{"id":1455,"date":"2023-05-25T03:02:31","date_gmt":"2023-05-25T03:02:31","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1455"},"modified":"2024-07-04T11:19:09","modified_gmt":"2024-07-04T04:19:09","slug":"ma-tran-bcg","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/ma-tran-bcg\/","title":{"rendered":"Ma tr\u1eadn BCG l\u00e0 g\u00ec? C\u00e1ch v\u1ebd v\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh ma tr\u1eadn BCG"},"content":{"rendered":"\r\n<p style=\"text-align: justify;\">Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi b\u00e0i vi\u1ebft v\u1ec1 <a href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/\">Ma tr\u1eadn BCG<\/a> | Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n s\u1ef1 \u00fd ngh\u0129a c\u1ee7a Ma tr\u1eadn BCG v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u1ea1n s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 ph\u00e2n lo\u1ea1i c\u1ee7a ma tr\u1eadn, c\u00f9ng v\u1edbi \u01b0u \u0111i\u1ec3m, h\u1ea1n ch\u1ebf v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng n\u00f3. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang t\u00f4i c\u0169ng s\u1ebd chia s\u1ebb c\u00e1c v\u00ed d\u1ee5 v\u00e0 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ma tr\u1eadn BCG m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Qua b\u00e0i vi\u1ebft n\u00e0y, hy v\u1ecdng b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ma tr\u1eadn BCG v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a ma tr\u1eadn BCG v\u00e0 \u00e1p d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Ma_tran_BCG_la_gi\" title=\"Ma tr\u1eadn BCG l\u00e0 g\u00ec?\">Ma tr\u1eadn BCG l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Ma_tran_BCG_gom_nhung_gi\" title=\"Ma tr\u1eadn BCG g\u1ed3m nh\u1eefng g\u00ec?\">Ma tr\u1eadn BCG g\u1ed3m nh\u1eefng g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Ngoi_sao_Stars\" title=\"Ng\u00f4i sao (Stars)\">Ng\u00f4i sao (Stars)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Bo_sua_Cash_Cows\" title=\"B\u00f2 s\u1eefa (Cash Cows)\">B\u00f2 s\u1eefa (Cash Cows)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Ho_Question_Marks\" title=\"H\u1ed5 (Question Marks)\">H\u1ed5 (Question Marks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Cho_Dogs\" title=\"Ch\u00f3 (Dogs)\">Ch\u00f3 (Dogs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Vi_du_ve_ma_tran_BCG\" title=\"V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn BCG\">V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn BCG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Uu_diem_va_han_che_cua_ma_tran_BCG\" title=\"\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ma tr\u1eadn BCG\">\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ma tr\u1eadn BCG<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Uu_diem\" title=\"\u01afu \u0111i\u1ec3m\">\u01afu \u0111i\u1ec3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Han_che\" title=\"H\u1ea1n ch\u1ebf\">H\u1ea1n ch\u1ebf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Cach_ve_ma_tran_BCG_don_gian_tung_buoc\" title=\"C\u00e1ch v\u1ebd ma tr\u1eadn BCG \u0111\u01a1n gi\u1ea3n t\u1eebng b\u01b0\u1edbc\">C\u00e1ch v\u1ebd ma tr\u1eadn BCG \u0111\u01a1n gi\u1ea3n t\u1eebng b\u01b0\u1edbc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Y_nghia_cua_ma_tran_BCG\" title=\"\u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn BCG\">\u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn BCG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Cac_chien_luoc_dua_tren_Phan_tich_BCG\" title=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean Ph\u00e2n t\u00edch BCG\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean Ph\u00e2n t\u00edch BCG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Luu_y_khi_dung_BCG_Matrix_la_gi\" title=\"L\u01b0u \u00fd khi d\u00f9ng BCG Matrix l\u00e0 g\u00ec?\">L\u01b0u \u00fd khi d\u00f9ng BCG Matrix l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#5_Buoc_ung_dung_BCG_trong_lap_chien_luoc\" title=\"5 B\u01b0\u1edbc \u1ee9ng d\u1ee5ng BCG trong l\u1eadp chi\u1ebfn l\u01b0\u1ee3c\">5 B\u01b0\u1edbc \u1ee9ng d\u1ee5ng BCG trong l\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/ma-tran-bcg\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ma_tran_BCG_la_gi\"><\/span><strong>Ma tr\u1eadn BCG l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ma tr\u1eadn BCG (Boston Consulting Group) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Boston Consulting Group, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c danh ti\u1ebfng. Ma tr\u1eadn BCG \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ma_tran_BCG_gom_nhung_gi\"><\/span><strong>Ma tr\u1eadn BCG g\u1ed3m nh\u1eefng g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Ma tr\u1eadn BCG (Boston Consulting Group) bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng (Market Growth Rate):<\/strong> \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang ho\u1ea1t \u0111\u1ed9ng. Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh t\u0103ng tr\u01b0\u1edfng cao, trung b\u00ecnh ho\u1eb7c th\u1ea5p.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i (Relative Market Share):<\/strong> \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng. Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng doanh thu, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean hai y\u1ebfu t\u1ed1 tr\u00ean, Ma tr\u1eadn BCG chia c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00e0nh 4 \u00f4:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ngoi_sao_Stars\"><\/span><strong>Ng\u00f4i sao (Stars)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn. C\u00e1c s\u1ea3n ph\u1ea9m\/ng\u00e0nh n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao v\u00e0 \u0111\u00f3ng g\u00f3p l\u1ee3i nhu\u1eadn l\u1edbn cho c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Bo_sua_Cash_Cows\"><\/span><strong>B\u00f2 s\u1eefa (Cash Cows)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u1eadm v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn. M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn, nh\u01b0ng c\u00e1c s\u1ea3n ph\u1ea9m\/ng\u00e0nh n\u00e0y v\u1eabn t\u1ea1o ra l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ho_Question_Marks\"><\/span><strong>H\u1ed5 (Question Marks)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao, nh\u01b0ng c\u00f3 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. C\u00e1c s\u1ea3n ph\u1ea9m\/ng\u00e0nh n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn, nh\u01b0ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ef1 ch\u00fa \u00fd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng th\u1ecb ph\u1ea7n v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh ng\u00f4i sao.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cho_Dogs\"><\/span><strong>Ch\u00f3 (Dogs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1eb1m trong th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng th\u1ea5p v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. C\u00e1c s\u1ea3n ph\u1ea9m\/ng\u00e0nh n\u00e0y th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u00f4ng \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00f4ng ty c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh gi\u1ea3m thi\u1ec3u ho\u1eb7c r\u00fat lui kh\u1ecfi c\u00e1c s\u1ea3n ph\u1ea9m\/ng\u00e0nh n\u00e0y.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4737\" title=\"Ma tr\u1eadn BCG l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/ung-dung-ma-tran-bcg-vao-doanh-nghiep-1.jpg\" alt=\"Ma tr\u1eadn BCG l\u00e0 g\u00ec?\" width=\"1500\" height=\"800\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_ma_tran_BCG\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn BCG<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn BCG \u00e1p d\u1ee5ng cho m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Ng\u00f4i sao (Stars):<\/strong> S\u1ea3n ph\u1ea9m A (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng cao c\u1ea5p) c\u1ee7a c\u00f4ng ty \u0111ang c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng r\u1ea5t cao trong l\u0129nh v\u1ef1c \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. N\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn nh\u1edd t\u00ednh n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u. S\u1ea3n ph\u1ea9m n\u00e0y mang l\u1ea1i l\u1ee3i nhu\u1eadn cao v\u00e0 l\u00e0 ngu\u1ed3n thu nh\u1eadp ti\u1ec1m n\u0103ng cho c\u00f4ng ty.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u00f2 s\u1eefa (Cash Cows):<\/strong> S\u1ea3n ph\u1ea9m B (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u00e1 trung b\u00ecnh) c\u1ee7a c\u00f4ng ty n\u1eb1m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u0103ng tr\u01b0\u1edfng ch\u1eadm h\u01a1n. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn nh\u1edd m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a n\u00f3. S\u1ea3n ph\u1ea9m B \u0111\u00f3ng g\u00f3p v\u00e0o l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e0 m\u1ed9t ngu\u1ed3n thu nh\u1eadp quan tr\u1ecdng cho c\u00f4ng ty.<\/li>\r\n\r\n\r\n\r\n<li><strong>H\u1ed5 (Question Marks):<\/strong> S\u1ea3n ph\u1ea9m C (\u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng gi\u00e1 r\u1ebb) c\u1ee7a c\u00f4ng ty n\u1eb1m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y v\u1eabn th\u1ea5p do c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. C\u00f4ng ty ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m C \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng th\u1ecb ph\u1ea7n v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t ng\u00f4i sao trong t\u01b0\u01a1ng lai.