{"id":1425,"date":"2023-05-25T02:55:36","date_gmt":"2023-05-25T02:55:36","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1425"},"modified":"2023-06-05T09:24:58","modified_gmt":"2023-06-05T09:24:58","slug":"chuc-nang-cua-phong-marketing","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/","title":{"rendered":"Ch\u1ee9c N\u0103ng C\u1ee7a Ph\u00f2ng Marketing L\u00e0 G\u00ec?\u3010Gi\u1ea3i \u0110\u00e1p\u3011"},"content":{"rendered":"\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd kh\u00e1m ph\u00e1 <a href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/\">ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng Marketing<\/a>. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c <a href=\"https:\/\/vtcnetviet.com\/tim-kiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/a> v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. V\u00e0 ch\u00ednh ph\u00f2ng Marketing l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o vi\u1ec7c n\u00e0y di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, ph\u00f2ng Marketing \u0111\u00e3 tr\u1edf th\u00e0nh &#8220;nh\u00e0 s\u00e1ng t\u1ea1o&#8221; \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\r\n\r\n\r\n\r\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng ch\u1ee9c n\u0103ng quan tr\u1ecdng m\u00e0 ph\u00f2ng Marketing mang l\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch m\u00e0 ph\u00f2ng Marketing t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 s\u1ee9c h\u00fat trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay!<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6633d5aabfad6\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6633d5aabfad6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Phong_Marketing_la_gi\" title=\"Ph\u00f2ng Marketing l\u00e0 g\u00ec?\">Ph\u00f2ng Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Chuc_nang_va_nhiem_vu_cua_phong_Marketing\" title=\"Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng Marketing\">Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Xay_dung_va_phat_trien_thuong_hieu_hinh_anh_cho_cong_ty\" title=\"X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh cho c\u00f4ng ty\">X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh cho c\u00f4ng ty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Nghien_cuu_thi_truong_va_phat_trien_san_pham\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Len_ke_hoach_va_thuc_hien_cac_chien_luoc_Marketing\" title=\"L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing\">L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Quang_ba_san_pham_cua_cong_ty_voi_khach_hang\" title=\"Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng\">Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Thiet_lap_va_duy_tri_moi_quan_he_voi_bao_chi_truyen_thong\" title=\"Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng\">Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Dieu_hanh_quan_ly_va_dao_tao_nhan_vien_Marketing\" title=\"\u0110i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing\">\u0110i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phong_Marketing_la_gi\"><\/span><strong>Ph\u00f2ng Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn ho\u1eb7c ph\u00e2n ban trong m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<p>C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a ph\u00f2ng Marketing bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, t\u1ea1o ra v\u0103n b\u1ea3n v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR (quan h\u1ec7 c\u00f4ng ch\u00fang) v\u00e0 truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing th\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c, h\u1ed7 tr\u1ee3 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a>, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4659\" title=\"Ch\u1ee9c N\u0103ng C\u1ee7a Ph\u00f2ng Marketing L\u00e0 G\u00ec?\u3010Gi\u1ea3i \u0110\u00e1p\u3011\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/chuc-nang-cua-phong-marketing-la-gi.jpg\" alt=\"Ch\u1ee9c N\u0103ng C\u1ee7a Ph\u00f2ng Marketing L\u00e0 G\u00ec?\u3010Gi\u1ea3i \u0110\u00e1p\u3011\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuc_nang_va_nhiem_vu_cua_phong_Marketing\"><\/span><strong>Ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng Marketing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xay_dung_va_phat_trien_thuong_hieu_hinh_anh_cho_cong_ty\"><\/span><strong>X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh cho c\u00f4ng ty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing \u0111\u1ea3m nh\u1eadn vai tr\u00f2 t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty, thi\u1ebft k\u1ebf logo, qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng branding kh\u00e1c nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nghien_cuu_thi_truong_va_phat_trien_san_pham\"><\/span><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, ph\u00f2ng Marketing c\u0169ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Len_ke_hoach_va_thuc_hien_cac_chien_luoc_Marketing\"><\/span><strong>L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing \u0111\u1ecbnh ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, k\u00eanh ti\u1ebfp c\u1eadn, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 gi\u00e1 c\u1ea3. Ph\u00f2ng Marketing c\u0169ng \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_ba_san_pham_cua_cong_ty_voi_khach_hang\"><\/span><strong>Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e2n lo\u1ea1i th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp c\u1eadn v\u00e0 qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eb1m t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4658\" title=\"C\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng marketing\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/8-chuc-nang-cua-phong-marketing.jpg\" alt=\"C\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng marketing\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_va_duy_tri_moi_quan_he_voi_bao_chi_truyen_thong\"><\/span><strong>Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t t\u00e1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp b\u00e1o, cung c\u1ea5p th\u00f4ng tin cho b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 b\u00e1o c\u00e1o t\u00edch c\u1ef1c t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_hanh_quan_ly_va_dao_tao_nhan_vien_Marketing\"><\/span><strong>\u0110i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean Marketing. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng cho nh\u00e2n vi\u00ean Marketing, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 \u0111\u1ed9i ng\u0169 Marketing c\u00f3 n\u0103ng l\u1ef1c cao.<\/p>\r\n\r\n\r\n\r\n<p>Nh\u1eefng ch\u1ee9c n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 n\u00e0y gi\u00fap ph\u00f2ng Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a Ph\u00f2ng Marketing v\u00e0 vai tr\u00f2 quan tr\u1ecdng m\u00e0 h\u1ecd \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty. Ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng Marketing kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng, c\u0169ng nh\u01b0 \u0111i\u1ec1u h\u00e0nh v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, Ph\u00f2ng Marketing tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u00f4ng ty ghi \u0111i\u1ec3m v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u1ecd gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1, v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p thu h\u00fat v\u00e0 g\u1ee3i c\u1ea3m h\u1ee9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc, Ph\u00f2ng Marketing \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y, nghe th\u1ea5y v\u00e0 \u0111\u00e1nh gi\u00e1 cao tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ed9 ph\u1eadn quan tr\u1ecdng m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c s\u00e1ng t\u1ea1o trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb ng\u00e0y nay. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ee5 thu\u1ed9c kh\u00f4ng ch\u1ec9 v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p, m\u00e0 c\u00f2n v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a Ph\u00f2ng Marketing trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c cho doanh nghi\u1ec7p. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, Ph\u00f2ng Marketing l\u00e0 &#8220;nh\u1ecbp c\u1ea7u&#8221; quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd kh\u00e1m ph\u00e1 ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng Marketing. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1425"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"predecessor-version":[{"id":1562,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1425\/revisions\/1562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}