{"id":1337,"date":"2023-05-25T02:34:03","date_gmt":"2023-05-25T02:34:03","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1337"},"modified":"2023-06-06T03:50:11","modified_gmt":"2023-06-06T03:50:11","slug":"b2c-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/b2c-la-gi\/","title":{"rendered":"B2C L\u00e0 G\u00ec? L\u1ee3i \u00cdch, Th\u00e1ch Th\u1ee9c V\u00e0 M\u00f4 H\u00ecnh B2C Ph\u1ed5 Bi\u1ebfn"},"content":{"rendered":"\r\n<p>B2C (Business-to-Consumer) l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i <a href=\"https:\/\/vtcnetviet.com\/chuyen-doi-so-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> hi\u1ec7n nay. B2C \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i, th\u00f4ng qua c\u00e1c trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m B2C, c\u00e1c l\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh tr\u1ef1c tuy\u1ebfn v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 B2C, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662f99ac35095\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-662f99ac35095\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/#B2C_la_gi\" title=\"B2C l\u00e0 g\u00ec?\">B2C l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/#Loi_ich_cua_B2C_doi_voi_doanh_nghiep_va_khach_hang\" title=\"L\u1ee3i \u00edch c\u1ee7a B2C \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng\">L\u1ee3i \u00edch c\u1ee7a B2C \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/#Chien_luoc_kinh_doanh_B2C_pho_bien_hien_nay\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/#Thach_thuc_cua_B2C_ma_doanh_nghiep_phai_doi_mat\" title=\"Th\u00e1ch th\u1ee9c c\u1ee7a B2C m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t\">Th\u00e1ch th\u1ee9c c\u1ee7a B2C m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2C_la_gi\"><\/span><strong>B2C l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/b2c-la-gi\/\">B2C l\u00e0<\/a> vi\u1ebft t\u1eaft c\u1ee7a Business-to-Consumer, ngh\u0129a l\u00e0 m\u00f4 h\u00ecnh kinh doanh tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong m\u00f4 h\u00ecnh n\u00e0y, doanh nghi\u1ec7p b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i, thay v\u00ec b\u00e1n cho c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5 v\u1ec1 B2C l\u00e0 c\u00e1c trang web b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0: Amazon, eBay, ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng nh\u01b0 si\u00eau th\u1ecb, nh\u00e0 s\u00e1ch, c\u1eeda h\u00e0ng \u0111\u1ed3 ch\u01a1i, v\u00e0 c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m. M\u00f4 h\u00ecnh kinh doanh B2C \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4364\" title=\"B2C L\u00e0 G\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/b2c-la-gi.jpg\" alt=\"B2C L\u00e0 G\u00ec?\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_B2C_doi_voi_doanh_nghiep_va_khach_hang\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a B2C \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00e1c l\u1ee3i \u00edch c\u1ee7a B2C \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>T\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn:<\/strong> M\u00f4 h\u00ecnh B2C cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u1ea3m chi ph\u00ed:<\/strong> B2C cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u:<\/strong> B2C cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, gi\u00fap m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u:<\/strong> M\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng B2C c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00e1c l\u1ee3i \u00edch c\u1ee7a B2C \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Ti\u1ec7n l\u1ee3i v\u00e0 linh ho\u1ea1t:<\/strong> B2C cho ph\u00e9p kh\u00e1ch h\u00e0ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111i l\u1ea1i.<\/li>\r\n\r\n\r\n\r\n<li><strong>D\u1ec5 d\u00e0ng so s\u00e1nh v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m:<\/strong> B2C cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m kh\u00e1c nhau, gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng so s\u00e1nh v\u00e0 ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm:<\/strong> B2C cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, ch\u1ecdn l\u1ef1a v\u00e0 mua h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n v\u00e0 an to\u00e0n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u1ea3m gi\u00e1 c\u1ea3:<\/strong> B2C cho ph\u00e9p kh\u00e1ch h\u00e0ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p, gi\u1ea3m b\u1edbt c\u00e1c l\u1edbp trung gian, t\u1eeb \u0111\u00f3 gi\u1ea3m gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng:<\/strong> B2C cho ph\u00e9p kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 email, chat tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho ch\u00ednh h\u1ecd v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4365\" title=\"\u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4 h\u00ecnh b2c\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/loi-ich-cua-mo-hinh-b2c.jpg\" alt=\"\u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4 h\u00ecnh b2c\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_B2C_pho_bien_hien_nay\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C (Business to Customer) l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u t\u01b0 v\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i (kh\u00e1ch h\u00e0ng). