{"id":1807,"date":"2023-06-27T10:32:37","date_gmt":"2023-06-27T10:32:37","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1807"},"modified":"2023-06-27T10:32:37","modified_gmt":"2023-06-27T10:32:37","slug":"marketing-truc-tiep","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/","title":{"rendered":"Marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c, v\u00ed d\u1ee5 &#038; l\u1ee3i \u00edch"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a nhanh ch\u00f3ng, marketing tr\u1ef1c ti\u1ebfp v\u1eabn \u0111ang t\u1ecf ra m\u1ea1nh m\u1ebd v\u00e0 h\u1ea5p d\u1eabn v\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n \u0111\u00e1ng gi\u00e1. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, marketing tr\u1ef1c ti\u1ebfp kh\u00f4ng ch\u1ec9 m\u1edf ra c\u00e1nh c\u1eeda t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a marketing tr\u1ef1c ti\u1ebfp, t\u1eeb m\u1ee5c ti\u00eau v\u00e0 h\u00ecnh th\u1ee9c, \u0111\u1ebfn nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i. H\u00e3y c\u00f9ng \u0111i s\u00e2u v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a marketing tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch m\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Marketing_truc_tiep_la_gi\" title=\"Marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec\">Marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Muc_tieu_cua_marketing_truc_tiep_la_gi\" title=\"M\u1ee5c ti\u00eau c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec?\">M\u1ee5c ti\u00eau c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Cac_hinh_thuc_marketing_truc_tiep\" title=\"C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp\">C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Cac_vi_du_ve_marketing_truc_tiep\" title=\"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 marketing tr\u1ef1c ti\u1ebfp\">C\u00e1c v\u00ed d\u1ee5 v\u1ec1 marketing tr\u1ef1c ti\u1ebfp<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Ban_hang_truc_tiep\" title=\"B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp\">B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Telesales\" title=\"Telesales\">Telesales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Email_marketing\" title=\"Email marketing\">Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Quang_cao_truc_tiep\" title=\"Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp\">Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Buoi_trien_lam_va_su_kien\" title=\"Bu\u1ed5i tri\u1ec3n l\u00e3m v\u00e0 s\u1ef1 ki\u1ec7n\">Bu\u1ed5i tri\u1ec3n l\u00e3m v\u00e0 s\u1ef1 ki\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Giao_dich_truc_tuyen\" title=\"Giao d\u1ecbch tr\u1ef1c tuy\u1ebfn\">Giao d\u1ecbch tr\u1ef1c tuy\u1ebfn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Uu_diem_cua_marketing_truc_tiep\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp\">\u01afu \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Nhuoc_diem_cua_marketing_truc_tiep\" title=\"Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Loi_ich_cua_marketing_truc_tiep\" title=\"L\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp\">L\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_truc_tiep_la_gi\"><\/span><strong>Marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/marketing-truc-tiep\/\">Marketing tr\u1ef1c ti\u1ebfp<\/a> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng trung gian nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio hay b\u00e1o ch\u00ed, marketing tr\u1ef1c ti\u1ebfp t\u1ea1o ra m\u1ed9t li\u00ean k\u1ebft c\u00e1 nh\u00e2n h\u01a1n gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Muc_tieu_cua_marketing_truc_tiep_la_gi\"><\/span><strong>M\u1ee5c ti\u00eau c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">M\u1ee5c ti\u00eau c\u1ee7a marketing tr\u1ef1c ti\u1ebfp bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n:<\/strong> M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng, l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i.<\/li>\n<li><strong>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng:<\/strong> Marketing tr\u1ef1c ti\u1ebfp nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra giao d\u1ecbch v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<li><strong>Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng:<\/strong> M\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng kh\u00e1c c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 giao ti\u1ebfp c\u00e1 nh\u00e2n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng tin n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Marketing tr\u1ef1c ti\u1ebfp c\u0169ng c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n<li><strong>T\u1ea1o l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng:<\/strong> Marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra s\u1ef1 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>T\u1ed5ng qu\u00e1t, m\u1ee5c ti\u00eau c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng <a href=\"https:\/\/vtcnetviet.com\/bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 t\u1ea1o l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1812 size-full\" title=\"C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-hinh-thuc-marketing-truc-tiep.jpg\" alt=\"C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" width=\"800\" height=\"440\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-hinh-thuc-marketing-truc-tiep.jpg 800w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-hinh-thuc-marketing-truc-tiep-300x165.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-hinh-thuc-marketing-truc-tiep-768x422.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_hinh_thuc_marketing_truc_tiep\"><\/span><strong>C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a marketing tr\u1ef1c ti\u1ebfp:<\/span><\/p>\n<ul>\n<li><strong>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp:<\/strong> \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a marketing tr\u1ef1c ti\u1ebfp, trong \u0111\u00f3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra trong c\u1eeda h\u00e0ng, showroom ho\u1eb7c qua vi\u1ec7c th\u0103m kh\u00e1ch h\u00e0ng t\u1ea1i nh\u00e0.