{"id":1710,"date":"2023-06-12T03:25:50","date_gmt":"2023-06-12T03:25:50","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1710"},"modified":"2023-06-28T01:53:13","modified_gmt":"2023-06-28T01:53:13","slug":"target-audience","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/target-audience\/","title":{"rendered":"Target audience l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh target audience c\u01a1 b\u1ea3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 target audience c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh target audience ch\u00ednh x\u00e1c, t\u1eeb vi\u1ec7c<\/span> <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ebfn kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m demografic, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng \u0111\u1ec3 target audience c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t kh\u00eda c\u1ea1nh b\u1ecb b\u1ecf qua ho\u1eb7c coi nh\u1eb9. H\u00e3y gia nh\u1eadp ch\u00fang t\u00f4i trong cu\u1ed9c h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 target audience v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch n\u1eafm b\u1eaft tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f9ng nhau, ch\u00fang ta s\u1ebd x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ea7y th\u00e0nh c\u00f4ng v\u00e0 lan t\u1ecfa s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1823\" title=\"Target audience l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-3.jpg\" alt=\"Target audience l\u00e0 g\u00ec?\" width=\"800\" height=\"479\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-3.jpg 992w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-3-300x180.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-3-768x460.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy 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h\u1ed9i\">Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/target-audience\/#Khao_sat_khach_hang\" title=\"Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng\">Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/target-audience\/#Nghien_cuu_thi_truong\" title=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/target-audience\/#Theo_doi_va_phan_tich_du_lieu\" title=\"Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\">Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/target-audience\/#Dat_ra_5_cau_hoi_de_target_audience_chinh_xac\" title=\"\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi \u0111\u1ec3 target audience ch\u00ednh x\u00e1c\">\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi \u0111\u1ec3 target audience ch\u00ednh x\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/target-audience\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Target_audience_la_gi\"><\/span><b>Target audience l\u00e0 g\u00ec?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;<\/span><a href=\"https:\/\/vtcnetviet.com\/target-audience\/\"><span style=\"font-weight: 400;\">Target audience<\/span><\/a><span style=\"font-weight: 400;\">&#8221; l\u00e0 thu\u1eadt ng\u1eef ti\u1ebfng Anh d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn. \u0110\u00f3 l\u00e0 nh\u00f3m ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh target audience, c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd, s\u1edf th\u00edch, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, thu nh\u1eadp v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m demografic kh\u00e1c. Vi\u1ec7c hi\u1ec3u r\u00f5 target audience gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_target_audience_co_ban\"><\/span><b>C\u00e1ch x\u00e1c \u0111\u1ecbnh target audience c\u01a1 b\u1ea3n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh target audience (\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau), b\u1ea1n c\u00f3 th\u1ec3 tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> T\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea1nh tranh, xu h\u01b0\u1edbng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u1ecdc c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n v\u00e0 nh\u00f3m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3:<\/b><span style=\"font-weight: 400;\"> Xem x\u00e9t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, bao g\u1ed3m th\u00f4ng tin demografic,<\/span> <a href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/\"><span style=\"font-weight: 400;\">h\u00e0nh vi mua h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 t\u00ecm ra c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng trong vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh \u0111\u1eb7c \u0111i\u1ec3m demografic:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 demografic quan tr\u1ecdng nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd, thu nh\u1eadp v\u00e0 t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf ph\u1ea1m vi v\u00e0 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Xem x\u00e9t s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u:<\/b><span style=\"font-weight: 400;\"> N\u1eafm b\u1eaft s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a<\/span> <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\">. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi nghi\u00ean c\u1ee9u th\u00eam v\u1ec1 l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch, ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o ra c\u00e1c ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00ecnh m\u1eabu (buyer personas):<\/b><span style=\"font-weight: 400;\"> D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, t\u1ea1o ra c\u00e1c ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00ecnh m\u1eabu \u0111\u1ec3 m\u00f4 t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m, nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00ecnh m\u1eabu c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 tinh ch\u1ec9nh target audience c\u1ee7a b\u1ea1n n\u1ebfu c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh target audience l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 y\u00eau c\u1ea7u s\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1824\" title=\"C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm target audience\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-4-1024x512.jpg\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm target audience\" width=\"800\" height=\"400\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-4-1024x512.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-4-300x150.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-4-768x384.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-4.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_cong_cu_tim_kiem_target_audience\"><\/span><b>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm target audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm target audience. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><b>Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics cung c\u1ea5p th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba l\u00fd, quy\u1ec1n s\u1edf h\u1eefu thi\u1ebft b\u1ecb v\u00e0 h\u00e0nh vi truy c\u1eadp. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh target audience m\u1ee5c ti\u00eau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_Audience_Insights\"><\/span><b>Facebook Audience Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Facebook cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng Facebook. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m demografic, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_tren_mang_xa_hoi\"><\/span><b>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter v\u00e0 LinkedIn cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o r\u1ea5t m\u1ea1nh m\u1ebd \u0111\u1ec3 b\u1ea1n t\u00ecm ki\u1ebfm target audience d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m demografic, s\u1edf th\u00edch, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 t\u1ea1o ra c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb t\u00f9y ch\u1ec9nh v\u00e0<\/span> <a href=\"https:\/\/vtcnetviet.com\/xac-dinh-khach-hang-muc-tieu\/\"><span style=\"font-weight: 400;\">x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Khao_sat_khach_hang\"><\/span><b>Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 SurveyMonkey, Google Forms ho\u1eb7c Typeform \u0111\u1ec3 t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c kh\u1ea3o s\u00e1t cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng. C\u00e1c kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng v\u1ec1 s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nghien_cuu_thi_truong\"><\/span><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u1ed1ng k\u00ea \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong ng\u00e0nh kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Theo_doi_va_phan_tich_du_lieu\"><\/span><b>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u01b0\u1edbc \u0111\u00e2y, bao g\u1ed3m email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy c\u1eadp trang web. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn ra xu h\u01b0\u1edbng v\u00e0 m\u1eabu h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh target audience ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1822\" title=\"Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-2-1024x535.jpg\" alt=\"Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\" width=\"800\" height=\"418\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-2-1024x535.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-2-300x157.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-2-768x401.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-2.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dat_ra_5_cau_hoi_de_target_audience_chinh_xac\"><\/span><b>\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi \u0111\u1ec3 target audience ch\u00ednh x\u00e1c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh target audience ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<p><b>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? (Who is your target audience?)<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> Tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 g\u00ec m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i? (What needs and challenges does your target audience have?)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> H\u1ecd c\u1ea7n gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 gi\u1ea3m c\u0103ng th\u1eb3ng, ho\u1eb7c h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">S\u1edf th\u00edch v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? (What are the interests and lifestyle of your target audience?)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> H\u1ecd c\u00f3 s\u1edf th\u00edch ngh\u1ec7 thu\u1eadt, th\u1ec3 thao, du l\u1ecbch hay \u00e2m nh\u1ea1c? H\u1ecd c\u00f3 phong c\u00e1ch s\u1ed1ng n\u0103ng \u0111\u1ed9ng hay t\u1eadp trung v\u00e0o gia \u0111\u00ecnh?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K\u00eanh th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng? (What information channels and interactions do your target audience use?)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> H\u1ecd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook hay Instagram? H\u1ecd th\u01b0\u1eddng xem truy\u1ec1n h\u00ecnh, nghe radio hay \u0111\u1ecdc b\u00e1o gi\u1ea5y?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? (What are the goals and values of your target audience?)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> H\u1ecd \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian hay gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 m\u00f4i tr\u01b0\u1eddng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi tr\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh target audience ch\u00ednh x\u00e1c cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1821\" title=\"\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi \u0111\u1ec3 target audience ch\u00ednh x\u00e1c\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-1-1024x622.jpg\" alt=\"\u0110\u1eb7t ra 5 c\u00e2u h\u1ecfi \u0111\u1ec3 target audience ch\u00ednh x\u00e1c\" width=\"800\" height=\"486\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-1-1024x622.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-1-300x182.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-1-768x466.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/target-audience-la-gi-1.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><b>K\u1ebft<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 target audience v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Ch\u00fang ta \u0111\u00e3 nh\u1eadn th\u1ee9c r\u1eb1ng target audience kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u00e0 ch\u00fang ta mu\u1ed1n ti\u1ebfp c\u1eadn, m\u00e0 l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u, gi\u00e1 tr\u1ecb v\u00e0 \u01b0\u1edbc m\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: Google Analytics, Facebook Audience Insights v\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ch\u00fang ta \u0111\u00e3 h\u1ecdc c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh target audience ch\u00ednh x\u00e1c. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m demografic, s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u00fang ta \u0111\u00e3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e1ng tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ecm hi\u1ec3u target audience \u0111\u00fang \u0111\u1eafn kh\u00f4ng ch\u1ec9 gi\u00fap ch\u00fang ta t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c, t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 target audience, ch\u00fang ta s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u00ecnh v\u00e0 t\u0103ng c\u01b0\u1eddng<\/span><a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\"> <span style=\"font-weight: 400;\">th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\">, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. H\u00e3y b\u1eaft \u0111\u1ea7u vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 target audience c\u1ee7a b\u1ea1n ngay h\u00f4m nay \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Website:<\/span> <a href=\"https:\/\/vtcnetviet.com\/\"><span style=\"font-weight: 400;\">https:\/\/vtcnetviet.com\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u r\u00f5 target&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1710"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1710\/revisions"}],"predecessor-version":[{"id":1826,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1710\/revisions\/1826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1823"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}