{"id":1854,"date":"2023-06-29T07:03:30","date_gmt":"2023-06-29T07:03:30","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1854"},"modified":"2023-06-29T07:03:30","modified_gmt":"2023-06-29T07:03:30","slug":"chien-luoc-kinh-doanh-cua-vinamilk","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/","title":{"rendered":"Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u2764\ufe0f\u3010Chi Ti\u1ebft\u3011"},"content":{"rendered":"<p><a href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk<\/a> nh\u1eafm \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng nh\u01b0: Tivi, t\u1ea1p ch\u00ed, b\u00e1o, internet, poster,&#8230;C\u00e1c video qu\u1ea3ng c\u00e1o internet c\u1ee7a Vinamil t\u1eadp trung h\u01b0\u1edbng \u0111\u1ebfn tr\u1ebb em v\u1edbi n\u1ed9i dung ho\u1ea1t h\u00ecnh vui nh\u1ed9n \u0111em l\u1ea1i th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Phan_tich_mo_hinh_SWOT_cua_Vinamilk\" title=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk\">Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Diem_manh_Strengths\" title=\"\u0110i\u1ec3m m\u1ea1nh (Strengths)\">\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Diem_yeu_Weaknesses\" title=\"\u0110i\u1ec3m y\u1ebfu (Weaknesses)\">\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Co_hoi_Opportunities\" title=\"C\u01a1 h\u1ed9i (Opportunities)\">C\u01a1 h\u1ed9i (Opportunities)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Thach_thuc_Threats\" title=\"Th\u00e1ch th\u1ee9c (Threats)\">Th\u00e1ch th\u1ee9c (Threats)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Phan_tich_chien_luoc_kinh_doanh_cua_Vinamilk\" title=\"Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_cua_Vinamilk_ap_dung_chien_luoc_chi_phi_thap\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_cua_Vinamilk_tap_trung_vao_chat_luong_san_pham\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_cua_Vinamilk_%E2%80%9Ctap_trung_vao_su_khac_biet%E2%80%9D\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk &#8220;t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t&#8221;\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk &#8220;t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_cua_Vinamilk_de_cao_dao_tao_nhan_su\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u0111\u1ec1 cao \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u0111\u1ec1 cao \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_cua_Vinamilk_nang_cao_tiep_thi_va_ban_hang\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk n\u00e2ng cao ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk n\u00e2ng cao ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Chien_luoc_kinh_doanh_toan_cau_cua_Vinamilk\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u c\u1ee7a Vinamilk\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u c\u1ee7a Vinamilk<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/chien-luoc-kinh-doanh-cua-vinamilk\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gioi_thieu_tong_quan_ve_cong_ty_Vinamilk\"><\/span><strong>Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 c\u00f4ng ty Vinamilk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Vinamilk\" target=\"_blank\" rel=\"nofollow noopener\">Vinamilk<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. C\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1976 v\u00e0 c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/p>\n<p>Vinamilk \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eefa n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c tin d\u00f9ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. C\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, bao g\u1ed3m s\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa b\u1ed9t, s\u1eefa chua, s\u1eefa chua u\u1ed1ng, s\u1eefa chua b\u1ed5 sung canxi, s\u1eefa \u0111\u1eadu n\u00e0nh, b\u01a1, b\u00e1nh k\u1eb9o v\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t.<\/p>\n<p>Vinamilk s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i v\u00e0 quy m\u00f4 l\u1edbn v\u1edbi nhi\u1ec1u nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t tr\u1ea3i d\u00e0i kh\u1eafp c\u1ea3 n\u01b0\u1edbc. C\u00f4ng ty c\u0169ng \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u sang nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, bao g\u1ed3m c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1, ch\u00e2u \u00c2u, ch\u00e2u M\u1ef9 v\u00e0 ch\u00e2u Phi.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, Vinamilk lu\u00f4n \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m l\u00ean h\u00e0ng \u0111\u1ea7u trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. C\u00f4ng ty tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee9ng nh\u1eadn uy t\u00edn nh\u01b0 ISO 22000, HACCP v\u00e0 FSSC 22000.<\/p>\n<p>Ngo\u00e0i ra, Vinamilk c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 g\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng. C\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i nh\u1eb1m h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c, y t\u1ebf v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p>T\u1ed5ng quan v\u1ec1 c\u00f4ng ty Vinamilk cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 uy t\u00edn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf. V\u1edbi cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, Vinamilk ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 to\u00e0n c\u1ea7u.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1858\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-1024x576.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-1024x576.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-768x432.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-1536x864.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/chien-luoc-kinh-doanh-cua-vinamilk-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_mo_hinh_SWOT_cua_Vinamilk\"><\/span><strong>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Vinamilk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Diem_manh_Strengths\"><\/span><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Vinamilk l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c tin d\u00f9ng h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa t\u1ea1i Vi\u1ec7t Nam. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>D\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng:<\/strong> Vinamilk c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, bao g\u1ed3m s\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa b\u1ed9t, s\u1eefa chua, s\u1eefa chua u\u1ed1ng, s\u1eefa chua b\u1ed5 sung canxi, s\u1eefa \u0111\u1eadu n\u00e0nh v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng ty m\u1edf r\u1ed9ng ph\u1ea1m vi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nhi\u1ec1u ngu\u1ed3n thu nh\u1eadp.<\/li>\n<li><strong>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i:<\/strong> Vinamilk s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec7u su\u1ea5t s\u1ea3n xu\u1ea5t cao. Quy tr\u00ecnh s\u1ea3n xu\u1ea5t ti\u00ean ti\u1ebfn gi\u00fap c\u00f4ng ty duy tr\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Diem_yeu_Weaknesses\"><\/span><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba:<\/strong> Vinamilk \u0111ang ch\u1ecbu s\u1ef1 ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. S\u1ef1 t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u00f3 th\u1ec3 t\u1ea1o ra r\u1ee7i ro khi m\u00f4i tr\u01b0\u1eddng kinh doanh trong n\u01b0\u1edbc thay \u0111\u1ed5i ho\u1eb7c c\u1ea1nh tranh t\u0103ng c\u01b0\u1eddng.