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C ph\u1ed5 bi\u1ebfn:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>T\u1ea1o ra m\u1ed9t trang web b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p:<\/strong> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c B2C. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra m\u1ed9t trang web b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. Trang web c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1c t\u00ednh n\u0103ng nh\u01b0 gi\u1ecf h\u00e0ng, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3:<\/strong> Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u01b0: Google Ads, Facebook Ads, Instagram Ads, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web uy t\u00edn ho\u1eb7c s\u1eed d\u1ee5ng SEO \u0111\u1ec3 t\u0103ng t\u1ea7m nh\u00ecn cho trang web c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t:<\/strong> Vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Doanh nghi\u1ec7p c\u1ea7n lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 x\u1eed l\u00fd c\u00e1c khi\u1ebfu n\u1ea1i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i:<\/strong> Vi\u1ec7c t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean trang web v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u1edbi nh\u01b0:<\/strong> livestream b\u00e1n h\u00e0ng, b\u00e1n h\u00e0ng qua c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin, chatbot, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Li\u00ean k\u1ebft v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c<\/strong> c\u00f3 uy t\u00edn \u0111\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Li\u00ean k\u1ebft v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 uy t\u00edn gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4366\" title=\"Nh\u1eefng thu\u1eadn l\u1ee3i v\u00e0 kh\u00f3 kh\u0103n trong m\u00f4 h\u00ecnh kinh doanh b2c\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/thach-thuc-va-kho-khan-cua-mo-hinh-b2c.jpg\" alt=\"Nh\u1eefng thu\u1eadn l\u1ee3i v\u00e0 kh\u00f3 kh\u0103n trong m\u00f4 h\u00ecnh kinh doanh b2c\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thach_thuc_cua_B2C_ma_doanh_nghiep_phai_doi_mat\"><\/span><strong>Th\u00e1ch th\u1ee9c c\u1ee7a B2C m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p B2C ph\u1ea3i \u0111\u1ed1i m\u1eb7t bao g\u1ed3m:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> Th\u1ecb tr\u01b0\u1eddng B2C c\u00f3 s\u1ef1 c\u1ea1nh tranh cao, v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u00f5 r\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng:<\/strong> \u0110\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh B2C, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 marketing \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng B2C th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p. Vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m:<\/strong> Vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 \u0111\u00fang c\u00e1ch l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p B2C. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao h\u00e0ng \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>An ninh th\u00f4ng tin:<\/strong> V\u1edbi vi\u1ec7c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn h\u01a1n, an ninh th\u00f4ng tin tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng trong kinh doanh B2C. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt v\u00e0 kh\u00f4ng b\u1ecb \u0111\u00e1nh c\u1eafp.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng:<\/strong> \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong kinh doanh B2C, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd.<\/li>\r\n\r\n\r\n\r\n<li><strong>Thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng:<\/strong> Th\u1ecb tr\u01b0\u1eddng B2C th\u01b0\u1eddng c\u00f3 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c thay \u0111\u1ed5i n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong> Kinh doanh B2C th\u01b0\u1eddng y\u00eau c\u1ea7u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 marketing \u0111\u1eaft \u0111\u1ecf \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u00ecm ra c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>T\u1ed5ng k\u1ebft l\u1ea1i, B2C l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh r\u1ea5t quan tr\u1ecdng trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng cu\u1ed1i. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh B2C hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, B2C c\u0169ng \u0111em l\u1ea1i m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p nh\u01b0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, t\u00ednh ch\u1ea5t kh\u00f4ng \u1ed5n \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhi\u1ec1u th\u00e1ch th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 x\u1eed l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c B2C, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh, qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website:\u00a0<a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>B2C (Business-to-Consumer) l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[11,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1337"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1337\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1338"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}