{"id":1987,"date":"2023-07-13T15:20:27","date_gmt":"2023-07-13T08:20:27","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=1987"},"modified":"2023-07-13T15:50:05","modified_gmt":"2023-07-13T08:50:05","slug":"google-ads-la-gi","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/google-ads-la-gi\/","title":{"rendered":"Google Ads L\u00e0 G\u00ec? L\u00fd Do N\u00ean L\u1ef1a Ch\u1ecdn V\u00e0 C\u00e1ch Thi\u1ebft L\u1eadp"},"content":{"rendered":"<p>B\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng <a href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/\">Google Ads<\/a> \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Google Ads, t\u1eeb kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u00e0 c\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ebfn c\u00e1ch t\u00ednh chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a Landing Page v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa Google Ads v\u00e0 SEO. N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh, h\u00e3y ti\u1ebfp t\u1ee5c \u0111\u1ecdc \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 Google Ads v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2008\" title=\"Google Ads l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi-1024x576.jpg\" alt=\"Google Ads l\u00e0 g\u00ec?\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi-1024x576.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi-768x432.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi-1536x864.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/gg-ads-la-gi.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Google_Ads_la_gi\" title=\"Google Ads l\u00e0 g\u00ec?\">Google Ads l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Cac_dang_quang_cao_Google_Ads\" title=\"C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o Google Ads\">C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Google_Search_Ads\" title=\"Google Search Ads\">Google Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Google_Display_Network_GDN_Ads\" title=\"Google Display Network (GDN) Ads\">Google Display Network (GDN) Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Googles_Video_YouTube_Ads\" title=\"Google&#8217;s Video YouTube Ads\">Google&#8217;s Video YouTube Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Googles_Gmail_Ads\" title=\"Google&#8217;s Gmail Ads\">Google&#8217;s Gmail Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Google_Shopping_Ads\" title=\"Google Shopping Ads\">Google Shopping Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Remarketing_voi_Google_AdWords\" title=\"Remarketing v\u1edbi Google AdWords\">Remarketing v\u1edbi Google AdWords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Cach_tinh_chi_phi_chay_quang_cao_Google_Ads\" title=\"C\u00e1ch t\u00ednh chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads\">C\u00e1ch t\u00ednh chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Chi_phi_theo_mo_hinh_CPC_Cost-Per-Click\" title=\"Chi ph\u00ed theo m\u00f4 h\u00ecnh CPC (Cost-Per-Click)\">Chi ph\u00ed theo m\u00f4 h\u00ecnh CPC (Cost-Per-Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Chi_phi_theo_mo_hinh_CPM_Cost-Per-Thousand_Impressions\" title=\"Chi ph\u00ed theo m\u00f4 h\u00ecnh CPM (Cost-Per-Thousand Impressions)\">Chi ph\u00ed theo m\u00f4 h\u00ecnh CPM (Cost-Per-Thousand Impressions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Chi_phi_theo_mo_hinh_CPA_Cost-Per-Acquisition\" title=\"Chi ph\u00ed theo m\u00f4 h\u00ecnh CPA (Cost-Per-Acquisition)\">Chi ph\u00ed theo m\u00f4 h\u00ecnh CPA (Cost-Per-Acquisition)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Muc_do_hieu_qua_cua_Google_Ads\" title=\"M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads\">M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Huong_dan_cach_thiet_lap_Google_Ads_trong_8_buoc\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch thi\u1ebft l\u1eadp Google Ads trong 8 b\u01b0\u1edbc\">H\u01b0\u1edbng d\u1eabn c\u00e1ch thi\u1ebft l\u1eadp Google Ads trong 8 b\u01b0\u1edbc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_1_Dang_ky\" title=\"B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd\">B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_2_Dat_ngan_sach\" title=\"B\u01b0\u1edbc 2: \u0110\u1eb7t ng\u00e2n s\u00e1ch\">B\u01b0\u1edbc 2: \u0110\u1eb7t ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_3_Chon_doi_tuong_muc_tieu\" title=\"B\u01b0\u1edbc 3: Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\">B\u01b0\u1edbc 3: Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_4_Chon_mang_hien_thi\" title=\"B\u01b0\u1edbc 4: Ch\u1ecdn m\u1ea1ng hi\u1ec3n th\u1ecb\">B\u01b0\u1edbc 4: Ch\u1ecdn m\u1ea1ng hi\u1ec3n th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_5_Chon_tu_khoa\" title=\"B\u01b0\u1edbc 5: Ch\u1ecdn t\u1eeb kh\u00f3a\">B\u01b0\u1edbc 5: Ch\u1ecdn t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_6_Dat_gia_thau\" title=\"B\u01b0\u1edbc 6: \u0110\u1eb7t gi\u00e1 th\u1ea7u\">B\u01b0\u1edbc 6: \u0110\u1eb7t gi\u00e1 