{"id":1696,"date":"2023-06-09T09:37:02","date_gmt":"2023-06-09T09:37:02","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1696"},"modified":"2023-06-13T08:57:29","modified_gmt":"2023-06-13T08:57:29","slug":"hanh-vi-mua-hang-cua-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/","title":{"rendered":"H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Ph\u00e2n t\u00edch &#038; M\u00f4 h\u00ecnh"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc v\u00e0 h\u1ea5p d\u1eabn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cho \u0111\u1ebfn vai tr\u00f2 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong h\u00e0nh vi mua h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n v\u00e0o th\u1ebf gi\u1edbi ph\u00e2n t\u00edch v\u00e0 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng suy ngh\u0129, quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 th\u00fa v\u1ecb c\u1ee7a h\u00e0nh vi mua h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng trong kinh doanh v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Trai_nghiem_nguoi_dung_va_danh_gia_sau_mua_hang\" title=\"Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 sau mua h\u00e0ng\">Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 sau mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Tiep_thi_truc_tuyen_va_quang_cao_ky_thuat_so\" title=\"Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1\">Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Tai_sao_can_xac_dinh_hanh_vi_mua_hang_cua_nguoi_tieu_dung\" title=\"T\u1ea1i sao c\u1ea7n x\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?\">T\u1ea1i sao c\u1ea7n x\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Cac_yeu_to_anh_huong_den_quyet_dinh_mua_hang_cua_nguoi_tieu_dung\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Gia_ca\" title=\"Gi\u00e1 c\u1ea3\">Gi\u00e1 c\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Chat_luong_san_pham\" title=\"Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Thuong_hieu_va_danh_tieng\" title=\"Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng\">Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Nhu_cau_ca_nhan\" title=\"Nhu c\u1ea7u c\u00e1 nh\u00e2n\">Nhu c\u1ea7u c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Danh_gia_va_nhan_xet\" title=\"\u0110\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t\">\u0110\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Quang_cao_va_tiep_thi\" title=\"Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb\">Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Tam_ly_va_gia_tri_ca_nhan\" title=\"T\u00e2m l\u00fd v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n\">T\u00e2m l\u00fd v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Cach_phan_tich_hanh_vi_mua_hang_cua_nguoi_tieu_dung\" title=\"C\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\">C\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Mo_hinh_hanh_vi_mua_hang_cua_nguoi_tieu_dung\" title=\"M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\">M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Hanh_vi_mua_hang_cua_nguoi_tieu_dung_la_gi\"><\/span><b>H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/\"><span style=\"font-weight: 400;\">H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n khi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm hi\u1ec3u, \u0111\u00e1nh gi\u00e1, ch\u1ecdn l\u1ef1a v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1734\" title=\"H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/hanh-vi-mua-hang-cua-nguoi-tieu-dung-1024x559.jpg\" alt=\"H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?\" width=\"800\" height=\"436\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/hanh-vi-mua-hang-cua-nguoi-tieu-dung-1024x559.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/hanh-vi-mua-hang-cua-nguoi-tieu-dung-300x164.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/hanh-vi-mua-hang-cua-nguoi-tieu-dung-768x419.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/hanh-vi-mua-hang-cua-nguoi-tieu-dung.jpg 1100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hanh_vi_mua_hang_cua_nguoi_tieu_dung_trong_thoi_dai_so\"><\/span><b>H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1, vi\u1ec7c hi\u1ec3u v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n<\/span> <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-digital-marketing\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng. H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u thay \u0111\u1ed5i v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tim_kiem_thong_tin_truc_tuyen\"><\/span><b>T\u00ecm ki\u1ebfm th\u00f4ng tin tr\u1ef1c tuy\u1ebfn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean internet tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0: Google, c\u00f4ng c\u1ee5 so s\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn cho ph\u00e9p h\u1ecd tra c\u1ee9u th\u00f4ng tin v\u00e0 so s\u00e1nh c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mua_hang_truc_tuyen\"><\/span><b>Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn, cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i, \u0111a d\u1ea1ng l\u1ef1a ch\u1ecdn v\u00e0 th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tuong_tac_xa_hoi\"><\/span><b>T\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 c\u00f3 m\u1ed9t \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng d\u1ef1a v\u00e0o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi influencer ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tiep_can_da_kenh\"><\/span><b>Ti\u1ebfp c\u1eadn \u0111a k\u00eanh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 mua h\u00e0ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, bao g\u1ed3m trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch qua c\u00e1c k\u00eanh n\u00e0y, t\u1ea1o s\u1ef1 linh ho\u1ea1t v\u00e0 l\u1ef1a