{"id":1449,"date":"2023-05-25T03:00:45","date_gmt":"2023-05-25T03:00:45","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1449"},"modified":"2023-06-05T08:36:28","modified_gmt":"2023-06-05T08:36:28","slug":"chien-luoc-marketing-cua-unilever","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/","title":{"rendered":"Ph\u00e2n T\u00edch Chi\u1ebfn L\u01b0\u1ee3c Marketing C\u1ee7a Unilever\u3010Gi\u1ea3i \u0110\u00e1p\u3011"},"content":{"rendered":"\r\n<p>B\u1ea1n \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft th\u00fa v\u1ecb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi &#8211; Unilever. V\u1edbi h\u01a1n 400 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 m\u1ed9t hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn marketing tinh t\u1ebf v\u00e0 th\u00e0nh c\u00f4ng. Tr\u1ea3i qua nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1, \u0111i\u1ec3m b\u00e1n, truy\u1ec1n th\u00f4ng v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, Unilever \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, h\u1ecd \u0111\u00e3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c cho th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/\">chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever<\/a> v\u00e0 c\u00e1ch h\u1ecd \u0111\u00e3 thu h\u00fat, t\u1ea1o l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh ra sao nh\u00e9!<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Tong_quan_ve_thuong_hieu_Unilever\" title=\"T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Unilever\">T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Unilever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Phan_tich_mo_hinh_chien_luoc_Marketing_Mix_5Ps_cua_Unilever\" title=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 5Ps c\u1ee7a Unilever\">Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 5Ps c\u1ee7a Unilever<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Chien_luoc_marketing_cua_Unilever_ve_san_pham\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Chien_luoc_marketing_cua_Unilever_ve_gia\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 gi\u00e1\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Chien_luoc_marketing_cua_Unilever_ve_diem_ban\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Chien_luoc_marketing_cua_Unilever_ve_chien_luoc_truyen_thong\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Chien_luoc_marketing_cua_Unilever_ve_yeu_to_con_nguoi\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-marketing-cua-unilever\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_quan_ve_thuong_hieu_Unilever\"><\/span><strong>T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Unilever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Unilever l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111a qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng nhanh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1930, Unilever hi\u1ec7n nay c\u00f3 m\u1eb7t \u1edf h\u01a1n 190 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 s\u1edf h\u1eefu m\u1ed9t danh m\u1ee5c \u0111a d\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng.<\/p>\r\n\r\n\r\n\r\n<p>Unilever \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 quen thu\u1ed9c trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, ch\u0103m s\u00f3c gia \u0111\u00ecnh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a Unilever bao g\u1ed3m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Dove:<\/strong> Dove l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u1edbi s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n nh\u01b0 x\u00e0 ph\u00f2ng, gel t\u1eafm, kem d\u01b0\u1ee1ng da v\u00e0 ch\u0103m s\u00f3c t\u00f3c. Dove n\u1ed5i ti\u1ebfng v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u1ec1 vi\u1ec7c khuy\u1ebfn kh\u00edch ph\u1ee5 n\u1eef c\u00f3 l\u00f2ng t\u1ef1 tin v\u1ec1 v\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean c\u1ee7a m\u00ecnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Axe:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u Axe t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n d\u00e0nh cho nam gi\u1edbi nh\u01b0 n\u01b0\u1edbc hoa, x\u1ecbt c\u01a1 th\u1ec3 v\u00e0 gel t\u1eafm. Axe t\u1ea1o ra h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd v\u00e0 n\u0103ng \u0111\u1ed9ng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a nam gi\u1edbi trong vi\u1ec7c thu h\u00fat ph\u00e1i n\u1eef.<\/li>\r\n\r\n\r\n\r\n<li><strong>Lipton:<\/strong> Lipton l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 qu\u1ed1c t\u1ebf. Cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m tr\u00e0 t\u1eeb tr\u00e0 \u0111en truy\u1ec1n th\u1ed1ng \u0111\u1ebfn tr\u00e0 xanh v\u00e0 tr\u00e0 tr\u00e1i c\u00e2y, Lipton \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng y\u00eau m\u1ebfn t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/li>\r\n\r\n\r\n\r\n<li><strong>Knorr:<\/strong> Knorr l\u00e0 th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean v\u1ec1 th\u1ef1c ph\u1ea9m v\u00e0 gia v\u1ecb. Knorr cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc s\u1ed1t, b\u1ed9t n\u00eam, s\u00fap h\u00f2a tan v\u00e0 c\u00e1c lo\u1ea1i gia v\u1ecb \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ea5u \u0103n d\u1ec5 d\u00e0ng v\u00e0 ngon mi\u1ec7ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Magnum:<\/strong> Magnum l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kem n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kem s\u00f4c\u00f4la cao c\u1ea5p. Magnum t\u1ea1o ra tr\u1ea3i nghi\u1ec7m xa hoa v\u00e0 th\u01b0\u1edfng th\u1ee9c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c k\u1ebft h\u1ee3p kem s\u00f4 c\u00f4 la ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n t\u01b0\u01a1i ngon v\u00e0 phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Unilever c\u0169ng cam k\u1ebft v\u1edbi vi\u1ec7c th\u00fac \u0111\u1ea9y b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn d\u1ecbch li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 nh\u01b0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i. V\u1edbi danh m\u1ee5c r\u1ed9ng l\u1edbn c\u00e1c <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 s\u1ef1 cam k\u1ebft v\u1edbi b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4722\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a unilever c\u00f3 g\u00ec hay?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/phan-tich-chien-luoc-marketing-cua-unilever.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a unilever c\u00f3 g\u00ec hay?