{"id":1331,"date":"2023-05-25T02:32:53","date_gmt":"2023-05-25T02:32:53","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1331"},"modified":"2023-06-06T04:17:06","modified_gmt":"2023-06-06T04:17:06","slug":"b2b-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/b2b-la-gi\/","title":{"rendered":"B2B l\u00e0 g\u00ec? C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B"},"content":{"rendered":"\r\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh B2B (Business-to-Business) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p B2B l\u1ea1i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n.<\/p>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh B2B, nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, l\u1ee3i \u00edch, th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh n\u00e0y. Ngo\u00e0i ra, ch\u00fang ta c\u0169ng s\u1ebd c\u00f9ng nhau kh\u00e1m ph\u00e1 c\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p B2B \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-663616a13192f\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-663616a13192f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#B2B_la_gi\" title=\"B2B l\u00e0 g\u00ec?\">B2B l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Su_khac_nhau_giua_mo_hinh_B2B_va_B2C\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C\">S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Dac_diem_cua_mo_hinh_thuong_mai_dien_tu_B2B\" title=\"\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Vai_tro_cua_B2B_trong_hoat_dong_kinh_doanh\" title=\"Vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh\">Vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Co_hoi_%E2%80%93_thach_thuc_cua_mo_hinh_kinh_doanh_B2B\" title=\"C\u01a1 h\u1ed9i &#8211; th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B\">C\u01a1 h\u1ed9i &#8211; th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Loi_ich_va_co_hoi_cua_mo_hinh_B2B\" title=\"L\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00f4 h\u00ecnh B2B\">L\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00f4 h\u00ecnh B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Thach_thuc_va_rui_ro_cua_mo_hinh_B2B\" title=\"Th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4 h\u00ecnh B2B\">Th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4 h\u00ecnh B2B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Cac_mo_hinh_B2B_pho_bien_hien_nay\" title=\"C\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">C\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Chien_luoc_tiep_thi_thanh_cong_cho_doanh_nghiep_B2B\" title=\"Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p B2B\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_la_gi\"><\/span><strong>B2B l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/b2b-la-gi\/\">B2B<\/a> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Business-to-Business, t\u1ea1m d\u1ecbch l\u00e0 kinh doanh gi\u1eefa c\u00e1c doanh nghi\u1ec7p. N\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. B2B l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n, v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4347\" title=\"B2B l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/b2b-la.jpg\" alt=\"B2B l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_mo_hinh_B2B_va_B2C\"><\/span><strong>S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u00f4 h\u00ecnh kinh doanh B2B (Business-to-Business) v\u00e0 B2C (Business-to-Consumer) l\u00e0 hai lo\u1ea1i h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 s\u1ef1 kh\u00e1c nhau ch\u00ednh gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y:<\/p>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">Kh\u00e1ch h\u00e0ng:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>B2B:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a B2B l\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c, th\u01b0\u1eddng mua c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li><strong>B2C:<\/strong> Kh\u00e1ch h\u00e0ng c\u1ee7a B2C l\u00e0 c\u00e1 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, th\u01b0\u1eddng mua c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n s\u1eed d\u1ee5ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">Quy m\u00f4 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>B2B:<\/strong> C\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a B2B th\u01b0\u1eddng c\u00f3 quy m\u00f4 l\u1edbn v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e1ng k\u1ec3, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c \u0111\u1eb7t h\u00e0ng h\u00e0ng ng\u00e0n chi\u1ebfc m\u00e1y t\u00ednh ho\u1eb7c h\u00e0ng t\u1ea5n nguy\u00ean li\u1ec7u s\u1ea3n xu\u1ea5t.<\/li>\r\n\r\n\r\n\r\n<li><strong>B2C:<\/strong> C\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a B2C th\u01b0\u1eddng c\u00f3 quy m\u00f4 nh\u1ecf v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng nhi\u1ec1u, v\u00ed d\u1ee5 nh\u01b0 mua m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng hay m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf qu\u1ea7n \u00e1o.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>B2B:<\/strong> Doanh nghi\u1ec7p trong m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao v\u1edbi kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng c\u1ea7n ph\u1ea3i t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 sau khi b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>B2C:<\/strong> M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong B2C th\u01b0\u1eddng th\u1ea5p h\u01a1n, n\u01a1i c\u00e1c kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>B2B:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a B2B th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>B2C:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a B2C th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, B2B v\u00e0 B2C l\u00e0 hai m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 y\u00eau c\u1ea7u ri\u00eang bi\u1ec7t. