{"id":1428,"date":"2023-05-25T02:56:09","date_gmt":"2023-05-25T02:56:09","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1428"},"modified":"2023-06-05T09:22:54","modified_gmt":"2023-06-05T09:22:54","slug":"so-do-to-chuc-phong-marketing","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/","title":{"rendered":"S\u01a1 \u0110\u1ed3 T\u1ed5 Ch\u1ee9c Ph\u00f2ng Marketing Nh\u01b0 Th\u1ebf N\u00e0o?\u3010Gi\u1ea3i \u0110\u00e1p\u3011"},"content":{"rendered":"\r\n<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m t\u1edbi <a href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/\">s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing<\/a> v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t c\u1ea5u tr\u00fac hi\u1ec7u qu\u1ea3 cho ph\u00f2ng Marketing trong c\u00e1c lo\u1ea1i doanh nghi\u1ec7p kh\u00e1c nhau. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing cho m\u1ed9t agency, m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME) v\u00e0 m\u1ed9t doanh nghi\u1ec7p Client. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng nh\u00f3m trong t\u1ed5 ch\u1ee9c Marketing, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i s\u1ebd nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch t\u1ed1i \u01b0u h\u00f3a ph\u00f2ng Marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb ng\u00e0y nay.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Xem th\u00eam: <a href=\"https:\/\/vtcnetviet.com\/chuc-nang-cua-phong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u1ee9c N\u0103ng C\u1ee7a Ph\u00f2ng Marketing L\u00e0 G\u00ec?\u3010Gi\u1ea3i \u0110\u00e1p\u3011<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul 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t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Chu_doanh_nghiep\" title=\"Ch\u1ee7 doanh nghi\u1ec7p\">Ch\u1ee7 doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhan_vien_Marketing\" title=\"Nh\u00e2n vi\u00ean Marketing\">Nh\u00e2n vi\u00ean Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Chien_luoc_va_Ke_hoach\" title=\"Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch\">Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Quang_cao_va_Sang_tao\" title=\"Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o\">Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Tiep_thi_ky_thuat_so\" title=\"Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1\">Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Quan_he_khach_hang\" title=\"Quan h\u1ec7 kh\u00e1ch h\u00e0ng\">Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Danh_gia_va_Do_luong\" title=\"\u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng\">\u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Co_cau_to_chuc_phong_Marketing_cua_mot_doanh_nghiep_Client\" title=\"C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Client\">C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Client<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Giam_doc_Marketing-2\" title=\"Gi\u00e1m \u0111\u1ed1c Marketing\">Gi\u00e1m \u0111\u1ed1c Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Chien_luoc_va_Ke_hoach-2\" title=\"Nh\u00f3m Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch\">Nh\u00f3m Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Quang_cao_va_Sang_tao-2\" title=\"Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o\">Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Tiep_thi_ky_thuat_so-2\" title=\"Nh\u00f3m Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1\">Nh\u00f3m Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Quan_he_khach_hang-2\" title=\"Nh\u00f3m Quan h\u1ec7 kh\u00e1ch h\u00e0ng\">Nh\u00f3m Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Doi_tac_va_Quan_he_cong_chung\" title=\"Nh\u00f3m \u0110\u1ed1i t\u00e1c v\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang\">Nh\u00f3m \u0110\u1ed1i t\u00e1c v\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Nhom_Danh_gia_va_Do_luong-2\" title=\"Nh\u00f3m \u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng\">Nh\u00f3m \u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#So_do_to_chuc_phong_Marketing_theo_tung_loai_cong_ty\" title=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing theo t\u1eebng lo\u1ea1i c\u00f4ng ty\">S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing theo t\u1eebng lo\u1ea1i c\u00f4ng ty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/vtcnetviet.com\/so-do-to-chuc-phong-marketing\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phong_Marketing_gom_nhung_bo_phan_nao\"><\/span><strong>Ph\u00f2ng Marketing g\u1ed3m nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ph\u00f2ng Marketing c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn ch\u00ednh trong ph\u00f2ng Marketing:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giam_doc_Marketing\"><\/span><strong>Gi\u00e1m \u0111\u1ed1c Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u to\u00e0n b\u1ed9 ph\u00f2ng Marketing, c\u00f3 tr\u00e1ch nhi\u1ec7m l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u00f2ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truong_phong_Marketing\"><\/span><strong>Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1ec1 qu\u1ea3n l\u00fd c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 nh\u00e2n vi\u00ean trong ph\u00f2ng Marketing, \u0111\u1ed3ng th\u1eddi tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_vien_Content_Marketing\"><\/span><strong>Nh\u00e2n vi\u00ean Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, bao g\u1ed3m vi\u1ebft blog, b\u00e0i vi\u1ebft, th\u00f4ng tin s\u1ea3n ph\u1ea9m, n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v.v.