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_mo_hinh_chien_luoc_Marketing_Mix_5Ps_cua_Unilever\"><\/span><strong>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 5Ps c\u1ee7a Unilever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Unilever s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/vtcnetviet.com\/marketing-mix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Mix<\/a> 5Ps (Product, Price, Place, Promotion, People) \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch v\u1ec1 c\u00e1ch Unilever \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_marketing_cua_Unilever_ve_san_pham\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0110a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m:<\/strong> Unilever s\u1edf h\u1eefu m\u1ed9t danh m\u1ee5c r\u1ed9ng l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 m\u1ef9 ph\u1ea9m, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, ch\u0103m s\u00f3c gia \u0111\u00ecnh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f4ng ty ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u00e0 ph\u1ee5c v\u1ee5 nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n:<\/strong> Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m. H\u1ecd tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u00e0 ti\u00eau chu\u1ea9n nghi\u00eam ng\u1eb7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Unilever \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfp thu xu h\u01b0\u1edbng:<\/strong> Unilever lu\u00f4n theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng ty n\u00e0y t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn, \u0111\u1ed3ng th\u1eddi th\u00edch \u1ee9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ee9c kh\u1ecfe, b\u1ec1n v\u1eefng v\u00e0 phong c\u00e1ch s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i:<\/strong> Unilever cam k\u1ebft s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng. H\u1ecd \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng ngu\u1ed3n t\u00e0i nguy\u00ean t\u00e1i t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y c\u00f4ng b\u1eb1ng x\u00e3 h\u1ed9i. Unilever c\u0169ng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i:<\/strong> Unilever x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. H\u1ecd t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr s\u1ea3n ph\u1ea9m<\/a> c\u1ee7a Unilever t\u1eadp trung v\u00e0o vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n, s\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfp thu xu h\u01b0\u1edbng, \u0111\u1ed3ng th\u1eddi cam k\u1ebft b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Qua \u0111\u00f3, Unilever x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t danh ti\u1ebfng m\u1ea1nh trong vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4721\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/chien-luoc-marketing-san-pham-cua-unilever.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 s\u1ea3n ph\u1ea9m\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_marketing_cua_Unilever_ve_gia\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 gi\u00e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 gi\u00e1 cung c\u1ea5p m\u1ed9t s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng gi\u1eefa gi\u00e1 tr\u1ecb v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 gi\u00e1:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb:<\/strong> Unilever t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 tr\u1ecb t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c. Unilever kh\u00f4ng ch\u1ec9 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a ch\u00fang l\u00e0 h\u1ee3p l\u00fd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111a d\u1ea1ng:<\/strong> Unilever \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111a d\u1ea1ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 kh\u00e1c nhau, t\u1eeb s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 ph\u1ed5 bi\u1ebfn \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p Unilever ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng, t\u1eeb kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi cao.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh:<\/strong> Unilever \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd nghi\u00ean c\u1ee9u v\u00e0 theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Unilever th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 chi\u1ebfn d\u1ecbch gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Qu\u1ea3n l\u00fd gi\u00e1 tr\u00ean to\u00e0n c\u1ea7u:<\/strong> V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u, Unilever ph\u1ea3i qu\u1ea3n l\u00fd gi\u00e1 tr\u00ean nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. H\u1ecd \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 \u0111\u1ec3 ph\u1ea3n \u00e1nh y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng, t\u00ecnh h\u00ecnh kinh t\u1ebf v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a t\u1eebng qu\u1ed1c gia v\u00e0 khu v\u1ef1c. \u0110i\u1ec1u n\u00e0y gi\u00fap Unilever t\u1ea1o ra s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 gi\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t, \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111a d\u1ea1ng v\u00e0 c\u1ea1nh tranh, qu\u1ea3n l\u00fd gi\u00e1 tr\u00ean to\u00e0n c\u1ea7u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, Unilever x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_marketing_cua_Unilever_ve_diem_ban\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n (Place) t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng <a href=\"https:\/\/vtcnetviet.com\/kenh-phan-phoi\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u00eanh ph\u00e2n ph\u1ed1i<\/a> r\u1ed9ng l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng:<\/strong> Unilever s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng v\u00e0 nh\u00e0 thu\u1ed1c \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng ty n\u00e0y thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn v\u00e0 nh\u1ecf tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n r\u1ed9ng r\u00e3i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/li>\r\n\r\n\r\n\r\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn:<\/strong> Unilever c\u0169ng t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn. H\u1ecd s\u1edf h\u1eefu c\u00e1c trang web v\u00e0 n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, cung c\u1ea5p kh\u1ea3 n\u0103ng \u0111\u1eb7t h\u00e0ng v\u00e0 giao h\u00e0ng tr\u1ef1c tuy\u1ebfn, t\u1ea1o thu\u1eadn l\u1ee3i v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u:<\/strong> Unilever c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 m\u1eb7t \u1edf nhi\u1ec1u qu\u1ed1c gia v\u00e0 khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi. H\u1ecd x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady c\u00e1c y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/strong> Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o l\u00f2ng tin v\u00e0 trung th\u00e0nh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> Unilever \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. H\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 v\u0103n h\u00f3a, phong c\u00e1ch s\u1ed1ng v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng qu\u1ed1c gia v\u00e0 khu v\u1ef1c, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 \u0111i\u1ec3m b\u00e1n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn, k\u1ebft h\u1ee3p c\u1ea3 k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn, t\u1ea1o thu\u1eadn l\u1ee3i v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4720\" title=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/chien-luoc-marketing-cua-unilever.