{"id":1413,"date":"2023-05-25T02:53:20","date_gmt":"2023-05-25T02:53:20","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1413"},"modified":"2023-06-05T10:06:02","modified_gmt":"2023-06-05T10:06:02","slug":"pr-san-pham","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/pr-san-pham\/","title":{"rendered":"Pr S\u1ea3n Ph\u1ea9m L\u00e0 G\u00ec? C\u00e1ch Pr S\u1ea3n Ph\u1ea9m Hi\u1ec7u Qu\u1ea3 T\u1eeb A &#8211; Z"},"content":{"rendered":"\r\n<p>Trong th\u1ecb tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. V\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, PR s\u1ea3n ph\u1ea9m \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ef1 ch\u00fa \u00fd, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o, tinh th\u1ea7n n\u1ed7 l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m<\/p>\r\n\r\n\r\n\r\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 PR s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec3 vi\u1ebft b\u00e0i PR s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng. N\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, th\u00ec \u0111\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y!<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#PR_san_pham_la_gi\" title=\"PR s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?\">PR s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Vai_tro_va_loi_ich_cua_PR_san_pham\" title=\"Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a PR s\u1ea3n ph\u1ea9m\">Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a PR s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Su_khac_biet_giua_PR_va_Quang_Cao\" title=\"S\u1ef1 kh\u00e1c bi\u1ebft gi\u1eefa PR v\u00e0 Qu\u1ea3ng C\u00e1o\">S\u1ef1 kh\u00e1c bi\u1ebft gi\u1eefa PR v\u00e0 Qu\u1ea3ng C\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Cong_thuc_de_PR_san_pham_ra_thi_truong\" title=\"C\u00f4ng th\u1ee9c \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng\">C\u00f4ng th\u1ee9c \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Cach_PR_san_pham_hieu_qua_doi_voi_moi_doanh_nghiep\" title=\"C\u00e1ch PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p\">C\u00e1ch PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Tieu_chuan_cua_mot_bai_viet_PR_san_pham\" title=\"Ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m\">Ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Phan_biet_Owned_Paid_va_Earned_Media\" title=\"Ph\u00e2n bi\u1ec7t Owned, Paid v\u00e0 Earned Media\">Ph\u00e2n bi\u1ec7t Owned, Paid v\u00e0 Earned Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Owned_media_phuong_tien_truyen_thong_so_huu\" title=\"Owned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu)\">Owned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Paid_media_phuong_tien_truyen_thong_tra_tien\" title=\"Paid media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n)\">Paid media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Earned_media_phuong_tien_truyen_thong_co_duoc\" title=\"Earned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c)\">Earned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PR_san_pham_la_gi\"><\/span><strong>PR s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/\">PR s\u1ea3n ph\u1ea9m<\/a> l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd th\u00f4ng tin, t\u01b0\u01a1ng t\u00e1c v\u00e0 quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Trong qu\u00e1 tr\u00ecnh n\u00e0y, PR s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap \u0111\u1ea9y m\u1ea1nh h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_va_loi_ich_cua_PR_san_pham\"><\/span><strong>Vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch c\u1ee7a PR s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>PR s\u1ea3n ph\u1ea9m c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1edbi thi\u1ec7u, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a PR s\u1ea3n ph\u1ea9m bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>T\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u:<\/strong> PR s\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng c\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n<li><strong>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng:<\/strong> Qua PR s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\r\n<li><strong>T\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> PR s\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng, qua \u0111\u00f3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n<li><strong>Gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong> So v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, PR s\u1ea3n ph\u1ea9m c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mi\u1ec5n ph\u00ed.<\/li>\r\n<li><strong>T\u1ea1o d\u1ef1ng danh ti\u1ebfng:<\/strong> PR s\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o d\u1ef1ng danh ti\u1ebfng t\u1ed1t c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 gi\u00fap \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_PR_va_Quang_Cao\"><\/span><strong>S\u1ef1 kh\u00e1c bi\u1ebft gi\u1eefa PR v\u00e0 Qu\u1ea3ng C\u00e1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>PR v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 hai kh\u00e1i ni\u1ec7m kh\u00e1c nhau. Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng c\u00f3 t\u00ednh ch\u1ea5t khuy\u1ebfn m\u00e3i v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 TV, b\u00e1o ch\u00ed, radio, ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Google Ads, Facebook Ads, Instagram Ads.