<\/span><\/h2>\r\n\r\n\r\n\r\nM\u00f4 h\u00ecnh Retail v\u00e0 chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau. Trong m\u1ed9t m\u00f4 h\u00ecnh Retail hi\u1ec7u qu\u1ea3, chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 th\u1eddi gian v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd h\u00e0ng h\u00f3a. N\u1ebfu chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t, s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c duy tr\u00ec v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n
Trong m\u1ed9t chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng, c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 cung c\u1ea5p, nh\u00e0 v\u1eadn chuy\u1ec3n, nh\u00e0 kho v\u00e0 nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n ph\u1ed1i h\u1ee3p v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef, x\u1eed l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng. C\u00e1c \u0111\u1ed1i t\u00e1c c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m, \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd \u0111\u00fang c\u00e1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 h\u01b0 h\u1ecfng v\u00e0 l\u00e3ng ph\u00ed, v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn nh\u00e0 b\u00e1n l\u1ebb m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\r\n\r\n\r\n\r\n
\u0110\u1ec3 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c Retail. C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef, x\u1eed l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 chi ph\u00ed trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0: Internet of Things (IoT), tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 blockchain c\u0169ng \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\r\n\r\n\r\n\r\n
Tuy nhi\u00ean, vi\u1ec7c qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng v\u1eabn \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u00e0 t\u00edch c\u1ef1c gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, \u0111\u1ed3ng th\u1eddi c\u1ea7n c\u00f3 s\u1ef1 qu\u1ea3n l\u00fd chuy\u00ean nghi\u1ec7p v\u00e0 t\u1eadn t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng. Nh\u1eefng thay \u0111\u1ed5i trong c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1ecb tr\u01b0\u1eddng, quy \u0111\u1ecbnh v\u00e0 k\u1ef9 thu\u1eadt c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u00e1n h\u00e0ng v\u00e0 y\u00eau c\u1ea7u c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u00e0 t\u0103ng tr\u01b0\u1edfng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n
<\/span>M\u1ed9t s\u1ed1 d\u1ea1ng ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 b\u00e1n l\u1ebb<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\nHi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng ph\u1ea7n m\u1ec1m b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn:<\/p>\r\n\r\n\r\n\r\n
<\/span>POS (Point of Sale) – Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPOS l\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, thanh to\u00e1n, ki\u1ec3m tra h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u1ed1i so\u00e1t t\u00e0i kho\u1ea3n. Ph\u1ea7n m\u1ec1m POS cung c\u1ea5p cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng m\u1ed9t giao di\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n
<\/span>Inventory management software – Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho gi\u00fap c\u00e1c doanh nghi\u1ec7p qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 b\u00e1n v\u00e0 h\u00e0ng t\u1ed3n kho \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1eb7t h\u00e0ng m\u1edbi. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho c\u0169ng cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 ki\u1ec3m so\u00e1t kho, nh\u01b0 t\u1ea1o b\u00e1o c\u00e1o t\u1ed3n kho, qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng, gi\u1ea3m thi\u1ec3u l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3n l\u00fd.<\/p>\r\n\r\n\r\n\r\n
<\/span>CRM (Customer Relationship Management) software – Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m CRM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd danh s\u00e1ch kh\u00e1ch h\u00e0ng, t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng, nh\u01b0 l\u1ecbch s\u1eed mua h\u00e0ng, h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n
<\/span>E-commerce software – Ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t lo\u1ea1i ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c trang web b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, qu\u1ea3n l\u00fd c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7t h\u00e0ng, qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng. Ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 \u0111\u1eb7t h\u00e0ng, gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd gi\u1ecf h\u00e0ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\r\n\r\n\r\n\r\n
<\/span>Accounting software – Ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m k\u1ebf to\u00e1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh, bao g\u1ed3m qu\u1ea3n l\u00fd thu nh\u1eadp v\u00e0 chi ti\u00eau, qu\u1ea3n l\u00fd l\u1ee3i nhu\u1eadn, b\u00e1o c\u00e1o thu\u1ebf v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh. Ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n c\u0169ng cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh kh\u00e1c, nh\u01b0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh, qu\u1ea3n l\u00fd l\u01b0\u01a1ng v\u00e0 ti\u1ec1n l\u01b0\u01a1ng.<\/p>\r\n\r\n\r\n\r\n
<\/span>HR (Human Resources) software – Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin nh\u00e2n vi\u00ean, qu\u1ea3n l\u00fd ti\u1ebfn tr\u00ecnh tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd l\u01b0\u01a1ng v\u00e0 ti\u1ec1n l\u01b0\u01a1ng, qu\u1ea3n l\u00fd \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean, qu\u1ea3n l\u00fd th\u1eddi gian l\u00e0m vi\u1ec7c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1.<\/p>\r\n\r\n\r\n\r\n
<\/span>Marketing automation software – Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<\/strong><\/span><\/h3>\r\n\r\n\r\n\r\nPh\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng, t\u1ea1o c\u00e1c email ti\u1ebfp th\u1ecb, \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n
<\/span>M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn Retail<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n- Retail manager:<\/strong> Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng, bao g\u1ed3m mua h\u00e0ng, b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 ti\u00eau doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\r\n\r\n\r\n\r\n
- Retail audit:<\/strong> Ki\u1ec3m tra t\u1ed5ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng. Retail audit c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\r\n\r\n\r\n\r\n