<\/li>\n<li><strong>Telesales:<\/strong> Telesales l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean telesales g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng th\u00f4ng qua cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>Email marketing:<\/strong> Email marketing l\u00e0 vi\u1ec7c g\u1eedi email c\u00e1 nh\u00e2n ho\u1eb7c email theo nh\u00f3m \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i, ho\u1eb7c thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ti\u1ebfp c\u1eadn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp:<\/strong> Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c ti\u1ebfp nh\u01b0 brochures, t\u1edd r\u01a1i, th\u01b0 m\u1ee5c, ho\u1eb7c th\u01b0 t\u1eeb \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>Bu\u1ed5i tri\u1ec3n l\u00e3m v\u00e0 s\u1ef1 ki\u1ec7n:<\/strong> Tham gia tri\u1ec3n l\u00e3m v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp. T\u1ea1i c\u00e1c bu\u1ed5i tri\u1ec3n l\u00e3m v\u00e0 s\u1ef1 ki\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>Giao d\u1ecbch tr\u1ef1c tuy\u1ebfn:<\/strong> M\u1eb7c d\u00f9 marketing tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp ngo\u1ea1i tuy\u1ebfn, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5, c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang web ho\u1eb7c qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u00e1c cu\u1ed9c h\u1ecdp tr\u1ef1c tuy\u1ebfn ho\u1eb7c livestreaming \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<p>C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 t\u00f9y ch\u1ec9nh t\u00f9y theo ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_vi_du_ve_marketing_truc_tiep\"><\/span><strong>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 marketing tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ban_hang_truc_tiep\"><\/span><strong>B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u01b0 v\u1ea5n v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/li>\n<li>\u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ebfn nh\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch mua b\u00e1n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Telesales\"><\/span><strong>Telesales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Nh\u00e2n vi\u00ean telesales g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n<li>Cu\u1ed9c g\u1ecdi telesales sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 y\u00eau c\u1ea7u th\u00f4ng tin t\u1eeb website ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Email_marketing\"><\/span><strong>Email marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>G\u1eedi email c\u00e1 nh\u00e2n ho\u1eb7c email theo nh\u00f3m \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi.<\/li>\n<li>G\u1eedi email theo chu k\u1ef3 \u0111\u1ec3 duy tr\u00ec li\u00ean h\u1ec7 v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_truc_tiep\"><\/span><strong>Qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>S\u1eed d\u1ee5ng brochures, t\u1edd r\u01a1i, th\u01b0 m\u1ee5c, ho\u1eb7c th\u01b0 t\u1eeb \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o.<\/li>\n<li>G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 m\u1eddi h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoi_trien_lam_va_su_kien\"><\/span><strong>Bu\u1ed5i tri\u1ec3n l\u00e3m v\u00e0 s\u1ef1 ki\u1ec7n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u1ed5 ch\u1ee9c bu\u1ed5i tri\u1ec3n l\u00e3m \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/li>\n<li>Tham gia c\u00e1c s\u1ef1 ki\u1ec7n ng\u00e0nh h\u00e0ng, h\u1ed9i ch\u1ee3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Giao_dich_truc_tuyen\"><\/span><strong>Giao d\u1ecbch tr\u1ef1c tuy\u1ebfn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>T\u1ea1o cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang web \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>Livestreaming tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>L\u01b0u \u00fd r\u1eb1ng c\u00e1c v\u00ed d\u1ee5 n\u00e0y ch\u1ec9 mang t\u00ednh ch\u1ea5t minh h\u1ecda v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 \u00e1p d\u1ee5ng theo ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1814\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp n\u1ed5i b\u1eadt\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/uu-diem-cua-marketing-truc-tiep-noi-bat.jpg\" alt=\"\u01afu \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp n\u1ed5i b\u1eadt\" width=\"800\" height=\"380\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/uu-diem-cua-marketing-truc-tiep-noi-bat.jpg 761w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/uu-diem-cua-marketing-truc-tiep-noi-bat-300x142.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uu_diem_cua_marketing_truc_tiep\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">Marketing tr\u1ef1c ti\u1ebfp c\u00f3 m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m quan tr\u1ecdng, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><strong>Giao ti\u1ebfp c\u00e1 nh\u00e2n:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cho ph\u00e9p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin c\u1eady. Giao ti\u1ebfp c\u00e1 nh\u00e2n c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng gi\u00e1. T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp c\u0169ng gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u00ednh c\u00e1 nh\u00e2n h\u00f3a:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 giao ti\u1ebfp d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n v\u1ec1 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> Marketing tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. Vi\u1ec7c ghi nh\u1eadn v\u00e0 theo d\u00f5i c\u00e1c cu\u1ed9c g\u1ecdi, giao d\u1ecbch, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng.<\/li>\n<li><strong>T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n vi\u1ec7c ph\u1ee5c v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, marketing tr\u1ef1c ti\u1ebfp c\u00f3 \u01b0u \u0111i\u1ec3m giao ti\u1ebfp c\u00e1 nh\u00e2n, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_marketing_truc_tiep\"><\/span><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1eb7c d\u00f9 marketing tr\u1ef1c ti\u1ebfp c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m, nh\u01b0ng c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m sau:<\/p>\n<ul>\n<li><strong>Chi ph\u00ed cao:<\/strong> Marketing tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh \u0111\u00e1ng k\u1ec3. C\u1ea7n ph\u1ea3i chi tr\u1ea3 cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c li\u00ean quan. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra \u00e1p l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/li>\n<li><strong>Gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi:<\/strong> Marketing tr\u1ef1c ti\u1ebfp c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi, do n\u00f3 y\u00eau c\u1ea7u t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng h\u1ea1n ch\u1ebf:<\/strong> Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng quan t\u00e2m ho\u1eb7c kh\u00f4ng ch\u1ea5p nh\u1eadn ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1eb7c giao ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li><strong>Th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c:<\/strong> Marketing tr\u1ef1c ti\u1ebfp \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c l\u1edbn. T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u, th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi ho\u1eb7c cu\u1ed9c g\u1eb7p tr\u1ef1c ti\u1ebfp \u0111\u1ec1u m\u1ea5t th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng nh\u00e2n vi\u00ean:<\/strong> Marketing tr\u1ef1c ti\u1ebfp y\u00eau c\u1ea7u nh\u00e2n vi\u00ean c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp, t\u01b0 v\u1ea5n v\u00e0 b\u00e1n h\u00e0ng t\u1ed1t. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ee7 nh\u00e2n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing tr\u1ef1c ti\u1ebfp.<\/li>\n<\/ul>\n<p>T\u1ed5ng th\u1ec3, marketing tr\u1ef1c ti\u1ebfp c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u1ec1 chi ph\u00ed, gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi, kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng h\u1ea1n ch\u1ebf, th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, c\u0169ng nh\u01b0 ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean. C\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc v\u00e0 k\u1ebft h\u1ee3p marketing tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1813 size-full\" title=\"L\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/marketing-truc-tiep-la-gi.jpg\" alt=\"L\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp\" width=\"800\" height=\"554\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/marketing-truc-tiep-la-gi.jpg 800w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/marketing-truc-tiep-la-gi-300x208.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/marketing-truc-tiep-la-gi-768x532.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_marketing_truc_tiep\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing tr\u1ef1c ti\u1ebfp mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Giao ti\u1ebfp c\u00e1 nh\u00e2n:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cho ph\u00e9p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin c\u1eady. Giao ti\u1ebfp c\u00e1 nh\u00e2n gi\u00fap t\u1ea1o ni\u1ec1m tin, th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>T\u00ednh c\u00e1 nh\u00e2n h\u00f3a:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 giao ti\u1ebfp d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n v\u1ec1 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1ng gi\u00e1 h\u01a1n khi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ef1 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1eeb doanh nghi\u1ec7p.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c g\u1eb7p m\u1eb7t, tr\u00f2 chuy\u1ec7n ho\u1eb7c g\u1ecdi \u0111i\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 t\u1ea1o ni\u1ec1m tin trong s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> Marketing tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. Qua vi\u1ec7c ghi nh\u1eadn v\u00e0 theo d\u00f5i c\u00e1c cu\u1ed9c g\u1ecdi, giao d\u1ecbch, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 marketing.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7:<\/strong> Marketing tr\u1ef1c ti\u1ebfp gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng, l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e2u d\u00e0i.<\/li>\n<li><strong>T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng:<\/strong> Marketing tr\u1ef1c ti\u1ebfp cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n vi\u1ec7c ph\u1ee5c v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>T\u1ed5ng th\u1ec3, marketing tr\u1ef1c ti\u1ebfp mang l\u1ea1i l\u1ee3i \u00edch giao ti\u1ebfp c\u00e1 nh\u00e2n, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng gi\u00e1 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00f3m l\u1ea1i, marketing tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. N\u00f3 c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0 giao ti\u1ebfp c\u00e1 nh\u00e2n, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, nh\u01b0ng c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0 chi ph\u00ed cao v\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 ph\u1ea1m vi. Tuy nhi\u00ean, l\u1ee3i \u00edch c\u1ee7a marketing tr\u1ef1c ti\u1ebfp bao g\u1ed3m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a nhanh ch\u00f3ng, marketing tr\u1ef1c ti\u1ebfp v\u1eabn \u0111ang t\u1ecf ra m\u1ea1nh m\u1ebd v\u00e0 h\u1ea5p d\u1eabn v\u1edbi&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":5,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1815,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1813"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}