{"id":1473,"date":"2023-05-25T03:06:02","date_gmt":"2023-05-25T03:06:02","guid":{"rendered":"https:\/\/dev.vtcnetviet.com\/?p=1473"},"modified":"2023-06-05T08:12:59","modified_gmt":"2023-06-05T08:12:59","slug":"mo-hinh-smart","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/mo-hinh-smart\/","title":{"rendered":"M\u00f4 H\u00ecnh Smart L\u00e0 G\u00ec? L\u1ee3i \u00cdch, \u1ee8ng D\u1ee5ng V\u00e0 V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf"},"content":{"rendered":"\r\n<p>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 k\u1ebf ho\u1ea1ch h\u00f3a th\u00f4ng minh. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ee9 m\u1ea1ng c\u1ee7a m\u00f4 h\u00ecnh SMART. B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea3m th\u1ea5y m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh m\u01a1 h\u1ed3 v\u00e0 kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c? H\u00e3y \u0111\u1ec3 m\u00f4 h\u00ecnh SMART gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng trong m\u1ecdi l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong marketing.<\/p>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh SMART v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a m\u00f4 h\u00ecnh SMART trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n!<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6630902984bd9\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6630902984bd9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart\/#Mo_hinh_Smart_la_gi\" title=\"M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?\">M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart\/#Loi_ich_cua_mo_hinh_Smart_la_gi\" title=\"L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?\">L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart\/#Cach_ung_dung_mo_hinh_Smart_vao_marketing\" title=\"C\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Smart v\u00e0o marketing\">C\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Smart v\u00e0o marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart\/#Vi_du_ve_mo_hinh_smart_cua_coca_cola\" title=\"V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh smart c\u1ee7a coca cola\">V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh smart c\u1ee7a coca cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_hinh_Smart_la_gi\"><\/span><strong>M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/vtcnetviet.com\/mo-hinh-smart-la-gi\/\">M\u00f4 h\u00ecnh SMART<\/a> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u00f4ng d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3. M\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, kh\u1ea3 thi, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u00fd ngh\u0129a c\u1ee7a t\u1eebng ch\u1eef c\u00e1i trong m\u00f4 h\u00ecnh SMART:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Specific (C\u1ee5 th\u1ec3):<\/strong> M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3, tr\u00e1nh nh\u1eefng m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 ho\u1eb7c m\u1eadp m\u1edd. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng g\u00ec c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 tr\u00e1nh s\u1ef1 nh\u1ea7m l\u1eabn.<\/li>\r\n\r\n\r\n\r\n<li><strong>Measurable (C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng):<\/strong> M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh r\u00f5 ti\u1ebfn \u0111\u1ed9 v\u00e0 ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng c\u1ee7a m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Achievable (Kh\u1ea3 thi):<\/strong> M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra sao cho kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c ti\u00eau kh\u00f4ng n\u00ean qu\u00e1 d\u1ec5 d\u00e0ng ho\u1eb7c qu\u00e1 kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, m\u00e0 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u00e0i nguy\u00ean, th\u1eddi gian v\u00e0 n\u0103ng l\u1ef1c hi\u1ec7n c\u00f3.<\/li>\r\n\r\n\r\n\r\n<li><strong>Relevant (Li\u00ean quan):<\/strong> M\u1ee5c ti\u00eau c\u1ea7n li\u00ean quan v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch chung v\u00e0 ng\u1eef c\u1ea3nh c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c. N\u00f3 n\u00ean \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng chung v\u00e0 h\u01b0\u1edbng t\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 quan tr\u1ecdng.<\/li>\r\n\r\n\r\n\r\n<li><strong>Time-Bound (C\u00f3 th\u1eddi h\u1ea1n):<\/strong> M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra v\u1edbi th\u1eddi h\u1ea1n x\u00e1c \u0111\u1ecbnh, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 cam k\u1ebft v\u00e0 k\u00edch th\u00edch vi\u1ec7c h\u00e0nh \u0111\u1ed9ng. Th\u1eddi h\u1ea1n gi\u00fap \u0111\u1ecbnh r\u00f5 th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1eadp trung v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>M\u00f4 h\u00ecnh SMART gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n, t\u1ea1o ra m\u1ed9t khung tham chi\u1ebfu h\u1eefu \u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4789\" title=\"M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/loi-ich-cua-mo-hinh-smart-trong-marketing.jpg\" alt=\"M\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_ich_cua_mo_hinh_Smart_la_gi\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh Smart l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh Smart trong l\u0129nh v\u1ef1c marketing:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng:<\/strong> M\u00f4 h\u00ecnh Smart gi\u00fap \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau marketing c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng. C\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a theo nguy\u00ean t\u1eafc Specific, Measurable, Achievable, Relevant v\u00e0 Time-Bound, gi\u00fap t\u1eadp trung v\u00e0o nh\u1eefng k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 kh\u1ea3 thi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch:<\/strong> M\u00f4 h\u00ecnh Smart \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3:<\/strong> M\u00f4 h\u00ecnh Smart khuy\u1ebfn kh\u00edch vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 marketing. B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3, m\u00f4 h\u00ecnh n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\r\n\r\n\r\n\r\n<li><strong>T\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a:<\/strong> M\u00f4 h\u00ecnh Smart cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y gi\u00fap ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, g\u1eedi th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n.