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c s\u1ef1 kh\u00e1c nhau n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, vi\u1ec7c t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, c\u00e1c doanh nghi\u1ec7p B2B th\u01b0\u1eddng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng, trong khi c\u00e1c doanh nghi\u1ec7p B2C c\u1ea7n ph\u1ea3i t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u00fa v\u1ecb v\u00e0 thu\u1eadn ti\u1ec7n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng c\u1ea3 hai m\u00f4 h\u00ecnh B2B v\u00e0 B2C \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng doanh thu v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c nhau gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4350\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/su-khac-nhau-giua-mo-hinh-b2b-va-b2c.jpg\" alt=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa m\u00f4 h\u00ecnh B2B v\u00e0 B2C\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dac_diem_cua_mo_hinh_thuong_mai_dien_tu_B2B\"><\/span><strong>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B (Business to Business) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p b\u00e1n h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c th\u00f4ng qua internet. M\u00f4 h\u00ecnh n\u00e0y c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c doanh nghi\u1ec7p:<\/strong> M\u00f4 h\u00ecnh B2B th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c, thay v\u00ec t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i. V\u00ec v\u1eady, kh\u00e1ch h\u00e0ng c\u1ee7a m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb kinh doanh ho\u1eb7c c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Quan h\u1ec7 kinh doanh d\u00e0i h\u1ea1n:<\/strong> M\u00f4 h\u00ecnh B2B th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh d\u00e0i h\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c kinh doanh B2B, th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra c\u00e1c giao d\u1ecbch l\u1edbn v\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a nhi\u1ec1u b\u00ean li\u00ean quan.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 chi ti\u1ebft:<\/strong> Kh\u00e1ch h\u00e0ng trong m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ecd c\u1ea7n mua, bao g\u1ed3m \u0111\u1eb7c t\u00ednh k\u1ef9 thu\u1eadt, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u1ecbnh gi\u00e1 v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Giao d\u1ecbch l\u1edbn v\u00e0 th\u01b0\u1eddng xuy\u00ean:<\/strong> C\u00e1c giao d\u1ecbch trong m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi m\u00f4 h\u00ecnh B2C, v\u00e0 th\u01b0\u1eddng xuy\u00ean di\u1ec5n ra. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin v\u00e0 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kinh doanh.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00ednh to\u00e0n c\u1ea7u:<\/strong> M\u00f4 h\u00ecnh B2B c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p ra to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u1ee7a kinh t\u1ebf to\u00e0n c\u1ea7u h\u00f3a v\u00e0 internet. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ed9 tin c\u1eady cao:<\/strong> Trong m\u00f4 h\u00ecnh B2B, c\u00e1c doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn nh\u1eefng \u0111\u1ed1i t\u00e1c kinh doanh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y, blockchain, IoT (Internet of Things) \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh B2B.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t:<\/strong> \u0110\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p B2B c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh mua b\u00e1n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t so v\u1edbi m\u00f4 h\u00ecnh B2C, v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_B2B_trong_hoat_dong_kinh_doanh\"><\/span><strong>Vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh m\u1edbi th\u00f4ng qua c\u00e1c s\u00e0n giao d\u1ecbch, trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y v\u00e0 blockchain \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh kinh doanh. Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y v\u00e0 Big Data \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p. Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn \u0111\u1ed1i t\u00e1c kinh doanh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i. Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch th\u00f4ng qua c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady trong qu\u00e1 tr\u00ecnh giao d\u1ecbch.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c doanh nghi\u1ec7p B2B c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, \u0111\u1eb7t h\u00e0ng v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch. Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn th\u00f4ng qua c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u00ednh minh b\u1ea1ch trong qu\u00e1 tr\u00ecnh giao d\u1ecbch. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, blockchain v\u00e0 h\u1ecdc m\u00e1y c\u0169ng gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh giao d\u1ecbch v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong c\u00e1c giao d\u1ecbch kinh doanh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p, gi\u00fap c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh giao d\u1ecbch.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4349\" title=\"C\u01a1 h\u1ed9i - th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/mo-hinh-kinh-doanh-b2b.jpg\" alt=\"C\u01a1 h\u1ed9i - th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_hoi_%E2%80%93_thach_thuc_cua_mo_hinh_kinh_doanh_B2B\"><\/span><strong>C\u01a1 h\u1ed9i &#8211; th\u00e1ch th\u1ee9c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_va_co_hoi_cua_mo_hinh_B2B\"><\/span><strong>L\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00f4 h\u00ecnh B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p tham gia, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh B2B, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n c\u1ea7u.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> M\u00f4 h\u00ecnh B2B gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3 cho kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 gi\u1ea3m thi\u1ec3u th\u1eddi gian v\u00e0 chi ph\u00ed cho c\u00e1c quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n, nh\u01b0 \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 s\u1ef1 tin c\u1eady:<\/strong> M\u00f4 h\u00ecnh B2B gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 chi ti\u1ebft, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> M\u00f4 h\u00ecnh B2B cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 CRM (qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng) \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh giao d\u1ecbch b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, blockchain v\u00e0 h\u1ecdc m\u00e1y.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u01a1 h\u1ed9i ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/strong> S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed cho c\u00e1c quy tr\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng, nh\u01b0 in \u1ea5n, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd kho.