{"id":1953,"date":"2023-07-07T16:20:34","date_gmt":"2023-07-07T09:20:34","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1953"},"modified":"2023-07-13T13:48:50","modified_gmt":"2023-07-13T06:48:50","slug":"swot-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/swot-la-gi\/","title":{"rendered":"SWOT l\u00e0 g\u00ec? Ph\u00e2n T\u00edch M\u00f4 H\u00ecnh Ma Tr\u1eadn SWOT T\u1eeb A &#8211; Z"},"content":{"rendered":"<p>B\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n ho\u1eb7c qu\u1ea3n l\u00fd doanh nghi\u1ec7p v\u00e0 \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3? H\u00e3y kh\u00e1m ph\u00e1 b\u00e0i vi\u1ebft n\u00e0y, n\u01a1i ch\u00fang t\u00f4i s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 ph\u00e2n t\u00edch SWOT &#8211; m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i, \u0111\u1ed3ng th\u1eddi \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 \u0111e d\u1ecda trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<p>Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, c\u00f9ng v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed7i ph\u1ea7n trong ma tr\u1eadn SWOT v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u00e0nh c\u00f4ng.<\/p>\n<p>D\u00f9 b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, qu\u1ea3n l\u00fd, hay nh\u00e2n vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c, vi\u1ec7c \u00e1p d\u1ee5ng ph\u00e2n t\u00edch SWOT s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh v\u00e0 t\u1ea1o ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh \u0111\u1ed9t ph\u00e1. H\u00e3y s\u1eb5n s\u00e0ng kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch SWOT v\u00e0 m\u1edf ra c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ngay t\u1eeb b\u00e2y gi\u1edd!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1969\" title=\"SWOT l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/SWOT-la-gi.jpg\" alt=\"SWOT l\u00e0 g\u00ec?\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/SWOT-la-gi.jpg 626w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/SWOT-la-gi-300x169.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#SWOT_la_gi\" title=\"SWOT l\u00e0 g\u00ec?\">SWOT l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Nhung_thanh_to_trong_mo_hinh_SWOT\" title=\"Nh\u1eefng th\u00e0nh t\u1ed1 trong m\u00f4 h\u00ecnh SWOT\">Nh\u1eefng th\u00e0nh t\u1ed1 trong m\u00f4 h\u00ecnh SWOT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Diem_manh_Strengths\" title=\"\u0110i\u1ec3m m\u1ea1nh (Strengths)\">\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Diem_yeu_Weaknesses\" title=\"\u0110i\u1ec3m y\u1ebfu (Weaknesses)\">\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Co_hoi_Opportunities\" title=\"C\u01a1 h\u1ed9i (Opportunities)\">C\u01a1 h\u1ed9i (Opportunities)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Rui_ro_Threats\" title=\"R\u1ee7i ro (Threats)\">R\u1ee7i ro (Threats)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Phan_tich_SWOT_la_gi\" title=\"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?\">Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Nguon_goc_hinh_thanh_ma_tran_SWOT\" title=\"Ngu\u1ed3n g\u1ed1c h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT.\">Ngu\u1ed3n g\u1ed1c h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#SWOT_duoc_ap_dung_trong_linh_vuc_nao\" title=\"SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?\">SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Loi_ich_khi_su_dung_ma_tran_SWOT\" title=\"L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ma tr\u1eadn SWOT\">L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ma tr\u1eadn SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Uu_nhuoc_diem_cua_mo_hinh_SWOT\" title=\"\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT\">\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Uu_diem_cua_mo_hinh_SWOT\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT\">\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Nhuoc_diem_cua_mo_hinh_SWOT\" title=\"Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Mo_rong_mo_hinh_SWOT_thanh_ma_tran\" title=\"M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh SWOT th\u00e0nh ma tr\u1eadn\">M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh SWOT th\u00e0nh ma tr\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Cach_xay_dung_ma_tran_SWOT_hieu_qua\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3\">C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_1_Thu_thap_thong_tin\" title=\"B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin\">B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_2_Xac_dinh_diem_manh_va_diem_yeu\" title=\"B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_3_Xac_dinh_co_hoi_va_moi_de_doa\" title=\"B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_4_Xay_dung_ma_tran_SWOT\" title=\"B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ma tr\u1eadn SWOT\">B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ma tr\u1eadn SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_5_Danh_gia_va_dua_ra_danh_gia\" title=\"B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1\">B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_6_Phan_tich_va_tao_chien_luoc\" title=\"B\u01b0\u1edbc 6: Ph\u00e2n t\u00edch v\u00e0 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c\">B\u01b0\u1edbc 6: Ph\u00e2n t\u00edch v\u00e0 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Buoc_7_Dua_ra_hanh_dong_va_ke_hoach\" title=\"B\u01b0\u1edbc 7: \u0110\u01b0a ra h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch\">B\u01b0\u1edbc 7: \u0110\u01b0a ra h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Ai_nen_thuc_hien_phan_tich_SWOT\" title=\"Ai n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT?