{"id":1340,"date":"2023-05-25T02:34:35","date_gmt":"2023-05-25T02:34:35","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1340"},"modified":"2023-06-06T03:47:37","modified_gmt":"2023-06-06T03:47:37","slug":"hieu-ung-lan-truyen","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/","title":{"rendered":"C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay"},"content":{"rendered":"\r\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t trong l\u0129nh v\u1ef1c marketing &#8211; <a href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/\">hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/a>. Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap cho doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, b\u00e0i vi\u1ebft c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing ho\u1eb7c mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh, b\u00e0i vi\u1ebft n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_lan_truyen_la_gi\" title=\"Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?\">Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Vai_tro_cua_hieu_ung_lan_truyen\" title=\"Vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n\">Vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Cac_hieu_ung_lan_truyen_trong_marketing\" title=\"C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing\">C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_thong_diep\" title=\"Hi\u1ec7u \u1ee9ng th\u00f4ng \u0111i\u1ec7p\">Hi\u1ec7u \u1ee9ng th\u00f4ng \u0111i\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_mang_luoi\" title=\"Hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi\">Hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_viral\" title=\"Hi\u1ec7u \u1ee9ng viral\">Hi\u1ec7u \u1ee9ng viral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_dam_dong\" title=\"Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng\">Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_bao_tri\" title=\"Hi\u1ec7u \u1ee9ng b\u1ea3o tr\u00ec\">Hi\u1ec7u \u1ee9ng b\u1ea3o tr\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_ky_vong\" title=\"Hi\u1ec7u \u1ee9ng k\u1ef3 v\u1ecdng\">Hi\u1ec7u \u1ee9ng k\u1ef3 v\u1ecdng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_dong_gop\" title=\"Hi\u1ec7u \u1ee9ng \u0111\u00f3ng g\u00f3p\">Hi\u1ec7u \u1ee9ng \u0111\u00f3ng g\u00f3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_bat_chuoc\" title=\"Hi\u1ec7u \u1ee9ng b\u1eaft ch\u01b0\u1edbc\">Hi\u1ec7u \u1ee9ng b\u1eaft ch\u01b0\u1edbc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_danh_gia\" title=\"Hi\u1ec7u \u1ee9ng \u0111\u00e1nh gi\u00e1\">Hi\u1ec7u \u1ee9ng \u0111\u00e1nh gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Hieu_ung_ket_noi_xa_hoi\" title=\"Hi\u1ec7u \u1ee9ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i\">Hi\u1ec7u \u1ee9ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/hieu-ung-lan-truyen\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_lan_truyen_la_gi\"><\/span><strong>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (hay c\u00f2n g\u1ecdi l\u00e0 Viral Marketing) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean c\u1ee7a th\u00f4ng tin, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, email, tin nh\u1eafn v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c. Khi m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c lan truy\u1ec1n \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi, ch\u00fang ta g\u1ecdi \u0111\u00f3 l\u00e0 &#8220;viral&#8221; hay &#8220;lan truy\u1ec1n nh\u01b0 d\u1ecbch b\u1ec7nh&#8221;. M\u1ee5c \u0111\u00edch c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Hi\u1ec7u \u1ee9ng lan truy\u1ec1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn, nh\u1eefng th\u00f4ng \u0111i\u1ec7p s\u00e1ng t\u1ea1o, ho\u1eb7c vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb th\u00f4ng tin \u0111\u00f3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4372\" title=\"Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/hieu-ung-lan-truyen-la-gi.jpg\" alt=\"Hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_hieu_ung_lan_truyen\"><\/span><strong>Vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong l\u0129nh v\u1ef1c marketing. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. C\u1ee5 th\u1ec3, vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean:<\/strong> Hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap t\u1ea1o ra s\u1ef1 chia s\u1ebb th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong> Hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Twitter, Instagram, TikTok, v.v.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Khi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c lan truy\u1ec1n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi, t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao v\u00e0 tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n v\u1edbi c\u00f4ng ch\u00fang.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng:<\/strong> Khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 v\u00e0 chia s\u1ebb nhi\u1ec1u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, kh\u1ea3 n\u0103ng t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd cao h\u01a1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Vi\u1ec7c t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u00fap t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd v\u00e0 s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4371\" title=\"C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/hieu-ung-lan-truyen.jpg\" alt=\"C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_hieu_ung_lan_truyen_trong_marketing\"><\/span><strong>C\u00e1c hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00f3 nhi\u1ec1u hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing, m\u1ed9t s\u1ed1 ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_thong_diep\"><\/span><strong>Hi\u1ec7u \u1ee9ng th\u00f4ng \u0111i\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email marketing, tin nh\u1eafn v\u0103n b\u1ea3n v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_mang_luoi\"><\/span><strong>Hi\u1ec7u \u1ee9ng m\u1ea1ng l\u01b0\u1edbi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u cho c\u00e1c ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra trong c\u00e1c c\u00f4ng ty \u0111a c\u1ea5p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_viral\"><\/span><strong>Hi\u1ec7u \u1ee9ng viral<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t n\u1ed9i dung ho\u1eb7c th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean m\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi gian ng\u1eafn. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qua email.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_dam_dong\"><\/span><strong>Hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00ec n\u00f3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_bao_tri\"><\/span><strong>Hi\u1ec7u \u1ee9ng b\u1ea3o tr\u00ec<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t t\u1eeb c\u00f4ng ty, h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_ky_vong\"><\/span><strong>Hi\u1ec7u \u1ee9ng k\u1ef3 v\u1ecdng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c c\u00f3 gi\u00e1 tr\u1ecb cao, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i n\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4373\" title=\"5 \u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/ung-dung-cua-hieu-ung-lan-truyen.jpg\" alt=\"5 \u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_dong_gop\"><\/span><strong>Hi\u1ec7u \u1ee9ng \u0111\u00f3ng g\u00f3p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n ho\u1eb7c c\u1ea3i ti\u1ebfn n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c quanh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 lan truy\u1ec1n th\u00f4ng tin.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_bat_chuoc\"><\/span><strong>Hi\u1ec7u \u1ee9ng b\u1eaft ch\u01b0\u1edbc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eaft ch\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng ho\u1eb7c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u00f3, v\u00e0 h\u1ecd s\u1ebd theo \u0111u\u1ed5i h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_danh_gia\"><\/span><strong>Hi\u1ec7u \u1ee9ng \u0111\u00e1nh gi\u00e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ung_ket_noi_xa_hoi\"><\/span><strong>Hi\u1ec7u \u1ee9ng k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f3 th\u1ec3 chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n nhanh ch\u00f3ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>T\u1ed5ng k\u1ebft l\u1ea1i, hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u00e0 quan tr\u1ecdng trong l\u0129nh v\u1ef1c marketing, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u00e1c lo\u1ea1i hi\u1ec7u \u1ee9ng lan truy\u1ec1n ph\u1ed5 bi\u1ebfn, vai tr\u00f2 c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y trong marketing, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng lan truy\u1ec1n trong marketing. Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"chrome-extension:\/\/bpggmmljdiliancllaapiggllnkbjocb\/logo\/48.png\" alt=\"\" \/><\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t trong l\u0129nh v\u1ef1c marketing &#8211;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"predecessor-version":[{"id":1619,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1340\/revisions\/1619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1341"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}