<\/li>\r\n\r\n\r\n\r\n<li><strong>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u th\u00f4ng minh:<\/strong> M\u00f4 h\u00ecnh Smart gi\u00fap qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh. Vi\u1ec7c thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00fang \u0111\u1eafn.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>T\u00f3m l\u1ea1i, m\u00f4 h\u00ecnh Smart trong marketing gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1eadp trung, hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a trong chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 t\u1ea1o ra k\u1ebft qu\u1ea3 v\u00e0 l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4791\" title=\"C\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Smart v\u00e0o marketing\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/ung-dung-cua-mo-hinh-smart.jpg\" alt=\"C\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Smart v\u00e0o marketing\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_ung_dung_mo_hinh_Smart_vao_marketing\"><\/span><strong>C\u00e1ch \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Smart v\u00e0o marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART v\u00e0o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing, b\u1ea1n c\u00f3 th\u1ec3 tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>\u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (Specific):<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m A l\u00ean 20% trong v\u00f2ng 6 th\u00e1ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110o l\u01b0\u1eddng (Measurable):<\/strong> \u0110\u1ecbnh r\u00f5 ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a m\u1ee5c ti\u00eau. V\u00ed d\u1ee5: S\u1eed d\u1ee5ng doanh s\u1ed1 b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u1ea3 thi (Achievable):<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110\u00e1nh gi\u00e1 t\u00e0i nguy\u00ean, ng\u00e2n s\u00e1ch, k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Li\u00ean quan (Relevant):<\/strong> \u0110\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c \u0111\u00edch t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau n\u00ean h\u1ed7 tr\u1ee3 s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f3 th\u1eddi h\u1ea1n (Time-Bound):<\/strong> \u0110\u1eb7t th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. X\u00e1c \u0111\u1ecbnh m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3 ho\u1eb7c m\u1ed9t khung th\u1eddi gian \u0111\u1ec3 t\u1ea1o s\u1ef1 cam k\u1ebft v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Khi b\u1ea1n \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed tr\u00ean v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-4790\" title=\"V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh smart c\u1ee7a coca cola\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/05\/mo-hinh-smart-la-gi.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh smart c\u1ee7a coca cola\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_mo_hinh_smart_cua_coca_cola\"><\/span><strong>V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh smart c\u1ee7a coca cola<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch Coca-Cola c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m Coca-Cola trong th\u1ecb tr\u01b0\u1eddng M\u1ef9 l\u00ean 10% trong v\u00f2ng 1 n\u0103m.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u1ee5 th\u1ec3 (Specific):<\/strong> M\u1ee5c ti\u00eau c\u1ee7a Coca-Cola l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m Coca-Cola trong th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/li>\r\n\r\n\r\n\r\n<li><strong>\u0110o l\u01b0\u1eddng (Measurable):<\/strong> M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng doanh s\u1ed1 b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng ho\u1eb7c doanh thu t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Kh\u1ea3 thi (Achievable):<\/strong> Coca-Cola \u0111\u00e1nh gi\u00e1 t\u00e0i nguy\u00ean v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n, bao g\u1ed3m ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau.<\/li>\r\n\r\n\r\n\r\n<li><strong>Li\u00ean quan (Relevant):<\/strong> M\u1ee5c ti\u00eau t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Coca-Cola li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 \u01b0u \u00e1i t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\r\n\r\n\r\n\r\n<li><strong>C\u00f3 th\u1eddi h\u1ea1n (Time-Bound):<\/strong> M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3 l\u00e0 trong v\u00f2ng 1 n\u0103m, \u0111\u1ec3 t\u1ea1o cam k\u1ebft v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho Coca-Cola trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART, Coca-Cola \u0111\u1eb7t ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m Coca-Cola trong th\u1ecb tr\u01b0\u1eddng M\u1ef9. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Coca-Cola t\u1eadp trung v\u00e0o k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh SMART trong marketing. M\u00f4 h\u00ecnh SMART l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u00f4ng d\u1ee5ng v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3. Qua vi\u1ec7c \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, kh\u1ea3 thi, li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n, m\u00f4 h\u00ecnh SMART gi\u00fap t\u1eadp trung v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch th\u00f4ng minh.<\/p>\r\n\r\n\r\n\r\n<p>V\u1edbi s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a m\u00f4 h\u00ecnh SMART, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 k\u1ebf ho\u1ea1ch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1473"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1473"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1473\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1473\/revisions\/1726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}