\">Ai n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Vi_du_phan_tich_ma_tran_SWOT_cua_Starbucks_Nike\" title=\"V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks &amp; Nike\">V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks &amp; Nike<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Phan_tich_ma_tran_SWOT_cua_Starbucks\" title=\"Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks\">Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Phan_tich_ma_tran_SWOT_cua_Nike\" title=\"Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Nike\">Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Nike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Huong_dan_thuc_hien_bang_SWOT_ca_nhan\" title=\"H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n b\u1ea3ng SWOT c\u00e1 nh\u00e2n\">H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n b\u1ea3ng SWOT c\u00e1 nh\u00e2n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Hieu_ve_bang_phan_tich_SWOT_ca_nhan\" title=\"Hi\u1ec3u v\u1ec1 b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n\">Hi\u1ec3u v\u1ec1 b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Cach_thuc_hien_bang_phan_tich_SWOT_ca_nhan\" title=\"C\u00e1ch th\u1ef1c hi\u1ec7n b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n\">C\u00e1ch th\u1ef1c hi\u1ec7n b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Mot_so_cau_hoi_khi_lap_SWOT_ca_nhan_nen_dat_ra\" title=\"M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi khi l\u1eadp SWOT c\u00e1 nh\u00e2n n\u00ean \u0111\u1eb7t ra\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi khi l\u1eadp SWOT c\u00e1 nh\u00e2n n\u00ean \u0111\u1eb7t ra<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SWOT_la_gi\"><\/span><strong>SWOT l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/swot-la-gi\/\">SWOT<\/a> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong kinh doanh v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c. SWOT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Strengths&#8221; (\u0111i\u1ec3m m\u1ea1nh), &#8220;Weaknesses&#8221; (\u0111i\u1ec3m y\u1ebfu), &#8220;Opportunities&#8221; (c\u01a1 h\u1ed9i) v\u00e0 &#8220;Threats&#8221; (m\u1ed1i \u0111e d\u1ecda).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nhung_thanh_to_trong_mo_hinh_SWOT\"><\/span><strong>Nh\u1eefng th\u00e0nh t\u1ed1 trong m\u00f4 h\u00ecnh SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00f4 h\u00ecnh SWOT g\u1ed3m b\u1ed1n th\u00e0nh t\u1ed1 ch\u00ednh v\u00e0 c\u00e1c th\u00e0nh t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diem_manh_Strengths\"><\/span><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec3m m\u1ea1nh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n so v\u1edbi \u0111\u1ed1i th\u1ee7 ho\u1eb7c trong ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3. \u0110i\u1ec3m m\u1ea1nh c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ef1 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng, t\u00e0i nguy\u00ean v\u1eadt ch\u1ea5t v\u00e0 t\u00e0i ch\u00ednh, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t, ho\u1eb7c v\u1ecb tr\u00ed c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1967\" title=\"\u0110i\u1ec3m m\u1ea1nh (Strengths) trong SWOT\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-1024x1024.jpg\" alt=\"\u0110i\u1ec3m m\u1ea1nh (Strengths) trong SWOT\" width=\"800\" height=\"800\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-1024x1024.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-300x300.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-150x150.jpg 150w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-768x768.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-250x250.jpg 250w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot-600x600.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/s-trong-swot.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diem_yeu_Weaknesses\"><\/span><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c ho\u1eb7c h\u1ea1n ch\u1ebf m\u00e0 t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n g\u1eb7p ph\u1ea3i. \u0110i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 bao g\u1ed3m thi\u1ebfu h\u1ee5t v\u1ec1 k\u1ef9 n\u0103ng, t\u00e0i ch\u00ednh h\u1ea1n ch\u1ebf, c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00f4ng hi\u1ec7u qu\u1ea3, ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1971\" title=\"\u0110i\u1ec3m y\u1ebfu (Weaknesses) trong SWOT\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-1024x1024.jpg\" alt=\"\u0110i\u1ec3m y\u1ebfu (Weaknesses) trong SWOT\" width=\"800\" height=\"800\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-1024x1024.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-300x300.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-150x150.jpg 150w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-768x768.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-250x250.jpg 250w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot-600x600.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/w-trong-swot.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_hoi_Opportunities\"><\/span><strong>C\u01a1 h\u1ed9i (Opportunities)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi m\u00e0 t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng. C\u00e1c c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ecb tr\u01b0\u1eddng m\u1edbi, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, thay \u0111\u1ed5i ch\u00ednh s\u00e1ch, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1965\" title=\"C\u01a1 h\u1ed9i (Opportunities) trong SWOT\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-1024x1024.jpg\" alt=\"C\u01a1 h\u1ed9i (Opportunities) trong SWOT\" width=\"800\" height=\"800\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-1024x1024.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-300x300.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-150x150.jpg 150w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-768x768.