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ch\u00f3 (Dogs):<\/strong> S\u1ea3n ph\u1ea9m D (\u0111i\u1ec7n tho\u1ea1i c\u01a1 b\u1ea3n) c\u1ee7a c\u00f4ng ty n\u1eb1m trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u1eadm v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. S\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng \u0111\u00f3ng g\u00f3p nhi\u1ec1u v\u00e0o l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay th\u1ebf. C\u00f4ng ty c\u00f3 th\u1ec3 xem x\u00e9t gi\u1ea3m thi\u1ec3u ho\u1eb7c r\u00fat lui kh\u1ecfi s\u1ea3n ph\u1ea9m D \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Th\u00f4ng qua ma tr\u1eadn BCG, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ng\u00f4i sao, t\u1eadn d\u1ee5ng l\u1ee3i nhu\u1eadn t\u1eeb b\u00f2 s\u1eefa, \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n h\u1ed5, v\u00e0 xem x\u00e9t gi\u1ea3m thi\u1ec3u ho\u1eb7c r\u00fat lui kh\u1ecfi c\u00e1c ch\u00f3 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Uu_diem_va_han_che_cua_ma_tran_BCG\"><\/span><strong>\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ma tr\u1eadn BCG<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ma tr\u1eadn BCG (Boston Consulting Group) c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf sau \u0111\u00e2y:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Uu_diem\"><\/span><strong>\u01afu \u0111i\u1ec3m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>\u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng:<\/strong> Ma tr\u1eadn BCG s\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 \u0111\u01a1n gi\u1ea3n v\u1edbi 4 \u00f4 \u0111\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u00f3 d\u1ec5 hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng ngay c\u1ea3 cho ng\u01b0\u1eddi kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Ma tr\u1eadn BCG gi\u00fap c\u00f4ng ty x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ecb tr\u00ed c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong m\u00f4i tr\u01b0\u1eddng kinh doanh. N\u00f3 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n, ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 ho\u1eb7c t\u1eeb b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn:<\/strong> Ma tr\u1eadn BCG t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. N\u00f3 gi\u00fap c\u00f4ng ty x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c ngu\u1ed3n n\u00e0y.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Han_che\"><\/span><strong>H\u1ea1n ch\u1ebf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>M\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n h\u00f3a:<\/strong> Ma tr\u1eadn BCG ch\u1ec9 xem x\u00e9t hai y\u1ebfu t\u1ed1 l\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i. N\u00f3 b\u1ecf qua nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 c\u1ee7a ma tr\u1eadn BCG kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c h\u1ea1n ch\u1ebf trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/li>\r\n\r\n\r\n\r\n<li><strong>Gi\u1edbi h\u1ea1n \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh s\u1ea3n ph\u1ea9m:<\/strong> Ma tr\u1eadn BCG t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ph\u00e2n lo\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1ecf qua nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u01b0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh, h\u1ec7 th\u1ed1ng cung \u1ee9ng, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ghi nh\u1eadn d\u1eef li\u1ec7u ch\u01b0a ch\u00ednh x\u00e1c:<\/strong> \u0110\u1ec3 \u00e1p d\u1ee5ng ma tr\u1eadn BCG, c\u00f4ng ty c\u1ea7n c\u00f3 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1ec1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i. Tuy nhi\u00ean, vi\u1ec7c thu th\u1eadp v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng ch\u00ednh x\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 theo th\u1eddi gian:<\/strong> Ma tr\u1eadn BCG kh\u00f4ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 chi ti\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i theo th\u1eddi gian. M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 di chuy\u1ec3n t\u1eeb \u00f4 &#8220;h\u1ed5&#8221; sang \u00f4 &#8220;ng\u00f4i sao&#8221; ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i theo th\u1eddi gian, nh\u01b0ng ma tr\u1eadn BCG kh\u00f4ng cung c\u1ea5p ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i n\u00e0y. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u00f4ng ty ph\u1ea3i th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, ma tr\u1eadn BCG l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 gi\u1edbi h\u1ea1n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4736\" title=\"C\u00e1ch v\u1ebd ma tr\u1eadn BCG \u0111\u01a1n gi\u1ea3n t\u1eebng b\u01b0\u1edbc\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/cach-ve-ma-tran-bcg-1.jpg\" alt=\"C\u00e1ch v\u1ebd ma tr\u1eadn BCG \u0111\u01a1n gi\u1ea3n t\u1eebng b\u01b0\u1edbc\" width=\"800\" height=\"500\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cach_ve_ma_tran_BCG_don_gian_tung_buoc\"><\/span><strong>C\u00e1ch v\u1ebd ma tr\u1eadn BCG \u0111\u01a1n gi\u1ea3n t\u1eebng b\u01b0\u1edbc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u0110\u1ec3 v\u1ebd ma tr\u1eadn BCG, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>B\u01b0\u1edbc 1:<\/strong> Chu\u1ea9n b\u1ecb b\u1ea3ng ho\u1eb7c gi\u1ea5y l\u1edbn \u0111\u1ec3 v\u1ebd bi\u1ec3u \u0111\u1ed3 ma tr\u1eadn BCG.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 2:<\/strong> V\u1ebd m\u1ed9t h\u1ec7 tr\u1ee5c ho\u00e0nh v\u00e0 h\u1ec7 tr\u1ee5c tung \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t bi\u1ec3u \u0111\u1ed3 2D. H\u1ec7 tr\u1ee5c ho\u00e0nh th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng, v\u00e0 h\u1ec7 tr\u1ee5c tung th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 3:<\/strong> Chia h\u1ec7 tr\u1ee5c ho\u00e0nh th\u00e0nh c\u00e1c ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c m\u1ee9c t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng: t\u0103ng tr\u01b0\u1edfng cao, trung b\u00ecnh, v\u00e0 th\u1ea5p.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 4:<\/strong> Chia h\u1ec7 tr\u1ee5c tung th\u00e0nh c\u00e1c ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c m\u1ee9c t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i: l\u1edbn, trung b\u00ecnh, v\u00e0 nh\u1ecf.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 5:<\/strong> V\u1ebd ra 4 \u00f4 t\u01b0\u01a1ng \u1ee9ng tr\u00ean bi\u1ec3u \u0111\u1ed3, \u0111\u1ea1i di\u1ec7n cho c\u00e1c \u00f4 trong ma tr\u1eadn BCG: Ng\u00f4i sao (Stars), B\u00f2 s\u1eefa (Cash Cows), H\u1ed5 (Question Marks), v\u00e0 Ch\u00f3 (Dogs).<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 6:<\/strong> \u0110\u01b0a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0o bi\u1ec3u \u0111\u1ed3 theo \u0111\u00fang v\u1ecb tr\u00ed t\u01b0\u01a1ng \u1ee9ng d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 7:<\/strong> Ghi ch\u00fa v\u00e0 nh\u00e3n cho t\u1eebng \u00f4 v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 l\u00e0m r\u00f5 \u00fd ngh\u0129a c\u1ee7a ch\u00fang.<\/li>\r\n\r\n\r\n\r\n<li><strong>B\u01b0\u1edbc 8:<\/strong> Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Sau khi ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t bi\u1ec3u \u0111\u1ed3 ma tr\u1eadn BCG th\u1ec3 hi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong c\u00f4ng ty c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Y_nghia_cua_ma_tran_BCG\"><\/span><strong>\u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn BCG<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ma tr\u1eadn Boston (BCG) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Boston Consulting Group. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p cho t\u1eebng ph\u00e2n kh\u00fac.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">\u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn Boston l\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong c\u00f4ng ty v\u00e0 gi\u00fap qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u1ed1t nh\u1ea5t l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ma tr\u1eadn BCG c\u0169ng c\u00f3 \u00fd ngh\u0129a trong vi\u1ec7c ph\u00e2n chia ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00f4ng ty. N\u00f3 gi\u00fap c\u00f4ng ty ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn cao, \u0111\u1ed3ng th\u1eddi c\u00e2n nh\u1eafc gi\u1ea3m thi\u1ec3u ho\u1eb7c r\u00fat lui kh\u1ecfi c\u00e1c l\u0129nh v\u1ef1c kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">M\u00f4 h\u00ecnh ma tr\u1eadn BCG cung c\u1ea5p m\u1ed9t khung c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a ch\u00fang trong th\u1ecb tr\u01b0\u1eddng. \u00dd ngh\u0129a c\u1ee7a ma tr\u1eadn BCG n\u1eb1m \u1edf vi\u1ec7c cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cac_chien_luoc_dua_tren_Phan_tich_BCG\"><\/span><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean Ph\u00e2n t\u00edch BCG<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch BCG (Boston Consulting Group) cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a ma tr\u1eadn BCG, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng (Growth Strategy) cho Ng\u00f4i sao (Stars):<\/strong> V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 ng\u00f4i sao, c\u00f4ng ty n\u00ean \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd \u0111\u1ec3 duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf th\u1ecb ph\u1ea7n. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng bao g\u1ed3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c t\u00ednh n\u0103ng, \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a (Optimization Strategy) cho B\u00f2 s\u1eefa (Cash Cows):<\/strong> V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 b\u00f2 s\u1eefa, c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh n\u00e0y. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a bao g\u1ed3m c\u1eaft gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u1ec7 th\u1ed1ng cung \u1ee9ng, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 (Investment Strategy) cho H\u1ed5 (Question Marks):<\/strong> V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 h\u1ed5, c\u00f4ng ty c\u1ea7n xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 bi\u1ebfn ch\u00fang th\u00e0nh ng\u00f4i sao trong t\u01b0\u01a1ng lai. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 bao g\u1ed3m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1ea1o d\u1ef1ng <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a>, \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c thu h\u1eb9p (Retrenchment Strategy) cho Ch\u00f3 (Dogs):<\/strong> V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 ch\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c thu h\u1eb9p ho\u1eb7c r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m lo\u1ea1i b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng l\u1ee3i nhu\u1eadn, t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 ti\u1ec1m n\u0103ng h\u01a1n, ho\u1eb7c th\u1eadm ch\u00ed \u0111\u00f3ng c\u1eeda ho\u1eb7c b\u00e1n b\u1edbt c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">L\u01b0u \u00fd r\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u00ean ch\u1ec9 mang t\u00ednh ch\u1ea5t t\u1ed5ng qu\u00e1t v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u00f9y ch\u1ec9nh cho t\u1eebng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4733\" title=\"L\u01b0u \u00fd khi d\u00f9ng BCG Matrix l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/cach-su-dung-ma-tran-bcg.jpg\" alt=\"L\u01b0u \u00fd khi d\u00f9ng BCG Matrix l\u00e0 g\u00ec?\" width=\"1000\" height=\"563\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Luu_y_khi_dung_BCG_Matrix_la_gi\"><\/span><strong>L\u01b0u \u00fd khi d\u00f9ng BCG Matrix l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Khi s\u1eed d\u1ee5ng Ma tr\u1eadn BCG (BCG Matrix), c\u00f3 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng sau \u0111\u00e2y:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>D\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin:<\/strong> \u0110\u1ec3 \u00e1p d\u1ee5ng ma tr\u1eadn BCG m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, c\u1ea7n c\u00f3 d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. D\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u00e2n lo\u1ea1i sai v\u00e0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u00ednh x\u00e1c.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh:<\/strong> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 k\u1ebft h\u1ee3p c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh. C\u1ea7n c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u00e1 tr\u1ecb s\u1ed1 li\u1ec7u ph\u00f9 h\u1ee3p.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ph\u00e2n t\u00edch \u0111a chi\u1ec1u:<\/strong> Ma tr\u1eadn BCG ch\u1ec9 xem x\u00e9t hai y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u1ea7n ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 l\u1ee3i nhu\u1eadn, <a href=\"https:\/\/1office.vn\/chi-phi-la-gi\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">chi ph\u00ed<\/a>, kh\u1ea3 n\u0103ng c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3:<\/strong> C\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, do \u0111\u00f3, ma tr\u1eadn BCG c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u1ee7a th\u00f4ng tin.<\/li>\r\n\r\n\r\n\r\n<li><strong>S\u1ef1 linh ho\u1ea1t v\u00e0 t\u00f9y ch\u1ec9nh:<\/strong> Ma tr\u1eadn BCG ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u01a1 b\u1ea3n, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t quy t\u1eafc c\u1ee9ng nh\u1eafc. C\u1ea7n linh ho\u1ea1t v\u00e0 t\u00f9y ch\u1ec9nh ma tr\u1eadn BCG cho ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/li>\r\n\r\n\r\n\r\n<li><strong>K\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c:<\/strong> Ma tr\u1eadn BCG c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u1ea7n trong vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3. K\u1ebft h\u1ee3p n\u00f3 v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh kh\u00e1c nh\u01b0: <a href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"><strong>ph\u00e2n t\u00edch SWOT<\/strong><\/a>, ph\u00e2n t\u00edch PESTEL, ho\u1eb7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed1i c\u1ea3nh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh h\u01a1n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, vi\u1ec7c s\u1eed d\u1ee5ng Ma tr\u1eadn BCG \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng. N\u1eafm v\u1eefng