{"id":1343,"date":"2023-05-25T02:35:37","date_gmt":"2023-05-25T02:35:37","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1343"},"modified":"2023-06-06T03:42:04","modified_gmt":"2023-06-06T03:42:04","slug":"marketing-mix","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/marketing-mix\/","title":{"rendered":"Marketing Mix L\u00e0 G\u00ec? T\u1ed5ng H\u1ee3p Ki\u1ebfn Th\u1ee9c M\u1edbi Nh\u1ea5t A &#8211; Z"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/vtcnetviet.com\/marketing-mix\/\">Marketing Mix<\/a> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn Marketing Mix v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-663454892da91\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-663454892da91\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_Mix_la_gi\" title=\"Marketing Mix l\u00e0 g\u00ec?\">Marketing Mix l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#4_yeu_to_co_ban_trong_Marketing_Mix\" title=\"4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong Marketing Mix\">4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong Marketing Mix<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#San_pham_Product\" title=\"S\u1ea3n ph\u1ea9m (Product)\">S\u1ea3n ph\u1ea9m (Product)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Gia_ca_Price\" title=\"Gi\u00e1 c\u1ea3 (Price)\">Gi\u00e1 c\u1ea3 (Price)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Vi_tri_Place\" title=\"V\u1ecb tr\u00ed (Place)\">V\u1ecb tr\u00ed (Place)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Quang_cao_Promotion\" title=\"Qu\u1ea3ng c\u00e1o (Promotion)\">Qu\u1ea3ng c\u00e1o (Promotion)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Vai_tro_cua_Marketing_Mix\" title=\"Vai tr\u00f2 c\u1ee7a Marketing Mix\">Vai tr\u00f2 c\u1ee7a Marketing Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Tai_sao_Marketing_Mix_lai_quan_trong\" title=\"T\u1ea1i sao Marketing Mix l\u1ea1i quan tr\u1ecdng\">T\u1ea1i sao Marketing Mix l\u1ea1i quan tr\u1ecdng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Cac_chien_luoc_Marketing_mix_pho_bien_hien_nay\" title=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing mix ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing mix ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_Mix_4P\" title=\"Marketing Mix 4P\">Marketing Mix 4P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_Mix_4E\" title=\"Marketing Mix 4E\">Marketing Mix 4E<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_Mix_4C\" title=\"Marketing Mix 4C\">Marketing Mix 4C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_Mix_5C\" title=\"Marketing Mix 5C\">Marketing Mix 5C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Marketing_mix_7p\" title=\"Marketing mix 7p\">Marketing mix 7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Uu_diem_cua_Marketing_Mix\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a Marketing Mix\">\u01afu \u0111i\u1ec3m c\u1ee7a Marketing Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Nhung_luu_y_khi_su_dung_Marketing_Mix\" title=\"Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Marketing Mix\">Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Marketing Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/marketing-mix\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_la_gi\"><\/span><strong>Marketing Mix l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Marketing Mix \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Theo Philip Kotler, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch Marketing Management, Marketing Mix bao g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n l\u00e0: S\u1ea3n ph\u1ea9m (Product), gi\u00e1 c\u1ea3 (Price), v\u1ecb tr\u00ed (Place), qu\u1ea3ng c\u00e1o (Promotion). \u0110\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4382\" title=\"Marketing Mix l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/Marketing-mix-la-gi.jpg\" alt=\"Marketing Mix l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_yeu_to_co_ban_trong_Marketing_Mix\"><\/span><strong>4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n trong Marketing Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"San_pham_Product\"><\/span><strong>S\u1ea3n ph\u1ea9m (Product)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>S\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Marketing Mix. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd khi \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m bao g\u1ed3m \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gi\u00e1 c\u1ea3 v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gia_ca_Price\"><\/span><strong>Gi\u00e1 c\u1ea3 (Price)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Gi\u00e1 c\u1ea3 l\u00e0 1 trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Marketing Mix khi tri\u1ec3n khai t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 gi\u00e1 c\u1ea3 m\u00e0 doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u1ea3, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t, chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed ph\u00e2n ph\u1ed1i v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn mong mu\u1ed1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri_Place\"><\/span><strong>V\u1ecb tr\u00ed (Place)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>V\u1ecb tr\u00ed l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Marketing Mix. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n ra cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t. C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd khi \u0111\u1ecbnh h\u00ecnh v\u1ecb tr\u00ed bao g\u1ed3m: \u0111\u1ecba \u0111i\u1ec3m, khu v\u1ef1c, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_Promotion\"><\/span><strong>Qu\u1ea3ng c\u00e1o (Promotion)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Marketing Mix. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o bao g\u1ed3m truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, tr\u00ean m\u1ea1ng, tr\u00ean b\u00e1o v\u00e0 t\u1ea1p ch\u00ed, ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ph\u00f9 h\u1ee3p v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4383\" title=\"Vai Tr\u00f2 c\u1ee7a Marketing Mix\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/vai-tro-cua-marketing-mix.jpg\" alt=\"Vai Tr\u00f2 c\u1ee7a Marketing Mix\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_Marketing_Mix\"><\/span><strong>Vai tr\u00f2 c\u1ee7a Marketing Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Vai tr\u00f2 c\u1ee7a Marketing Mix l\u00e0 cung c\u1ea5p m\u1ed9t khung ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3, Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>\u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c ph\u00f9 h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u1edbi nhau l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ecbnh h\u01b0\u1edbng t\u01b0 duy kh\u00e1ch h\u00e0ng:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn, chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, Marketing Mix \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, gi\u00fap \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Marketing Mix \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, Marketing Mix c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, Marketing Mix kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i doanh nghi\u1ec7p. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, Marketing Mix c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 nh\u00e2n l\u1ef1c, qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u0169ng r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_Marketing_Mix_lai_quan_trong\"><\/span><strong>T\u1ea1i sao Marketing Mix l\u1ea1i quan tr\u1ecdng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Marketing Mix l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do v\u00ec sao Marketing Mix l\u1ea1i r\u1ea5t quan tr\u1ecdng:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb, bao g\u1ed3m s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u00fap \u0111\u1ecbnh h\u00ecnh v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, Marketing Mix l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c s\u1eed d\u1ee5ng Marketing Mix m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng Marketing Mix m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p r\u1eafc r\u1ed1i trong vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i ra, Marketing Mix c\u00f2n gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>Cu\u1ed1i c\u00f9ng, Marketing Mix gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ec nh\u1eefng l\u00fd do tr\u00ean, Marketing Mix l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Vi\u1ec7c s\u1eed d\u1ee5ng Marketing Mix \u0111\u00fang \u0111\u1eafn s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4380\" title=\"Marketing Mix 4P\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/Marketing-Mix-4P.jpg\" alt=\"Marketing Mix 4P\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_chien_luoc_Marketing_mix_pho_bien_hien_nay\"><\/span><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing mix ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_4P\"><\/span><strong>Marketing Mix 4P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Marketing Mix 4P l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi Philip Kotler, m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng. Kh\u00e1i ni\u1ec7m n\u00e0y bao g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>S\u1ea3n ph\u1ea9m (Product)<\/li>\r\n\r\n\r\n\r\n<li>Gi\u00e1 c\u1ea3 (Price)<\/li>\r\n\r\n\r\n\r\n<li>\u0110i\u1ec3m b\u00e1n h\u00e0ng (Place)<\/li>\r\n\r\n\r\n\r\n<li>Qu\u1ea3ng c\u00e1o (Promotion)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Marketing Mix 4P l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng Marketing Mix 4P kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i Marketing Mix 4P, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m kh\u00e1c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb nh\u01b0: Marketing Mix 7P, Marketing Mix 5C, Marketing Mix 4C, v\u00e0 Marketing Mix 4E. M\u1ed7i kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1u t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_4E\"><\/span><strong>Marketing Mix 4E<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Marketing Mix 4E l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u00eam v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 th\u1ee9 5 so v\u1edbi Marketing Mix 4P, \u0111\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m (Experience).