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-250x250.jpg 250w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot-600x600.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/o-trong-swot.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rui_ro_Threats\"><\/span><strong>R\u1ee7i ro (Threats)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed1i \u0111e d\u1ecda l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro ho\u1eb7c m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n. M\u1ed1i \u0111e d\u1ecda c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea1nh tranh gay g\u1eaft, thay \u0111\u1ed5i ch\u00ednh s\u00e1ch ph\u00e1p l\u00fd, xu h\u01b0\u1edbng thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 c\u1ee7a \u0111\u1ed1i th\u1ee7, hay s\u1ef1 bi\u1ebfn \u0111\u1ed5i trong t\u00e2m l\u00fd ho\u1eb7c \u01b0u th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1970\" title=\"R\u1ee7i Ro (Threats) trong SWOT\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-1024x1024.jpg\" alt=\"R\u1ee7i Ro (Threats) trong SWOT\" width=\"800\" height=\"800\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-1024x1024.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-300x300.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-150x150.jpg 150w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-768x768.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-250x250.jpg 250w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot-600x600.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/t-trong-swot.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_SWOT_la_gi\"><\/span><strong>Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n t\u00edch SWOT (SWOT analysis) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 qu\u1ea3n l\u00fd. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i v\u00e0 ngo\u1ea1i vi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n, qua \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c.<\/p>\n<p>Qua vi\u1ec7c ph\u00e2n t\u00edch SWOT, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh. Ph\u00e2n t\u00edch n\u00e0y cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda, nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1968\" title=\"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/swot-la-gi-1.jpg\" alt=\"Ph\u00e2n t\u00edch SWOT l\u00e0 g\u00ec?\" width=\"800\" height=\"445\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/swot-la-gi-1.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/swot-la-gi-1-300x167.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nguon_goc_hinh_thanh_ma_tran_SWOT\"><\/span><strong>Ngu\u1ed3n g\u1ed1c h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ma tr\u1eadn SWOT \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Albert Humphrey trong nh\u1eefng n\u0103m 1960 t\u1ea1i Vi\u1ec7n Nghi\u00ean c\u1ee9u Stanford (Stanford Research Institute &#8211; SRI). SRI \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn trong l\u0129nh v\u1ef1c kinh doanh.<\/p>\n<p>Humphrey v\u00e0 nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p g\u1ecdi l\u00e0 &#8220;Project Impact&#8221; \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i v\u1edbi h\u00e0ng tr\u0103m c\u00f4ng ty kh\u00e1c nhau. T\u1eeb \u0111\u00f3, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed5 ch\u1ee9c th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. C\u00f4ng c\u1ee5 n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SWOT.<\/p>\n<p>Ma tr\u1eadn SWOT ban \u0111\u1ea7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1ed9i b\u1ed9 t\u1ea1i SRI v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i. Tuy nhi\u00ean, v\u1edbi th\u1eddi gian, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh v\u00e0 qu\u1ea3n l\u00fd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SWOT_duoc_ap_dung_trong_linh_vuc_nao\"><\/span><strong>SWOT \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">Ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><strong>Kinh doanh:<\/strong> SWOT \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c kinh doanh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. N\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i kinh doanh.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c:<\/strong> SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, \u0111\u1ecbnh v\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c trong th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. SWOT cung c\u1ea5p c\u01a1 s\u1edf th\u00f4ng tin cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 ph\u00e2n ph\u1ed1i t\u00e0i nguy\u00ean, \u0111\u1ecbnh h\u00ecnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>Ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng:<\/strong> SWOT c\u00f3 th\u1ec3 gi\u00fap c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1eadn d\u1ee5ng, kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n:<\/strong> SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 v\u00e0 ngo\u1ea1i vi c\u1ee7a d\u1ef1 \u00e1n. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u00ecnh k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd r\u1ee7i ro, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m t\u00e0ng.