{"id":1706,"date":"2023-06-12T03:17:58","date_gmt":"2023-06-12T03:17:58","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1706"},"modified":"2023-06-28T01:46:40","modified_gmt":"2023-06-28T01:46:40","slug":"xay-dung-thuong-hieu-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/","title":{"rendered":"C\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Doanh Nghi\u1ec7p C\u01a1 B\u1ea3n T\u1eeb A &#8211; Z"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 ch\u1ee7 \u0111\u1ec1 r\u1ea5t h\u1ea5p d\u1eabn v\u00e0 quan trong \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p quan t\u00e2m. B\u1edfi trong m\u1ed9t th\u1ebf gi\u1edbi kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t <\/span><a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\"><span style=\"font-weight: 400;\">th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> m\u1ea1nh m\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Nh\u01b0ng b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 g\u00ec v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i. H\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ecfa s\u00e1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1817\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-2.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec?\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-2.jpg 1000w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-2-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Xay_dung_thuong_hieu_doanh_nghiep_la_gi\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec?\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Cac_yeu_to_can_co_de_xay_dung_thuong_hieu_cho_doanh_nghiep\" title=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Tam_nhin_va_gia_tri_cot_loi\" title=\"T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\">T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Dac_diem_va_loi_the_canh_tranh\" title=\"\u0110\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh\">\u0110\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Ten_va_logo\" title=\"T\u00ean v\u00e0 logo\">T\u00ean v\u00e0 logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Thong_diep_va_cach_truyen_tai\" title=\"Th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i\">Th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Hinh_anh_va_phong_cach\" title=\"H\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch\">H\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Kinh_nghiem_khach_hang\" title=\"Kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng\">Kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Quan_ly_thuong_hieu\" title=\"Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u\">Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Cach_xay_dung_thuong_hieu_doanh_nghiep_hieu_qua\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_doanh_nghiep_la_gi\"><\/span><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb v\u00e0 danh ti\u1ebfng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang. N\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m x\u00e1c \u0111\u1ecbnh, \u0111\u1ecbnh h\u00ecnh v\u00e0 truy\u1ec1n t\u1ea3i c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p nh\u01b0 t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, v\u0103n h\u00f3a, th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_yeu_to_can_co_de_xay_dung_thuong_hieu_cho_doanh_nghiep\"><\/span><b>C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tam_nhin_va_gia_tri_cot_loi\"><\/span><b>T\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. T\u1ea7m nh\u00ecn l\u00e0 m\u1ee5c ti\u00eau l\u1edbn, m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p, trong khi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nguy\u00ean t\u1eafc v\u00e0 quan \u0111i\u1ec3m c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dac_diem_va_loi_the_canh_tranh\"><\/span><b>\u0110\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, s\u00e1ng t\u1ea1o, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, v.v.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ten_va_logo\"><\/span><b>T\u00ean v\u00e0 logo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1edb, ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 g\u1ee3i l\u00ean s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 chuy\u00ean nghi\u1ec7p. Thi\u1ebft k\u1ebf m\u1ed9t logo \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1eb7c tr\u01b0ng, bi\u1ec3u th\u1ecb gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1816\" title=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1-1024x576.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1-1024x576.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1-768x432.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1-1536x864.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-1.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thong_diep_va_cach_truyen_tai\"><\/span><b>Th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. C\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c<\/span> <a href=\"https:\/\/vtcnetviet.com\/phuong-tien-truyen-thong\/\"><span style=\"font-weight: 400;\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/span><\/a><span style=\"font-weight: 400;\"> nh\u01b0 qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, trang web, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hinh_anh_va_phong_cach\"><\/span><b>H\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m m\u00e0u s\u1eafc, font ch\u1eef, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch ng\u00f4n ng\u1eef. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o n\u00ean m\u1ed9t c\u00e1i nh\u00ecn nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng nh\u1ea5t cho<\/span> <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\"><span style=\"font-weight: 400;\">b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kinh_nghiem_khach_hang\"><\/span><b>Kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng t\u1eeb khi ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho \u0111\u1ebfn sau khi mua h\u00e0ng. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quan_ly_thuong_hieu\"><\/span><b>Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd nh\u1eefng ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1818\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-3.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"444\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-3.jpg 900w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-3-300x167.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-thuong-hieu-doanh-nghiep-3-768x427.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xay_dung_thuong_hieu_doanh_nghiep_hieu_qua\"><\/span><b>C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u01b0\u1eddng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch:<\/b> <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">, hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ng\u00e0nh c\u00f4ng nghi\u1ec7p. Ph\u00e2n t\u00edch c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng danh m\u1ee5c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 t\u00ean, logo, th\u00f4ng \u0111i\u1ec7p, m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch truy\u1ec1n th\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p:<\/b><span style=\"font-weight: 400;\"> T\u1ea1o ra<\/span> <a href=\"https:\/\/vtcnetviet.com\/slogan-la-gi\/\"><span style=\"font-weight: 400;\">slogan<\/span><\/a><span style=\"font-weight: 400;\"> th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i n\u00f3 qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, trang web, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o \u0111\u1ed3ng nh\u1ea5t v\u00e0 ki\u1ec3m so\u00e1t:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c:<\/b><span style=\"font-weight: 400;\"> X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra s\u1ef1 nh\u1eadn di\u1ec7n, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o, thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng s\u1ef1 nh\u1eadn di\u1ec7n, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u00ean v\u00e0 logo \u0111\u1ed9c \u0111\u00e1o, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i, h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch, kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Qua vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Website: <\/span><a href=\"http:\/\/vtcnetviet.com\/\"><span style=\"font-weight: 400;\">http:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 ch\u1ee7 \u0111\u1ec1 r\u1ea5t h\u1ea5p d\u1eabn v\u00e0 quan trong \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1706"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1706\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1706\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1817"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}