{"id":1389,"date":"2023-05-25T02:48:23","date_gmt":"2023-05-25T02:48:23","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1389"},"modified":"2023-06-06T02:24:59","modified_gmt":"2023-06-06T02:24:59","slug":"trade-marketing","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/trade-marketing\/","title":{"rendered":"Trade Marketing L\u00e0 G\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng &#038; C\u00e1c B\u01b0\u1edbc Th\u1ef1c Hi\u1ec7n"},"content":{"rendered":"\r\n<p>Trade marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a>. N\u00f3 bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a v\u00e0 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn trade marketing.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Trade_marketing_la_gi\" title=\"Trade marketing l\u00e0 g\u00ec?\">Trade marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Su_khac_nhau_giua_Trade_Marketing_va_Brand_Marketing\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa Trade Marketing v\u00e0 Brand Marketing\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Trade Marketing v\u00e0 Brand Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Cac_doi_tuong_cua_Trade_Marketing\" title=\"C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Trade Marketing\">C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Trade Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Phan_biet_nguoi_tieu_dung_va_nguoi_mua_hang\" title=\"Ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng\">Ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Tai_sao_trade_marketing_quan_trong\" title=\"T\u1ea1i sao trade marketing quan tr\u1ecdng?\">T\u1ea1i sao trade marketing quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Cac_yeu_to_anh_huong_den_trade_marketing\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Cac_buoc_de_thuc_hien_trade_marketing\" title=\"C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n trade marketing\">C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n trade marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Thanh_cong_cua_trade_marketing\" title=\"Th\u00e0nh c\u00f4ng c\u1ee7a trade marketing\">Th\u00e0nh c\u00f4ng c\u1ee7a trade marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/trade-marketing\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trade_marketing_la_gi\"><\/span><strong>Trade marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/trade-marketing\/\">Trade marketing<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd, \u0111\u1ed9ng l\u1ef1c v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m. Trade marketing t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1eefng ch\u1eafc gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u1eb1m gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a trade marketing th\u01b0\u1eddng bao g\u1ed3m thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng, \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 v\u1ecb tr\u00ed v\u00e0 ki\u1ec3u d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean k\u1ec7 h\u00e0ng. M\u1ee5c ti\u00eau c\u1ee7a trade marketing l\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u00e2n ph\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4544\" title=\"Trade marketing l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/trade-marketing-la-gi.jpg\" alt=\"Trade marketing l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Trade_Marketing_va_Brand_Marketing\"><\/span><strong>S\u1ef1 kh\u00e1c nhau gi\u1eefa Trade Marketing v\u00e0 Brand Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trade marketing v\u00e0 brand marketing l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c nhau, m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\r\n\r\n\r\n\r\n<p>Trade marketing t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd, \u0111\u1ed9ng l\u1ef1c v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00f4ng qua <a href=\"https:\/\/vtcnetviet.com\/kenh-phan-phoi\/\" target=\"_blank\" rel=\"noopener\">c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/a> nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd. Trade marketing t\u1eadp trung v\u00e0o m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u1eb1m n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>Brand marketing t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong brand marketing bao g\u1ed3m thi\u1ebft k\u1ebf logo, t\u00ean s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng, qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o l\u00f2ng tin cho s\u1ea3n ph\u1ea9m.<\/p>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, trade marketing t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ed1i t\u00e1c, trong khi brand marketing t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m. Hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4543\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa Trade Marketing v\u00e0 Brand Marketing\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/diem-khac-nhau-giua-trade-marketing-va-brand-marketing.jpg\" alt=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa Trade Marketing v\u00e0 Brand Marketing\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_doi_tuong_cua_Trade_Marketing\"><\/span><strong>C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Trade Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a trade marketing bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e0 s\u1ea3n xu\u1ea5t:<\/strong> Trade marketing h\u1ed7 tr\u1ee3 nh\u00e0 s\u1ea3n xu\u1ea5t trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e0 b\u00e1n l\u1ebb:<\/strong> Trade marketing h\u1ed7 tr\u1ee3 nh\u00e0 b\u00e1n l\u1ebb trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, t\u1eeb vi\u1ec7c ch\u1ecdn s\u1ea3n ph\u1ea9m, x\u1ebfp h\u00e0ng \u0111\u1ebfn vi\u1ec7c t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e0 ph\u00e2n ph\u1ed1i:<\/strong> Trade marketing h\u1ed7 tr\u1ee3 nh\u00e0 ph\u00e2n ph\u1ed1i trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, th\u00f4ng qua vi\u1ec7c h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, gi\u1ea3m chi ph\u00ed v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng:<\/strong> Trade marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a trade marketing bao g\u1ed3m nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, v\u1edbi m\u1ee5c ti\u00eau t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_biet_nguoi_tieu_dung_va_nguoi_mua_hang\"><\/span><strong>Ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (consumer) v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng (shopper) l\u00e0 hai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. H\u1ecd quan t\u00e2m \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch, gi\u00e1 c\u1ea3 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi mua h\u00e0ng (shopper) l\u00e0 ng\u01b0\u1eddi \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m. H\u1ecd quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i, b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/p>\r\n\r\n\r\n\r\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p mua qu\u00e0 t\u1eb7ng ho\u1eb7c khi m\u1ed9t ng\u01b0\u1eddi kh\u00e1c l\u00e0m thay cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 mua h\u00e0ng. Do \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_trade_marketing_quan_trong\"><\/span><strong>T\u1ea1i sao trade marketing quan tr\u1ecdng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trade marketing r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong chu\u1ed7i cung \u1ee9ng, t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do v\u00ec sao trade marketing quan tr\u1ecdng:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u0103ng doanh s\u1ed1:<\/strong> Trade marketing gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed:<\/strong> Trade marketing gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed b\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n, chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed b\u1ea3o tr\u00ec.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> Trade marketing gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Trade marketing gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong chu\u1ed7i cung \u1ee9ng:<\/strong> Trade marketing gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong chu\u1ed7i cung \u1ee9ng, t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, trade marketing r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1eeb t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong chu\u1ed7i cung \u1ee9ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4542\" title=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Trade Marketing t\u1ed1t nh\u1ea5t\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/cac-buoc-chien-luoc-trade-marketing-tot-nhat.jpg\" alt=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Trade Marketing t\u1ed1t nh\u1ea5t\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_trade_marketing\"><\/span><strong>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing, trong \u0111\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>S\u1ef1 c\u1ea1nh tranh:<\/strong> C\u1ea1nh tranh gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch t\u0103ng c\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u00e1ch h\u00e0ng:<\/strong> Y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn trade marketing. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/li>\r\n\r\n\r\n\r\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> K\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u00e1 c\u1ea3:<\/strong> Gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch \u0111\u01b0a ra gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f4ng ngh\u1ec7:<\/strong> C\u00f4ng ngh\u1ec7 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd:<\/strong> M\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trade marketing. C\u00e1c doanh nghi\u1ec7p c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a nh\u00e0 n\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_buoc_de_thuc_hien_trade_marketing\"><\/span><strong>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n trade marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n trade marketing hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f9ng v\u1edbi th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trade marketing t\u1ed5ng th\u1ec3, \u0111\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/li>\r\n\r\n\r\n\r\n<li>Thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n\r\n\r\n\r\n<li>T\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 cung \u1ee9ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li>T\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u00fang c\u00e1ch tr\u00ean k\u1ec7 h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thanh_cong_cua_trade_marketing\"><\/span><strong>Th\u00e0nh c\u00f4ng c\u1ee7a trade marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Th\u00e0nh c\u00f4ng c\u1ee7a trade marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c trade marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a trade marketing:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Doanh s\u1ed1:<\/strong> Doanh s\u1ed1 l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trade marketing. Khi doanh s\u1ed1 t\u0103ng l\u00ean, th\u00ec chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u1ecb ph\u1ea7n:<\/strong> Th\u1ecb ph\u1ea7n l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Khi th\u1ecb ph\u1ea7n t\u0103ng l\u00ean, chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>L\u1ee3i nhu\u1eadn:<\/strong> L\u1ee3i nhu\u1eadn l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trade marketing. N\u1ebfu l\u1ee3i nhu\u1eadn t\u0103ng l\u00ean, th\u00ec chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean, th\u00ec chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Hi\u1ec7u su\u1ea5t chi ph\u00ed:<\/strong> Hi\u1ec7u su\u1ea5t chi ph\u00ed l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trade marketing d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 gi\u1eefa chi ph\u00ed v\u00e0 doanh thu. N\u1ebfu hi\u1ec7u su\u1ea5t chi ph\u00ed t\u1ed1t h\u01a1n, th\u00ec chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m sau khi \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c trade marketing. N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng l\u00ean, th\u00ec chi\u1ebfn l\u01b0\u1ee3c trade marketing \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trade marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb quan tr\u1ecdng, \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 th\u1ef1c hi\u1ec7n trade marketing th\u00e0nh c\u00f4ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trade marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty \u0111\u1ec3&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":1585,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1389\/revisions\/1585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1390"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}