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, SWOT analysis c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c, qu\u00e2n \u0111\u1ed9i, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u1ed5ng th\u1ec3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_khi_su_dung_ma_tran_SWOT\"><\/span><strong>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ma tr\u1eadn SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u1eed d\u1ee5ng ma tr\u1eadn SWOT trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng, bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3:<\/strong> Ma tr\u1eadn SWOT gi\u00fap t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i, bao g\u1ed3m c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00ecn nh\u1eadn r\u00f5 r\u00e0ng v\u1ec1 v\u1ecb tr\u00ed v\u00e0 t\u00ecnh h\u00ecnh c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>T\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh:<\/strong> SWOT analysis cho ph\u00e9p x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a m\u00ecnh gi\u00fap t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t v\u00e0 khai th\u00e1c ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu:<\/strong> B\u1eb1ng c\u00e1ch nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111i\u1ec3m y\u1ebfu, SWOT analysis cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/li>\n<li><strong>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i:<\/strong> Ph\u00e2n t\u00edch SWOT gi\u00fap x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. N\u1eafm b\u1eaft v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i n\u00e0y c\u00f3 th\u1ec3 gi\u00fap m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c.<\/li>\n<li><strong>\u0110\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda:<\/strong> SWOT analysis cung c\u1ea5p c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m t\u00e0ng t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. B\u1eb1ng c\u00e1ch nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c m\u1ed1i \u0111e d\u1ecda n\u00e0y, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ed1i ph\u00f3 v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c:<\/strong> SWOT analysis gi\u00fap x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 cho t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean vi\u1ec7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u00e2n ph\u1ed1i t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>Hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh: SWOT analysis gi\u00fap cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u00e0nh ngh\u1ec1 c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra nh\u1eefng ph\u1ea3n \u1ee9ng th\u00edch h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/p>\n<p>T\u1ed5ng quan, SWOT analysis l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c. N\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i v\u00e0 ngo\u1ea1i vi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1972\" title=\"L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ma tr\u1eadn SWOT l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ma-tran-swot-la-gi-1.jpg\" alt=\"L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ma tr\u1eadn SWOT l\u00e0 g\u00ec?\" width=\"800\" height=\"457\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ma-tran-swot-la-gi-1.jpg 700w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ma-tran-swot-la-gi-1-300x171.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uu_nhuoc_diem_cua_mo_hinh_SWOT\"><\/span><strong>\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00f4 h\u00ecnh SWOT hay b\u1ea5t k\u00ec m\u00f4 h\u00ecnh n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. D\u00f9 v\u1eady, \u0111\u00e2y v\u1eabn l\u00e0 m\u00f4 h\u00ecnh v\u00f4 c\u00f9ng h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch t\u1ed5ng th\u1ec3. L\u1eddi khuy\u00ean d\u00e0nh cho b\u1ea1n ch\u00ednh l\u00e0 l\u1ea5y nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 chi ti\u1ebft v\u00e0 s\u1ef1 to\u00e0n di\u1ec7n trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uu_diem_cua_mo_hinh_SWOT\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng:<\/strong> M\u00f4 h\u00ecnh SWOT c\u00f3 c\u1ea5u tr\u00fac \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u, cho ph\u00e9p ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng.<\/li>\n<li><strong>T\u1ed5 ch\u1ee9c th\u00f4ng tin:<\/strong> SWOT analysis gi\u00fap t\u1ed5 ch\u1ee9c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 logic. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ecnh h\u00ecnh t\u1ed5 ch\u1ee9c v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n:<\/strong> SWOT analysis bao g\u1ed3m c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i v\u00e0 ngo\u1ea1i vi, cho ph\u00e9p ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh v\u00e0 t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau.<\/li>\n<li><strong>Ph\u00e1t hi\u1ec7n \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i:<\/strong> M\u00f4 h\u00ecnh SWOT gi\u00fap nh\u1eadn di\u1ec7n v\u00e0 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng.<\/li>\n<li><strong>Nh\u1eadn bi\u1ebft \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ed1i \u0111e d\u1ecda:<\/strong> SWOT analysis gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ed1i \u0111e d\u1ecda, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_mo_hinh_SWOT\"><\/span><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>T\u00ednh t\u01b0\u01a1ng \u0111\u1ed1i:<\/strong> C\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh SWOT \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 theo quan \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 thi\u1ebfu ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng ch\u1ee7 quan trong vi\u1ec7c \u0111\u00e1nh gi\u00e1.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 chi ti\u1ebft:<\/strong> M\u00f4 h\u00ecnh SWOT kh\u00f4ng cung c\u1ea5p s\u1ef1 chi ti\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 m\u1ed7i y\u1ebfu t\u1ed1. N\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5ng quan v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o vi\u1ec7c xem x\u00e9t to\u00e0n b\u1ed9 kh\u00eda c\u1ea1nh v\u00e0 t\u00ecnh h\u00ecnh chi ti\u1ebft.<\/li>\n<li><strong>Thi\u1ebfu ph\u00e2n t\u00edch s\u00e2u:<\/strong> SWOT analysis ch\u1ec9 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 kh\u00f4ng \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n hay t\u01b0\u01a1ng quan gi\u1eefa ch\u00fang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 l\u00ean t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n.