ch\u1ecdn r\u1ed9ng h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trai_nghiem_nguoi_dung_va_danh_gia_sau_mua_hang\"><\/span><b>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 sau mua h\u00e0ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 sau mua h\u00e0ng t\u1eeb c\u00e1c ngu\u1ed3n tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ecd d\u1ef1a v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tiep_thi_truc_tuyen_va_quang_cao_ky_thuat_so\"><\/span><b>Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, email marketing, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nh\u1eadn th\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_can_xac_dinh_hanh_vi_mua_hang_cua_nguoi_tieu_dung\"><\/span><b>T\u1ea1i sao c\u1ea7n x\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng trong kinh doanh v\u00e0 ti\u1ebfp th\u1ecb v\u00ec nh\u1eefng l\u00fd do sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n cho c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c c\u1ea3i thi\u1ec7n quy tr\u00ecnh mua h\u00e0ng, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m \u0111\u1ecbnh h\u00ecnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh v\u00e0 t\u00e1i mua h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nh\u1eadn bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u01b0u th\u1ebf c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, x\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1733\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-yeu-to-anh-huong-toi-quyet-dinh-mua-hang.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"800\" height=\"467\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-yeu-to-anh-huong-toi-quyet-dinh-mua-hang.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-yeu-to-anh-huong-toi-quyet-dinh-mua-hang-300x175.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_quyet_dinh_mua_hang_cua_nguoi_tieu_dung\"><\/span><b>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i c\u00f3 \u01b0u ti\u00ean v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ri\u00eang \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gia_ca\"><\/span><b>Gi\u00e1 c\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng so s\u00e1nh gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c nhau v\u00e0 \u0111\u00e1nh gi\u00e1 xem li\u1ec7u gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n chi tr\u1ea3 hay kh\u00f4ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chat_luong_san_pham\"><\/span><b>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nh\u01b0ng ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng n\u00e0o v\u00e0 c\u00f3 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng. \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, nh\u00e3n hi\u1ec7u, ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thuong_hieu_va_danh_tieng\"><\/span><b>Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t nh\u00e3n hi\u1ec7u ho\u1eb7c m\u1ed9t c\u00f4ng ty c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 ni\u1ec1m tin v\u00e0 tin t\u01b0\u1edfng v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng ho\u1eb7c c\u00f3 danh ti\u1ebfng t\u1ed1t h\u01a1n, v\u00ec h\u1ecd cho r\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nhu_cau_ca_nhan\"><\/span><b>Nhu c\u1ea7u c\u00e1 nh\u00e2n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u1eefng nhu c\u1ea7u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nhu c\u1ea7u v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i, th\u00fa vui, t\u1ef1 th\u01b0\u1edfng, x\u00e3 h\u1ed9i, ho\u1eb7c theo xu h\u01b0\u1edbng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Danh_gia_va_nhan_xet\"><\/span><b>\u0110\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tin t\u01b0\u1edfng h\u01a1n v\u00e0o \u00fd ki\u1ebfn \u200b\u200bv\u00e0 kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c, v\u00e0 th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_va_tiep_thi\"><\/span><b>Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m v\u00e0 mua h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tam_ly_va_gia_tri_ca_nhan\"><\/span><b>T\u00e2m l\u00fd v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00e2m l\u00fd v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 vai tr\u00f2 trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00ecnh c\u1ea3m, gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n, c\u1ea3m x\u00fac v\u00e0 t\u01b0 duy c\u00e1 nh\u00e2n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_phan_tich_hanh_vi_mua_hang_cua_nguoi_tieu_dung\"><\/span><b>C\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 quy tr\u00ecnh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n khi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua v\u00e0 \u0111\u00e1nh gi\u00e1 sau khi mua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 bao g\u1ed3m cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, nh\u00f3m th\u1ea3o lu\u1eadn, quan s\u00e1t tr\u1ef1c ti\u1ebfp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ngu\u1ed3n m\u1edf:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng d\u1eef li\u1ec7u ngu\u1ed3n m\u1edf t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 k\u1ef9 thu\u1eadt x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00edch xu\u1ea5t th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch \u0111\u01b0\u1eddng \u0111i mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch quy tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb khi h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin cho \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n giao d\u1ecbch. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m xem x\u00e9t c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn, t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, l\u01b0u l\u01b0\u1ee3ng trang web, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Excel, SPSS, Python ho\u1eb7c R c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng. C\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch bao g\u1ed3m ph\u00e2n t\u00edch h\u1ed3i quy, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ph\u00e2n t\u00edch nh\u00e2n t\u1ed1 v\u00e0 ph\u00e2n t\u00edch gom nh\u00f3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 xem li\u1ec7u ch\u00fang c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng hay kh\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 kh\u00e1c.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 k\u1ebft h\u1ee3p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng doanh nghi\u1ec7p v\u00e0 ng\u00e0nh h\u00e0ng. Quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1735\" title=\"M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mo-hinh-hanh-vi-mua-hang-cua-nguoi-tieu-dung.jpg\" alt=\"M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"800\" height=\"910\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mo-hinh-hanh-vi-mua-hang-cua-nguoi-tieu-dung.jpg 900w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mo-hinh-hanh-vi-mua-hang-cua-nguoi-tieu-dung-264x300.jpg 264w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mo-hinh-hanh-vi-mua-hang-cua-nguoi-tieu-dung-768x874.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mo_hinh_hanh_vi_mua_hang_cua_nguoi_tieu_dung\"><\/span><b>M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t khung conceptual \u0111\u1ec3 hi\u1ec3u qu\u00e1 tr\u00ecnh v\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eadn th\u1ee9c v\u1ec1 nhu c\u1ea7u:<\/b><span style=\"font-weight: 400;\"> Qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c r\u1eb1ng h\u1ecd c\u00f3 nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3. Nh\u1eadn th\u1ee9c nhu c\u1ea7u c\u00f3 th\u1ec3 ph\u00e1t sinh t\u1eeb c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 k\u00edch th\u00edch t\u1eeb m\u00f4i tr\u01b0\u1eddng, th\u00f4ng tin qu\u1ea3ng c\u00e1o, tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong t\u00ecnh hu\u1ed1ng c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm ki\u1ebfm th\u00f4ng tin:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111\u1ecdc \u0111\u00e1nh gi\u00e1, t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng, tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi kh\u00e1c v\u00e0 so s\u00e1nh c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 c\u00e1c t\u00f9y ch\u1ecdn:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00f9y ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch. H\u1ecd c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 x\u00e1c \u0111\u1ecbnh s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a t\u1eebng t\u00f9y ch\u1ecdn v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Sau khi \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00f9y ch\u1ecdn, kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i, \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e0nh \u0111\u1ed9ng mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng b\u1eb1ng c\u00e1ch ch\u1ecdn v\u00e0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 sau mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Sau khi mua h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ti\u1ebfp theo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. Tuy nhi\u00ean, h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00e1c nhau trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, v\u00ec v\u1eady m\u00f4 h\u00ecnh n\u00e0y ch\u1ec9 l\u00e0 m\u1ed9t khung conceptual v\u00e0 kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng chung cho m\u1ecdi t\u00ecnh hu\u1ed1ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><b>K\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 \u0111i s\u00e2u v\u00e0o kh\u00e1m ph\u00e1 h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch n\u00f3. Ch\u00fang ta \u0111\u00e3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n nh\u01b0 nhu c\u1ea7u, gi\u00e1 tr\u1ecb, \u0111\u1ed9ng l\u1ef1c, \u0111\u1ebfn y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i nh\u01b0 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 qu\u1ea3ng c\u00e1o. Ch\u00fang ta c\u0169ng \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch ph\u00e2n t\u00edch v\u00e0 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi mua h\u00e0ng, t\u1eeb c\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng nh\u01b0 m\u00f4 h\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a Howard v\u00e0 Sheth, \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh m\u1edbi nh\u01b0 m\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, ch\u00fang ta \u0111\u00e3 nh\u00ecn v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u r\u00f5 h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 gi\u00fap ch\u00fang ta x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec3m m\u1ea1nh c\u1ea1nh tranh v\u00e0 t\u1ea1o l\u00f2ng tin v\u00e0 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. H\u00e0nh vi mua h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i trong ng\u00e0nh ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c l\u00f2ng kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Website:<\/span> <a href=\"https:\/\/vtcnetviet.com\/\"><span style=\"font-weight: 400;\">https:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc v\u00e0 h\u1ea5p d\u1eabn trong&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-kien-thuc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1696"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1696\/revisions"}],"predecessor-version":[{"id":1736,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1696\/revisions\/1736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1734"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}