{"id":2011,"date":"2023-07-14T15:29:08","date_gmt":"2023-07-14T08:29:08","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=2011"},"modified":"2024-04-11T09:27:07","modified_gmt":"2024-04-11T02:27:07","slug":"seo-va-sem","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/seo-va-sem\/","title":{"rendered":"Ph\u00e2n Bi\u1ec7t SEO V\u00e0 SEM Kh\u00e1c Nhau Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"<p>Trong th\u1ebf gi\u1edbi k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay th\u00ec <a href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/\">SEO v\u00e0 SEM<\/a> l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef kh\u00f4ng th\u1ec3 thi\u1ebfu trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c SEO v\u00e0 SEM kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng? Hay \u01b0u \u0111\u01b0\u1ee3c nhi\u1ec3m c\u0169ng nh\u01b0 l\u00e0m sao \u0111\u1ec3 k\u1ebft h\u1ee3p SEO v\u00e0 SEM hay kh\u00f4ng?<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 SEO v\u00e0 SEM c\u0169ng nh\u01b0 t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn h\u1eefu \u00edch n\u00e0y!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Khai_niem_SEO_va_SEM_trong_marketing\" title=\"Kh\u00e1i ni\u1ec7m SEO v\u00e0 SEM trong marketing\">Kh\u00e1i ni\u1ec7m SEO v\u00e0 SEM trong marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#SEO_la_gi\" title=\"SEO l\u00e0 g\u00ec?\">SEO l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#SEM_la_gi\" title=\"SEM l\u00e0 g\u00ec?\">SEM l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Uu_diem_va_nhuoc_diem_cua_SEO_va_SEM\" title=\"\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO v\u00e0 SEM\">\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO v\u00e0 SEM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Uu_va_nhuoc_diem_cua_SEO\" title=\"\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO\">\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Uu_diem_cua_SEO\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a SEO:\">\u01afu \u0111i\u1ec3m c\u1ee7a SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nhuoc_diem_cua_SEO\" title=\"Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO:\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Uu_va_nhuoc_diem_cua_SEM\" title=\"\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM\">\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Uu_diem_cua_SEM\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a SEM\">\u01afu \u0111i\u1ec3m c\u1ee7a SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nhuoc_diem_cua_SEM\" title=\"Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#5_Diem_giong_va_khac_nhau_giua_SEO_va_SEM\" title=\"5 \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM\">5 \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#5_diem_giong_nhau_giua_SEO_va_SEM\" title=\"5 \u0111i\u1ec3m gi\u1ed1ng nhau gi\u1eefa SEO v\u00e0 SEM\">5 \u0111i\u1ec3m gi\u1ed1ng nhau gi\u1eefa SEO v\u00e0 SEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#5_diem_khac_nhau_giua_SEO_va_SEM\" title=\"5 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM\">5 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nen_su_dung_SEO_hay_SEM\" title=\"N\u00ean s\u1eed d\u1ee5ng SEO hay SEM?\">N\u00ean s\u1eed d\u1ee5ng SEO hay SEM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nen_su_dung_SEM_khi_nao_va_SEO_khi_nao\" title=\"N\u00ean s\u1eed d\u1ee5ng SEM khi n\u00e0o v\u00e0 SEO khi n\u00e0o?\">N\u00ean s\u1eed d\u1ee5ng SEM khi n\u00e0o v\u00e0 SEO khi n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nen_su_dung_SEO_khi\" title=\"N\u00ean s\u1eed d\u1ee5ng SEO khi\">N\u00ean s\u1eed d\u1ee5ng SEO khi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Nen_su_dung_SEM_khi\" title=\"N\u00ean s\u1eed d\u1ee5ng SEM khi\">N\u00ean s\u1eed d\u1ee5ng SEM khi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Ket_hop_SEO_va_SEM_nhu_the_nao\" title=\"K\u1ebft h\u1ee3p SEO v\u00e0 SEM nh\u01b0 th\u1ebf n\u00e0o?\">K\u1ebft h\u1ee3p SEO v\u00e0 SEM nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/seo-va-sem\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khai_niem_SEO_va_SEM_trong_marketing\"><\/span><strong>Kh<\/strong><strong>\u00e1i ni\u1ec7m SEO v\u00e0 SEM trong marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO_la_gi\"><\/span><strong>SEO l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO (Search Engine Optimization) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic search results) c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0: Google, Bing, ho\u1eb7c Yahoo. M\u1ee5c ti\u00eau c\u1ee7a SEO l\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec3n th\u1ecb c\u1ee7a trang web v\u00e0 thu h\u00fat l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm.<\/p>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng SEO bao g\u1ed3m t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web, c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a trang, t\u0103ng c\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, t\u1ea1o li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web kh\u00e1c, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a trang web trong m\u1eaft c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEM_la_gi\"><\/span><strong>SEM l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM (Search Engine Marketing) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Trong SEM, qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1eb7t trong ph\u1ea7n qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ph\u00eda tr\u00ean ho\u1eb7c ph\u00eda d\u01b0\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/p>\n<p>C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o SEM ph\u1ed5 bi\u1ebfn bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (search advertising) v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng hi\u1ec3n th\u1ecb (display advertising). M\u1ed9t chi\u1ebfn d\u1ecbch SEM hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng k\u1ebft h\u1ee3p vi\u1ec7c ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, t\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn, v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ea1i v\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2017\" title=\"Ph\u00e2n bi\u1ec7t SEO v\u00e0 SEM\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-viet-seo-va-sem.jpg\" alt=\"Ph\u00e2n bi\u1ec7t SEO v\u00e0 SEM\" width=\"800\" height=\"533\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-viet-seo-va-sem.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/phan-viet-seo-va-sem-300x200.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uu_diem_va_nhuoc_diem_cua_SEO_va_SEM\"><\/span><strong>\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO v\u00e0 SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Uu_va_nhuoc_diem_cua_SEO\"><\/span><strong>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Uu_diem_cua_SEO\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a SEO:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean:<\/strong> SEO gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec3n th\u1ecb c\u1ee7a trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, t\u1eeb \u0111\u00f3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 trang web cung c\u1ea5p.<\/li>\n<li><strong>T\u0103ng t\u00ednh tin c\u1eady v\u00e0 uy t\u00edn:<\/strong> V\u1edbi v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, trang web c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb ng\u01b0\u1eddi d\u00f9ng. SEO gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web trong m\u1eaft c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Chi ph\u00ed ti\u1ebft ki\u1ec7m:<\/strong> So v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, SEO kh\u00f4ng y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed cho vi\u1ec7c hi\u1ec3n th\u1ecb trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. M\u1eb7c d\u00f9 vi\u1ec7c th\u1ef1c hi\u1ec7n SEO c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian, nh\u01b0ng khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u00e0 gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i:<\/strong> Khi trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo c\u00e1c y\u1ebfu t\u1ed1 SEO nh\u01b0 n\u1ed9i dung h\u1ea5p d\u1eabn, c\u1ea5u tr\u00fac d\u1ec5 \u0111\u1ecdc, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u0103ng doanh s\u1ed1 v\u00e0 doanh thu.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_SEO\"><\/span><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEO:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c:<\/strong> SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a trang web, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3. K\u1ebft qu\u1ea3 c\u1ee7a SEO kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c v\u00e0 \u0111\u00f2i h\u1ecfi ki\u00ean nh\u1eabn v\u00e0 s\u1ef1 ki\u00ean tr\u00ec.<\/li>\n<li><strong>C\u1ea1nh tranh cao:<\/strong> Trong l\u0129nh v\u1ef1c c\u1ea1nh tranh, nhi\u1ec1u trang web c\u00f9ng c\u1ed1 g\u1eafng t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c SEO ch\u1eb7t ch\u1ebd v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 duy tr\u00ec ho\u1eb7c n\u00e2ng cao v\u1ecb tr\u00ed c\u1ee7a trang web.<\/li>\n<li><strong>\u1ea2nh h\u01b0\u1edfng b\u1edfi thay \u0111\u1ed5i thu\u1eadt to\u00e1n:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u1eddng c\u1eadp nh\u1eadt v\u00e0 thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch SEO. M\u1ed9t thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m v\u1ecb tr\u00ed c\u1ee7a trang web v\u00e0 y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh v\u00e0 th\u00edch nghi nhanh ch\u00f3ng.<\/li>\n<li><strong>Kh\u00f3 \u0111o l\u01b0\u1eddng:<\/strong> \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a SEO c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n. M\u1eb7c d\u00f9 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web \u0111\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 th\u00f4ng s\u1ed1 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3, nh\u01b0ng vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf t\u1eeb SEO c\u00f3 th\u1ec3 kh\u00e1 ph\u1ee9c t\u1ea1p.