<\/li>\n<li><strong>Kh\u00f4ng cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3:<\/strong> M\u00f4 h\u00ecnh SWOT ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 kh\u00f4ng \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 cho c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 c\u1ee7a SWOT analysis \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mo_rong_mo_hinh_SWOT_thanh_ma_tran\"><\/span><strong>M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh SWOT th\u00e0nh ma tr\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00f4 h\u00ecnh SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh ma tr\u1eadn SWOT, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 SWOT matrix. Ma tr\u1eadn SWOT gi\u00fap t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ecbnh r\u00f5 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh SWOT v\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1.<\/p>\n<p>Ma tr\u1eadn SWOT th\u01b0\u1eddng c\u00f3 d\u1ea1ng m\u1ed9t b\u1ea3ng v\u1edbi b\u1ed1n \u00f4 ho\u1eb7c m\u1ed9t ma tr\u1eadn 2&#215;2, trong \u0111\u00f3 c\u00e1c \u00f4 ho\u1eb7c c\u00e1c \u00f4 ph\u00e2n chia theo c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a SWOT. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 m\u1ed7i \u00f4 trong ma tr\u1eadn SWOT:<\/p>\n<ul>\n<li><strong>\u00d4 \u0110i\u1ec3m M\u1ea1nh &#8211; C\u01a1 H\u1ed9i (Strengths &#8211; Opportunities):<\/strong> \u00d4 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ec3 khai th\u00e1c c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. N\u1ebfu c\u00f3 \u0111i\u1ec3m m\u1ea1nh ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i th\u1ebf n\u00e0y.<\/li>\n<li><strong>\u00d4 \u0110i\u1ec3m M\u1ea1nh &#8211; M\u1ed1i \u0110e D\u1ecda (Strengths &#8211; Threats):<\/strong> \u00d4 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh hi\u1ec7n c\u00f3, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb m\u1ed1i \u0111e d\u1ecda.<\/li>\n<li><strong>\u00d4 \u0110i\u1ec3m Y\u1ebfu &#8211; C\u01a1 H\u1ed9i (Weaknesses &#8211; Opportunities):<\/strong> \u00d4 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i trong m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. B\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li><strong>\u00d4 \u0110i\u1ec3m Y\u1ebfu &#8211; M\u1ed1i \u0110e D\u1ecda (Weaknesses &#8211; Threats):<\/strong> \u00d4 n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. T\u1ed5 ch\u1ee9c c\u1ea7n \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 gi\u1ea3m thi\u1ec3u y\u1ebfu \u0111i\u1ec3m v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda \u0111\u1ec3 tr\u00e1nh t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c l\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p>Ma tr\u1eadn SWOT gi\u00fap ng\u01b0\u1eddi s\u1eed d\u1ee5ng x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh SWOT. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1963\" title=\"C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/chien-luoc-su-dung-ma-tran-swot-1024x709.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"554\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/chien-luoc-su-dung-ma-tran-swot-1024x709.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/chien-luoc-su-dung-ma-tran-swot-300x208.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/chien-luoc-su-dung-ma-tran-swot-768x532.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/chien-luoc-su-dung-ma-tran-swot.jpg 1444w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_xay_dung_ma_tran_SWOT_hieu_qua\"><\/span><strong>C\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 tu\u00e2n theo c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Thu_thap_thong_tin\"><\/span><strong>B\u01b0\u1edbc 1: Thu th\u1eadp th\u00f4ng tin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thu th\u1eadp th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9, ph\u1ecfng v\u1ea5n c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 s\u1eb5n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_diem_manh_va_diem_yeu\"><\/span><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u00e1nh gi\u00e1 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n. \u0110i\u1ec3m m\u1ea1nh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c v\u00e0 l\u1ee3i th\u1ebf, trong khi \u0111i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c ho\u1eb7c h\u1ea1n ch\u1ebf. C\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 \u0111\u1eb7c bi\u1ec7t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Xac_dinh_co_hoi_va_moi_de_doa\"><\/span><strong>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec1u tra v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda t\u1eeb m\u00f4i tr\u01b0\u1eddng ngo\u1ea1i vi. C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng. M\u1ed1i \u0111e d\u1ecda l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro ho\u1eb7c m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Xay_dung_ma_tran_SWOT\"><\/span><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng ma tr\u1eadn SWOT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea1o ra ma tr\u1eadn SWOT b\u1eb1ng c\u00e1ch v\u1ebd m\u1ed9t b\u1ea3ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ea1o ra ma tr\u1eadn. Chia b\u1ea3ng th\u00e0nh b\u1ed1n \u00f4 ho\u1eb7c m\u1ed9t ma tr\u1eadn 2&#215;2, \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Danh_gia_va_dua_ra_danh_gia\"><\/span><strong>B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110i\u1ec1n th\u00f4ng tin v\u00e0o t\u1eebng \u00f4 trong ma tr\u1eadn SWOT d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. H\u00e3y c\u00e2n nh\u1eafc \u0111\u1ed9 quan tr\u1ecdng v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed7i y\u1ebfu t\u1ed1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_6_Phan_tich_va_tao_chien_luoc\"><\/span><strong>B\u01b0\u1edbc 6: Ph\u00e2n t\u00edch v\u00e0 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin trong ma tr\u1eadn SWOT, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_7_Dua_ra_hanh_dong_va_ke_hoach\"><\/span><strong>B\u01b0\u1edbc 7: \u0110\u01b0a ra h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 x\u00e1c \u0111\u1ecbnh, \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. L\u00ean l\u1ecbch v\u00e0 \u01b0u ti\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng ma tr\u1eadn SWOT ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n ch\u1ec9nh. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, h\u00e3y c\u00e2n nh\u1eafc s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c, v\u00e0 li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ma tr\u1eadn SWOT theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ai_nen_thuc_hien_phan_tich_SWOT\"><\/span><strong>Ai n\u00ean th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n t\u00edch SWOT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m l\u00e0m vi\u1ec7c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT:<\/p>\n<ul>\n<li><strong>T\u1ed5 ch\u1ee9c kinh doanh:<\/strong> C\u00e1c t\u1ed5 ch\u1ee9c kinh doanh, bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p l\u1edbn, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u1ea7n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u1ecbnh h\u00ecnh c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n, \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i kinh doanh.<\/li>\n<li><strong>C\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn:<\/strong> C\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, nh\u01b0 t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i, t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 (NGO) c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u1ed5 ch\u1ee9c v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1eadn d\u1ee5ng, kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng phi l\u1ee3i nhu\u1eadn.<\/li>\n<li><strong>C\u00e1 nh\u00e2n:<\/strong> C\u00e1 nh\u00e2n, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111ang x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p, ng\u01b0\u1eddi t\u00ecm vi\u1ec7c, ng\u01b0\u1eddi t\u1ef1 kinh doanh ho\u1eb7c ng\u01b0\u1eddi mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT. N\u00f3 gi\u00fap h\u1ecd t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ecbnh h\u00ecnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u00e1 nh\u00e2n, t\u1eeb \u0111\u00f3 t\u1ea1o ra k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n.<\/li>\n<li><strong>Nh\u00f3m l\u00e0m vi\u1ec7c:<\/strong> C\u00e1c nh\u00f3m l\u00e0m vi\u1ec7c, bao g\u1ed3m nh\u00f3m d\u1ef1 \u00e1n, nh\u00f3m nghi\u00ean c\u1ee9u ho\u1eb7c nh\u00f3m qu\u1ea3n l\u00fd, c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u00f3m. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a nh\u00f3m, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda, nh\u1eb1m n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a nh\u00f3m.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m l\u00e0m vi\u1ec7c n\u00e0o c\u1ea7n \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u1ed5ng th\u1ec3 v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1966\" title=\"V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks &amp; Nike\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-tich-mo-hinh-swot.jpg\" alt=\"V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks &amp; Nike\" width=\"800\" height=\"444\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-tich-mo-hinh-swot.jpg 900w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-tich-mo-hinh-swot-300x167.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-tich-mo-hinh-swot-768x427.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_du_phan_tich_ma_tran_SWOT_cua_Starbucks_Nike\"><\/span><strong>V\u00ed d\u1ee5 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks &amp; Nike<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks v\u00e0 Nike:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_ma_tran_SWOT_cua_Starbucks\"><\/span><strong>Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Starbucks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths):<\/strong><\/p>\n<ul>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Starbucks l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u v\u1ec1 c\u00e0 ph\u00ea v\u00e0 kh\u00f4ng gian cafe.<\/li>\n<li><strong>M\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng r\u1ed9ng:<\/strong> Starbucks c\u00f3 m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng \u0111a d\u1ea1ng v\u00e0 ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp th\u1ebf gi\u1edbi, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>S\u1ef1 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Starbucks t\u1ea1o ra m\u1ed9t kh\u00f4ng gian v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, t\u1ea1o n\u00ean m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i.<\/li>\n<\/ul>\n<p><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses):<\/strong><\/p>\n<ul>\n<li><strong>Gi\u00e1 c\u1ea3 cao:<\/strong> S\u1ea3n ph\u1ea9m c\u1ee7a Starbucks c\u00f3 gi\u00e1 c\u1ea3 cao h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t r\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 c\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e0 ph\u00ea:<\/strong> Starbucks c\u00f3 m\u1ed9t ph\u1ea7n l\u1edbn doanh thu d\u1ef1a tr\u00ean b\u00e1n c\u00e0 ph\u00ea, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra r\u1ee7i ro n\u1ebfu s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<p><strong>C\u01a1 h\u1ed9i (Opportunities):<\/strong><\/p>\n<ul>\n<li><strong>M\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf:<\/strong> Starbucks c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/li>\n<li><strong>M\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 giao h\u00e0ng v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/strong> S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u ti\u1ec7n l\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 giao h\u00e0ng v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn cho Starbucks.