{"id":1862,"date":"2023-06-29T10:15:02","date_gmt":"2023-06-29T10:15:02","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1862"},"modified":"2023-06-29T10:15:02","modified_gmt":"2023-06-29T10:15:02","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/digital-marketing\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec? To\u00e0n B\u1ed9 Ki\u1ebfn Th\u1ee9c T\u1eeb A &#8211; Z"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean, ch\u1ec9 \u0111\u01a1n thu\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a Digital Marketing, kh\u00e1m ph\u00e1 nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c, c\u0169ng nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Digital Marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u00e3y c\u00f9ng ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Digital Marketing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng kinh doanh!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Digital_Marketing_la_gi\" title=\"Digital Marketing l\u00e0 g\u00ec?\">Digital Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Digital_marketing_bao_gom_nhung_gi\" title=\"Digital marketing bao g\u1ed3m nh\u1eefng g\u00ec?\">Digital marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Tam_quan_trong_cua_Digital_Marketing\" title=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a Digital Marketing\">T\u1ea7m quan tr\u1ecdng c\u1ee7a Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Loi_ich_cua_viec_ap_dung_digital_marketing\" title=\"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng digital marketing\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Hanh_trinh_khach_hang_trong_Digital_Marketing\" title=\"H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Digital Marketing\">H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Quy_trinh_va_cac_cong_cu_nghien_cuu_Digital_Marketing\" title=\"Quy tr\u00ecnh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u Digital Marketing\">Quy tr\u00ecnh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Cac_chi_so_do_luong_va_danh_gia_hieu_qua_digital_marketing_quan_trong\" title=\"C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 digital marketing quan tr\u1ecdng\">C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 digital marketing quan tr\u1ecdng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#ROI_Return_on_Investment\" title=\"ROI (Return on Investment)\">ROI (Return on Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#CPW_Cost_per_Website_Visit\" title=\"CPW (Cost per Website Visit)\">CPW (Cost per Website Visit)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#CPL_Cost_per_Lead\" title=\"CPL (Cost per Lead)\">CPL (Cost per Lead)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Conversion_Rate\" title=\"Conversion Rate\">Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Incremental_Sales\" title=\"Incremental Sales\">Incremental Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/digital-marketing\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Marketing_la_gi\"><\/span><strong>Digital Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/digital-marketing\/\">Digital Marketing<\/a> (ti\u1ebfng Vi\u1ec7t: Ti\u1ebfp th\u1ecb s\u1ed1) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 bao g\u1ed3m s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nh\u1eb1m t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p>Digital Marketing cung c\u1ea5p m\u1ed9t ph\u1ea1m vi r\u1ed9ng h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. N\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00f4ng qua vi\u1ec7c theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>C\u00e1c <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/a> ph\u1ed5 bi\u1ebfn bao g\u1ed3m t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Google Ads, Facebook Ads), ti\u1ebfp th\u1ecb n\u1ed9i dung (content marketing), email marketing, ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i (social media marketing) v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung video (video marketing). C\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, chatbot v\u00e0 ti\u1ebfp th\u1ecb influencer c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong Digital Marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1868\" title=\"Digital Marketing l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/Digital-Marketing-la-gi.jpg\" alt=\"Digital Marketing l\u00e0 g\u00ec?\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/Digital-Marketing-la-gi.jpg 1000w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/Digital-Marketing-la-gi-300x200.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/Digital-Marketing-la-gi-768x511.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_marketing_bao_gom_nhung_gi\"><\/span><strong>Digital marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital Marketing bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c Digital Marketing:<\/p>\n<ul>\n<li><strong>Search Engine Optimization (SEO):<\/strong> T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0: <a href=\"https:\/\/www.google.com.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a>, Bing, Yahoo. M\u1ee5c ti\u00eau l\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y c\u1ee7a trang web.