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p tham gia, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh, n\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3, v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t, t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p t\u00f9y ch\u1ec9nh v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thach_thuc_va_rui_ro_cua_mo_hinh_B2B\"><\/span><strong>Th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4 h\u00ecnh B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh B2B mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p, nh\u01b0ng c\u0169ng \u0111\u1ed1i di\u1ec7n v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro. M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro ch\u00ednh trong m\u00f4 h\u00ecnh B2B bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>C\u1ea1nh tranh gay g\u1eaft:<\/strong> Th\u1ecb tr\u01b0\u1eddng B2B th\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p c\u00f9ng cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1. Vi\u1ec7c t\u00ecm c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi:<\/strong> Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi trong m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi B2C, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\r\n\r\n\r\n\r\n<li><strong>R\u1ee7i ro v\u1ec1 t\u00e0i ch\u00ednh:<\/strong> V\u1edbi c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 th\u1eddi gian thanh to\u00e1n k\u00e9o d\u00e0i, c\u00e1c doanh nghi\u1ec7p trong m\u00f4 h\u00ecnh B2B c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro v\u1ec1 t\u00e0i ch\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u01b0\u1edbc cho ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ph\u1ea3i vay v\u1ed1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>V\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> V\u1edbi m\u00f4 h\u00ecnh B2B, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c coi l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0 uy t\u00edn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng trong m\u00f4 h\u00ecnh B2B th\u01b0\u1eddng kh\u00f3 kh\u0103n h\u01a1n so v\u1edbi B2C, do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u1ed5ng quan, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh B2B, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c t\u00ecm c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ea9n th\u1eadn, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_mo_hinh_B2B_pho_bien_hien_nay\"><\/span><strong>C\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Hi\u1ec7n nay, c\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh B2B ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ecb tr\u01b0\u1eddng, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (B2B e-commerce):<\/strong> L\u00e0 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c mua b\u00e1n v\u00e0 trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. M\u00f4 h\u00ecnh n\u00e0y \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4 h\u00ecnh t\u00e0i tr\u1ee3 (Sponsorship model):<\/strong> L\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 doanh nghi\u1ec7p t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n, d\u1ef1 \u00e1n, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea9y m\u1ea1nh quan h\u1ec7 kinh doanh v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4 h\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5 (Service provider model):<\/strong> L\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt, qu\u1ea3n l\u00fd h\u1ea1 t\u1ea7ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n l\u1ef1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4 h\u00ecnh giao d\u1ecbch tr\u1ef1c ti\u1ebfp (Direct dealing model):<\/strong> L\u00e0 m\u00f4 h\u00ecnh kinh doanh tr\u1ef1c ti\u1ebfp gi\u1eefa hai doanh nghi\u1ec7p, th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c gi\u00e1 tr\u1ecb. M\u00f4 h\u00ecnh n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n bu\u00f4n.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i (Distribution model):<\/strong> L\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c l\u1eadp. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 s\u1ea3n xu\u1ea5t.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, c\u00e1c m\u00f4 h\u00ecnh kinh doanh B2B n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4346\" title=\"C\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/4-mo-hinh-kinh-doanh-b2b-pho-bien-hien-nay.jpg\" alt=\"C\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_tiep_thi_thanh_cong_cho_doanh_nghiep_B2B\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p B2B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a doanh nghi\u1ec7p B2B \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p B2B:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, t\u1ea1o \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o, marketing tr\u1ef1c tuy\u1ebfn, s\u1ef1 ki\u1ec7n, t\u00e0i tr\u1ee3, PR v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> Cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c t\u1ea1o ra b\u00e0i vi\u1ebft blog, b\u00e0i vi\u1ebft chuy\u00ean m\u00f4n, video, infographic v\u00e0 c\u00e1c t\u00e0i li\u1ec7u gi\u00e1o d\u1ee5c kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a trang web:<\/strong> Trang web c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp cao.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n quan h\u1ec7 kinh doanh v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng email marketing:<\/strong> Email marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch email marketing chuy\u00ean nghi\u1ec7p v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh kinh doanh B2B v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa n\u00f3 v\u1edbi m\u00f4 h\u00ecnh B2C. Ch\u00fang ta \u0111\u00e3 c\u0169ng \u0111\u00e3 \u0111i s\u00e2u v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m, l\u1ee3i \u00edch, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4 h\u00ecnh B2B. Ngo\u00e0i ra, ch\u00fang ta c\u0169ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p B2B. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh B2B v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb li\u00ean quan s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh B2B (Business-to-Business) l\u00e0 \u0111i\u1ec1u&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[11,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1331"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1331"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1331\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1331\/revisions\/1625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}