{"id":1768,"date":"2023-06-21T04:07:43","date_gmt":"2023-06-21T04:07:43","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1768"},"modified":"2023-06-21T04:07:43","modified_gmt":"2023-06-21T04:07:43","slug":"ke-hoach-digital-marketing","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/","title":{"rendered":"K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch A-Z"},"content":{"rendered":"<p>Ti\u00eau \u0111i\u1ec3m trong c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb \u0111\u00e3 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng c\u1ea1nh tranh n\u00e0y, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua s\u1ef1 quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch Digital Marketing. Nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3?<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a b\u1ea1n qua c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing th\u00e0nh c\u00f4ng. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 s\u1edf v\u1eefng ch\u1eafc \u0111\u1ec3 ti\u1ebfp c\u1eadn <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>, t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n h\u1eb1ng mong mu\u1ed1n. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh digital marketing c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch digital marketing th\u00e0nh c\u00f4ng ngay b\u00e2y gi\u1edd!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-66472ac9aa42f\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" 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Digital Marketing l\u00e0 g\u00ec?\">K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Phan_biet_ke_hoach_Digital_Marketing_va_chien_luoc_Digital_Marketing\" title=\"Ph\u00e2n bi\u1ec7t k\u1ebf ho\u1ea1ch Digital Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing\">Ph\u00e2n bi\u1ec7t k\u1ebf ho\u1ea1ch Digital Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Vi_sao_doanh_nghiep_can_xay_dung_ke_hoach_Digital_Marketing\" title=\"V\u00ec sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Digital Marketing\">V\u00ec sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Huong_dan_cac_buoc_lap_ke_hoach_Digital_Marketing\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing\">H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_1_Xac_dinh_muc_tieu\" title=\"B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_2_Phan_tich_doi_tuong_khach_hang\" title=\"B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_3_Lua_chon_kenh_tiep_thi\" title=\"B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb\">B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_4_Xay_dung_noi_dung\" title=\"B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng n\u1ed9i dung\">B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_5_Quang_cao_truc_tuyen\" title=\"B\u01b0\u1edbc 5: Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn\">B\u01b0\u1edbc 5: Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_6_Xay_dung_va_quan_ly_danh_sach_email\" title=\"B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email\">B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Buoc_7_Theo_doi_va_danh_gia\" title=\"B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1\">B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Mau_ke_hoach_Digital_Marketing_co_ban\" title=\"M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing c\u01a1 b\u1ea3n\">M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing c\u01a1 b\u1ea3n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Muc_tieu\" title=\"M\u1ee5c ti\u00eau\">M\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Nghien_cuu_va_phan_tich\" title=\"Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch\">Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Chien_luoc_digital_marketing\" title=\"Chi\u1ebfn l\u01b0\u1ee3c digital marketing\">Chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Xay_dung_va_quan_ly_danh_sach_email\" title=\"X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email:\">X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Do_luong_va_danh_gia\" title=\"\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:\">\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ke_hoach_Digital_Marketing_la_gi\"><\/span><strong>K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/ke-hoach-digital-marketing\/\">K\u1ebf ho\u1ea1ch digital marketing<\/a> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. N\u00f3 bao g\u1ed3m c\u00e1c b\u01b0\u1edbc v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 web, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1770\" title=\"K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/ke-hoach-digital-marketing-la-gi.jpg\" alt=\"K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 g\u00ec?\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/ke-hoach-digital-marketing-la-gi.jpg 847w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/ke-hoach-digital-marketing-la-gi-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/ke-hoach-digital-marketing-la-gi-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_biet_ke_hoach_Digital_Marketing_va_chien_luoc_Digital_Marketing\"><\/span><strong>Ph\u00e2n bi\u1ec7t k\u1ebf ho\u1ea1ch Digital Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u1ebf ho\u1ea1ch Digital Marketing v\u00e0 <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/a> l\u00e0 hai kh\u00e1i ni\u1ec7m kh\u00e1c nhau, tuy nhi\u00ean, ch\u00fang c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y:<\/p>\n<p><strong>K\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/p>\n<ul>\n<li>K\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 m\u00f4 t\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Digital Marketing.