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Uu_va_nhuoc_diem_cua_SEM\"><\/span><strong>\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Uu_diem_cua_SEM\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng:<\/strong> V\u1edbi SEM, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ngay l\u1eadp t\u1ee9c tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li><strong>\u0110\u1ecbnh r\u00f5 ng\u00e2n s\u00e1ch:<\/strong> SEM cho ph\u00e9p b\u1ea1n quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y ho\u1eb7c t\u1ed5ng ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t s\u1ed1 ti\u1ec1n chi tr\u1ea3 v\u00e0 gi\u1edbi h\u1ea1n chi ph\u00ed theo mong mu\u1ed1n c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng h\u00f3a ch\u00ednh x\u00e1c:<\/strong> SEM cho ph\u00e9p b\u1ea1n ch\u1ecdn t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 v\u00e0 t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u00f3m <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau<\/a> v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li><strong>D\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch:<\/strong> SEM cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 nhi\u1ec1u th\u00f4ng s\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_SEM\"><\/span><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Chi ph\u00ed cao:<\/strong> So v\u1edbi SEO, SEM y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed cho vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n. Chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 t\u0103ng l\u00ean nhanh ch\u00f3ng n\u1ebfu b\u1ea1n c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch:<\/strong> Hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch SEM ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Khi b\u1ea1n kh\u00f4ng c\u00f2n \u0111\u1ee7 ng\u00e2n s\u00e1ch, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, d\u1eabn \u0111\u1ebfn m\u1ea5t \u0111i ti\u1ebfp c\u1eadn v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> V\u00ec m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong ng\u00e0nh th\u01b0\u1eddng c\u1ea1nh tranh v\u1edbi nhau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng gi\u00e1 c\u1ea3 v\u00e0 kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p m\u1edbi ho\u1eb7c c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/li>\n<li><strong>Hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n:<\/strong> Khi b\u1ea1n ng\u1eebng chi tr\u1ea3 ph\u00ed cho qu\u1ea3ng c\u00e1o SEM, hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u0169ng s\u1ebd ng\u1eebng. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00f4ng c\u00f2n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o ngay l\u1eadp t\u1ee9c, kh\u00e1c v\u1edbi SEO m\u00e0 b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c nh\u1eadn l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2018\" title=\"\u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec?\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/Su-khac-nhau-giua-SEO-Va-SEM-la-gi.jpg\" alt=\"\u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM l\u00e0 g\u00ec?\" width=\"800\" height=\"398\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/Su-khac-nhau-giua-SEO-Va-SEM-la-gi.jpg 952w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/Su-khac-nhau-giua-SEO-Va-SEM-la-gi-300x149.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/Su-khac-nhau-giua-SEO-Va-SEM-la-gi-768x382.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Diem_giong_va_khac_nhau_giua_SEO_va_SEM\"><\/span><strong>5 \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"5_diem_giong_nhau_giua_SEO_va_SEM\"><\/span><strong>5 \u0111i\u1ec3m gi\u1ed1ng nhau gi\u1eefa SEO v\u00e0 SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m gi\u1ed1ng nhau quan tr\u1ecdng gi\u1eefa SEO (Search Engine Optimization) v\u00e0 SEM (Search Engine Marketing):<\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a trang web:<\/strong> C\u1ea3 SEO v\u00e0 SEM \u0111\u1ec1u nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ee5c ti\u00eau chung l\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<li><strong>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a:<\/strong> C\u1ea3 SEO v\u00e0 SEM \u0111\u1ec1u d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p. T\u1eeb kh\u00f3a gi\u00fap x\u00e1c \u0111\u1ecbnh \u00fd \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i:<\/strong> C\u1ea3 SEO v\u00e0 SEM nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi trang web v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng g\u00f3p v\u00e0o t\u0103ng doanh s\u1ed1 v\u00e0 doanh thu cho doanh nghi\u1ec7p.<\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong> C\u1ea3 SEO v\u00e0 SEM \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. B\u1eb1ng c\u00e1ch theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/strong> C\u1ea3 SEO v\u00e0 SEM \u0111\u1ec1u t\u1eadp trung v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing, ho\u1eb7c Yahoo. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u xoay quanh vi\u1ec7c hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p>M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng \u0111i\u1ec3m gi\u1ed1ng nhau, SEO v\u00e0 SEM v\u1eabn c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a trang web. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, c\u1ea5u tr\u00fac trang web, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_diem_khac_nhau_giua_SEO_va_SEM\"><\/span><strong>5 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa SEO v\u00e0 SEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM (Search Engine Marketing) v\u00e0 SEO (Search Engine Optimization) l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau quan tr\u1ecdng gi\u1eefa SEM v\u00e0 SEO:<\/span><\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau ch\u00ednh:<\/strong> M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a SEM l\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a trang web th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Trong khi \u0111\u00f3, SEO t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed.<\/li>\n<li><strong>Th\u1eddi gian hi\u1ec7u qu\u1ea3:<\/strong> SEM mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng v\u00ec qu\u1ea3ng c\u00e1o tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t. Trong khi \u0111\u00f3, SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u01a1i v\u00e0 \u0111\u00f2i h\u1ecfi th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u. Th\u01b0\u1eddng m\u1ea5t th\u1eddi gian \u0111\u1ec3 trang web l\u00ean h\u1ea1ng tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/li>\n<li><strong>Ph\u1ea1m vi hi\u1ec3n th\u1ecb:<\/strong> SEM ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean ph\u1ea7n qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan. Trong khi \u0111\u00f3, SEO t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed cao h\u01a1n v\u00e0 r\u1ed9ng h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<li><strong>Chi ph\u00ed:<\/strong> SEM y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o (PPC &#8211; Pay Per Click), trong khi SEO kh\u00f4ng y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp cho vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Tuy nhi\u00ean, SEO \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 duy tr\u00ec.<\/li>\n<li><strong>Ki\u1ec3m so\u00e1t:<\/strong> SEM cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t v\u00e0 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, ng\u00e2n s\u00e1ch, t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. Trong khi \u0111\u00f3, v\u1edbi SEO, b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp v\u1ec1 vi\u1ec7c xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, SEM v\u00e0 SEO \u0111\u1ec1u l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng ri\u00eang bi\u1ec7t. S\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa SEM v\u00e0 SEO ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian m\u00e0 b\u1ea1n c\u00f3 s\u1eb5n. K\u1ebft h\u1ee3p c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nen_su_dung_SEO_hay_SEM\"><\/span><strong>N\u00ean s\u1eed d\u1ee5ng SEO hay SEM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng SEM (Search Engine Marketing) hay SEO (Search Engine Optimization) ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m m\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch, th\u1eddi gian, v\u00e0 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a trang web c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>M\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean:<\/strong> \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp ngay l\u1eadp t\u1ee9c, SEM c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i, t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 v\u1ecb tr\u00ed tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, th\u00ec SEO l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng.<\/li>\n<li><strong>Ng\u00e2n s\u00e1ch:<\/strong> Xem x\u00e9t ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. SEM y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, trong khi SEO kh\u00f4ng y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp. N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, SEO c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/li>\n<li><strong>Th\u1eddi gian:<\/strong> SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u01a1i v\u00e0 \u0111\u00f2i h\u1ecfi th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u. K\u1ebft qu\u1ea3 c\u1ee7a SEO kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c v\u00e0 \u0111\u00f2i h\u1ecfi ki\u00ean nh\u1eabn v\u00e0 s\u1ef1 ki\u00ean tr\u00ec. N\u1ebfu b\u1ea1n c\u1ea7n k\u1ebft qu\u1ea3 nhanh ch\u00f3ng, SEM c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/li>\n<li><strong>T\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a trang web:<\/strong> \u0110\u00e1nh gi\u00e1 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a trang web c\u1ee7a b\u1ea1n. N\u1ebfu trang web ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u1eb7c c\u1ea7n c\u1ea3i thi\u1ec7n, vi\u1ec7c b\u1eaft \u0111\u1ea7u v\u1edbi SEO c\u00f3 th\u1ec3 l\u00e0m t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ef1 nhi\u00ean v\u00e0 c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac trang web. