{"id":1392,"date":"2023-05-25T02:48:51","date_gmt":"2023-05-25T02:48:51","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1392"},"modified":"2023-06-06T02:19:45","modified_gmt":"2023-06-06T02:19:45","slug":"target-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/","title":{"rendered":"Target Marketing L\u00e0 G\u00ec? 6 B\u01b0\u1edbc X\u00e1c \u0110\u1ecbnh Target Market"},"content":{"rendered":"\r\n<p>Target marketing l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 target marketing, c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng, l\u1ee3i \u00edch c\u1ee7a n\u00f3 v\u00e0 c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng target marketing.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/vtcnetviet.com\/marketing-mix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Mix L\u00e0 G\u00ec? T\u1ed5ng H\u1ee3p Ki\u1ebfn Th\u1ee9c M\u1edbi Nh\u1ea5t A \u2013 Z<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/vtcnetviet.com\/trade-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trade Marketing L\u00e0 G\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng &amp; C\u00e1c B\u01b0\u1edbc Th\u1ef1c Hi\u1ec7n<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/vtcnetviet.com\/marketing-executive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Executive L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c V\u00e0 M\u1ee9c L\u01b0\u01a1ng<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Target_Marketing_La_Gi\" title=\"Target Marketing L\u00e0 G\u00ec?\">Target Marketing L\u00e0 G\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Tam_quan_trong_cua_viec_xac_dinh_Target_Market_la_gi\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market l\u00e0 g\u00ec?\">T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Phan_khuc_Target_Market_la_gi\" title=\"Ph\u00e2n kh\u00fac Target Market l\u00e0 g\u00ec?\">Ph\u00e2n kh\u00fac Target Market l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#6_Buoc_xac_dinh_Target_Market_cho_doanh_nghiep\" title=\"6 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh Target Market cho doanh nghi\u1ec7p\">6 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh Target Market cho doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Cach_Target_Marketing_Hoat_Dong\" title=\"C\u00e1ch Target Marketing Ho\u1ea1t \u0110\u1ed9ng?\">C\u00e1ch Target Marketing Ho\u1ea1t \u0110\u1ed9ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Loi_Ich_Cua_Target_Marketing\" title=\"L\u1ee3i \u00cdch C\u1ee7a Target Marketing\">L\u1ee3i \u00cdch C\u1ee7a Target Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Su_khac_biet_giua_Target_Market_va_Target_Audience_la_gi\" title=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Target Market v\u00e0 Target Audience l\u00e0 g\u00ec?\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Target Market v\u00e0 Target Audience l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Target_Marketing_va_Market_Segmentation_khac_nhau_nhu_the_nao\" title=\"Target Marketing v\u00e0 Market Segmentation kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?\">Target Marketing v\u00e0 Market Segmentation kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Target_Market_va_Marketing\" title=\"Target Market v\u00e0 Marketing\">Target Market v\u00e0 Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Vi_du_ve_Target_Marketing_cua_cac_doanh_nghiep\" title=\"V\u00ed d\u1ee5 v\u1ec1 Target Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p\">V\u00ed d\u1ee5 v\u1ec1 Target Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Mot_so_cach_phan_loai_thi_truong_muc_tieu\" title=\"M\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\">M\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#FAQ\" title=\"FAQ\">FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Target_marketing_khac_gi_voi_marketing_tong_the\" title=\"Target marketing kh\u00e1c g\u00ec v\u1edbi marketing t\u1ed5ng th\u1ec3?\">Target marketing kh\u00e1c g\u00ec v\u1edbi marketing t\u1ed5ng th\u1ec3?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Lam_the_nao_de_xac_dinh_doi_tuong_khach_hang_muc_tieu\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Target_marketing_mang_lai_nhung_loi_ich_gi_cho_doanh_nghiep\" title=\"Target marketing mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?\">Target marketing mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Vi_du_nao_ve_target_marketing_thanh_cong\" title=\"V\u00ed d\u1ee5 n\u00e0o v\u1ec1 target marketing th\u00e0nh c\u00f4ng?\">V\u00ed d\u1ee5 n\u00e0o v\u1ec1 target marketing th\u00e0nh c\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/#Neu_khong_ap_dung_target_marketing_lieu_doanh_nghiep_co_thanh_cong_trong_viec_tiep_thi_san_pham_cua_minh\" title=\"N\u1ebfu kh\u00f4ng \u00e1p d\u1ee5ng target marketing, li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh?\">N\u1ebfu kh\u00f4ng \u00e1p d\u1ee5ng target marketing, li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Marketing_La_Gi\"><\/span><strong>Target Marketing L\u00e0 G\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/target-marketing-la-gi\/\">Target marketing<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eafm v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m chung. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n\r\n<p>Target marketing \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, s\u1edf th\u00edch, quan \u0111i\u1ec3m, v\u00f9ng \u0111\u1ecba l\u00fd, nhu c\u1ea7u, xu h\u01b0\u1edbng mua s\u1eafm v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\r\n\r\n\r\n\r\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, target marketing l\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed ti\u1ebfp th\u1ecb kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_viec_xac_dinh_Target_Market_la_gi\"><\/span><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u00fap t\u1eadp trung t\u00e0i nguy\u00ean:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng target marketing gi\u00fap doanh nghi\u1ec7p t\u1eadp trung t\u00e0i nguy\u00ean v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/strong> Khi bi\u1ebft r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng t\u00ednh c\u1ea1nh tranh:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n:<\/strong> Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> trong t\u01b0\u01a1ng lai.