<\/p>\r\n\r\n\r\n\r\n<p>Trong khi \u0111\u00f3, PR l\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. PR s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp v\u00e0 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng gi\u1eefa PR v\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 PR kh\u00f4ng ph\u1ea3i l\u00e0 h\u00ecnh th\u1ee9c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Cong_thuc_de_PR_san_pham_ra_thi_truong\"><\/span><strong>C\u00f4ng th\u1ee9c \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">\u0110\u1ec3 PR s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng th\u1ee9c chung b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> H\u00e3y t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p PR ch\u00ednh x\u00e1c v\u00e0 h\u01b0\u1edbng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\r\n<li><strong>\u0110\u01b0a ra th\u00f4ng \u0111i\u1ec7p PR:<\/strong> H\u00e3y t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p PR g\u00e2y ch\u00fa \u00fd v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng \u0111i\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u1eefng \u0111\u1eb7c t\u00ednh \u01b0u vi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\r\n<li><strong>S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng:<\/strong> PR c\u1ea7n s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, bao g\u1ed3m truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, radio, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing.<\/li>\r\n<li><strong>\u0110\u1eb7t ch\u1ed7 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng ho\u1eb7c k\u00eanh tr\u1ef1c tuy\u1ebfn, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\r\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c:<\/strong> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 uy t\u00edn \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c blogger, influencer, ho\u1eb7c c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng.<\/li>\r\n<li><strong>T\u1ea1o s\u1ef1 ch\u00fa \u00fd:<\/strong> S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/li>\r\n<li><strong>Ph\u1ea3n h\u1ed3i ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng:<\/strong> Lu\u00f4n l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u00fang c\u00e1ch v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p PR hi\u1ec7u qu\u1ea3, s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 uy t\u00edn v\u00e0 t\u1ea1o s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Cach_PR_san_pham_hieu_qua_doi_voi_moi_doanh_nghiep\"><\/span><strong>C\u00e1ch PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">\u0110\u1ec3 PR s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch sau:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Vi\u1ebft n\u00ean c\u00e1c c\u00e2u chuy\u1ec7n, k\u1ec3 l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m, h\u00e0nh tr\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean trang web, blog c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\r\n<li><strong>PR s\u1ea3n ph\u1ea9m qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn:<\/strong> C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn nh\u01b0 trang web, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 PR s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Google ho\u1eb7c c\u00e1c trang web l\u1edbn c\u0169ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\r\n<li><strong>T\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o, s\u1ef1 ki\u1ec7n, t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 h\u1ed9i th\u1ea3o, s\u1ef1 ki\u1ec7n, t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng, t\u0103ng \u0111\u1ed9 tin c\u1eady \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\r\n<li><strong>K\u1ebft n\u1ed1i, h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOls, Influencers:<\/strong> K\u1ebft n\u1ed1i, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOls, Influencers l\u00e0 c\u00e1ch gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\r\n<li><strong>Tham gia ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng:<\/strong> Tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb thi\u1ec7n, ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00edch cho c\u1ed9ng \u0111\u1ed3ng l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\r\n<li><strong>T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter, LinkedIn, TikTok l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\r\n<li><strong>T\u1ea1o \u0111i\u1ec3m nh\u1ea5n ho\u1eb7c tranh c\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR \u0111\u1eb7c bi\u1ec7t t\u1ea1o ra c\u00e1c n\u1ed9i dung g\u00e2y tranh c\u00e3i ho\u1eb7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR n\u00e0y m\u1ed9t c\u00e1ch qu\u00e1 m\u1ee9c \u0111\u1ec3 tr\u00e1nh g\u00e2y ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. \u0110\u1ed3ng th\u1eddi, n\u00ean \u0111\u1ea3m b\u1ea3o t\u00ednh x\u00e1c th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a n\u1ed9i dung \u0111\u1ec3 gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Tieu_chuan_cua_mot_bai_viet_PR_san_pham\"><\/span><strong>Ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">M\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m bao g\u1ed3m:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>T\u00ednh chia s\u1ebb r\u1ed9ng r\u00e3i:<\/strong> B\u00e0i PR c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7, th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc chia s\u1ebb n\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/li>\r\n<li><strong>T\u00ednh s\u00e1ng t\u1ea1o:<\/strong> B\u00e0i PR c\u1ea7n mang t\u00ednh s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/li>\r\n<li><strong>Ng\u00f4n t\u1eeb ph\u00f9 h\u1ee3p:<\/strong> B\u00e0i PR c\u1ea7n s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u cho \u0111\u1ed9c gi\u1ea3.