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi SEM \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>K\u1ebft h\u1ee3p c\u1ea3 hai:<\/strong> Thay v\u00ec l\u1ef1a ch\u1ecdn duy nh\u1ea5t gi\u1eefa SEO v\u00e0 SEM, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n c\u00f3 th\u1ec3 l\u00e0 k\u1ebft h\u1ee3p c\u1ea3 hai. S\u1eed d\u1ee5ng SEO \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n t\u1ef1 nhi\u00ean, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng SEM \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb ngay l\u1eadp t\u1ee9c v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n<\/ul>\n<p>T\u00f9y thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng SEM hay SEO c\u00f3 th\u1ec3 kh\u00e1c nhau. Th\u01b0\u1eddng th\u00ec k\u1ebft h\u1ee3p c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n trong vi\u1ec7c n\u00e2ng cao hi\u1ec7n di\u1ec7n v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a trang web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nen_su_dung_SEM_khi_nao_va_SEO_khi_nao\"><\/span><strong>N\u00ean s\u1eed d\u1ee5ng SEM khi n\u00e0o v\u00e0 SEO khi n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nen_su_dung_SEO_khi\"><\/span><strong>N\u00ean s\u1eed d\u1ee5ng SEO khi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i:<\/strong> N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i v\u00e0 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed c\u1ee7a trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, SEO l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t. SEO gi\u00fap c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac trang web, n\u1ed9i dung v\u00e0 li\u00ean k\u1ebft \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf:<\/strong> SEO kh\u00f4ng y\u00eau c\u1ea7u chi tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp cho vi\u1ec7c hi\u1ec3n th\u1ecb tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb h\u1ea1n ch\u1ebf, SEO c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/li>\n<li><strong>M\u1ee5c ti\u00eau t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ea7m quan tr\u1ecdng:<\/strong> N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ea7m quan tr\u1ecdng trong m\u1eaft c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng, SEO s\u1ebd gi\u00fap b\u1ea1n t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/li>\n<li><strong>Th\u1eddi gian v\u00e0 ki\u00ean nh\u1eabn:<\/strong> SEO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u01a1i v\u00e0 \u0111\u00f2i h\u1ecfi th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ki\u00ean nh\u1eabn \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i, SEO l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Nen_su_dung_SEM_khi\"><\/span><strong>N\u00ean s\u1eed d\u1ee5ng SEM khi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>K\u1ebft qu\u1ea3 nhanh ch\u00f3ng:<\/strong> N\u1ebfu b\u1ea1n c\u1ea7n k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp ngay l\u1eadp t\u1ee9c, SEM l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t. Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm gi\u00fap b\u1ea1n xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m.<\/li>\n<li><strong>M\u1ee5c ti\u00eau t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i:<\/strong> N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i, SEM c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 hi\u1ec7u qu\u1ea3. Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>Ng\u00e2n s\u00e1ch linh ho\u1ea1t:<\/strong> N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 ph\u00ed cho qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, SEM l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y ho\u1eb7c t\u1ed5ng ng\u00e2n s\u00e1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ee9c chi tr\u1ea3 ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>Th\u00edch \u1ee9ng nhanh ch\u00f3ng:<\/strong> SEM cho ph\u00e9p b\u1ea1n th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a, qu\u1ea3ng c\u00e1o v\u00e0 ng\u00e2n s\u00e1ch theo hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n hay d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng SEO, SEM ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2016\" title=\"Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng SEO, khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng SEM. C\u00e1ch k\u1ebft h\u1ee3p SEO \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ket-hop-seo-va-sem.jpg\" alt=\"Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng SEO, khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng SEM. C\u00e1ch k\u1ebft h\u1ee3p SEO \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t\" width=\"800\" height=\"600\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ket-hop-seo-va-sem.jpg 600w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/ket-hop-seo-va-sem-300x225.