<\/li>\n<\/ul>\n<p><strong>M\u1ed1i \u0111e d\u1ecda (Threats):<\/strong><\/p>\n<ul>\n<li><strong>C\u1ea1nh tranh m\u1ea1nh:<\/strong> Starbucks \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh m\u1ea1nh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh c\u00e0 ph\u00ea, bao g\u1ed3m c\u1ea3 c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng v\u00e0 c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>Thay \u0111\u1ed5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng:<\/strong> S\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ed1i \u0111e d\u1ecda \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Starbucks.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Phan_tich_ma_tran_SWOT_cua_Nike\"><\/span><strong>Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Nike<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths):<\/strong><\/p>\n<ul>\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> Nike l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u v\u1edbi uy t\u00edn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 phong c\u00e1ch.<\/li>\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 nghi\u00ean c\u1ee9u:<\/strong> Nike lu\u00f4n \u0111\u1ea7u t\u01b0 v\u00e0o s\u00e1ng t\u1ea1o v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, gi\u00fap t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh.<\/li>\n<li><strong>M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng:<\/strong> Nike c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp th\u1ebf gi\u1edbi, bao g\u1ed3m c\u1ea3 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 mua s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses):<\/strong><\/p>\n<ul>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 th\u00e0nh cao:<\/strong> M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a Nike c\u00f3 gi\u00e1 c\u1ea3 cao h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra r\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 c\u1ea3 cho m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u1ea3n \u1ee9ng ch\u1eadm v\u1edbi xu h\u01b0\u1edbng:<\/strong> Do quy m\u00f4 l\u1edbn v\u00e0 quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u00e0i, Nike c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u1ea3n \u1ee9ng nhanh v\u1edbi xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh.<\/li>\n<\/ul>\n<p><strong>C\u01a1 h\u1ed9i (Opportunities):<\/strong><\/p>\n<ul>\n<li><strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf:<\/strong> Nike c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u v\u00e0 t\u0103ng c\u01b0\u1eddng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c n\u1ec1n v\u0103n \u0111ang ph\u00e1t tri\u1ec3n nhanh.<\/li>\n<li><strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u ti\u1ec7n l\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 Nike ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, bao g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, thi\u1ebft b\u1ecb \u0111eo th\u00f4ng minh v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<p><strong>M\u1ed1i \u0111e d\u1ecda (Threats):<\/strong><\/p>\n<ul>\n<li><strong>C\u1ea1nh tranh gay g\u1eaft:<\/strong> Nike \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh m\u1ea1nh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh th\u1ec3 thao v\u00e0 gi\u00e0y d\u00e9p, c\u1ea3 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>Thay \u0111\u1ed5i xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng:<\/strong> S\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng th\u1ec3 thao, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed1i \u0111e d\u1ecda v\u00e0 y\u00eau c\u1ea7u Nike th\u00edch nghi v\u00e0 \u0111\u1ed5i m\u1edbi nhanh ch\u00f3ng.<\/li>\n<\/ul>\n<p>L\u01b0u \u00fd r\u1eb1ng v\u00ed d\u1ee5 n\u00e0y ch\u1ec9 mang t\u00ednh ch\u1ea5t minh h\u1ecda. Trong th\u1ef1c t\u1ebf, m\u1ed9t ph\u00e2n t\u00edch SWOT c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean th\u00f4ng tin c\u1ee5 th\u1ec3 v\u00e0 ph\u1ea3n \u00e1nh t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a m\u1ed7i t\u1ed5 ch\u1ee9c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_thuc_hien_bang_SWOT_ca_nhan\"><\/span><strong>H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n b\u1ea3ng SWOT c\u00e1 nh\u00e2n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_ve_bang_phan_tich_SWOT_ca_nhan\"><\/span><strong>Hi\u1ec3u v\u1ec1 b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda c\u00e1 nh\u00e2n trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c ho\u1eb7c s\u1ef1 nghi\u1ec7p. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 kh\u1ea3 n\u0103ng, m\u1ee5c ti\u00eau v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a b\u1ea3n th\u00e2n, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_thuc_hien_bang_phan_tich_SWOT_ca_nhan\"><\/span><strong>C\u00e1ch th\u1ef1c hi\u1ec7n b\u1ea3ng ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>B\u01b0\u1edbc 1:<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n: \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p b\u1ea1n quan t\u00e2m.<\/p>\n<p><strong>B\u01b0\u1edbc 2:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu:<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong> Li\u1ec7t k\u00ea nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m, v\u00e0 th\u00e0nh t\u1ef1u c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n c\u00f3. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng.<\/li>\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng h\u1ea1n ch\u1ebf, thi\u1ebfu s\u00f3t ho\u1eb7c nh\u1eefng y\u1ebfu \u0111i\u1ec3m c\u00e1 nh\u00e2n. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 3:<\/strong> X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda:<\/p>\n<ul>\n<li><strong>C\u01a1 h\u1ed9i:<\/strong> \u0110i\u1ec3m danh c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng xung quanh b\u1ea1n, nh\u01b0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi, th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng, ho\u1eb7c nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>M\u1ed1i \u0111e d\u1ecda:<\/strong> \u0110i\u1ec3m danh c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u1ea1o ra r\u1ee7i ro, c\u1ea1nh tranh, ho\u1eb7c nh\u1eefng th\u00e1ch th\u1ee9c trong c\u00f4ng vi\u1ec7c ho\u1eb7c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 4:<\/strong> L\u1eadp b\u1ea3ng SWOT c\u00e1 nh\u00e2n:<\/p>\n<ul>\n<li>T\u1ea1o m\u1ed9t b\u1ea3ng chia th\u00e0nh 4 \u00f4: \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i, M\u1ed1i \u0111e d\u1ecda.<\/li>\n<li>Trong m\u1ed7i \u00f4, ghi l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh t\u1eeb b\u01b0\u1edbc 2 v\u00e0 3.<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 5:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch:<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed7i y\u1ebfu t\u1ed1 trong b\u1ea3ng SWOT c\u00e1 nh\u00e2n.<\/li>\n<li>T\u00ecm ra m\u1ed1i t\u01b0\u01a1ng quan v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau.<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 6:<\/strong> T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n<p>D\u1ef1a tr\u00ean ph\u00e2n t\u00edch SWOT c\u00e1 nh\u00e2n, x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n v\u00e0 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<br \/>\nT\u1eadp trung v\u00e0o t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mot_so_cau_hoi_khi_lap_SWOT_ca_nhan_nen_dat_ra\"><\/span><strong>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi khi l\u1eadp SWOT c\u00e1 nh\u00e2n n\u00ean \u0111\u1eb7t ra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 l\u1eadp b\u1ea3ng SWOT c\u00e1 nh\u00e2n, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi sau \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn:<\/p>\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c ho\u1eb7c kinh nghi\u1ec7m g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/li>\n<li>Nh\u1eefng th\u00e0nh t\u1ef1u n\u00e0o b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong qu\u00e1 kh\u1ee9?<\/li>\n<li>B\u1ea1n c\u00f3 nh\u1eefng ph\u1ea9m ch\u1ea5t ho\u1eb7c t\u00ednh c\u00e1ch t\u00edch c\u1ef1c n\u00e0o?<\/li>\n<\/ul>\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n<ul>\n<li>B\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n ho\u1eb7c thi\u1ebfu k\u1ef9 n\u0103ng n\u00e0o trong c\u00f4ng vi\u1ec7c ho\u1eb7c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh?<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00ecnh?<\/li>\n<li>B\u1ea1n c\u00f3 nh\u1eefng th\u00f3i quen ho\u1eb7c h\u1ea1n ch\u1ebf n\u00e0o c\u1ea7n kh\u1eafc ph\u1ee5c?<\/li>\n<\/ul>\n<p><strong>C\u01a1 h\u1ed9i:<\/strong><\/p>\n<ul>\n<li>C\u00f3 nh\u1eefng xu h\u01b0\u1edbng ho\u1eb7c thay \u0111\u1ed5i n\u00e0o trong l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i?<\/li>\n<li>C\u00f3 nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o trong c\u00f4ng vi\u1ec7c ho\u1eb7c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c?<\/li>\n<li>C\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c d\u1ef1 \u00e1n n\u00e0o b\u1ea1n mu\u1ed1n tham gia \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi?<\/li>\n<\/ul>\n<p><strong>M\u1ed1i \u0111e d\u1ecda:<\/strong><\/p>\n<ul>\n<li>C\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c ho\u1eb7c l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro ho\u1eb7c th\u00e1ch th\u1ee9c?<\/li>\n<li>C\u00f3 nh\u1eefng xu h\u01b0\u1edbng ho\u1eb7c thay \u0111\u1ed5i ti\u00eau c\u1ef1c n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n?<\/li>\n<li>C\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 ho\u1eb7c c\u1ea1nh tranh m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ed1i ph\u00f3 v\u00e0 v\u01b0\u1ee3t qua?<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 ph\u00e2n t\u00edch SWOT v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ed1i \u0111e d\u1ecda.<\/p>\n<p>Tr\u00ean h\u00e0nh tr\u00ecnh ph\u00e2n t\u00edch SWOT, ch\u00fang t\u00f4i \u0111\u00e3 h\u01b0\u1edbng d\u1eabn b\u1ea1n v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n ma tr\u1eadn SWOT m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 chia s\u1ebb v\u1edbi b\u1ea1n m\u1ed9t s\u1ed1 l\u1ee3i \u00edch v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u00e2n t\u00edch SWOT. Vi\u1ec7c nh\u1eadn bi\u1ebft v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ph\u00e2n t\u00edch SWOT gi\u00fap b\u1ea1n t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh, ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t huy ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng ph\u00e2n t\u00edch SWOT c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0 s\u1ef1 \u0111\u01a1n gi\u1ea3n h\u00f3a v\u00e0 kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, hi v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch SWOT. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ti\u1ebfn t\u1edbi th\u00e0nh c\u00f4ng. H\u00e3y b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng ph\u00e2n t\u00edch SWOT v\u00e0o th\u1ef1c t\u1ebf kinh doanh v\u00e0 kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng kh\u00f4ng gi\u1edbi h\u1ea1n m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n ho\u1eb7c qu\u1ea3n l\u00fd doanh nghi\u1ec7p v\u00e0 \u0111ang t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":9,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"predecessor-version":[{"id":1983,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1953\/revisions\/1983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}