<\/li>\n<li>N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c l\u00ean l\u1ecbch, t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing c\u1ee5 th\u1ec3, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/vtcnetviet.com\/phuong-tien-truyen-thong\/\" target=\"_blank\" rel=\"noopener\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a>, n\u1ed9i dung, qu\u1ea3ng c\u00e1o, email marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/li>\n<li>K\u1ebf ho\u1ea1ch Digital Marketing th\u01b0\u1eddng bao g\u1ed3m l\u1ecbch tr\u00ecnh chi ti\u1ebft, ng\u00e2n s\u00e1ch, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/strong><\/p>\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u00ecnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn chung, \u0111\u1ecbnh h\u00ecnh h\u01b0\u1edbng \u0111i v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng t\u1ed5ng th\u1ec3 c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p.<\/li>\n<li>N\u00f3 bao g\u1ed3m vi\u1ec7c <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7, x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh <a href=\"https:\/\/vtcnetviet.com\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noopener\">th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, k\u1ebf ho\u1ea1ch Digital Marketing l\u00e0 b\u1ed9 t\u00e0i li\u1ec7u chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 m\u00f4 t\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing c\u1ee5 th\u1ec3, trong khi chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p. K\u1ebf ho\u1ea1ch Digital Marketing th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Digital Marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1772\" title=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch digital marketing t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-ke-hoach-digital-marketing.jpg\" alt=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch digital marketing t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1ef1c thi\" width=\"800\" height=\"490\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-ke-hoach-digital-marketing.jpg 881w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-ke-hoach-digital-marketing-300x184.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/xay-dung-ke-hoach-digital-marketing-768x471.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_doanh_nghiep_can_xay_dung_ke_hoach_Digital_Marketing\"><\/span><strong>V\u00ec sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch digital marketing v\u00ec nh\u1eefng l\u00fd do sau:<\/span><\/p>\n<ul>\n<li><strong>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch digital marketing gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:<\/strong> K\u1ebf ho\u1ea1ch digital marketing cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd. Qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a>, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb:<\/strong> So v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng, marketing tr\u1ef1c ti\u1ebfp, digital marketing c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ee9c \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c ch\u00ednh x\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> Digital marketing cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 linh ho\u1ea1t. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 email marketing cung c\u1ea5p th\u00f4ng tin v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c, <a href=\"https:\/\/vtcnetviet.com\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a> v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch digital marketing c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>C\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn:<\/strong> Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng gay g\u1eaft. K\u1ebf ho\u1ea1ch digital marketing gi\u00fap doanh nghi\u1ec7p duy tr\u00ec ho\u1eb7c t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh tr\u1ef1c tuy\u1ebfn, t\u1ea1o ra l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch digital marketing gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1769\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch digital marketing th\u00e0nh c\u00f4ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing-1024x683.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch digital marketing th\u00e0nh c\u00f4ng\" width=\"800\" height=\"534\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing-1024x683.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing-300x200.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing-768x512.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing-1536x1024.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-buoc-lap-ke-hoach-digital-marketing.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_cac_buoc_lap_ke_hoach_Digital_Marketing\"><\/span><strong>H\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">C\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch digital marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Xac_dinh_muc_tieu\"><\/span><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1eb7t ra m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng digital marketing. V\u00ed d\u1ee5: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web, <a href=\"https:\/\/vtcnetviet.com\/xay-dung-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a>, t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Phan_tich_doi_tuong_khach_hang\"><\/span><strong>B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh \u0111\u1eb7c \u0111i\u1ec3m demografic, h\u00e0nh vi tr\u1ef1c tuy\u1ebfn, s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Lua_chon_kenh_tiep_thi\"><\/span><strong>B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m website, blog, m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0: Facebook, Instagram, LinkedIn, Twitter), email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (nh\u01b0: Google Ads, display ads), n\u1ed9i dung video (nh\u01b0: YouTube, Vimeo), v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Xay_dung_noi_dung\"><\/span><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng n\u1ed9i dung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung c\u1ea7n thi\u1ebft nh\u01b0 blog, video, \u1ea3nh, b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, v\u00e0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c. N\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Quang_cao_truc_tuyen\"><\/span><strong>B\u01b0\u1edbc 