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u0103ng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Khi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng Target Market r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft t\u1ed1t th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, n\u00e2ng cao t\u00ednh c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4553\" title=\"Target Marketing L\u00e0 G\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/Target-Market-la-gi.jpg\" alt=\"Target Marketing L\u00e0 G\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_khuc_Target_Market_la_gi\"><\/span><strong>Ph\u00e2n kh\u00fac Target Market l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (Market segmentation) l\u00e0 vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n, \u0111\u1ed3ng nh\u1ea5t h\u01a1n v\u1ec1 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ec3 t\u1eadp trung c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng cho t\u1eebng nh\u00f3m \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\r\n\r\n\r\n\r\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng doanh nghi\u1ec7p. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/strong> Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd&#8230;<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m \u0111\u1ecbnh t\u00ednh:<\/strong> Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ecbnh t\u00ednh nh\u01b0 s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, phong c\u00e1ch, h\u00e0nh vi ti\u00eau d\u00f9ng, gi\u00e1 tr\u1ecb&#8230;<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean l\u0129nh v\u1ef1c:<\/strong> Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u01b0 b\u00e1n l\u1ebb, du l\u1ecbch, y t\u1ebf, gi\u00e1o d\u1ee5c, th\u1ec3 thao&#8230;<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean chu\u1ed7i gi\u00e1 tr\u1ecb:<\/strong> Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, gi\u00e1 r\u1ebb ho\u1eb7c s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 th\u00e0nh ph\u1ed1, n\u00f4ng th\u00f4n, khu v\u1ef1c mi\u1ec1n B\u1eafc&#8230;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn, ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Buoc_xac_dinh_Target_Market_cho_doanh_nghiep\"><\/span><strong>6 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh Target Market cho doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh Target Market cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo 6 b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u00ecm hi\u1ec3u v\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, bao g\u1ed3m nhu c\u1ea7u, th\u1ecb hi\u1ebfu, xu h\u01b0\u1edbng, \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh ch\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong target marketing \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb ph\u1ea7n, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p, v\u00f9ng \u0111\u1ecba l\u00fd, s\u1edf th\u00edch, th\u00f3i quen ti\u00eau d\u00f9ng,&#8230;<\/li>\r\n\r\n\r\n\r\n<li><strong>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> Ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>L\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/strong> D\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e2n kh\u00fac target marketing cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m vi\u1ec7c ch\u1ecdn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb th\u00edch h\u1ee3p, n\u1ed9i dung qu\u1ea3ng c\u00e1o, ho\u1ea1t \u0111\u1ed9ng PR, s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,&#8230;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>C\u00e1c b\u01b0\u1edbc tr\u00ean gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c Target Market c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_Target_Marketing_Hoat_Dong\"><\/span><strong>C\u00e1ch Target Marketing Ho\u1ea1t \u0110\u1ed9ng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c target marketing, c\u00e1c doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n ti\u1ebfp c\u1eadn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd nh\u01b0 s\u1edf th\u00edch, nhu c\u1ea7u, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, v.v.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p:<\/strong> S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u1ecdn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v.v.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_Ich_Cua_Target_Marketing\"><\/span><strong>L\u1ee3i \u00cdch C\u1ee7a Target Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng target marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb:<\/strong> Target marketing gi\u00fap doanh nghi\u1ec7p ch\u1ec9 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gi\u1ea3m thi\u1ec3u chi ph\u00ed ti\u1ebfp th\u1ecb kh\u00f4ng c\u1ea7n thi\u1ebft.