00f4n l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef t\u00ednh nh\u1ea5t qu\u00e1n trong phong c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c c\u0169ng s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap cho c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n?&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12,3],"tags":[],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-thuong-hieu","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1323"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1323\/revisions\/1629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1324"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}