{"id":1437,"date":"2023-05-25T02:58:03","date_gmt":"2023-05-25T02:58:03","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1437"},"modified":"2023-06-05T08:54:34","modified_gmt":"2023-06-05T08:54:34","slug":"phan-biet-nhan-hieu-va-thuong-hieu","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/","title":{"rendered":"Ph\u00e2n Bi\u1ec7t Nh\u00e3n Hi\u1ec7u V\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"\r\n<p>Nh\u00e3n hi\u1ec7u v\u00e0 <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 hai thu\u1eadt ng\u1eef quan tr\u1ecdng trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. D\u00f9 c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa ch\u00fang, nh\u01b0ng nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng danh ti\u1ebfng m\u1ed9t c\u00f4ng ty. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <a href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/\">nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/a>, c\u00f9ng v\u1edbi vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed7i kh\u00e1i ni\u1ec7m trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4688\" title=\"Ph\u00e2n Bi\u1ec7t Nh\u00e3n Hi\u1ec7u V\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u Nh\u01b0 Th\u1ebf N\u00e0o?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/phan-biet-nhan-hieu-va-thuong-hieu.jpg\" alt=\"Ph\u00e2n Bi\u1ec7t Nh\u00e3n Hi\u1ec7u V\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u Nh\u01b0 Th\u1ebf N\u00e0o?\" \/><\/figure><\/div>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6637beee88e51\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6637beee88e51\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Phan_biet_nhan_hieu_va_thuong_hieu\" title=\"Ph\u00e2n bi\u1ec7t nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u\">Ph\u00e2n bi\u1ec7t nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Dinh_nghia\" title=\"\u0110\u1ecbnh ngh\u0129a\">\u0110\u1ecbnh ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Pham_vi\" title=\"Ph\u1ea1m vi\">Ph\u1ea1m vi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Bao_ve_phap_ly\" title=\"B\u1ea3o v\u1ec7 ph\u00e1p l\u00fd\">B\u1ea3o v\u1ec7 ph\u00e1p l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Quan_ly_va_xay_dung\" title=\"Qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng\">Qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/phan-biet-nhan-hieu-va-thuong-hieu\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_biet_nhan_hieu_va_thuong_hieu\"><\/span><strong>Ph\u00e2n bi\u1ec7t nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_nghia\"><\/span><strong>\u0110\u1ecbnh ngh\u0129a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Nh\u00e3n hi\u1ec7u (trademark):<\/strong> L\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, t\u00ean, logo, k\u00fd hi\u1ec7u ho\u1eb7c m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c. Nh\u00e3n hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u (brand):<\/strong> L\u00e0 t\u00ean, k\u00fd hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, logo ho\u1eb7c b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o kh\u00e1c m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi m\u1ed9t c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi\"><\/span><strong>Ph\u1ea1m vi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Nh\u00e3n hi\u1ec7u:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n bi\u1ec7t v\u00e0 \u0111\u1ecbnh danh c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Bao g\u1ed3m kh\u00f4ng ch\u1ec9 vi\u1ec7c \u0111\u1ecbnh danh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bao_ve_phap_ly\"><\/span><strong>B\u1ea3o v\u1ec7 ph\u00e1p l\u00fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Nh\u00e3n hi\u1ec7u:<\/strong> C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd \u0111\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c sao ch\u00e9p tr\u00e1i ph\u00e9p v\u00e0 l\u1ea1m d\u1ee5ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Kh\u00f4ng y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quan_ly_va_xay_dung\"><\/span><strong>Qu\u1ea3n l\u00fd v\u00e0 x\u00e2y d\u1ef1ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Nh\u00e3n hi\u1ec7u:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o v\u1ec7 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh danh nh\u01b0 t\u00ean, bi\u1ec3u t\u01b0\u1ee3ng, logo v\u00e0 k\u00fd hi\u1ec7u.<\/li>\r\n\r\n\r\n\r\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh danh c\u0169ng nh\u01b0 c\u00e1c gi\u00e1 tr\u1ecb, h\u00ecnh \u1ea3nh, l\u00f2ng tin v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4689\" title=\"ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u theo c\u00e1c ti\u00eau ch\u00ed\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/thuong-hieu-va-nhan-hieu.jpg\" alt=\"ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u theo c\u00e1c ti\u00eau ch\u00ed\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, nh\u00e3n hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh danh v\u00e0 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, trong khi th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh danh ti\u1ebfng v\u00e0 th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n c\u1ee7a m\u1ed9t c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tr\u00ean c\u01a1 s\u1edf nh\u00e3n hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua vi\u1ec7c t\u1ea1o d\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ea1ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c.<\/p>\r\n\r\n\r\n\r\n<p>Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, ph\u00e2n \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh c\u00f4ng ty, v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o, c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra l\u00f2ng tin v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>C\u00f3 th\u1ec3 th\u1ea5y, nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 hai kh\u00e1i ni\u1ec7m li\u00ean quan nh\u01b0ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t. Nh\u00e3n hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh danh v\u00e0 ph\u00e2n bi\u1ec7t, trong khi th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng h\u01a1n v\u00e0 bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e3n hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 hai thu\u1eadt ng\u1eef quan tr\u1ecdng trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. 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