{"id":1358,"date":"2023-05-25T02:39:14","date_gmt":"2023-05-25T02:39:14","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1358"},"modified":"2023-06-06T03:06:03","modified_gmt":"2023-06-06T03:06:03","slug":"rich-media","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/rich-media\/","title":{"rendered":"Rich Media L\u00e0 G\u00ec? 5 Lo\u1ea1i Qu\u1ea3ng C\u00e1o Rich Media Ph\u1ed5 Bi\u1ebfn"},"content":{"rendered":"\r\n<p>Rich Media l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng s\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung tr\u1ef1c tuy\u1ebfn bao g\u1ed3m \u00e2m thanh, video, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd cho ng\u01b0\u1eddi d\u00f9ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn Rich Media v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Rich_Media_la_gi\" title=\"Rich Media l\u00e0 g\u00ec?\">Rich Media l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Cac_loai_Rich_Media\" title=\"C\u00e1c lo\u1ea1i Rich Media\">C\u00e1c lo\u1ea1i Rich Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Loi_ich_cua_Rich_Media\" title=\"L\u1ee3i \u00edch c\u1ee7a Rich Media\">L\u1ee3i \u00edch c\u1ee7a Rich Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Cach_su_dung_Rich_Media_de_toi_uu_hoa_trang_web\" title=\"C\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web\">C\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Cac_loai_quang_cao_Rich_Media_pho_bien_nhat_hien_nay\" title=\"C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay\">C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Banner_da_phuong_tien\" title=\"Banner \u0111a ph\u01b0\u01a1ng ti\u1ec7n\">Banner \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Video_quang_cao\" title=\"Video qu\u1ea3ng c\u00e1o\">Video qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Quang_cao_tuong_tac\" title=\"Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c\">Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Quang_cao_di_dong\" title=\"Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng\">Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Quang_cao_ket_hop\" title=\"Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p\">Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/rich-media\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rich_Media_la_gi\"><\/span><strong>Rich Media l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/rich-media\/\">Rich Media<\/a> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u00e1p d\u1ee5ng cho c\u00e1c lo\u1ea1i n\u1ed9i dung web, bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh, video, \u00e2m thanh, Flash v\u00e0 HTML5. Rich Media \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u0111a d\u1ea1ng v\u00e0 \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 trang web.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4441\" title=\"Rich Media l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/quang-cao-rich-media.jpg\" alt=\"Rich Media l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_Rich_Media\"><\/span><strong>C\u00e1c lo\u1ea1i Rich Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">Rich Media bao g\u1ed3m nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, bao g\u1ed3m:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>H\u00ecnh \u1ea3nh:<\/strong> Bao g\u1ed3m c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh JPEG, PNG, GIF v\u00e0 SVG.<\/li>\r\n\r\n\r\n\r\n<li><strong>Video:<\/strong> Bao g\u1ed3m c\u00e1c \u0111\u1ecbnh d\u1ea1ng video nh\u01b0 MP4, MOV v\u00e0 FLV.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u00c2m thanh:<\/strong> Bao g\u1ed3m c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u00e2m thanh nh\u01b0 MP3, WAV v\u00e0 AIFF.<\/li>\r\n\r\n\r\n\r\n<li><strong>Flash:<\/strong> L\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u00f2 ch\u01a1i, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>HTML5:<\/strong> L\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt web m\u1edbi cho ph\u00e9p t\u1ea1o ra c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1c ph\u1ea7n t\u1eed HTML5.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_Rich_Media\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a Rich Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Rich Media c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a Rich Media:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>T\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd cho ng\u01b0\u1eddi d\u00f9ng, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li>C\u1ea3i thi\u1ec7n \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi trang web v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/li>\r\n\r\n\r\n\r\n<li>Cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd v\u1edbi c\u1ea3m x\u00fac v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao.<\/li>\r\n\r\n\r\n\r\n<li>T\u0103ng kh\u1ea3 n\u0103ng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\r\n\r\n\r\n\r\n<li>T\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web, gi\u00fap thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4443\" title=\"C\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/rich-media.jpg\" alt=\"C\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_su_dung_Rich_Media_de_toi_uu_hoa_trang_web\"><\/span><strong>C\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Rich Media c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch s\u1eed d\u1ee5ng Rich Media \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>T\u1ea1o ra c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li>S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li>T\u1ed1i \u01b0u h\u00f3a k\u00edch th\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh d\u1ea1ng c\u1ee7a c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh ch\u00f3ng.<\/li>\r\n\r\n\r\n\r\n<li>\u0110\u1ea3m b\u1ea3o t\u00ednh t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/li>\r\n\r\n\r\n\r\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_loai_quang_cao_Rich_Media_pho_bien_nhat_hien_nay\"><\/span><strong>C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Rich Media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Banner_da_phuong_tien\"><\/span><strong>Banner \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Banner \u0111a ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 video. Banner \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, v\u00ed d\u1ee5 nh\u01b0 nh\u1ea5p v\u00e0o n\u00fat &#8220;Xem th\u00eam&#8221; \u0111\u1ec3 m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o ho\u1eb7c di chu\u1ed9t qua n\u00f3 \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_quang_cao\"><\/span><strong>Video qu\u1ea3ng c\u00e1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Video qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media r\u1ea5t ph\u1ed5 bi\u1ebfn, cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra nh\u1eefng \u0111o\u1ea1n video ng\u1eafn, h\u1ea5p d\u1eabn \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh. Video qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean trang web ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng video nh\u01b0: YouTube, Facebook ho\u1eb7c Instagram.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4442\" title=\"L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o rich media hi\u1ec7n nay\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/quang-cao-rich-media-la-gi.jpg\" alt=\"L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o rich media hi\u1ec7n nay\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tuong_tac\"><\/span><strong>Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 k\u00e9o v\u00e0 th\u1ea3 c\u00e1c m\u1ee5c tr\u00ean trang qu\u1ea3ng c\u00e1o ho\u1eb7c ch\u1ea1m v\u00e0o c\u00e1c ph\u1ea7n c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_di_dong\"><\/span><strong>Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng. Qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng th\u01b0\u1eddng bao g\u1ed3m c\u00e1c h\u00ecnh \u1ea3nh, video v\u00e0 \u00e2m thanh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_ket_hop\"><\/span><strong>Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media k\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, bao g\u1ed3m h\u00ecnh \u1ea3nh, video, \u00e2m thanh v\u00e0 t\u01b0\u01a1ng t\u00e1c. Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1mn\u0103ng v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5, m\u1ed9t qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t video ng\u1eafn, k\u00e8m theo c\u00e1c n\u00fat t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chia s\u1ebb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c truy c\u1eadp trang web c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\r\n\r\n\r\n\r\n<p>Tuy nhi\u00ean, \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c chu\u1ea9n m\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i ra, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u v\u1ec1 t\u00ednh t\u01b0\u01a1ng th\u00edch, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o Rich Media ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><strong>T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Rich Media l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ed9ng \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111\u1ec3 s\u1eed d\u1ee5ng Rich Media m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh t\u01b0\u01a1ng th\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u00edch th\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh d\u1ea1ng c\u1ee7a c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n. 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