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng\" \/><\/figure><\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_marketing_cua_Unilever_ve_chien_luoc_truyen_thong\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng (Promotion) t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a>, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u1ea7u t\u01b0 v\u00e0o <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Unilever x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng:<\/strong> Unilever s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 \u0111a d\u1ea1ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng ngo\u00e0i tr\u1eddi, c\u00f9ng v\u1edbi truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 trang web. Unilever t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o:<\/strong> Unilever t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c <a href=\"https:\/\/vtcnetviet.com\/phuong-tien-truyen-thong\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a>, nh\u01b0 video, h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p t\u00e1c \u0111\u1ed9ng, \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1ee3i c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Unilever th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ea1o d\u1ef1ng k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Quan t\u00e2m \u0111\u1ebfn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i:<\/strong> Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c \u0111\u00f3ng g\u00f3p v\u00e0o x\u00e3 h\u1ed9i v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. H\u1ecd t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u01b0 b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap Unilever t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, \u0111a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng, t\u1ea1o d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 quan t\u00e2m \u0111\u1ebfn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_marketing_cua_Unilever_ve_yeu_to_con_nguoi\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi (People) t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 t\u1eadn t\u00e2m, c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng. Unilever cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ed1i t\u00e1c h\u1ee3p t\u00e1c:<\/strong> Unilever h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0 nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. H\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c d\u1ef1a tr\u00ean t\u00f4n tr\u1ecdng, c\u00f9ng c\u00f3 l\u1ee3i v\u00e0 \u0111\u1ed9 tin c\u1eady, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng chung.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111a d\u1ea1ng:<\/strong> Unilever \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111a d\u1ea1ng v\u00e0 t\u00ednh k\u1ef7 lu\u1eadt c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. H\u1ecd t\u1ea1o c\u01a1 h\u1ed9i c\u00f4ng b\u1eb1ng v\u00e0 ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 \u0111a d\u1ea1ng trong c\u00f4ng ty. Unilever t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 t\u00f4n tr\u1ecdng, khuy\u1ebfn kh\u00edch \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00f3ng g\u00f3p c\u00e1 nh\u00e2n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng:<\/strong> Unilever \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. H\u1ecd cam k\u1ebft h\u00e0nh \u0111\u1ed9ng v\u00ec l\u1ee3i \u00edch c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng. Unilever t\u1ea1o d\u1ef1ng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau x\u00e3 h\u1ed9i.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever v\u1ec1 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111a d\u1ea1ng v\u00e0 th\u1ef1c hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Tr\u00ean t\u1ed5ng quan, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Unilever \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1, \u0111i\u1ec3m b\u00e1n, truy\u1ec1n th\u00f4ng v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi. Unilever t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, v\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\r\n\r\n\r\n\r\n<p>V\u1ec1 s\u1ea3n ph\u1ea9m, Unilever \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, Unilever t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t, \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111a d\u1ea1ng v\u00e0 c\u1ea1nh tranh. Trong \u0111i\u1ec3m b\u00e1n, Unilever x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn, k\u1ebft h\u1ee3p c\u1ea3 k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn, \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a Unilever t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, \u0111a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 quan t\u00e2m \u0111\u1ebfn truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Cu\u1ed1i c\u00f9ng, Unilever \u0111\u1eb7t s\u1ef1 ch\u00fa tr\u1ecdng v\u00e0o y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u1eefng m\u1ea1nh, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. T\u1eeb vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn ch\u0103m s\u00f3c m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u1ed9ng \u0111\u1ed3ng, Unilever kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh doanh m\u00e0 c\u00f2n c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c \u1ee9ng d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a d\u1ea1ng v\u00e0 linh ho\u1ea1t, Unilever ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 duy tr\u00ec m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty b\u1ec1n v\u1eefng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ed9ng \u0111\u1ed3ng to\u00e0n c\u1ea7u.<\/p>\r\n\r\n\r\n\r\n<p>Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft th\u00fa v\u1ecb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1449"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1449\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1449\/revisions\/1546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1450"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}