{"id":1698,"date":"2023-06-09T09:39:53","date_gmt":"2023-06-09T09:39:53","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1698"},"modified":"2023-06-13T09:06:11","modified_gmt":"2023-06-13T09:06:11","slug":"cach-viet-bai-pr","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/","title":{"rendered":"C\u00e1ch Vi\u1ebft B\u00e0i Pr Hi\u1ec7u Qu\u1ea3 Cho Doanh Nghi\u1ec7p V\u00e0 S\u1ea3n Ph\u1ea9m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1<\/span> <a href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/\"><span style=\"font-weight: 400;\">c\u00e1ch vi\u1ebft b\u00e0i PR<\/span><\/a><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh cho doanh nghi\u1ec7p? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng c\u00f4ng th\u1ee9c vi\u1ebft PR ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t. M\u1ed7i c\u00f4ng th\u1ee9c s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi vi\u1ec7c s\u00e1ng t\u1ea1o nh\u1eefng b\u00e0i PR h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ed9c \u0111\u00e1o ri\u00eang. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng th\u1ee9c n\u00e0y \u0111\u1ec3 vi\u1ebft b\u00e0i PR hay v\u00e0 \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Nhu_the_nao_la_mot_bai_viet_Pr\" title=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr?\">Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Viet_bai_Pr_cho_doanh_nghiep_can_phai_chuan_bi_gi\" title=\"Vi\u1ebft b\u00e0i Pr cho doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb g\u00ec?\">Vi\u1ebft b\u00e0i Pr cho doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Nhung_yeu_to_tao_nen_bai_viet_Pr_hieu_qua\" title=\"Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean b\u00e0i vi\u1ebft Pr hi\u1ec7u qu\u1ea3\">Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean b\u00e0i vi\u1ebft Pr hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#4_cong_thuc_viet_bai_pr_duoc_ap_dung_nhieu_nhat\" title=\"4 c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i pr \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t\">4 c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i pr \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Cong_thuc_PAS\" title=\"C\u00f4ng th\u1ee9c PAS\">C\u00f4ng th\u1ee9c PAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Cong_thuc_3S\" title=\"C\u00f4ng th\u1ee9c 3S\">C\u00f4ng th\u1ee9c 3S<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Cong_thuc_Strings\" title=\"C\u00f4ng th\u1ee9c Strings\">C\u00f4ng th\u1ee9c Strings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Cong_thuc_4W\" title=\"C\u00f4ng th\u1ee9c 4W\">C\u00f4ng th\u1ee9c 4W<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Cac_y_tuong_bat_dau_cho_mot_bai_viet_Pr_chuyen_nghiep\" title=\"C\u00e1c \u00fd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u cho m\u1ed9t b\u00e0i vi\u1ebft Pr chuy\u00ean nghi\u1ec7p\">C\u00e1c \u00fd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u cho m\u1ed9t b\u00e0i vi\u1ebft Pr chuy\u00ean nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Nhung_loi_thuong_gap_phai_khi_viet_bai_Pr\" title=\"Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi vi\u1ebft b\u00e0i Pr\">Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi vi\u1ebft b\u00e0i Pr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/cach-viet-bai-pr\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nhu_the_nao_la_mot_bai_viet_Pr\"><\/span><b>Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft PR (Public Relations) l\u00e0 m\u1ed9t lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ec3 t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. M\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft PR l\u00e0 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, t\u1ea1o ni\u1ec1m tin v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00f4ng ch\u00fang, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1739\" title=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhu-nao-la-mot-bai-viet-pr.jpg\" alt=\"Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr?\" width=\"800\" height=\"447\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhu-nao-la-mot-bai-viet-pr.jpg 912w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhu-nao-la-mot-bai-viet-pr-300x168.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhu-nao-la-mot-bai-viet-pr-768x429.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Viet_bai_Pr_cho_doanh_nghiep_can_phai_chuan_bi_gi\"><\/span><b>Vi\u1ebft b\u00e0i Pr cho doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi vi\u1ebft b\u00e0i PR cho doanh nghi\u1ec7p, b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u r\u00f5 v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua b\u00e0i vi\u1ebft PR v\u00e0 t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1eafm v\u1eefng th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 ki\u1ebfn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ea1nh tranh c\u1ee7a m\u00ecnh. N\u1eafm v\u1eefng c\u00e1c th\u00f4ng tin quan tr\u1ecdng gi\u00fap b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i PR ch\u00ednh x\u00e1c v\u00e0 thu h\u00fat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i qua b\u00e0i vi\u1ebft PR. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o \u00fd ch\u00ednh v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng:<\/b> <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0 t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 h\u1ea5p d\u1eabn trong b\u00e0i vi\u1ebft Pr c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh c\u00e1c<\/span> <a href=\"https:\/\/vtcnetviet.com\/kenh-phan-phoi\/\"><span style=\"font-weight: 400;\">k\u00eanh ph\u00e2n ph\u1ed1i<\/span><\/a><span style=\"font-weight: 400;\"> m\u00e0 b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a b\u00e0i vi\u1ebft PR c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00f4ng ch\u00fang. C\u00f3 th\u1ec3 l\u00e0 b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c email marketing. \u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ef1a ch\u1ecdn phong c\u00e1ch v\u00e0 ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh phong c\u00e1ch vi\u1ebft v\u00e0 ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 l\u00e0 l\u1eddi n\u00f3i chuy\u1ec7n ch\u00e2n th\u00e0nh, chuy\u00ean nghi\u1ec7p ho\u1eb7c s\u00e1ng t\u1ea1o, t\u00f9y thu\u1ed9c v\u00e0o th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi \u0111\u1ebfn c\u00f4ng ch\u00fang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 l\u01b0u \u00fd th\u1eddi gian:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh l\u1ecbch tr\u00ecnh v\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00e1t h\u00e0nh b\u00e0i vi\u1ebft PR. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng b\u01b0\u1edbc chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi vi\u1ebft b\u00e0i PR gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u00e0 n\u1eafm v\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t b\u00e0i vi\u1ebft PR hi\u1ec7u qu\u1ea3 v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_yeu_to_tao_nen_bai_viet_Pr_hieu_qua\"><\/span><b>Nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean b\u00e0i vi\u1ebft Pr hi\u1ec7u qu\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u00e0i PR hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00f4ng ch\u00fang v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u00e0i PR hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn:<\/b><span style=\"font-weight: 400;\"> Ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y, do \u0111\u00f3 n\u00f3 ph\u1ea3i h\u1ea5p d\u1eabn v\u00e0 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2. Ti\u00eau \u0111\u1ec1 n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng:<\/b><span style=\"font-weight: 400;\"> B\u00e0i PR c\u1ea7n cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, li\u00ean quan v\u00e0 h\u1eefu \u00edch cho \u0111\u1ed9c gi\u1ea3. N\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn. \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin cung c\u1ea5p l\u00e0 ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u00e0i vi\u1ebft PR n\u00ean truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. Th\u00f4ng \u0111i\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch s\u00fac t\u00edch v\u00e0 d\u1ec5 nh\u1edb, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadp trung v\u00e0o l\u1ee3i \u00edch:<\/b><span style=\"font-weight: 400;\"> B\u00e0i PR n\u00ean t\u1eadp trung v\u00e0o l\u1ee3i \u00edch m\u00e0 c\u00f4ng ch\u00fang ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u01b0a ra c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 l\u00e0m r\u00f5 c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n v\u00e0 v\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> C\u00e2u chuy\u1ec7n v\u00e0 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 l\u00e0m cho b\u00e0i PR tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 th\u00fa v\u1ecb h\u01a1n. S\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf ho\u1eb7c v\u00ed d\u1ee5 minh h\u1ecda gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng nh\u1eadn th\u1ee9c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh v\u1ecb ri\u00eang bi\u1ec7t:<\/b><span style=\"font-weight: 400;\"> T\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb ri\u00eang cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong b\u00e0i PR. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n ph\u1ed1i th\u00f4ng tin:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u00e0i PR \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c<\/span> <a href=\"https:\/\/vtcnetviet.com\/phuong-tien-truyen-thong\/\"><span style=\"font-weight: 400;\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/span><\/a><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p, bao g\u1ed3m b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email marketing. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a b\u00e0i PR \u0111\u1ec3 hi\u1ec3u hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3t \u0111\u1ecdc, t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u00e0i vi\u1ebft PR \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1738 size-full\" title=\"C\u00e1ch th\u1ee9c vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cach-thuc-viet-bai-pr-hieu-qua.jpg\" alt=\"C\u00e1ch th\u1ee9c vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"500\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cach-thuc-viet-bai-pr-hieu-qua.jpg 800w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cach-thuc-viet-bai-pr-hieu-qua-300x188.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cach-thuc-viet-bai-pr-hieu-qua-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_cong_thuc_viet_bai_pr_duoc_ap_dung_nhieu_nhat\"><\/span><b>4 c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i pr \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 v\u1ec1 4 c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i PR \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cong_thuc_PAS\"><\/span><b>C\u00f4ng th\u1ee9c PAS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Problem (V\u1ea5n \u0111\u1ec1):<\/b><span style=\"font-weight: 400;\"> \u0110\u01b0a ra m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agitation (K\u00edch th\u00edch):<\/b><span style=\"font-weight: 400;\"> K\u00edch th\u00edch s\u1ef1 quan t\u00e2m v\u00e0 t\u00f2 m\u00f2 b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n ho\u1eb7c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solution (Gi\u1ea3i ph\u00e1p):<\/b><span style=\"font-weight: 400;\"> \u0110\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cong_thuc_3S\"><\/span><b>C\u00f4ng th\u1ee9c 3S<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Story (C\u00e2u chuy\u1ec7n):<\/b><span style=\"font-weight: 400;\"> T\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 g\u1ea7n g\u0169i \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed9c gi\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solution (Gi\u1ea3i ph\u00e1p):<\/b><span style=\"font-weight: 400;\"> \u0110\u01b0a ra gi\u1ea3i ph\u00e1p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00e2u chuy\u1ec7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social proof (B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i):<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p c\u00e1c b\u1eb1ng ch\u1ee9ng, ch\u1ee9ng nh\u1eadn ho\u1eb7c l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cong_thuc_Strings\"><\/span><b>C\u00f4ng th\u1ee9c Strings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Story (C\u00e2u chuy\u1ec7n):<\/b><span style=\"font-weight: 400;\"> T\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u1edbi nh\u00e2n v\u1eadt, s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00ecnh hu\u1ed1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trouble (V\u1ea5n \u0111\u1ec1):<\/b><span style=\"font-weight: 400;\"> \u0110\u1eb7t ra v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 c\u00e2u chuy\u1ec7n li\u00ean quan \u0111ang \u0111\u1ed1i m\u1eb7t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Triumph (Th\u00e0nh c\u00f4ng):<\/b><span style=\"font-weight: 400;\"> K\u1ec3 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n v\u1eadt trong c\u00e2u chuy\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tie-in (Li\u00ean k\u1ebft):<\/b><span style=\"font-weight: 400;\"> Li\u00ean k\u1ebft c\u00e2u chuy\u1ec7n v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cong_thuc_4W\"><\/span><b>C\u00f4ng th\u1ee9c 4W<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What (G\u00ec):<\/b><span style=\"font-weight: 400;\"> \u0110\u01b0a ra th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ef1 ki\u1ec7n m\u00e0 b\u00e0i PR mu\u1ed1n gi\u1edbi thi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why (T\u1ea1i sao):<\/b><span style=\"font-weight: 400;\"> Tr\u00ecnh b\u00e0y l\u00fd do t\u1ea1i sao \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc n\u00ean quan t\u00e2m v\u00e0 quan tr\u1ecdng c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who (Ai):<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u00e0i PR \u0111ang nh\u1eafm \u0111\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When (Khi n\u00e0o):<\/b><span style=\"font-weight: 400;\"> \u0110\u01b0a ra th\u1eddi gian, s\u1ef1 ki\u1ec7n ho\u1eb7c khung th\u1eddi gian li\u00ean quan \u0111\u1ebfn th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1edb r\u1eb1ng c\u00e1c c\u00f4ng th\u1ee9c n\u00e0y ch\u1ec9 l\u00e0 