th\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_7_Viet_quang_cao\" title=\"B\u01b0\u1edbc 7: Vi\u1ebft qu\u1ea3ng c\u00e1o\">B\u01b0\u1edbc 7: Vi\u1ebft qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Buoc_8_Tao_quang_cao_Google_Ads\" title=\"B\u01b0\u1edbc 8: T\u1ea1o qu\u1ea3ng c\u00e1o Google Ads\">B\u01b0\u1edbc 8: T\u1ea1o qu\u1ea3ng c\u00e1o Google Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Moi_quan_he_giua_Google_Ads_va_SEO\" title=\"M\u1ed1i quan h\u1ec7 gi\u1eefa Google Ads v\u00e0 SEO\">M\u1ed1i quan h\u1ec7 gi\u1eefa Google Ads v\u00e0 SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Su_khac_nhau_giua_Google_Ads_va_SEO\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa Google Ads v\u00e0 SEO\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Google Ads v\u00e0 SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Loi_ich_tu_Google_Ads_va_SEO\" title=\"L\u1ee3i \u00edch t\u1eeb Google Ads v\u00e0 SEO\">L\u1ee3i \u00edch t\u1eeb Google Ads v\u00e0 SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Landing_Page_va_vai_tro_quan_trong_trong_Google_Ads\" title=\"Landing Page v\u00e0 vai tr\u00f2 quan tr\u1ecdng trong Google Ads\">Landing Page v\u00e0 vai tr\u00f2 quan tr\u1ecdng trong Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/vtcnetviet.com\/google-ads-la-gi\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_la_gi\"><\/span><strong>Google Ads l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm Google v\u00e0 m\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google. V\u1edbi Google Ads, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video v\u00e0 qu\u1ea3ng c\u00e1o \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c v\u00e0 ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<p>Google Ads ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh CPC (Cost-Per-Click), trong \u0111\u00f3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. N\u1ec1n t\u1ea3ng cung c\u1ea5p nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, bao g\u1ed3m s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, chi ph\u00ed v\u00e0 nhi\u1ec1u th\u00f4ng tin kh\u00e1c.<\/p>\n<p>Google Ads \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i b\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, v\u1eeba v\u00e0 l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_dang_quang_cao_Google_Ads\"><\/span><strong>C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Ads\"><\/span><strong>Google Search Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Google Search Ads l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang ho\u1eb7c b\u00ean ph\u1ea3i c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Google Search Ads gi\u00fap t\u0103ng t\u1ea7m nh\u00ecn v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a b\u1ea1n, t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u01b0\u1ee3t truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Google_Display_Network_GDN_Ads\"><\/span><strong>Google Display Network (GDN) Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Google Display Network l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o bao g\u1ed3m h\u00e0ng ng\u00e0n trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 n\u1ed9i dung video tr\u00ean Internet. Qu\u1ea3ng c\u00e1o GDN xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng banner, h\u00ecnh \u1ea3nh, video ho\u1eb7c v\u0103n b\u1ea3n tr\u00ean c\u00e1c trang web trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Google Display Network Ads gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> th\u00f4ng qua vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Video_YouTube_Ads\"><\/span><strong>Google&#8217;s Video YouTube Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Google&#8217;s Video YouTube Ads l\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc, trong ho\u1eb7c sau khi ng\u01b0\u1eddi d\u00f9ng xem video tr\u00ean YouTube. \u0110\u00e2y l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o video \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng YouTube.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Qu\u1ea3ng c\u00e1o Video YouTube gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ec1n t\u1ea3ng video ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ea1o s\u1ef1 quan t\u00e2m, thu h\u00fat ng\u01b0\u1eddi xem v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Gmail_Ads\"><\/span><strong>Google&#8217;s Gmail Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Google&#8217;s Gmail Ads l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong m\u1ee5c &#8220;Qu\u1ea3ng c\u00e1o&#8221; c\u1ee7a h\u1ed9p th\u01b0 Gmail c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf tr\u00ean c\u00f9ng ho\u1eb7c b\u00ean ph\u1ea3i c\u1ee7a h\u1ed9p th\u01b0 Gmail.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Qu\u1ea3ng c\u00e1o Gmail gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u1ed9p th\u01b0 Gmail. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n v\u00e0 li\u00ean k\u1ebft \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Google_Shopping_Ads\"><\/span><strong>Google Shopping Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Google Shopping Ads (hay c\u00f2n g\u1ecdi l\u00e0 Product Listing Ads) l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google v\u00e0 tr\u00ean Google Shopping.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Google Shopping Ads cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem h\u00ecnh \u1ea3nh, gi\u00e1 c\u1ea3 v\u00e0 th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Remarketing_voi_Google_AdWords\"><\/span><strong>Remarketing v\u1edbi Google AdWords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. Khi h\u1ecd duy\u1ec7t qua c\u00e1c trang web kh\u00e1c tr\u00ean Internet, qu\u1ea3ng c\u00e1o remarketing s\u1ebd xu\u1ea5t hi\u1ec7n \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eafc nh\u1edf v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li><strong>Ch\u1ee9c n\u0103ng:<\/strong> Remarketing gi\u00fap t\u00e1i c\u00f9ng kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i v\u00e0 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tinh_chi_phi_chay_quang_cao_Google_Ads\"><\/span><strong>C\u00e1ch t\u00ednh chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">T\u00ednh chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u00f3 3 c\u00e1ch t\u00ednh v\u1edbi 3 m\u00f4 h\u00ecnh kh\u00e1c nhau:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_theo_mo_hinh_CPC_Cost-Per-Click\"><\/span><strong>Chi ph\u00ed theo m\u00f4 h\u00ecnh CPC (Cost-Per-Click)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Chi ph\u00ed tr\u1ea3 t\u1eeb kh\u00f3a s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb kh\u00f3a, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee9c gi\u1edbi h\u1ea1n chi ph\u00ed t\u1ed1i \u0111a cho m\u1ed7i nh\u1ea5p chu\u1ed9t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_theo_mo_hinh_CPM_Cost-Per-Thousand_Impressions\"><\/span><strong>Chi ph\u00ed theo m\u00f4 h\u00ecnh CPM (Cost-Per-Thousand Impressions)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed7i ng\u00e0n l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_theo_mo_hinh_CPA_Cost-Per-Acquisition\"><\/span><strong>Chi ph\u00ed theo m\u00f4 h\u00ecnh CPA (Cost-Per-Acquisition)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, ho\u1eb7c \u0111i\u1ec1n v\u00e0o m\u1eabu li\u00ean h\u1ec7. \u0110\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n c\u1ea7n c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i v\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau CPA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Muc_do_hieu_qua_cua_Google_Ads\"><\/span><strong>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m l\u0129nh v\u1ef1c kinh doanh, m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o, c\u1ea1nh tranh t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c v\u00e0 c\u00e1ch qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads:<\/p>\n<ul>\n<li><strong>Ng\u00e2n s\u00e1ch:<\/strong> Google Ads cho ph\u00e9p b\u1ea1n \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng n\u00e2ng cao ng\u00e2n s\u00e1ch s\u1ebd \u0111\u1ea3m b\u1ea3o t\u0103ng hi\u1ec7u qu\u1ea3. C\u1ea7n x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>C\u1ea1nh tranh t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c:<\/strong> C\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 gi\u00e1 tr\u1ea3 t\u1eeb kh\u00f3a kh\u00e1c nhau. N\u1ebfu l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 c\u1ea1nh tranh cao, gi\u00e1 tr\u1ea3 t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 t\u0103ng v\u00e0 t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o:<\/strong> Google Ads s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb v\u00e0 gi\u00e1 tr\u1ea3 t\u1eeb kh\u00f3a. Qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 trang \u0111\u00edch li\u00ean quan, h\u1ea5p d\u1eabn s\u1ebd c\u00f3 chi ph\u00ed tr\u1ea3 t\u1eeb kh\u00f3a th\u1ea5p h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch:<\/strong> \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a Google Ads, b\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u00ecm hi\u1ec3u t\u1eeb kh\u00f3a, \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, t\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3. Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3:<\/strong> Google Ads cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 b\u00e1o c\u00e1o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a Google Ads ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 v\u00e0 c\u00f3 th\u1ec3 kh\u00e1c nhau. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a Google Ads, b\u1ea1n c\u1ea7n xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng ng\u00e2n s\u00e1ch, c\u1ea1nh tranh, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch. Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u0169ng l\u00e0 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Huong_dan_cach_thiet_lap_Google_Ads_trong_8_buoc\"><\/span><strong>H\u01b0\u1edbng d\u1eabn c\u00e1ch thi\u1ebft l\u1eadp Google Ads trong 8 b\u01b0\u1edbc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 b\u01b0\u1edbc \u0111\u1ec3 thi\u1ebft l\u1eadp Google Ads cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Dang_ky\"><\/span><strong>B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Truy c\u1eadp v\u00e0o trang web Google Ads (<a href=\"https:\/\/ads.google.com\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">https:\/\/ads.google.com<\/a>) v\u00e0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n. B\u1ea1n c\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Dat_ngan_sach\"><\/span><strong>B\u01b0\u1edbc 2: \u0110\u1eb7t ng\u00e2n s\u00e1ch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y m\u00e0 b\u1ea1n mu\u1ed1n chi cho qu\u1ea3ng c\u00e1o Google Ads c\u1ee7a m\u00ecnh. Ng\u00e2n s\u00e1ch n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u1ea1m vi v\u00e0 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Chon_doi_tuong_muc_tieu\"><\/span><strong>B\u01b0\u1edbc 3: Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng theo \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u01b0\u1edbc m\u1eaft nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Chon_mang_hien_thi\"><\/span><strong>B\u01b0\u1edbc 4: Ch\u1ecdn m\u1ea1ng hi\u1ec3n th\u1ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quy\u1ebft \u0111\u1ecbnh n\u01a1i hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn Google Search Network (hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google), Google Display Network (hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang web trong m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google) ho\u1eb7c c\u1ea3 hai.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Chon_tu_khoa\"><\/span><strong>B\u01b0\u1edbc 5: Ch\u1ecdn t\u1eeb kh\u00f3a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nghi\u00ean c\u1ee9u v\u00e0 ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1eeb kh\u00f3a n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh khi n\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm tr\u00ean Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_6_Dat_gia_thau\"><\/span><strong>B\u01b0\u1edbc 6: \u0110\u1eb7t gi\u00e1 th\u1ea7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 th\u1ea7u cho t\u1eebng t\u1eeb kh\u00f3a. \u0110\u00e2y l\u00e0 gi\u00e1 m\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. M\u1ee9c gi\u00e1 th\u1ea7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_7_Viet_quang_cao\"><\/span><strong>B\u01b0\u1edbc 7: Vi\u1ebft qu\u1ea3ng c\u00e1o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 h\u1ee3p l\u00fd \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u1ea5u tr\u00fac qu\u1ea3ng c\u00e1o g\u1ed3m ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00edch. Bi\u00ean t\u1eadp n\u1ed9i dung qu\u1ea3ng c\u00e1o sao cho g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi bi\u00ean t\u1eadp n\u1ed9i dung qu\u1ea3ng c\u00e1o, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch bi\u00ean t\u1eadp n\u1ed9i dung qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3:<\/p>\n<ul>\n<li><strong>Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn:<\/strong> S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 g\u00e2y ch\u00fa \u00fd v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a quan tr\u1ecdng ho\u1eb7c c\u00e2u h\u1ecfi \u0111\u1eb7t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2.<\/li>\n<li><strong>M\u00f4 t\u1ea3 ng\u1eafn, s\u00fac t\u00edch:<\/strong> Trong m\u00f4 t\u1ea3, t\u00f3m t\u1eaft l\u1ee3i \u00edch ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch s\u00fac t\u00edch. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef h\u1ea5p d\u1eabn, r\u00f5 r\u00e0ng v\u00e0 thu h\u00fat \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m.<\/li>\n<li><strong>Li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00edch ph\u00f9 h\u1ee3p:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung v\u00e0 h\u1ee9a h\u1eb9n c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li><strong>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan:<\/strong> \u0110\u1eb7t t\u1eeb kh\u00f3a quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 ch\u00ednh x\u00e1c trong n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/li>\n<li><strong>G\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng (Call-to-action):<\/strong> \u0110\u01b0a ra m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn, nh\u01b0 &#8220;Mua ngay&#8221;, &#8220;\u0110\u0103ng k\u00fd ngay&#8221; ho\u1eb7c &#8220;T\u00ecm hi\u1ec3u th\u00eam&#8221;. G\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng gi\u00fap th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/li>\n<li><strong>Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> \u0110\u1ec3 t\u00ecm hi\u1ec3u hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o, th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung. Ki\u1ec3m tra c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 xem