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_vien_Digital_Marketing\"><\/span><strong>Nh\u00e2n vi\u00ean Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_vien_SEO_Search_Engine_Optimization\"><\/span><strong>Nh\u00e2n vi\u00ean SEO (Search Engine Optimization)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u0110\u1ea3m nh\u1eadn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c trang web v\u00e0 n\u1ed9i dung c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec3n th\u1ecb v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designer\"><\/span><strong>Designer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft k\u1ebf v\u00e0 t\u1ea1o ra c\u00e1c t\u00e0i li\u1ec7u v\u00e0 n\u1ed9i dung tr\u1ef1c quan h\u1ea5p d\u1eabn, bao g\u1ed3m h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda, video, banner qu\u1ea3ng c\u00e1o, v.v.<\/p>\r\n\r\n\r\n\r\n<p>L\u01b0u \u00fd r\u1eb1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a ph\u00f2ng Marketing c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_do_to_chuc_phong_Marketing_theo_cac_dang_cong_ty\"><\/span><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing theo c\u00e1c d\u1ea1ng c\u00f4ng ty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4667\" title=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t Agency\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/So-do-to-chuc-phong-marketing-tai-agency.jpg\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t Agency\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_do_to_chuc_phong_Marketing_cua_mot_Agency\"><\/span><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t Agency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o (Agency):<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giam_doc_MarketingChu_Agency\"><\/span><strong>Gi\u00e1m \u0111\u1ed1c Marketing\/Ch\u1ee7 Agency:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u1ee9ng \u0111\u1ea7u to\u00e0n b\u1ed9 ph\u00f2ng Marketing v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a c\u00f4ng ty.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Chien_luoc_va_Ke_hoach\"><\/span><strong>Nh\u00f3m Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong> Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 k\u1ebf ho\u1ea1ch Marketing cho kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ng\u00e0nh, th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Quang_cao_va_Sang_tao\"><\/span><strong>Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Qu\u1ea3ng c\u00e1o:<\/strong> T\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m vi\u1ebft copy, thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean S\u00e1ng t\u1ea1o n\u1ed9i dung:<\/strong> T\u1ea1o n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, g\u00e2y \u1ea5n t\u01b0\u1ee3ng, v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m video, h\u00ecnh \u1ea3nh, b\u00e0i vi\u1ebft, v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Tiep_thi_ky_thuat_so\"><\/span><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn:<\/strong> Qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, email marketing, v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm):<\/strong> T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 website c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y tr\u00ean Internet.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 v\u00e0 s\u1ed1 li\u1ec7u.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Quan_he_khach_hang\"><\/span><strong>Nh\u00f3m Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> \u0110i\u1ec1u ph\u1ed1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, l\u1eafng nghe \u00fd ki\u1ebfn, cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/strong> H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong vi\u1ec7c tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Doi_tac_va_Dieu_phoi_du_an\"><\/span><strong>Nh\u00f3m \u0110\u1ed1i t\u00e1c v\u00e0 \u0110i\u1ec1u ph\u1ed1i d\u1ef1 \u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u1ed1i t\u00e1c quan h\u1ec7:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng cung \u1ee9ng t\u1ed1t nh\u1ea5t v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110i\u1ec1u ph\u1ed1i d\u1ef1 \u00e1n:<\/strong> Qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 tu\u00e2n th\u1ee7 ti\u1ebfn \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ng\u00e2n s\u00e1ch.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Dinh_huong_thuong_hieu\"><\/span><strong>Nh\u00f3m \u0110\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Ph\u00e2n t\u00edch, \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m vi\u1ec7c t\u1ea1o logo, slogan, <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/vtcnetviet.com\/bao-ho-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Danh_gia_va_Do_luong\"><\/span><strong>Nh\u00f3m \u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong> \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, \u0111\u01b0a ra b\u00e1o c\u00e1o v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>L\u01b0u \u00fd r\u1eb1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t Agency c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo quy m\u00f4, chuy\u00ean m\u00f4n v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. S\u01a1 \u0111\u1ed3 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing trong m\u1ed9t Agency.