<\/li>\n<li><strong>Search Engine Marketing (SEM):<\/strong> S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Ads, \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi ti\u1ebfp th\u1ecb tr\u1ea3 ph\u00ed cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, nh\u1eb1m t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng c\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<li><strong>Social Media Marketing:<\/strong> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Facebook, Instagram, Twitter, LinkedIn v\u00e0 YouTube \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, chia s\u1ebb n\u1ed9i dung v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n<li><strong>Content Marketing:<\/strong> T\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung h\u1eefu \u00edch, gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e0i vi\u1ebft blog, b\u00e0i vi\u1ebft tr\u00ean trang web, b\u00e0i vi\u1ebft guest, infographics, video, podcast v\u00e0 nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c.<\/li>\n<li><strong>Email Marketing:<\/strong> S\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, th\u00f4ng tin khuy\u1ebfn m\u00e3i ho\u1eb7c n\u1ed9i dung gi\u00e1 tr\u1ecb t\u1edbi danh s\u00e1ch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng. Email marketing c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<li><strong>Influencer Marketing:<\/strong> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Influencer marketing c\u00f3 th\u1ec3 gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m th\u00f4ng qua \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/li>\n<li><strong>Mobile Marketing:<\/strong> T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ea1o ra \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh nh\u1eafn tin nh\u01b0 SMS ho\u1eb7c \u1ee9ng d\u1ee5ng nh\u1eafn tin.<\/li>\n<li><strong>Video Marketing:<\/strong> S\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed9i dung gi\u1ea3i tr\u00ed. Video marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 YouTube, Facebook, Instagram v\u00e0 TikTok.<\/li>\n<li><strong>Analytics v\u00e0 \u0110o l\u01b0\u1eddng:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing, nh\u01b0 Google Analytics, \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<p>Digital Marketing cung c\u1ea5p s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao, cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u00f9y ch\u1ec9nh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1867\" title=\"Digital marketing bao g\u1ed3m nh\u1eefng g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/digital-marketing-bao-gom-nhung-gi.jpg\" alt=\"Digital marketing bao g\u1ed3m nh\u1eefng g\u00ec?\" width=\"800\" height=\"418\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/digital-marketing-bao-gom-nhung-gi.jpg 1000w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/digital-marketing-bao-gom-nhung-gi-300x157.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/digital-marketing-bao-gom-nhung-gi-768x402.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_Digital_Marketing\"><\/span><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong th\u1ebf gi\u1edbi k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n \u0111\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1ea7m quan tr\u1ecdng c\u1ee7a Digital Marketing:<\/p>\n<ul>\n<li><strong>Ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u m\u00e0 kh\u00f4ng g\u1eb7p c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng cho c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng ph\u1ea1m vi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n, l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, Digital Marketing th\u01b0\u1eddng c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1edbi ngu\u1ed3n l\u1ef1c \u0111\u00e3 \u0111\u1ea7u t\u01b0.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c t\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb, chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng, t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>T\u00edch h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c:<\/strong> Digital Marketing c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 truy\u1ec1n h\u00ecnh, radio v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1ec3 t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3.<\/li>\n<li><strong>\u0110i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a nhanh ch\u00f3ng:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch nhanh ch\u00f3ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda ch\u1eefa c\u00e1c v\u1ea5n \u0111\u1ec1, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nhanh ch\u00f3ng th\u00edch nghi v\u1edbi thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_viec_ap_dung_digital_marketing\"><\/span><strong>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ec7c \u1ee9ng d\u1ee5ng Digital Marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng Digital Marketing:<\/p>\n<ul>\n<li><strong>T\u00ednh thu\u1eadn ti\u1ec7n:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, mua h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/li>\n<li><strong>Chi ph\u00ed kh\u1edfi \u0111i\u1ec3m th\u1ea5p:<\/strong> So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, ho\u1eb7c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp, Digital Marketing th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn r\u1ed9ng, s\u00e2u v\u00e0 nhanh ch\u00f3ng h\u01a1n:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ed9ng l\u1edbn tr\u00ean to\u00e0n c\u1ea7u. Kh\u00f4ng ch\u1ec9 v\u1eady, n\u00f3 c\u0169ng cho ph\u00e9p ti\u1ebfp c\u1eadn s\u00e2u h\u01a1n v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau. Kh\u1ea3 n\u0103ng lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng c\u1ee7a Digital Marketing c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00e1ng k\u1ec3 trong th\u1eddi gian ng\u1eafn.