{"id":1346,"date":"2023-05-25T02:36:21","date_gmt":"2023-05-25T02:36:21","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1346"},"modified":"2023-06-06T03:38:46","modified_gmt":"2023-06-06T03:38:46","slug":"imc-plan","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/imc-plan\/","title":{"rendered":"IMC Plan L\u00e0 G\u00ec? C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng IMC Plan c\u01a1 b\u1ea3n A &#8211; Z"},"content":{"rendered":"\r\n<p>Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi b\u00e0i vi\u1ebft v\u1ec1 IMC Plan &#8211; m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c IMC Plan s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\r\n\r\n\r\n\r\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 IMC Plan, nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd marketing ho\u1eb7c mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 IMC Plan v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662eb142cebe3\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-662eb142cebe3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#IMC_plan_la_gi\" title=\"IMC plan l\u00e0 g\u00ec?\">IMC plan l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Cac_buoc_de_xay_dung_IMC_plan\" title=\"C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng IMC plan\">C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng IMC plan<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Dinh_huong_chien_luoc\" title=\"\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c\">\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Phan_tich_khach_hang\" title=\"Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng\">Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Tao_thong_diep_va_tai_lieu_truyen_thong\" title=\"T\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng\">T\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Len_ke_hoach_phuong_tien_truyen_thong\" title=\"L\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\">L\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Thuc_hien_chien_dich_truyen_thong\" title=\"Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng\">Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Cac_loi_ich_cua_IMC_plan\" title=\"C\u00e1c l\u1ee3i \u00edch c\u1ee7a IMC plan\">C\u00e1c l\u1ee3i \u00edch c\u1ee7a IMC plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Nhung_thac_mac_thuong_gap_ve_IMC_plan\" title=\"Nh\u1eefng th\u1eafc m\u1eafc th\u01b0\u1eddng g\u1eb7p v\u1ec1 IMC plan\">Nh\u1eefng th\u1eafc m\u1eafc th\u01b0\u1eddng g\u1eb7p v\u1ec1 IMC plan<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Tai_sao_can_thiet_phai_co_IMC_plan\" title=\"T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 IMC plan?\">T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 IMC plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Nhung_thanh_phan_nao_cau_thanh_IMC_plan\" title=\"Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o c\u1ea5u th\u00e0nh IMC plan?\">Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o c\u1ea5u th\u00e0nh IMC plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Cac_phuong_tien_truyen_thong_nao_duoc_su_dung_trong_IMC_plan\" title=\"C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong IMC plan?\">C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong IMC plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Lam_the_nao_de_thuc_hien_chien_dich_truyen_thong_hieu_qua\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/imc-plan\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IMC_plan_la_gi\"><\/span><strong>IMC plan l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/imc-plan\/\">IMC plan<\/a> (Integrated Marketing Communications plan) l\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, n\u00f3 l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p s\u1ebd tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. IMC plan bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, PR, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c. M\u1ed9t k\u1ebf ho\u1ea1ch IMC hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a>, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4387\" title=\"IMC Plan L\u00e0 G\u00ec? C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng IMC Plan c\u01a1 b\u1ea3n A - Z\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/IMC-Plan-la-gi.jpg\" alt=\"IMC Plan L\u00e0 G\u00ec? C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng IMC Plan c\u01a1 b\u1ea3n A - Z\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_buoc_de_xay_dung_IMC_plan\"><\/span><strong>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng IMC plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_huong_chien_luoc\"><\/span><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, h\u1ecd ph\u1ea3i \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, bao g\u1ed3m gi\u00e1 c\u1ea3, s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_khach_hang\"><\/span><strong>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng IMC plan. \u0110\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u00ecm ra c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng \u0111\u1ed9 trung th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_thong_diep_va_tai_lieu_truyen_thong\"><\/span><strong>T\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng IMC plan l\u00e0 t\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. C\u00e1c t\u00e0i li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, t\u1ea1p ch\u00ed, b\u00e1o ho\u1eb7c c\u00e1c trang web m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng kh\u00e1c. T\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e0i li\u1ec7u n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean t\u1ee5c v\u00e0 nh\u1ea5t qu\u00e1n trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Len_ke_hoach_phuong_tien_truyen_thong\"><\/span><strong>L\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u01b0: truy\u1ec1n h\u00ecnh, b\u00e1o, t\u1ea1p ch\u00ed, radio, internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 chi ph\u00ed ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuc_hien_chien_dich_truyen_thong\"><\/span><strong>Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Sau khi ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 li\u00ean t\u1ee5c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch n\u1ebfu c\u1ea7n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loi_ich_cua_IMC_plan\"><\/span><strong>C\u00e1c l\u1ee3i \u00edch c\u1ee7a IMC plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>IMC plan gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1:<\/strong> IMC plan gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:<\/strong> M\u1ed9t k\u1ebf ho\u1ea1ch IMC t\u1ed1t gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 trung th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean t\u1ee5c:<\/strong> IMC plan gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean t\u1ee5c trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/strong> V\u1edbi IMC plan, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> IMC plan gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111em l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4386\" title=\"Checklist cho m\u1ed9t k\u1ebf ho\u1ea1ch IMC\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/check-list-cho-1-ke-hoach-imc.jpg\" alt=\"Checklist cho m\u1ed9t k\u1ebf ho\u1ea1ch IMC\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_thac_mac_thuong_gap_ve_IMC_plan\"><\/span><strong>Nh\u1eefng th\u1eafc m\u1eafc th\u01b0\u1eddng g\u1eb7p v\u1ec1 IMC plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_can_thiet_phai_co_IMC_plan\"><\/span><strong>T\u1ea1i sao c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 IMC plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>IMC plan c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean t\u1ee5c trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_thanh_phan_nao_cau_thanh_IMC_plan\"><\/span><strong>Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0o c\u1ea5u th\u00e0nh IMC plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>IMC plan bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh nh\u01b0: ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, l\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_phuong_tien_truyen_thong_nao_duoc_su_dung_trong_IMC_plan\"><\/span><strong>C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong IMC plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>IMC plan s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o, t\u1ea1p ch\u00ed, radio, internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 chi ph\u00ed truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_thuc_hien_chien_dich_truyen_thong_hieu_qua\"><\/span><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, c\u1ea7n c\u00f3 c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li>L\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng: X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n.<\/li>\r\n\r\n\r\n\r\n<li>L\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng: Ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li>Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng: Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u01b0 qu\u1ea3ng c\u00e1o, PR, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng: \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>IMC plan l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p, gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean t\u1ee5c trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed truy\u1ec1n th\u00f4ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 c\u0169ng c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng nh\u01b0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng \u0111\u1ebfn v\u1edbi b\u00e0i vi\u1ebft v\u1ec1 IMC Plan &#8211; m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1346"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1346"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1346\/revisions"}],"predecessor-version":[{"id":1615,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1346\/revisions\/1615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}