{"id":1702,"date":"2023-06-09T09:42:24","date_gmt":"2023-06-09T09:42:24","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1702"},"modified":"2023-06-28T02:06:37","modified_gmt":"2023-06-28T02:06:37","slug":"khach-hang-tiem-nang-va-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/","title":{"rendered":"Ph\u00e2n Bi\u1ec7t Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng V\u00e0 Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao<\/span> <a href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> tr\u1edf th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady, vi\u1ec7c ph\u00e2n bi\u1ec7t v\u00e0 t\u1eadp trung v\u00e0o \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i hai nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, c\u00f9ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 h\u1ecd mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng g\u1ee3i \u00fd, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Khach_hang_tiem_nang_va_khach_hang_muc_tieu_la_gi\" title=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#4_loai_khach_hang_tiem_nang_doanh_nghiep_huong_den\" title=\"4 lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn\">4 lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Cach_phan_biet_giua_khach_hang_muc_tieu_va_khach_hang_tiem_nang\" title=\"C\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\">C\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Dinh_nghia\" title=\"\u0110\u1ecbnh ngh\u0129a\">\u0110\u1ecbnh ngh\u0129a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Xac_dinh\" title=\"X\u00e1c \u0111\u1ecbnh:\">X\u00e1c \u0111\u1ecbnh:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Pham_vi\" title=\"Ph\u1ea1m vi:\">Ph\u1ea1m vi:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Tai_sao_phai_xac_dinh_ro_khach_hang_tiem_nang_va_khach_hang_muc_tieu\" title=\"T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?\">T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Cach_xac_dinh_khach_hang_muc_tieu\" title=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\">C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Cach_xac_dinh_khach_hang_tiem_nang\" title=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\">C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/khach-hang-tiem-nang-va-khach-hang-muc-tieu\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khach_hang_tiem_nang_va_khach_hang_muc_tieu_la_gi\"><\/span><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 hai kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f4ng ty ho\u1eb7c nh\u00e0 kinh doanh \u0111\u00e3 x\u00e1c \u0111\u1ecbnh l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m ho\u1eb7c c\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb nh\u01b0 qu\u1ea3ng c\u00e1o, marketing tr\u1ef1c tuy\u1ebfn, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng potenial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b> <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 m\u1ed9t c\u00f4ng ty ho\u1eb7c m\u1ed9t nh\u00e0 kinh doanh h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1, \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi, nhu c\u1ea7u s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap t\u1eadp trung t\u00e0i nguy\u00ean v\u00e0 n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn, qu\u1ea3ng b\u00e1 v\u00e0 t\u1ea1o quan h\u1ec7 kinh doanh v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1829\" title=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/su-khac-nhau-giua-khach-hang-muc-tieu-va-khach-hang-tiem-nang.jpg\" alt=\"Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/su-khac-nhau-giua-khach-hang-muc-tieu-va-khach-hang-tiem-nang.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/su-khac-nhau-giua-khach-hang-muc-tieu-va-khach-hang-tiem-nang-300x200.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_loai_khach_hang_tiem_nang_doanh_nghiep_huong_den\"><\/span><b>4 lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadp trung v\u00e0o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd v\u00e0 thu nh\u1eadp. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 c\u00e1c gia \u0111\u00ecnh tr\u1ebb trong c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3<\/span> <a href=\"https:\/\/vtcnetviet.com\/tim-kiem-khach-hang\/\"><span style=\"font-weight: 400;\">t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> ti\u1ec1m n\u0103ng l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00f4ng tin ho\u1eb7c c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn trong qu\u00e1 kh\u1ee9 ho\u1eb7c th\u1ec3 hi\u1ec7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean s\u1ef1 quan t\u00e2m v\u00e0 nhu c\u1ea7u:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean s\u1ef1 quan t\u00e2m v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd r\u1eb1ng c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 ch\u1ed3ng ch\u00e9o v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1827\" title=\"C\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/lam-sao-de-phan-biet-khach-hang-muc-tieu-va-khach-hang-tiem-nang.jpg\" alt=\"C\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/lam-sao-de-phan-biet-khach-hang-muc-tieu-va-khach-hang-tiem-nang.jpg 900w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/lam-sao-de-phan-biet-khach-hang-muc-tieu-va-khach-hang-tiem-nang-300x200.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/lam-sao-de-phan-biet-khach-hang-muc-tieu-va-khach-hang-tiem-nang-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_phan_biet_giua_khach_hang_muc_tieu_va_khach_hang_tiem_nang\"><\/span><b>C\u00e1ch ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Dinh_nghia\"><\/span><b>\u0110\u1ecbnh ngh\u0129a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> \u0110\u00f3 l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1eadp trung v\u00e0o \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh r\u00f5 d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1, h\u00e0nh vi mua h\u00e0ng, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng l\u00e0 nh\u00f3m h\u1eb9p v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p nh\u1eadn th\u1ea5y c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m ho\u1eb7c c\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. H\u1ecd ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nh\u00f3m l\u1edbn h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Xac_dinh\"><\/span><b>X\u00e1c \u0111\u1ecbnh:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch<\/span> <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u1eb7t ra c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadn bi\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng quan t\u00e2m ho\u1eb7c c\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u01b0 qu\u1ea3ng c\u00e1o, marketing tr\u1ef1c tuy\u1ebfn, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng potenial.