<\/li>\n<li><strong>H\u1ea1n ch\u1ebf v\u1ec1 m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf:<\/strong> M\u1eb7c d\u00f9 Vinamilk \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u sang m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, nh\u01b0ng ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. C\u00f4ng ty c\u1ea7n v\u01b0\u1ee3t qua c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 quy \u0111\u1ecbnh v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Co_hoi_Opportunities\"><\/span><strong>C\u01a1 h\u1ed9i (Opportunities)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>T\u0103ng c\u01b0\u1eddng xu\u1ea5t kh\u1ea9u:<\/strong> Vinamilk c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa to\u00e0n c\u1ea7u v\u00e0 nhu c\u1ea7u t\u0103ng cao v\u1ec1 s\u1ea3n ph\u1ea9m s\u1eefa l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 Vinamilk m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf v\u00e0 t\u0103ng doanh thu.<\/li>\n<li><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng:<\/strong> C\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 gi\u1edbi thi\u1ec7u th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng m\u1edbi choth\u1ecb tr\u01b0\u1eddng. Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Thach_thuc_Threats\"><\/span><strong>Th\u00e1ch th\u1ee9c (Threats)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> Ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eefa kh\u00e1c \u0111ang t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n, \u0111\u00f2i h\u1ecfi Vinamilk ph\u1ea3i duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Bi\u1ebfn \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng:<\/strong> Th\u1ecb tr\u01b0\u1eddng s\u1eefa \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u0169ng \u0111ang thay \u0111\u1ed5i. Vinamilk ph\u1ea3i linh ho\u1ea1t trong vi\u1ec7c \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng m\u1edbi v\u00e0 thay \u0111\u1ed5i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1859 size-full\" title=\"ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a vinamilk\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-tich-chien-luoc-kinh-doanh-cua-vinamilk.jpg\" alt=\"ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a vinamilk\" width=\"800\" height=\"560\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-tich-chien-luoc-kinh-doanh-cua-vinamilk.jpg 800w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-tich-chien-luoc-kinh-doanh-cua-vinamilk-300x210.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/phan-tich-chien-luoc-kinh-doanh-cua-vinamilk-768x538.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_chien_luoc_kinh_doanh_cua_Vinamilk\"><\/span><strong>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_cua_Vinamilk_ap_dung_chien_luoc_chi_phi_thap\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh. C\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao n\u0103ng su\u1ea5t, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n cung \u1ee9ng nguy\u00ean li\u1ec7u v\u1edbi gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_cua_Vinamilk_tap_trung_vao_chat_luong_san_pham\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m. C\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_cua_Vinamilk_%E2%80%9Ctap_trung_vao_su_khac_biet%E2%80%9D\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk &#8220;t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111a d\u1ea1ng, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ty c\u0169ng ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n th\u00f4ng qua vi\u1ec7c c\u1ea3i thi\u1ec7n bao b\u00ec, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_cua_Vinamilk_de_cao_dao_tao_nhan_su\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk \u0111\u1ec1 cao \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk nh\u1eadn th\u1ee9c v\u1ec1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a nh\u00e2n s\u1ef1 trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. C\u00f4ng ty \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_cua_Vinamilk_nang_cao_tiep_thi_va_ban_hang\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk n\u00e2ng cao ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk \u0111\u1eb7t m\u1ee5c ti\u00eau n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_toan_cau_cua_Vinamilk\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u c\u1ee7a Vinamilk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vinamilk \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u v\u00e0 t\u00ecm ki\u1ebfmc\u00e1c c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. C\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Vinamilk tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi Vinamilk ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c nh\u01b0 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u00e0 y\u00eau c\u1ea7u c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. Tuy nhi\u00ean, ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf cung c\u1ea5p cho Vinamilk c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1860\" title=\"T\u1ed5ng quan b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/toan-canh-ve-chien-luoc-kinh-doanh-cua-vinamilk.jpg\" alt=\"T\u1ed5ng quan b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk\" width=\"800\" height=\"570\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/toan-canh-ve-chien-luoc-kinh-doanh-cua-vinamilk.jpg 561w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/toan-canh-ve-chien-luoc-kinh-doanh-cua-vinamilk-300x214.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a c\u00f4ng ty Vinamilk v\u00e0 \u0111i\u1ec3m qua c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 c\u00f4ng ty \u0111ang \u0111\u1ed1i di\u1ec7n. Vinamilk, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa t\u1ea1i Vi\u1ec7t Nam v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u sang nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. C\u00f4ng ty \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p, t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u00e2ng cao ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. \u0110\u1ed3ng th\u1eddi, Vinamilk \u0111\u1eb7t s\u1ef1 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u v\u00e0o t\u1ea7m ng\u1eafm. M\u1eb7c d\u00f9 Vinamilk \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh. T\u1ed5ng th\u1ec3, Vinamilk ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u1eefng ch\u1eafc v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1eefa trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Vinamilk nh\u1eafm \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"predecessor-version":[{"id":1861,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1854\/revisions\/1861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}