<br \/>T\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb: Vi\u1ec7c t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\r\n\r\n\r\n\r\n<li><strong>N\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Target marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4552\" title=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Target Market v\u00e0 Target Audience l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/target-audience-va-target-marketing.jpg\" alt=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Target Market v\u00e0 Target Audience l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_Target_Market_va_Target_Audience_la_gi\"><\/span><strong>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Target Market v\u00e0 Target Audience l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Target Market v\u00e0 Target Audience \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, tuy nhi\u00ean, hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Target Market (Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau):<\/strong> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch, phong c\u00e1ch, thu nh\u1eadp v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau bi\u1ec3u t\u01b0\u01a1ng t\u1ef1 nhau, m\u00e0 doanh nghi\u1ec7p mu\u1ed1n t\u1eadp trung ti\u1ebfp c\u1eadn v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau):<\/strong> l\u00e0 nh\u00f3m con trong Target Market, \u0111\u1ea1i di\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0\u1ee3c t\u1eadp trung ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3, bao g\u1ed3m qu\u1ea3ng c\u00e1o, marketing n\u1ed9i dung, s\u1ef1 ki\u1ec7n, PR v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, Target Market c\u1ee7a m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m l\u00e0 c\u00e1c gia \u0111\u00ecnh trung l\u01b0u c\u00f3 thu nh\u1eadp trung b\u00ecnh v\u00e0 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m. Trong Target Market n\u00e0y, Target Audience c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00e0 n\u1ed9i tr\u1ee3 trong c\u00e1c gia \u0111\u00ecnh \u0111\u00f3, \u0111\u1ea1i di\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m mu\u1ed1n t\u1eadp trung ti\u1ebfp c\u1eadn v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ec v\u1eady, Target Market v\u00e0 Target Audience l\u00e0 hai kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p, gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh cao nh\u1ea5t.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Marketing_va_Market_Segmentation_khac_nhau_nhu_the_nao\"><\/span><strong>Target Marketing v\u00e0 Market Segmentation kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Target Marketing v\u00e0 Market Segmentation l\u00e0 hai kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh target marketing cho doanh nghi\u1ec7p, tuy nhi\u00ean c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t nh\u01b0 sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Market Segmentation (ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh chia th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u00e0nh nh\u1eefng ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch, nhu c\u1ea7u, th\u00f3i quen ti\u00eau d\u00f9ng,&#8230; M\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y s\u1ebd c\u00f3 nhu c\u1ea7u v\u00e0 \u01b0u ti\u00ean kh\u00e1c nhau. Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u1eebng ph\u00e2n kh\u00fac nh\u1ecf \u0111\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/li>\r\n\r\n\r\n\r\n<li><strong>Target Marketing (ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 nh\u01b0 l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng VIP, \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00edch \u0111\u1ebfn. Target Marketing gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, Market Segmentation gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 chia nh\u1ecf th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u00e0nh nh\u1eefng ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n, trong khi Target Marketing t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00edch \u0111\u1ebfn. Hai kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1u quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Market_va_Marketing\"><\/span><strong>Target Market v\u00e0 Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Target Market (th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch, phong c\u00e1ch, thu nh\u1eadp v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau bi\u1ec3u t\u01b0\u01a1ng t\u1ef1 nhau, m\u00e0 doanh nghi\u1ec7p mu\u1ed1n t\u1eadp trung ti\u1ebfp c\u1eadn v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn.<\/p>\r\n\r\n\r\n\r\n<p>Marketing (ti\u1ebfp th\u1ecb) l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5. Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua nhi\u1ec1u k\u00eanh, bao g\u1ed3m qu\u1ea3ng c\u00e1o, PR, s\u1ef1 ki\u1ec7n, digital marketing, v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, Target Market v\u00e0 Marketing li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn nhau. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i x\u00e1c \u0111\u1ecbnh Target Market c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh Target Market gi\u00fap cho nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng tr\u1ebb tu\u1ed5i. Tr\u01b0\u1edbc ti\u00ean, h\u1ecd ph\u1ea3i x\u00e1c \u0111\u1ecbnh Target Market c\u1ee7a m\u00ecnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 35, l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng v\u0103n ph\u00f2ng. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p nh\u01b0 s\u1eed d\u1ee5ng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, marketing n\u1ed9i dung, hay t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, Target Market v\u00e0 Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p, gi\u00fap cho nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_Target_Marketing_cua_cac_doanh_nghiep\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 Target Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Starbucks:<\/strong> Starbucks \u00e1p d\u1ee5ngtarget marketing b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng y\u00eau th\u00edch c\u00e0 ph\u00ea v\u00e0 mong mu\u1ed1n c\u00f3 m\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c tho\u1ea3i m\u00e1i. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Starbucks \u0111\u1ea9y m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ea1o ra c\u00e1c kh\u00f4ng gian l\u00e0m vi\u1ec7c thu\u1eadn ti\u1ec7n v\u00e0 tho\u1ea3i m\u00e1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nike:<\/strong> Nike s\u1eed d\u1ee5ng target marketing \u0111\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111am m\u00ea th\u1ec3 thao v\u00e0 t\u1eadp luy\u1ec7n th\u1ec3 thao. H\u1ecd t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111a d\u1ea1ng v\u1ec1 ki\u1ec3u d\u00e1ng v\u00e0 ch\u1ee9c n\u0103ng, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Apple:<\/strong> Apple t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng \u0111am m\u00ea c\u00f4ng ngh\u1ec7 v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ec9nh cao. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Apple t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng cao, thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed1t, v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Coca-Cola:<\/strong> Coca-Cola t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung ni\u00ean. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a Coca-Cola th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn t\u00ecnh y\u00eau, gia \u0111\u00ecnh v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb trong cu\u1ed9c s\u1ed1ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>McDonald&#8217;s:<\/strong> McDonald&#8217;s h\u01b0\u1edbng t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 gia \u0111\u00ecnh. McDonald&#8217;s cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tesla:<\/strong> Tesla nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung ni\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Tesla t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng, hi\u1ec7u su\u1ea5t v\u00e0 s\u1ef1 ti\u1ec7n nghi, v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4554\" title=\"V\u00ed d\u1ee5 v\u1ec1 Target Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/04\/phan-loai-target-marketing.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 Target Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_cach_phan_loai_thi_truong_muc_tieu\"><\/span><strong>M\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0110\u1ed9 tu\u1ed5i:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 tr\u1ebb em, thanh thi\u1ebfu ni\u00ean, ng\u01b0\u1eddi trung ni\u00ean, ng\u01b0\u1eddi cao tu\u1ed5i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u1edbi t\u00ednh:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean gi\u1edbi t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 nam gi\u1edbi, n\u1eef gi\u1edbi.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ecba l\u00fd:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 khu v\u1ef1c th\u00e0nh ph\u1ed1, v\u00f9ng mi\u1ec1n, qu\u1ed1c gia.<\/li>\r\n\r\n\r\n\r\n<li><strong>Thu nh\u1eadp:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean thu nh\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp cao, thu nh\u1eadp trung b\u00ecnh, thu nh\u1eadp th\u1ea5p.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1edf th\u00edch v\u00e0 s\u1ef1 quan t\u00e2m:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi y\u00eau th\u00edch th\u1ec3 thao, ng\u01b0\u1eddi y\u00eau th\u00edch \u00e2m nh\u1ea1c, ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ng\u00e0nh ngh\u1ec1 v\u00e0 l\u0129nh v\u1ef1c:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1 v\u00e0 l\u0129nh v\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 ng\u00e0nh b\u00e1n l\u1ebb, y t\u1ebf, gi\u00e1o d\u1ee5c.<\/li>\r\n\r\n\r\n\r\n<li><strong>H\u00e0nh vi ti\u00eau d\u00f9ng:<\/strong> Ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng theo m\u00f9a, kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Vi\u1ec7c ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span><strong>FAQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_marketing_khac_gi_voi_marketing_tong_the\"><\/span><strong>Target marketing kh\u00e1c g\u00ec v\u1edbi marketing t\u1ed5ng th\u1ec3?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Target marketing t\u1eadp trung v\u00e0o m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, trong khi marketing t\u1ed5ng th\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_xac_dinh_doi_tuong_khach_hang_muc_tieu\"><\/span><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>C\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_marketing_mang_lai_nhung_loi_ich_gi_cho_doanh_nghiep\"><\/span><strong>Target marketing mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb, t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_nao_ve_target_marketing_thanh_cong\"><\/span><strong>V\u00ed d\u1ee5 n\u00e0o v\u1ec1 target marketing th\u00e0nh c\u00f4ng?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Starbucks, Nike v\u00e0 Apple l\u00e0 c\u00e1c v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 target marketing th\u00e0nh c\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neu_khong_ap_dung_target_marketing_lieu_doanh_nghiep_co_thanh_cong_trong_viec_tiep_thi_san_pham_cua_minh\"><\/span><strong>N\u1ebfu kh\u00f4ng \u00e1p d\u1ee5ng target marketing, li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Kh\u00f4ng ch\u1eafc ch\u1eafn. Vi\u1ec7c ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Target marketing l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng v\u00e0 ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Trong b\u00e0i vi\u1ebft n\u00e0y,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":1583,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1392\/revisions\/1583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}