x\u00e9t hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_8_Tao_quang_cao_Google_Ads\"><\/span><strong>B\u01b0\u1edbc 8: T\u1ea1o qu\u1ea3ng c\u00e1o Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng Google Ads. B\u1ea1n c\u1ea7n nh\u1eadp th\u00f4ng tin t\u1eeb kh\u00f3a, n\u1ed9i dung qu\u1ea3ng c\u00e1o, li\u00ean k\u1ebft \u0111\u1ebfn trang \u0111\u00edch v\u00e0 thi\u1ebft l\u1eadp c\u00e1c c\u00e0i \u0111\u1eb7t kh\u00e1c. Sau khi t\u1ea1o xong, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o v\u1eadn h\u00e0nh v\u00e0 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c th\u00e0nh c\u00f4ng v\u1edbi Google Ads kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp ban \u0111\u1ea7u, m\u00e0 c\u00f2n y\u00eau c\u1ea7u theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch theo th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Moi_quan_he_giua_Google_Ads_va_SEO\"><\/span><strong>M\u1ed1i quan h\u1ec7 gi\u1eefa Google Ads v\u00e0 SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_Google_Ads_va_SEO\"><\/span><strong>S\u1ef1 kh\u00e1c nhau gi\u1eefa Google Ads v\u00e0 SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Google Ads:<\/strong> Google Ads l\u00e0 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u1ee7a Google, cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a Google. B\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. Google Ads \u0111\u01b0a ra hi\u1ec7u \u1ee9ng ngay l\u1eadp t\u1ee9c v\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 xu\u1ea5t hi\u1ec7n khi b\u1ea1n chi tr\u1ea3.<\/li>\n<li><strong>SEO (Search Engine Optimization):<\/strong> SEO l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n x\u1ebfp h\u1ea1ng v\u00e0 hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean (kh\u00f4ng tr\u1ea3 ti\u1ec1n) trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google. SEO t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a, t\u1ea1o li\u00ean k\u1ebft v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2002\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/seo-la-gi-va-google-adwords-la-gi.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/seo-la-gi-va-google-adwords-la-gi.jpg 1000w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/seo-la-gi-va-google-adwords-la-gi-300x150.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/seo-la-gi-va-google-adwords-la-gi-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loi_ich_tu_Google_Ads_va_SEO\"><\/span><strong>L\u1ee3i \u00edch t\u1eeb Google Ads v\u00e0 SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"text-decoration: underline;\">L\u1ee3i \u00edch t\u1eeb Google Ads:<\/span><\/p>\n<ul>\n<li><strong>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp:<\/strong> Google Ads c\u00f3 th\u1ec3 \u0111\u01b0a ra hi\u1ec7u \u1ee9ng ngay l\u1eadp t\u1ee9c, \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>\u0110\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau:<\/strong> Google Ads cho ph\u00e9p b\u1ea1n ch\u00ednh x\u00e1c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c.<\/li>\n<li><strong>Ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y v\u00e0 t\u1ed1i \u0111a cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">L\u1ee3i \u00edch t\u1eeb SEO:<\/span><\/p>\n<ul>\n<li><strong>T\u0103ng s\u1ef1 tin c\u1eady v\u00e0 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u:<\/strong> X\u1ebfp h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google t\u1ea1o s\u1ef1 tin c\u1eady v\u00e0 t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/li>\n<li><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed:<\/strong> V\u1edbi SEO, b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/li>\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> SEO gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, Google Ads v\u00e0 SEO c\u00f3 s\u1ef1 kh\u00e1c nhau v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ee3i \u00edch. Google Ads t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, trong khi SEO t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. C\u1ea3 hai c\u00f3 l\u1ee3i \u00edch ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_Page_va_vai_tro_quan_trong_trong_Google_Ads\"><\/span><strong>Landing Page v\u00e0 vai tr\u00f2 quan tr\u1ecdng trong Google Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/landing-page-la-gi\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Landing Page<\/a> l\u00e0 trang \u0111\u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean Google Ads. \u0110\u00e2y l\u00e0 trang web \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, ho\u1eb7c li\u00ean h\u1ec7.<\/p>\n<p><span style=\"text-decoration: underline;\">Vai tr\u00f2 c\u1ee7a Landing Page l\u00e0:<\/span><\/p>\n<ul>\n<li><strong>Cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft:<\/strong> Landing Page c\u1ea7n cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 qu\u1ea3ng c\u00e1o \u0111ang gi\u1edbi thi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u1ea5y r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 th\u00f4ng tin quan tr\u1ecdng li\u00ean quan.