<\/li>\r\n<li><strong>R\u00f5 r\u00e0ng v\u1ec1 th\u00f4ng tin:<\/strong> B\u00e0i PR c\u1ea7n ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/li>\r\n<li><strong>T\u00ednh h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c:<\/strong> B\u00e0i PR c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/li>\r\n<li><strong>M\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 nh\u1eafm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> B\u00e0i PR c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng v\u00e0 nh\u1eafm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\r\n<li><strong>Ng\u00f4n ng\u1eef chuy\u00ean nghi\u1ec7p:<\/strong> B\u00e0i PR c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean m\u00f4n c\u1ee7a ng\u01b0\u1eddi vi\u1ebft.<\/li>\r\n<li><strong>\u0110\u1ecbnh d\u1ea1ng d\u1ec5 \u0111\u1ecdc:<\/strong> B\u00e0i PR c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh d\u1ea1ng sao cho d\u1ec5 \u0111\u1ecdc v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\r\n<li><strong>\u0110\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p:<\/strong> B\u00e0i PR c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn cao.<\/li>\r\n<li><strong>Ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng:<\/strong> B\u00e0i PR c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Phan_biet_Owned_Paid_va_Earned_Media\"><\/span><strong>Ph\u00e2n bi\u1ec7t Owned, Paid v\u00e0 Earned Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Owned, paid v\u00e0 earned media l\u00e0 ba lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng quan tr\u1ecdng trong l\u0129nh v\u1ef1c PR v\u00e0 marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin \u0111\u1ec3 ph\u00e2n bi\u1ec7t ch\u00fang:<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Owned_media_phuong_tien_truyen_thong_so_huu\"><\/span><strong>Owned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n s\u1edf h\u1eefu v\u00e0 c\u00f3 ho\u00e0n to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t, v\u00ed d\u1ee5 nh\u01b0 trang web, trang Facebook, k\u00eanh Youtube c\u1ee7a doanh nghi\u1ec7p. N\u00f3i chung, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng owned media \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng. Owned media th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 PR.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Paid_media_phuong_tien_truyen_thong_tra_tien\"><\/span><strong>Paid media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang b\u00e1o, t\u1ea1p ch\u00ed, truy\u1ec1n h\u00ecnh, radio, Google Adwords hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram hay TikTok. Paid media gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh ch\u00f3ng.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Earned_media_phuong_tien_truyen_thong_co_duoc\"><\/span><strong>Earned media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p kh\u00f4ng tr\u1ef1c ti\u1ebfp ki\u1ec3m so\u00e1t v\u00e0 kh\u00f4ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng, v\u00ed d\u1ee5 nh\u01b0 b\u00e0i vi\u1ebft tr\u00ean c\u00e1c trang web, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed ho\u1eb7c c\u00e1c b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng. Earned media \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n, v\u00ec n\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR nh\u01b0 t\u1ea1o d\u1ef1ng quan h\u1ec7 t\u1ed1t v\u1edbi b\u00e1o ch\u00ed, x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c earned media.<\/p>\r\n\r\n\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Nh\u01b0 v\u1eady, PR s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c PR s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o, s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i th\u1ea3o, k\u1ebft n\u1ed1i v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOls v\u00e0 Influencers, tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, t\u1ea1o ra c\u00e1c \u0111i\u1ec3m nh\u1ea5n v\u00e0 tranh c\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\r\n\r\n\r\n\r\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n c\u01a1 b\u1ea3n trong vi\u1ec7c vi\u1ebft b\u00e0i PR, bao g\u1ed3m t\u00ednh chia s\u1ebb r\u1ed9ng r\u00e3i, t\u00ednh s\u00e1ng t\u1ea1o, ng\u00f4n t\u1eeb ph\u00f9 h\u1ee3p v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c th\u00f4ng tin. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ecb tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1413"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1413\/revisions"}],"predecessor-version":[{"id":1568,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1413\/revisions\/1568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1414"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}