<\/p>\r\n\r\n\r\n\r\n<p>Marketing Mix 4E g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>S\u1ea3n ph\u1ea9m (Product):<\/strong> S\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 c\u00f3 t\u00ednh n\u0103ng v\u00e0 thi\u1ebft k\u1ebf h\u1ea5p d\u1eabn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u00e1 c\u1ea3 (Price):<\/strong> Gi\u00e1 c\u1ea3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m m\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p. Gi\u00e1 c\u1ea3 c\u1ea7n ph\u1ea3i x\u1ee9ng \u0111\u00e1ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i (Place):<\/strong> K\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng thu\u1eadn ti\u1ec7n v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c (Promotion and Interaction):<\/strong> Qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ea7n ph\u1ea3i t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u1ed1t.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tr\u1ea3i nghi\u1ec7m (Experience):<\/strong> Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a Marketing Mix 4E. C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i s\u1eed d\u1ee5ng l\u1ea7n sau.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Marketing Mix 4E gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_4C\"><\/span><strong>Marketing Mix 4C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Marketing Mix 4C l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb, v\u1edbi 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng bao g\u1ed3m: Kh\u00e1ch h\u00e0ng (Customer), Chi ph\u00ed (Cost), Ti\u1ec7n \u00edch (Convenience) v\u00e0 T\u00ednh t\u01b0\u01a1ng t\u00e1c (Communication). So v\u1edbi Marketing Mix 4P, Marketing Mix 4C t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Kh\u00e1ch h\u00e0ng (Customer):<\/strong> Kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong Marketing Mix 4C. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. C\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t cho h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi ph\u00ed (Cost):<\/strong> Chi ph\u00ed l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng ti\u1ebfp theo trong Marketing Mix 4C. Doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, gi\u00e1 c\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t quan tr\u1ecdng, c\u00e1c chi ph\u00ed kh\u00e1c nh\u01b0 chi ph\u00ed v\u1eadn chuy\u1ec3n, b\u1ea3o h\u00e0nh v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ec7n \u00edch (Convenience):<\/strong> Ti\u1ec7n \u00edch l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u1ee9 ba trong Marketing Mix 4C. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u00ednh t\u01b0\u01a1ng t\u00e1c (Communication):<\/strong> T\u00ednh t\u01b0\u01a1ng t\u00e1c l\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng trong Marketing Mix 4C. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u1ed5ng quan l\u1ea1i, Marketing Mix 4C l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o chi ph\u00ed ph\u00f9 h\u1ee3p, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, Marketing Mix 4C kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. C\u00e1c doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t t\u1ef7 l\u1ec7 chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh theo th\u1eddi gian \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_5C\"><\/span><strong>Marketing Mix 5C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Marketing Mix 5C l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, t\u1eadp trung v\u00e0o n\u0103m y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m kh\u00e1ch h\u00e0ng (Customer), c\u00f4ng ty (Company), \u0111\u1ed1i th\u1ee7 (Competitor), m\u00f4i tr\u01b0\u1eddng (Context), v\u00e0 c\u1ed9ng \u0111\u1ed3ng (Collaborators).<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Kh\u00e1ch h\u00e0ng (Customer):<\/strong> \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong Marketing Mix 5C, v\u00ec kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua hay kh\u00f4ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f4ng ty (Company):<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m c\u00e1c ch\u00ednh s\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p. C\u00f4ng ty c\u1ea7n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd v\u1ec1 gi\u00e1 c\u1ea3, s\u1ea3n ph\u1ea9m, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ed1i th\u1ee7 (Competitor):<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh h\u1ee3p l\u00fd.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4i tr\u01b0\u1eddng (Context):<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh b\u00ean ngo\u00e0i nh\u01b0 ch\u00ednh tr\u1ecb, kinh t\u1ebf, v\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ed9ng \u0111\u1ed3ng (Collaborators):<\/strong> Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ed9ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p nh\u01b0 nh\u00e0 cung c\u1ea5p, \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i. Doanh nghi\u1ec7p c\u1ea7n ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c n\u00e0y \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng Marketing Mix 5C trong ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb h\u1ee3p l\u00fd. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Marketing Mix 5C, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ed9ng t\u00e1c, c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n trong kinh doanh.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_mix_7p\"><\/span><strong>Marketing mix 7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n, c\u00f3 th\u00eam 3 y\u1ebfu t\u1ed1 b\u1ed5 sung trong Marketing Mix \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 7P: Nh\u00e2n s\u1ef1, quy tr\u00ecnh v\u00e0 b\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong> l\u00e0 c\u00e1c nh\u00e2n vi\u00ean li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt. Nh\u00e2n s\u1ef1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Quy tr\u00ecnh:<\/strong> l\u00e0 c\u00e1c b\u01b0\u1edbc ti\u1ebfp nh\u1eadn \u0111\u01a1n h\u00e0ng, s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng. Quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd:<\/strong> bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 v\u1eadt ch\u1ea5t nh\u01b0 bao b\u00ec s\u1ea3n ph\u1ea9m, trang thi\u1ebft b\u1ecb, c\u1eeda h\u00e0ng b\u00e1n h\u00e0ng, website v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. B\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4381\" title=\"Marketing mix 7p\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/marketing-mix-7p.jpg\" alt=\"Marketing mix 7p\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uu_diem_cua_Marketing_Mix\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Marketing Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Marketing Mix cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t khung ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, v\u1ecb tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a Marketing Mix l\u00e0 n\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf trung t\u00e2m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd. Marketing Mix cung c\u1ea5p khung ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i ra, Marketing Mix c\u0169ng gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb kh\u00e1c nhau v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, v\u1ecb tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf trong th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_luu_y_khi_su_dung_Marketing_Mix\"><\/span><strong>Nh\u1eefng l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Marketing Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>M\u1eb7c d\u00f9 Marketing Mix l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, nh\u01b0ng vi\u1ec7c \u00e1p d\u1ee5ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng khi s\u1eed d\u1ee5ng Marketing Mix:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Marketing Mix kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ea5t c\u1ea3 m\u1ecdi v\u1ea5n \u0111\u1ec1. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 t\u1eebng t\u00ecnh hu\u1ed1ng v\u00e0 x\u00e1c \u0111\u1ecbnh li\u1ec7u Marketing Mix c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li>Vi\u1ec7c x\u00e2y d\u1ef1ng Marketing Mix c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng Marketing Mix c\u1ee7a doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao.<\/li>\r\n\r\n\r\n\r\n<li>C\u1ea7n l\u01b0u \u00fd r\u1eb1ng Marketing Mix kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c k\u1ef9 thu\u1eadt c\u1ee9ng nh\u1eafc v\u00e0 kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. C\u00e1c doanh nghi\u1ec7p c\u1ea7n linh ho\u1ea1t v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li>Khi th\u1ef1c hi\u1ec7n Marketing Mix, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro. M\u1ed9t sai l\u1ea7m nh\u1ecf trong m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee7a Marketing Mix c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li>Marketing Mix l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd, tuy nhi\u00ean vi\u1ec7c th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean vi\u1ec7c s\u1eed d\u1ee5ng Marketing Mix m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, kinh nghi\u1ec7m qu\u1ea3n l\u00fd, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, v.v.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Marketing Mix l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb quan tr\u1ecdng v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Marketing Mix, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 linh ho\u1ea1t v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Marketing Mix l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1343"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1343"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1343\/revisions"}],"predecessor-version":[{"id":1617,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1343\/revisions\/1617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1344"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}