5: Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng. T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_6_Xay_dung_va_quan_ly_danh_sach_email\"><\/span><strong>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. S\u1eed d\u1ee5ng email marketing \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p, th\u00f4ng b\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 n\u1ed9i dung gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_7_Theo_doi_va_danh_gia\"><\/span><strong>B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 email marketing \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c. D\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u n\u00e0y, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n<p>C\u00e1c b\u01b0\u1edbc n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng doanh nghi\u1ec7p. Tuy nhi\u00ean, vi\u1ec7c t\u1eadp trung v\u00e0o x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, hi\u1ec3u kh\u00e1ch h\u00e0ng, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng, t\u1ea1o n\u1ed9i dung v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 l\u00e0 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch digital marketing th\u00e0nh c\u00f4ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1771\" title=\"M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing c\u01a1 b\u1ea3n\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mau-ke-hoach-digital-marketing-e1687319816978.jpg\" alt=\"M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing c\u01a1 b\u1ea3n\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mau-ke-hoach-digital-marketing-e1687319816978.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/mau-ke-hoach-digital-marketing-e1687319816978-300x200.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mau_ke_hoach_Digital_Marketing_co_ban\"><\/span><strong>M\u1eabu k\u1ebf ho\u1ea1ch Digital Marketing c\u01a1 b\u1ea3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t m\u1eabu k\u1ebf ho\u1ea1ch digital marketing c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. L\u01b0u \u00fd r\u1eb1ng m\u1eabu n\u00e0y ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Muc_tieu\"><\/span><strong>M\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau ch\u00ednh:<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi k\u1ebf ho\u1ea1ch digital marketing. V\u00ed d\u1ee5: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn, v.v.<\/li>\n<li><strong>M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/strong> \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5: t\u0103ng 20% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web trong v\u00f2ng 3 th\u00e1ng, t\u0103ng 15% doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb k\u00eanh tr\u1ef1c tuy\u1ebfn trong qu\u00fd 4, v.v.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Nghien_cuu_va_phan_tich\"><\/span><strong>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m \u0111\u1eb7c \u0111i\u1ec3m demografic, <a href=\"https:\/\/vtcnetviet.com\/hanh-vi-mua-hang-cua-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener\">h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> tr\u1ef1c tuy\u1ebfn, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng digital marketing c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_digital_marketing\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m website, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, v.v.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng n\u1ed9i dung:<\/strong> T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd. X\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung (b\u00e0i vi\u1ebft, video, \u1ea3nh, v.v.) v\u00e0 l\u1ecbch tr\u00ecnh ph\u00e1t h\u00e0nh n\u1ed9i dung.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/strong> X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Xay_dung_va_quan_ly_danh_sach_email\"><\/span><strong>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>X\u00e2y d\u1ef1ng danh s\u00e1ch email:<\/strong> T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd danh s\u00e1ch email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch email marketing.<\/li>\n<li><strong>T\u1ea1o n\u1ed9i dung email:<\/strong> X\u00e2y d\u1ef1ng n\u1ed9i dung email h\u1ea5p d\u1eabn, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb. \u0110\u1ecbnh k\u1ef3 g\u1eedi email v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p, th\u00f4ng b\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 n\u1ed9i dung kh\u00e1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Do_luong_va_danh_gia\"><\/span><strong>\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web, n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 email marketing \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng digital marketing.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1eadp nh\u1eadt v\u00e0 tinh ch\u1ec9nh k\u1ebf ho\u1ea1ch digital marketing c\u1ee7a b\u1ea1n theo th\u1eddi gian, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch Digital Marketing th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 \u0111\u1eb7t m\u00ecnh tr\u00ean \u0111\u00fang con \u0111\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Quan tr\u1ecdng nh\u1ea5t, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng t\u1ed1t nh\u1ea5t. \u0110\u1eebng ng\u1ea1i b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh digital marketing c\u1ee7a b\u1ea1n v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng b\u01b0\u1edbc \u0111\u00e3 h\u01b0\u1edbng d\u1eabn trong b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u00eau \u0111i\u1ec3m trong c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb \u0111\u00e3 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u1ec3&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3,10],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1768"}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":3,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1768\/revisions"}],"predecessor-version":[{"id":1790,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1768\/revisions\/1790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1771"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}