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4664\" title=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME)\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/mo-hinh-phong-marketing-cho-doanh-nghiep-smes.jpg\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME)\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_do_to_chuc_phong_Marketing_cua_mot_doanh_nghiep_nho_SME\"><\/span><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME):<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chu_doanh_nghiep\"><\/span><strong>Ch\u1ee7 doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u1ee9ng \u0111\u1ea7u to\u00e0n b\u1ed9 ph\u00f2ng Marketing v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_vien_Marketing\"><\/span><strong>Nh\u00e2n vi\u00ean Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_va_Ke_hoach\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong> T\u1ea1o ra k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_va_Sang_tao\"><\/span><strong>Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Qu\u1ea3ng c\u00e1o:<\/strong> T\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3, vi\u1ebft copy, thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean S\u00e1ng t\u1ea1o n\u1ed9i dung:<\/strong> T\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 video.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiep_thi_ky_thuat_so\"><\/span><strong>Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn:<\/strong> Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung tr\u00ean website.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Qu\u1ea3n l\u00fd v\u00e0 t\u1ea1o d\u1ef1ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quan_he_khach_hang\"><\/span><strong>Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> \u0110i\u1ec1u ph\u1ed1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p h\u1ed7 tr\u1ee3, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Danh_gia_va_Do_luong\"><\/span><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong> \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, \u0111\u01b0a ra b\u00e1o c\u00e1o v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng tin h\u1eefu \u00edch cho quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>L\u01b0u \u00fd r\u1eb1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo quy m\u00f4, ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. S\u01a1 \u0111\u1ed3 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u01a1 b\u1ea3n v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u00f4 h\u00ecnh duy nh\u1ea5t \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u v\u00e0 nguy\u00ean t\u1eafc kinh doanh c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_cau_to_chuc_phong_Marketing_cua_mot_doanh_nghiep_Client\"><\/span><strong>C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Client:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giam_doc_Marketing-2\"><\/span><strong>Gi\u00e1m \u0111\u1ed1c Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0110\u1ee9ng \u0111\u1ea7u to\u00e0n b\u1ed9 ph\u00f2ng Marketing v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p Client.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Chien_luoc_va_Ke_hoach-2\"><\/span><strong>Nh\u00f3m Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong> Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 k\u1ebf ho\u1ea1ch Marketing d\u1ef1a tr\u00ean y\u00eau c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p Client.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Quang_cao_va_Sang_tao-2\"><\/span><strong>Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 S\u00e1ng t\u1ea1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Qu\u1ea3ng c\u00e1o:<\/strong> T\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p Client.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean S\u00e1ng t\u1ea1o n\u1ed9i dung:<\/strong> T\u1ea1o ra n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng, bao g\u1ed3m b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o kh\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Tiep_thi_ky_thuat_so-2\"><\/span><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn:<\/strong> Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, email marketing v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung tr\u00ean website.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Qu\u1ea3n l\u00fd c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p Client, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Quan_he_khach_hang-2\"><\/span><strong>Nh\u00f3m Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> Duy tr\u00ec m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3, gi\u1ea3i quy\u1ebft th\u1eafc m\u1eafc v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u1ed7 tr\u1ee3 li\u00ean t\u1ee5c v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Doi_tac_va_Quan_he_cong_chung\"><\/span><strong>Nh\u00f3m \u0110\u1ed1i t\u00e1c v\u00e0 Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u1ed1i t\u00e1c quan h\u1ec7:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p Client.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong> \u0110\u1ea3m b\u1ea3o quan h\u1ec7 c\u00f4ng ch\u00fang t\u00edch c\u1ef1c b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh c\u00f4ng ty, tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng PR v\u00e0 qu\u1ea3ng b\u00e1 <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a doanh nghi\u1ec7p Client.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhom_Danh_gia_va_Do_luong-2\"><\/span><strong>Nh\u00f3m \u0110\u00e1nh gi\u00e1 v\u00e0 \u0110o l\u01b0\u1eddng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nh\u00e2n vi\u00ean \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong> \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00e2n vi\u00ean Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 t\u1ea1o b\u00e1o c\u00e1o t\u1eeb d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>L\u01b0u \u00fd r\u1eb1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Client c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4, ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. S\u01a1 \u0111\u1ed3 tr\u00ean ch\u1ec9 mang t\u00ednh ch\u1ea5t minh h\u1ecda v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u v\u00e0 nguy\u00ean t\u1eafc kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p Client.