<\/li>\n<li><strong>T\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t:<\/strong> Landing Page c\u1ea7n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan v\u00e0 h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng. Giao di\u1ec7n ph\u1ea3i th\u00e2n thi\u1ec7n, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb v\u00e0 t\u1ea3i trang nhanh ch\u00f3ng. M\u1ed9t trang \u0111\u00edch d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ebd t\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Thuy\u1ebft ph\u1ee5c v\u00e0 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng:<\/strong> Landing Page c\u1ea7n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p thuy\u1ebft ph\u1ee5c v\u00e0 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. T\u1eeb c\u00e1ch tr\u00ecnh b\u00e0y th\u00f4ng tin \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 g\u1ee3i nh\u1eadn, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, hay c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, t\u1ea5t c\u1ea3 ph\u1ea3i h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mua h\u00e0ng ho\u1eb7c li\u00ean h\u1ec7.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">T\u1ea1i sao Landing Page quan tr\u1ecdng trong Google Ads:<\/span><\/p>\n<ul>\n<li><strong>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong> M\u1ed9t Landing Page t\u1ed1t v\u00e0 li\u00ean quan gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu qu\u1ea3ng c\u00e1o h\u1ee9a h\u1eb9n m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00ecm th\u1ea5y th\u00f4ng tin ho\u1eb7c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng \u1ee9ng tr\u00ean trang \u0111\u00edch, h\u1ecd c\u00f3 th\u1ec3 r\u1eddi kh\u1ecfi trang v\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong> M\u1ed9t Landing Page ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi qu\u1ea3ng c\u00e1o s\u1ebd c\u1ea3i thi\u1ec7n \u0111i\u1ec3m Quality Score c\u1ee7a b\u1ea1n trong Google Ads. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed tr\u1ea3 t\u1eeb kh\u00f3a v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/li>\n<li><strong>T\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t:<\/strong> Landing Page c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu trang \u0111\u00edch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, d\u1ec5 \u0111\u1ecdc, v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u1edf l\u1ea1i trang v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/li>\n<li><strong>\u0110\u00e1p \u1ee9ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o:<\/strong> Landing Page ph\u1ea3i \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o. N\u00f3 ph\u1ea3i th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ebfn trang \u0111\u00edch, h\u1ecd c\u1ea7n th\u1ea5y r\u00f5 r\u1eb1ng n\u1ed9i dung li\u00ean quan v\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, Landing Page l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Google Ads. M\u1ed9t trang \u0111\u00edch t\u1ed1t c\u00f3 th\u1ec3 t\u0103ng <a href=\"https:\/\/vtcnetviet.com\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Conversion Rate<\/a>, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o, t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u1ed5ng k\u1ebft, Google Ads l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3, cho ph\u00e9p b\u1ea1n \u0111\u01b0a qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean Google v\u00e0 c\u00e1c m\u1ea1ng l\u01b0\u1edbi c\u1ee7a Google. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google Ads, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed. C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o trong Google Ads bao g\u1ed3m Google Search Ads, Google Display Network Ads, Google&#8217;s Video YouTube Ads, Google&#8217;s Gmail Ads, Google Shopping Ads v\u00e0 Remarketing v\u1edbi Google Ads.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thi\u1ebft l\u1eadp Google Ads c\u0169ng c\u1ea7n theo 8 b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. Ngo\u00e0i ra, Landing Page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong Google Ads, v\u1edbi vai tr\u00f2 cung c\u1ea5p th\u00f4ng tin, t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. Cu\u1ed1i c\u00f9ng, c\u1ea7n xem x\u00e9t l\u1ee3i \u00edch c\u1ee7a c\u1ea3 Google Ads v\u00e0 SEO, v\u00e0 l\u1ef1a ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau kinh doanh v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng Google Ads \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=1987"}],"version-history":[{"count":7,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1987\/revisions"}],"predecessor-version":[{"id":2010,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/1987\/revisions\/2010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/2008"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=1987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=1987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}