h\u01b0\u1edbng d\u1eabn v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 quy t\u1eafc c\u1ee9ng nh\u1eafc. Quan tr\u1ecdng nh\u1ea5t l\u00e0 hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p nh\u1ea5t cho b\u00e0i PR c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_y_tuong_bat_dau_cho_mot_bai_viet_Pr_chuyen_nghiep\"><\/span><b>C\u00e1c \u00fd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u cho m\u1ed9t b\u00e0i vi\u1ebft Pr chuy\u00ean nghi\u1ec7p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u00e0i vi\u1ebft PR chuy\u00ean nghi\u1ec7p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi:<\/b><span style=\"font-weight: 400;\"> Vi\u1ebft v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. T\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u0111i\u1ec3m v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cung c\u1ea5p th\u00f4ng tin v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh:<\/b><span style=\"font-weight: 400;\"> Chia s\u1ebb th\u00f4ng tin m\u1edbi nh\u1ea5t v\u00e0 xu h\u01b0\u1edbng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng. \u0110\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch, s\u1ed1 li\u1ec7u v\u00e0 l\u1eddi chuy\u00ean gia \u0111\u1ec3 l\u00e0m cho b\u00e0i vi\u1ebft tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chia s\u1ebb c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> K\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Mi\u00eau t\u1ea3 chi ti\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ed1i m\u1eb7t v\u00e0 c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 t\u1eeb thi\u1ec7n:<\/b><span style=\"font-weight: 400;\"> Chia s\u1ebb v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 t\u1eeb thi\u1ec7n m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tham gia. \u0110\u01b0a ra th\u00f4ng tin v\u1ec1 vi\u1ec7c h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ho\u1eb7c c\u00e1c d\u1ef1 \u00e1n t\u1eeb thi\u1ec7n kh\u00e1c m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chia s\u1ebb ki\u1ebfn th\u1ee9c v\u00e0 l\u1eddi khuy\u00ean h\u1eefu \u00edch:<\/b><span style=\"font-weight: 400;\"> Vi\u1ebft v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, l\u1eddi khuy\u00ean v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Chia s\u1ebb ki\u1ebfn th\u1ee9c s\u1ebd t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3 v\u00e0 \u0111\u1ed3ng th\u1eddi n\u00e2ng cao \u0111\u1ecbnh v\u1ecb chuy\u00ean gia c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5:<\/b><span style=\"font-weight: 400;\"> Vi\u1ebft b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 trong ng\u00e0nh. Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ho\u1eb7c chuy\u00ean gia trong ng\u00e0nh:<\/b><span style=\"font-weight: 400;\"> Th\u1ef1c hi\u1ec7n cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p ho\u1eb7c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 chia s\u1ebb quan \u0111i\u1ec3m, ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a h\u1ecd. B\u00e0i vi\u1ebft ph\u1ecfng v\u1ea5n s\u1ebd t\u1ea1o ra s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadn d\u1ee5ng s\u1ef1 ki\u1ec7n ho\u1eb7c tin t\u1ee9c:<\/b><span style=\"font-weight: 400;\"> Vi\u1ebft v\u1ec1 s\u1ef1 ki\u1ec7n, tin t\u1ee9c ho\u1eb7c th\u00e0nh t\u1ef1u m\u1edbi c\u1ee7a doanh nghi\u1ec7p. \u0110\u01b0a ra th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, th\u00e0nh t\u1ef1u v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi ng\u00e0nh v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd r\u1eb1ng b\u00e0i vi\u1ebft PR chuy\u00ean nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, s\u00fac t\u00edch v\u00e0 mang t\u00ednh ch\u1ea5t thuy\u1ebft ph\u1ee5c. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c quy t\u1eafc ng\u1eef ph\u00e1p, ch\u00ednh t\u1ea3 v\u00e0 c\u1ea5u tr\u00fac c\u00e2u \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1740\" title=\"Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi vi\u1ebft b\u00e0i Pr\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhung-loi-thuong-gap-khi-viet-bai-pr.jpg\" alt=\"Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi vi\u1ebft b\u00e0i Pr\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhung-loi-thuong-gap-khi-viet-bai-pr.jpg 530w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/nhung-loi-thuong-gap-khi-viet-bai-pr-300x200.