<\/li>\n<li><strong>D\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t v\u00e0 \u0111o l\u01b0\u1eddng:<\/strong> Digital Marketing cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c. C\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Digital Marketing cung c\u1ea5p c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn, nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 blog, cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean, cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng gi\u00fap t\u1ea1o s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Nh\u1eafm ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/strong> Digital Marketing cho ph\u00e9p doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eafm ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n. C\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn cho ph\u00e9p \u0111\u1ecbnh r\u00f5 c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng Digital Marketing mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p, gi\u00fap n\u00e2ng cao ti\u1ec1m n\u0103ng ti\u1ebfp th\u1ecb, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hanh_trinh_khach_hang_trong_Digital_Marketing\"><\/span><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Digital Marketing, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;customer journey&#8221; hay &#8220;buyer&#8217;s journey,&#8221; l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua t\u1eeb khi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c giai \u0111o\u1ea1n ch\u00ednh sau \u0111\u00e2y:<\/p>\n<ul>\n<li><strong>Nh\u1eadn th\u1ee9c (Awareness):<\/strong> Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn ra m\u1ed9t nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, blog, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, n\u1ed9i dung x\u00e3 h\u1ed9i v\u00e0 SEO.<\/li>\n<li><strong>Xem x\u00e9t (Consideration):<\/strong> Sau khi nh\u1eadn th\u1ee9c v\u1ec1 nhu c\u1ea7u c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 xem x\u00e9t c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 s\u1eb5n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u00f4ng qua n\u1ed9i dung tr\u00ean trang web, b\u00e0i \u0111\u00e1nh gi\u00e1, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng.<\/li>\n<li><strong>Quy\u1ebft \u0111\u1ecbnh (Decision):<\/strong> Sau khi \u0111\u00e3 xem x\u00e9t c\u00e1c t\u00f9y ch\u1ecdn, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng kh\u00e1c, \u01b0u \u0111\u00e3i v\u00e0 \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<li><strong>H\u00e0nh \u0111\u1ed9ng (Action):<\/strong> Trong giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng, thu\u1eadn ti\u1ec7n v\u00e0 an to\u00e0n. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra trang web b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, c\u00f3 giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n an to\u00e0n.<\/li>\n<li><strong>H\u1eadu m\u00e3i (Post-purchase):<\/strong> Sau khi \u0111\u00e3 mua h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Trong giai \u0111o\u1ea1n h\u1eadu m\u00e3i, doanh nghi\u1ec7p c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, g\u1eedi th\u00f4ng tin khuy\u1ebfn m\u00e3i, xin \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p>Quan tr\u1ecdng nh\u1ea5t, trong qu\u00e1 tr\u00ecnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1866\" title=\"C\u00e1c c\u00f4ng c\u1ee5 tri\u1ec3n khai digital marketing hi\u1ec7u qu\u1ea3 hi\u1ec7n nay\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-cong-cu-trien-khai-digital-marketing-hieu-qua-nhat-hien-nay.jpg\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 tri\u1ec3n khai digital marketing hi\u1ec7u qu\u1ea3 hi\u1ec7n nay\" width=\"800\" height=\"467\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-cong-cu-trien-khai-digital-marketing-hieu-qua-nhat-hien-nay.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/06\/cac-cong-cu-trien-khai-digital-marketing-hieu-qua-nhat-hien-nay-300x175.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quy_trinh_va_cac_cong_cu_nghien_cuu_Digital_Marketing\"><\/span><strong>Quy tr\u00ecnh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u Digital Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quy tr\u00ecnh v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u Digital Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh nghi\u00ean c\u1ee9u Digital Marketing th\u00f4ng th\u01b0\u1eddng v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 quan tr\u1ecdng:<\/p>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u:<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nghi\u00ean c\u1ee9u Digital Marketing, ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, v.v.<\/li>\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u. C\u00e1c c\u00f4ng c\u1ee5 th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m:<\/li>\n<li><strong>C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a:<\/strong> V\u00ed d\u1ee5 nh\u01b0 Google Keyword Planner, SEMrush, Ahrefs, KeywordTool.io.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website:<\/strong> V\u00ed d\u1ee5 nh\u01b0 Google Analytics, Hotjar, Crazy Egg.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> V\u00ed d\u1ee5 nh\u01b0 SimilarWeb, Alexa, SpyFu.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 x\u00e3 h\u1ed9i:<\/strong> V\u00ed d\u1ee5 nh\u01b0 BuzzSumo, Brandwatch, Hootsuite.