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pham_vi\"><\/span><b>Ph\u1ea1m vi:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> L\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. H\u1ecd l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng cao nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn v\u00e0 th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> L\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai, b\u1ea5t k\u1ec3 li\u1ec7u h\u1ecd c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c m\u00e0 doanh nghi\u1ec7p ch\u01b0a nh\u1eafm \u0111\u1ebfn m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1828\" title=\"T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu.jpg\" alt=\"T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?\" width=\"800\" height=\"490\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu.jpg 660w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-biet-khach-hang-tiem-nang-va-khach-hang-muc-tieu-300x184.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tai_sao_phai_xac_dinh_ro_khach_hang_tiem_nang_va_khach_hang_muc_tieu\"><\/span><b>T\u1ea1i sao ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 ti\u1ebfp th\u1ecb v\u00ec c\u00e1c l\u00fd do sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ph\u00e2n ph\u1ed1i t\u00e0i nguy\u00ean. Thay v\u00ec ph\u00e2n t\u00e1n v\u00e0 ti\u00eau th\u1ee5 t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng cho m\u1ecdi ng\u01b0\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ngu\u1ed3n l\u1ef1c, t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh t\u1ed1t h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n, th\u00f3i quen mua h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra c\u00e1c<\/span> <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-digital-marketing\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c \u0111\u1ecbnh k\u1ef3 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee5 th\u1ec3 v\u00e0 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadp trung t\u00e0i nguy\u00ean, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_khach_hang_muc_tieu\"><\/span><b>C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> N\u1eafm v\u1eefng th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1, xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u ng\u00e0nh v\u00e0 ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i:<\/b><span style=\"font-weight: 400;\"> Xem x\u00e9t c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a h\u1ecd. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, h\u00e0nh vi mua h\u00e0ng, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00e3 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng v\u00e0 \u01b0u ti\u00ean:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n, x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5, kh\u1ea3 n\u0103ng truy c\u1eadp s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau chi ti\u1ebft. Bao g\u1ed3m th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1, h\u00e0nh vi mua h\u00e0ng, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t h\u00ecnh dung r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh v\u1ec1 \u0111\u1eddi s\u1ed1ng, s\u1edf th\u00edch, gi\u00e1o d\u1ee5c, c\u00f4ng vi\u1ec7c v\u00e0 m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh:<\/b><span style=\"font-weight: 400;\"> Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. \u0110i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh<\/span> <a href=\"https:\/\/vtcnetviet.com\/xac-dinh-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t. H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1830\" title=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xac-dinh-khach-hang-muc-tieu.jpg\" alt=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"436\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xac-dinh-khach-hang-muc-tieu.jpg 891w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xac-dinh-khach-hang-muc-tieu-300x164.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xac-dinh-khach-hang-muc-tieu-768x419.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_khach_hang_tiem_nang\"><\/span><b>C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Xem x\u00e9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a h\u1ecd. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, h\u00e0nh vi mua h\u00e0ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u00e0nh, c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 SEO, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email marketing, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> T\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch th\u0103m d\u00f2, kh\u1ea3o s\u00e1t ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng v\u00e0 \u01b0u ti\u00ean:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 kh\u1ea3 n\u0103ng truy c\u1eadp s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chi ti\u1ebft. Bao g\u1ed3m th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1,<\/span><a href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/\"> <span style=\"font-weight: 400;\">h\u00e0nh vi mua h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00e3y c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. T\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u00e0 l\u1ee3i \u00edch ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i v\u00e0 tinh ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean. Lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><b>K\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t. Do \u0111\u00f3, ch\u00fang ta c\u1ea7n theo d\u00f5i v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong th\u00e0nh c\u00f4ng kinh doanh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Webiste:<\/span> <a href=\"https:\/\/vtcnetviet.com\/\"><span style=\"font-weight: 400;\">https:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00e0 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1702\/revisions\/1831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1829"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}