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_loi_thuong_gap_phai_khi_viet_bai_Pr\"><\/span><b>Nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi vi\u1ebft b\u00e0i Pr<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi vi\u1ebft b\u00e0i PR, c\u00f3 m\u1ed9t s\u1ed1 l\u1ed7i c\u01a1 b\u1ea3n m\u00e0 ng\u01b0\u1eddi vi\u1ebft c\u1ea7n tr\u00e1nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u00e0i vi\u1ebft PR c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ed7i th\u01b0\u1eddng g\u1eb7p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t b\u00e0i PR c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. L\u1ed7i th\u01b0\u1eddng g\u1eb7p l\u00e0 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft PR m\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, khi\u1ebfn b\u00e0i vi\u1ebft tr\u1edf n\u00ean m\u01a1 h\u1ed3 v\u00e0 kh\u00f4ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ea5t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t:<\/b><span style=\"font-weight: 400;\"> B\u00e0i PR c\u1ea7n ph\u1ea3i t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb ri\u00eang bi\u1ec7t cho doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 kh\u00f4ng l\u00e0m r\u00f5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00f3, khi\u1ebfn b\u00e0i vi\u1ebft tr\u1edf n\u00ean t\u1ea7m th\u01b0\u1eddng v\u00e0 kh\u00f4ng g\u00e2y s\u1ef1 ch\u00fa \u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu th\u00f4ng tin h\u1eefu \u00edch:<\/b><span style=\"font-weight: 400;\"> B\u00e0i PR c\u1ea7n cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3. L\u1ed7i th\u01b0\u1eddng g\u1eb7p l\u00e0 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft PR ch\u1ec9 t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u m\u00e0 kh\u00f4ng cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ng\u00e0nh c\u00f4ng nghi\u1ec7p li\u00ean quan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sai l\u1ec7ch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> Khi vi\u1ebft b\u00e0i PR, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 vi\u1ebft theo h\u01b0\u1edbng h\u1ecd quan t\u00e2m. L\u1ed7i th\u01b0\u1eddng g\u1eb7p l\u00e0 vi\u1ebft m\u1ed9t b\u00e0i PR kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 kh\u00f4ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ed7i ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t b\u00e0i vi\u1ebft PR ch\u1ee9a nhi\u1ec1u l\u1ed7i ng\u1eef ph\u00e1p v\u00e0 ch\u00ednh t\u1ea3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. L\u1ed7i n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u00e0i vi\u1ebft PR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t b\u00e0i vi\u1ebft PR kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng mong mu\u1ed1n. L\u1ed7i th\u01b0\u1eddng g\u1eb7p l\u00e0 kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i r\u00f5 r\u00e0ng ho\u1eb7c kh\u00f4ng l\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh ph\u00e2n ph\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebfu \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 kh\u00f4ng \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a b\u00e0i PR v\u00e0 kh\u00f4ng s\u1eeda \u0111\u1ed5i, c\u1ea3i thi\u1ec7n trong c\u00e1c l\u1ea7n vi\u1ebft b\u00e0i PR sau. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a b\u00e0i vi\u1ebft PR.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u00e1nh nh\u1eefng l\u1ed7i tr\u00ean gi\u00fap b\u1ea1n vi\u1ebft b\u00e0i<\/span> <a href=\"https:\/\/vtcnetviet.com\/pr-san-pham\/\"><span style=\"font-weight: 400;\">PR s\u1ea3n ph\u1ea9m<\/span><\/a><span style=\"font-weight: 400;\"> ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u1edbi c\u00f4ng ch\u00fang v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><b>K\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i PR ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t.<\/span><a href=\"https:\/\/vtcnetviet.com\/cong-thuc-pas-la-gi\/\"> <span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c PAS<\/span><\/a><span style=\"font-weight: 400;\"> (Problem-Agitation-Solution), 3S (Story-Solution-Social proof), Strings (Story-Trouble-Triumph-Tie-in) v\u00e0 4W (What-Why-Who-When) \u0111\u1ec1u mang l\u1ea1i c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i PR h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy m\u1ed7i c\u00f4ng th\u1ee9c c\u00f3 \u01b0u \u0111i\u1ec3m ri\u00eang, quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u1ef1a ch\u1ecdn c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng th\u1ee9c n\u00e0y m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o, ch\u00fang ta c\u00f3 th\u1ec3 vi\u1ebft ra nh\u1eefng b\u00e0i PR ch\u1ea5t l\u01b0\u1ee3ng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Website:<\/span> <a href=\"https:\/\/vtcnetviet.com\/\"><span style=\"font-weight: 400;\">https:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o \u1ea5n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-kien-thuc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1698"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1698\/revisions"}],"predecessor-version":[{"id":1741,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1698\/revisions\/1741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1739"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}