{"id":1639,"date":"2023-06-06T06:48:48","date_gmt":"2023-06-06T06:48:48","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1639"},"modified":"2023-06-13T08:51:16","modified_gmt":"2023-06-13T08:51:16","slug":"nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/","title":{"rendered":"Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng L\u00e0 G\u00ec? C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Nghi\u00ean C\u1ee9u"},"content":{"rendered":"<p><a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 c\u00e1c th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Nghien_cuu_thi_truong_la_gi\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Tam_quan_trong_cua_viec_nghien_cuu_thi_truong\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Muc_tieu_chinh_cua_viec_nghien_cuu_thi_truong\" title=\"M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Cac_buoc_tien_hanh_nghien_cuu_thi_truong\" title=\"C\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">C\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Dat_cau_hoi_nghien_cuu\" title=\"\u0110\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u\">\u0110\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Thu_thap_thong_tin\" title=\"Thu th\u1eadp th\u00f4ng tin\">Thu th\u1eadp th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Phan_tich_thong_tin\" title=\"Ph\u00e2n t\u00edch th\u00f4ng tin\">Ph\u00e2n t\u00edch th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Dua_ra_ket_luan_va_de_xuat\" title=\"\u0110\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t\">\u0110\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Vi_sao_cac_cong_ty_can_phai_nghien_cuu_thi_truong\" title=\"V\u00ec sao c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?\">V\u00ec sao c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Khi_nao_nen_thuc_hien_nghien_cuu_thi_truong\" title=\"Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?\">Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Cac_loai_hinh_chinh_cua_nghien_cuu_thi_truong_hien_nay\" title=\"C\u00e1c lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay\">C\u00e1c lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Loi_ich_cua_nghien_cuu_thi_truong\" title=\"L\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">L\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Hieu_ro_khach_hang_va_thi_truong\" title=\"Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng\">Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Phat_trien_chien_luoc_kinh_doanh_thong_minh\" title=\"Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh\">Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Tim_hieu_thi_truong_va_doi_thu_canh_tranh\" title=\"T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\">T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Toi_uu_chi_phi_va_tai_nguyen\" title=\"T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean\">T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#6_phuong_phap_thu_thap_thong_tin_trong_nghien_cuu_thi_truong\" title=\"6 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">6 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nghien_cuu_thi_truong_la_gi\"><\/span><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (<\/span><a href=\"https:\/\/vtcnetviet.com\/marketing-research-la-gi\/\"><span style=\"font-weight: 400;\">marketing research<\/span><\/a><span style=\"font-weight: 400;\">) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, xu h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_viec_nghien_cuu_thi_truong\"><\/span><b>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh v\u00e0 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 t\u00ecm ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1728\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nghien-cuu-thi-truong-la-gi-1024x576.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nghien-cuu-thi-truong-la-gi-1024x576.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nghien-cuu-thi-truong-la-gi-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nghien-cuu-thi-truong-la-gi-768x432.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nghien-cuu-thi-truong-la-gi.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Muc_tieu_chinh_cua_viec_nghien_cuu_thi_truong\"><\/span><b>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 cung c\u1ea5p th\u00f4ng tin v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. C\u1ee5 th\u1ec3, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau kinh doanh, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 cung c\u1ea5p th\u00f4ng tin v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u01b0a ra c\u00e1c h\u01b0\u1edbng kinh doanh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c th\u00f4ng tin t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, \u0111\u1ed3ng th\u1eddi gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f2n gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n. C\u00e1c k\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ho\u00e0n h\u1ea3o h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u1ea7n ch\u1ecdn l\u1ef1a nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 chuy\u00ean m\u00f4n cao.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_buoc_tien_hanh_nghien_cuu_thi_truong\"><\/span><b>C\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Dat_cau_hoi_nghien_cuu\"><\/span><b>\u0110\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u. C\u00e1c c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng tin c\u1ea7n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thu_thap_thong_tin\"><\/span><b>Thu th\u1eadp th\u00f4ng tin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u1eb7t c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u, ti\u1ebfp theo l\u00e0 thu th\u1eadp th\u00f4ng tin. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_thong_tin\"><\/span><b>Ph\u00e2n t\u00edch th\u00f4ng tin<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi thu th\u1eadp th\u00f4ng tin, ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch th\u1ed1ng k\u00ea s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ecbnh l\u01b0\u1ee3ng, trong khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ecbnh t\u00ednh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_ra_ket_luan_va_de_xuat\"><\/span><b>\u0110\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, sau khi \u0111\u00e3 ph\u00e2n t\u00edch th\u00f4ng tin, c\u00e1c k\u1ebft lu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c. C\u00e1c \u0111\u1ec1 xu\u1ea5t n\u00e0y s\u1ebd gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1730\" title=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-phuong-phap-nghien-cuu-thi-truong.jpg\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-phuong-phap-nghien-cuu-thi-truong.jpg 667w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-phuong-phap-nghien-cuu-thi-truong-300x169.