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn:<\/strong> V\u00ed d\u1ee5 nh\u01b0 SurveyMonkey, Google Forms, Typeform.<\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u:<\/strong> Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ec3 r\u00fat ra nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u00e0 gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 hi\u1ec3u bi\u1ebft:<\/strong> D\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 d\u1eef li\u1ec7u, kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh v\u00e0 gi\u1ea3i ph\u00e1p h\u1ee3p l\u00fd cho chi\u1ebfn l\u01b0\u1ee3c Digital Marketing.<\/li>\n<li><strong>\u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c Digital Marketing:<\/strong> D\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 nh\u1eadn \u0111\u1ecbnh t\u1eeb quy tr\u00ecnh nghi\u00ean c\u1ee9u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing chi ti\u1ebft, bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/li>\n<\/ul>\n<p>Quy tr\u00ecnh nghi\u00ean c\u1ee9u Digital Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 v\u00e0 t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n. Tuy nhi\u00ean, c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website v\u00e0 c\u00f4ng c\u1ee5 xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_chi_so_do_luong_va_danh_gia_hieu_qua_digital_marketing_quan_trong\"><\/span><strong>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 digital marketing quan tr\u1ecdng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"ROI_Return_on_Investment\"><\/span><strong>ROI (Return on Investment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c so v\u1edbi s\u1ed1 ti\u1ec1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn d\u1ecbch Digital Marketing. ROI \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c: (L\u1ee3i nhu\u1eadn &#8211; Chi ph\u00ed)\/Chi ph\u00ed x 100%. Ch\u1ec9 s\u1ed1 ROI cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 c\u00f3 th\u1ec3 gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPW_Cost_per_Website_Visit\"><\/span><strong>CPW (Cost per Website Visit)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p t\u1ed1n. CPW \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c: T\u1ed5ng chi ph\u00ed ti\u1ebfp th\u1ecb\/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web. Ch\u1ec9 s\u1ed1 CPW cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CPL_Cost_per_Lead\"><\/span><strong>CPL (Cost per Lead)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 m\u1ed7i c\u01a1 h\u1ed9i kinh doanh (lead) t\u1ed1n. CPL \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c: T\u1ed5ng chi ph\u00ed ti\u1ebfp th\u1ecb\/ T\u1ed5ng s\u1ed1 c\u01a1 h\u1ed9i kinh doanh. Ch\u1ec9 s\u1ed1 CPL cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh t\u1eeb chi\u1ebfn d\u1ecbch Digital Marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_Rate\"><\/span><strong>Conversion Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c c\u01a1 h\u1ed9i kinh doanh. <a href=\"https:\/\/vtcnetviet.com\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate<\/a> \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c: (S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau\/S\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t truy c\u1eadp ho\u1eb7c c\u01a1 h\u1ed9i kinh doanh) x 100%. Ch\u1ec9 s\u1ed1 Conversion Rate cho bi\u1ebft m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Incremental_Sales\"><\/span><strong>Incremental Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u1ed5 sung \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing. Incremental Sales \u0111o l\u01b0\u1eddng s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a Digital Marketing \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra doanh s\u1ed1 b\u1ed5 sung so v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 s\u1ef1 quan tr\u1ecdng v\u00e0 l\u1ee3i \u00edch c\u1ee7a Digital Marketing trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i. Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ch\u00fang trong vi\u1ec7c t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, ch\u00fang ta c\u0169ng \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng quan tr\u1ecdng nh\u01b0 ROI, CPW, CPL, Conversion Rate v\u00e0 Incremental Sales, gi\u00fap \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Digital Marketing.<\/p>\n<p>Vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Digital Marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, t\u1eeb vi\u1ec7c ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, t\u1ea1o thu\u1eadn l\u1ee3i v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed kh\u1edfi \u0111i\u1ec3m, \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafm ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<p>Tr\u00ean h\u1ebft, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 m\u00e0 ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c, t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 ti\u1ebfp c\u1eadn r\u1ed9ng, nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a Digital Marketing, ch\u00fang ta \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. H\u00e3y t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a Digital Marketing v\u00e0 kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng kh\u00f4ng gi\u1edbi h\u1ea1n m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":1869,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1862\/revisions\/1869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1868"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}