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4666\" title=\"X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng marketing\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/xay-dung-phong-marketing.jpg\" alt=\"X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng marketing\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_do_to_chuc_phong_Marketing_theo_tung_loai_cong_ty\"><\/span><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing theo t\u1eebng lo\u1ea1i c\u00f4ng ty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing trong m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u1ef1a tr\u00ean lo\u1ea1i c\u00f4ng ty v\u00e0 quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing \u0111\u01b0\u1ee3c ph\u00e2n theo t\u1eebng lo\u1ea1i c\u00f4ng ty ph\u1ed5 bi\u1ebfn:<\/p>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00f4ng ty s\u1ea3n xu\u1ea5t:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u00e1m \u0111\u1ed1c Marketing:<\/strong> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c v\u00e0 \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ph\u00f2ng Marketing.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 M\u1ed1i quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong> Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 truy\u1ec1n th\u00f4ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn:<\/strong> Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, qu\u1ea3n l\u00fd website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m S\u1ef1 ki\u1ec7n v\u00e0 Tri\u1ec3n l\u00e3m:<\/strong> T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00f4ng ty d\u1ecbch v\u1ee5:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u00e1m \u0111\u1ed1c Marketing:<\/strong> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c v\u00e0 \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ph\u00f2ng Marketing.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Qu\u1ea3ng c\u00e1o v\u00e0 M\u1ed1i quan h\u1ec7 c\u00f4ng ch\u00fang:<\/strong> Qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/strong> T\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o, ph\u00e2n ph\u1ed1i qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 blog, b\u00e0i vi\u1ebft, video.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb qua email v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n:<\/strong> G\u1eedi email ti\u1ebfp th\u1ecb, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\">C\u00f4ng ty c\u00f4ng ngh\u1ec7:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u00e1m \u0111\u1ed1c Marketing:<\/strong> Ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c v\u00e0 \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ph\u00f2ng Marketing.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, qu\u1ea3n l\u00fd website v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/strong> T\u1ea1o n\u1ed9i dung chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7, vi\u1ebft blog, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c:<\/strong> T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m Quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/strong> X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, \u0111\u1ea1i l\u00fd v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nh\u00f3m S\u1ef1 ki\u1ec7n c\u00f4ng ngh\u1ec7:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o, tri\u1ec3n l\u00e3m c\u00f4ng ngh\u1ec7 \u0111\u1ec3 tr\u01b0ng b\u00e0y v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>L\u01b0u \u00fd r\u1eb1ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo y\u00eau c\u1ea7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng c\u00f4ng ty. S\u01a1 \u0111\u1ed3 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u01a1 b\u1ea3n v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u00f4 h\u00ecnh duy nh\u1ea5t \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty trong c\u00f9ng m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing cho ba tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau: m\u1ed9t agency, m\u1ed9t doanh nghi\u1ec7p nh\u1ecf (SME) v\u00e0 m\u1ed9t doanh nghi\u1ec7p Client. M\u1ed7i s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 nh\u1eefng vai tr\u00f2 v\u00e0 nh\u00f3m ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n\r\n\r\n\r\n<p>Trong s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a agency, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u1ee7a doanh nghi\u1ec7p nh\u1ecf (SME) t\u1eadp trung v\u00e0o c\u00e1c vai tr\u00f2 c\u01a1 b\u1ea3n nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p Client, s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing t\u1eadp trung v\u00e0o c\u00e1c vai tr\u00f2 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n<p>M\u1ed7i s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u v\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Quan tr\u1ecdng l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh, ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p. T\u1ed5 ch\u1ee9c ph\u00f2ng Marketing hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-ca-nhan\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a>, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m t\u1edbi s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"predecessor-version":[{"id":1560,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1428\/revisions\/1560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1429"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}