c\u00e1c l\u01b0u \u00fd tr\u00ean s\u1ebd gi\u00fap t\u0103ng t\u00ednh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng ma tr\u1eadn BCG trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Buoc_ung_dung_BCG_trong_lap_chien_luoc\"><\/span><strong>5 B\u01b0\u1edbc \u1ee9ng d\u1ee5ng BCG trong l\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc \u0111\u1ec3 \u00e1p d\u1ee5ng ma tr\u1eadn BCG (Boston Consulting Group) trong vi\u1ec7c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\r\n<li><strong>X\u00e1c \u0111\u1ecbnh danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5:<\/strong> \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch b\u1eb1ng ma tr\u1eadn BCG. \u0110\u1ea3m b\u1ea3o r\u1eb1ng danh m\u1ee5c n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 quan tr\u1ecdng m\u00e0 c\u00f4ng ty \u0111ang cung c\u1ea5p.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng:<\/strong> \u0110\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong danh m\u1ee5c. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, xem x\u00e9t xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i:<\/strong> X\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn doanh thu, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ho\u1eb7c c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c c\u00f3 li\u00ean quan. So s\u00e1nh t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a ch\u00fang trong th\u1ecb tr\u01b0\u1eddng.<\/li>\r\n\r\n\r\n\r\n<li><strong>V\u1ebd ma tr\u1eadn BCG:<\/strong> D\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, v\u1ebd ma tr\u1eadn BCG b\u1eb1ng c\u00e1ch \u0111\u1eb7t t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng tr\u00ean tr\u1ee5c tung v\u00e0 t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i tr\u00ean tr\u1ee5c ho\u00e0nh. Chia bi\u1ec3u \u0111\u1ed3 th\u00e0nh 4 \u00f4 t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c danh m\u1ee5c: ng\u00f4i sao, b\u00f2 s\u1eefa, h\u1ed5 v\u00e0 ch\u00f3.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c:<\/strong> D\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong ma tr\u1eadn BCG, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5: t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n cho c\u00e1c ng\u00f4i sao, t\u1ed1i \u01b0u h\u00f3a v\u00e0 thu h\u1eb9p cho b\u00f2 s\u1eefa, \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd \u0111\u1ec3 bi\u1ebfn h\u1ed5 th\u00e0nh ng\u00f4i sao, v\u00e0 c\u00e2n nh\u1eafc gi\u1ea3m thi\u1ec3u ho\u1eb7c r\u00fat lui cho ch\u00f3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng ma tr\u1eadn BCG l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y v\u1ec1 Ma tr\u1eadn BCG | m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh quan tr\u1ecdng v\u00e0 h\u1eefu \u00edch. Ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 \u00fd ngh\u0129a c\u1ee7a ma tr\u1eadn BCG v\u00e0 c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a ma tr\u1eadn, nh\u01b0ng c\u0169ng kh\u00f4ng qu\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u01b0u \u0111i\u1ec3m, h\u1ea1n ch\u1ebf v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng n\u00f3.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng ma tr\u1eadn BCG, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong th\u1ecb tr\u01b0\u1eddng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 t\u0103ng c\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a, \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd ho\u1eb7c gi\u1ea3m thi\u1ec3u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong ma tr\u1eadn BCG.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, ch\u00fang ta c\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng ma tr\u1eadn BCG ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh kh\u00e1c \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt ma tr\u1eadn BCG \u0111\u1ecbnh k\u1ef3 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u1ee7a th\u00f4ng tin.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: justify;\">V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ma tr\u1eadn BCG v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch th\u00f4ng minh, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. H\u00e3y kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng ma tr\u1eadn BCG trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Webiste:\u00a0<a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi b\u00e0i vi\u1ebft v\u1ec1 Ma tr\u1eadn BCG | Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1455"}],"version-history":[{"count":5,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1455\/revisions"}],"predecessor-version":[{"id":2732,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1455\/revisions\/2732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1456"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}