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_cac_cong_ty_can_phai_nghien_cuu_thi_truong\"><\/span><b>V\u00ec sao c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00ec n\u00f3 gi\u00fap cho c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do c\u1ee5 th\u1ec3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap cho c\u00e1c c\u00f4ng ty t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh, bao g\u1ed3m nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. Nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng th\u00f4ng tin t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, s\u1edf th\u00edch v\u00e0 quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap cho c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Khi_nao_nen_thuc_hien_nghien_cuu_thi_truong\"><\/span><b>Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi:<\/b><span style=\"font-weight: 400;\"> Khi c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c \u0111\u1eb7c t\u00ednh v\u00e0 t\u00ednh n\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> Khi c\u00e1c c\u00f4ng ty mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi mu\u1ed1n \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi mu\u1ed1n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c thay \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khi mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c c\u00f4ng ty t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u gi\u00fap cho c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_hinh_chinh_cua_nghien_cuu_thi_truong_hien_nay\"><\/span><b>C\u00e1c lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng (Quantitative research):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1ed1 h\u1ecdc \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec7n tho\u1ea1i, th\u0103m d\u00f2 \u00fd ki\u1ebfn, ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh (Qualitative research):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n m\u1ec1m h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n, quan s\u00e1t tr\u1ef1c ti\u1ebfp. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00f4ng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 ph\u00e2n t\u00edch n\u1ed9i dung, ph\u00e2n t\u00edch t\u01b0 duy nh\u00f3m, ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u1ea3m nh\u1eadn, suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng gi\u00fap c\u00e1c c\u00f4ng ty t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ebft h\u1ee3p (Mixed methods research):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ebft h\u1ee3p gi\u00fap k\u1ebft h\u1ee3p c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a hai lo\u1ea1i nghi\u00ean c\u1ee9u tr\u00ean, t\u1ea1o ra k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n h\u01a1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a nghi\u00ean c\u1ee9u, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c t\u1eebng lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_nghien_cuu_thi_truong\"><\/span><b>L\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_ro_khach_hang_va_thi_truong\"><\/span><b>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 xu h\u01b0\u1edbng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phat_trien_chien_luoc_kinh_doanh_thong_minh\"><\/span><b>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tim_hieu_thi_truong_va_doi_thu_canh_tranh\"><\/span><b>T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toi_uu_chi_phi_va_tai_nguyen\"><\/span><b>T\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_phuong_phap_thu_thap_thong_tin_trong_nghien_cuu_thi_truong\"><\/span><b>6 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110i\u1ec1u tra, kh\u1ea3o s\u00e1t (Surveys):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin ph\u1ed5 bi\u1ebfn nh\u1ea5t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi chu\u1ea9n ho\u1eb7c t\u00f9y ch\u1ec9nh \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb m\u1ed9t m\u1eabu ng\u1eabu nhi\u00ean ho\u1eb7c m\u1eabu m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u1ecfng v\u1ea5n nh\u00f3m (Focus Groups):<\/b><span style=\"font-weight: 400;\"> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n nh\u00f3m v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u. Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c th\u1ea3o lu\u1eadn v\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u1ecfng v\u1ea5n s\u00e2u (Personal Interviews):<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 chi ti\u1ebft h\u01a1n, th\u00f4ng qua vi\u1ec7c h\u1ecfi v\u00e0 trao \u0111\u1ed5i v\u1edbi t\u1eebng c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quan \u0111i\u1ec3m v\u00e0 kinh nghi\u1ec7m c\u1ee7a t\u1eebng ng\u01b0\u1eddi tham gia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quan s\u00e1t h\u00e0nh vi (Observation):<\/b><span style=\"font-weight: 400;\"> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bao g\u1ed3m vi\u1ec7c quan s\u00e1t v\u00e0 ghi l\u1ea1i h\u00e0nh vi c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ee5 th\u1ec3, th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c m\u1ed9t khu v\u1ef1c mua s\u1eafm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eed nghi\u1ec7m (Field trials):<\/b><span style=\"font-weight: 400;\"> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Nh\u00e0 nghi\u00ean c\u1ee9u s\u1ebd t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i h\u00e0nh vi s\u1eed d\u1ee5ng Internet, m\u1ea1ng x\u00e3 h\u1ed9i, wifi, Big Data:<\/b><span style=\"font-weight: 400;\"> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m khai th\u00e1c d\u1eef li\u1ec7u (<a href=\"https:\/\/vtcnetviet.com\/data-mining\/\" target=\"_blank\" rel=\"noopener\">data mining<\/a>) v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analysis) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, ph\u1ecfng v\u1ea5n s\u00e2u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m ho\u1eb7c \u0111\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 \u00fd ki\u1ebfn v\u00e0 h\u00e0nh vi c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, trong khi \u0111i\u1ec1u tra kh\u1ea3o s\u00e1t th\u00ec th\u00edch h\u1ee3p h\u01a1n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb m\u1ed9t m\u1eabu \u0111\u1ea1i di\u1ec7n cho qu\u1ea7n ch\u00fang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn s\u1eed d\u1ee5ng Internet, m\u1ea1ng x\u00e3 h\u1ed9i hay d\u1eef li\u1ec7u l\u1edbn (Big Data), c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt kh\u00e1c nhau nh\u01b0 ph\u00e2n t\u00edch n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1, thu th\u1eadp th\u00f4ng tin qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, hay s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u00e1y t\u00ednh h\u1ecdc s\u00e2u (deep learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c. C\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Website:<\/span><a href=\"https:\/\/vtcnetviet.com\/\"> <span style=\"font-weight: 400;\">https:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-kien-thuc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1639"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1639"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1639\/revisions"}],"predecessor-version":[{"id":1731,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1639\/revisions\/1731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1728"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}