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_hop_SEO_va_SEM_nhu_the_nao\"><\/span><strong>K\u1ebft h\u1ee3p SEO v\u00e0 SEM nh\u01b0 th\u1ebf n\u00e0o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>K\u1ebft h\u1ee3p SEO (Search Engine Optimization) v\u00e0 SEM (Search Engine Marketing) c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t:<\/p>\n<ul>\n<li><strong>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a chung:<\/strong> B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p cho c\u1ea3 chi\u1ebfn d\u1ecbch SEO v\u00e0 SEM c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a nh\u01b0: <a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Google Keyword Planner<\/a> \u0111\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>\u01afu ti\u00ean t\u1eeb kh\u00f3a:<\/strong> S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch SEO \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n. T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u c\u00e1c y\u1ebfu t\u1ed1 on-page nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, URL v\u00e0 th\u1ebb heading \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o \u0111\u1ecbnh h\u01b0\u1edbng t\u1eeb kh\u00f3a:<\/strong> S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch SEM \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. T\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ecbnh h\u01b0\u1edbng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>A\/B testing:<\/strong> Th\u1eed nghi\u1ec7m v\u00e0 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch SEO v\u00e0 SEM. S\u1eed d\u1ee5ng A\/B testing \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 ti\u00eau \u0111\u1ec1, n\u1ed9i dung, t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u:<\/strong> Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch SEO v\u00e0 SEM. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng hi\u1ec3n th\u1ecb:<\/strong> S\u1eed d\u1ee5ng SEM \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb ngay l\u1eadp t\u1ee9c v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng SEO \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n t\u1ef1 nhi\u00ean. K\u1ebft h\u1ee3p c\u1ea3 hai gi\u00fap b\u1ea1n c\u00f3 m\u1eb7t tr\u00ean c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n v\u00e0 t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n<p>Quan tr\u1ecdng nh\u1ea5t l\u00e0 theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1ef1 k\u1ebft h\u1ee3p linh ho\u1ea1t v\u00e0 tinh ch\u1ec9nh li\u00ean t\u1ee5c gi\u1eefa SEO v\u00e0 SEM s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp cho trang web c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO (Search Engine Optimization) v\u00e0 SEM (Search Engine Marketing) \u0111\u1ec1u l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 \u1ee9ng d\u1ee5ng ri\u00eang, v\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 hai c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n<p>SEO t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 \u0111\u1ea1t v\u1ecb tr\u00ed cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. N\u00f3 \u0111\u00f2i h\u1ecfi th\u1eddi gian, ki\u00ean nh\u1eabn v\u00e0 n\u1ed7 l\u1ef1c li\u00ean t\u1ee5c \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac trang web, t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft. SEO gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n l\u00e2u d\u00e0i, t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ea7m quan tr\u1ecdng trong m\u1eaft c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Tr\u00e1i l\u1ea1i, SEM s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3n th\u1ecb trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. SEM mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t, cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t v\u00e0 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o, ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. SEM gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb ngay l\u1eadp t\u1ee9c, thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>K\u1ebft h\u1ee3p c\u1ea3 SEO v\u00e0 SEM mang l\u1ea1i l\u1ee3i \u00edch to l\u1edbn. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, SEO t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c hi\u1ec3n th\u1ecb t\u1ef1 nhi\u00ean tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1ed3ng th\u1eddi, s\u1eed d\u1ee5ng SEM \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n ngay l\u1eadp t\u1ee9c v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng. Vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 hai gi\u00fap b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t, k\u1ebft h\u1ee3p l\u1ee3i \u00edch d\u00e0i h\u1ea1n t\u1eeb SEO v\u00e0 k\u1ebft qu\u1ea3 nhanh ch\u00f3ng t\u1eeb SEM.<\/p>\n<p>Tuy m\u1ed7i doanh nghi\u1ec7p c\u00f3 y\u1ebfu t\u1ed1 \u0111\u1eb7c th\u00f9 ri\u00eang, vi\u1ec7c t\u00ecm ra s\u1ef1 k\u1ebft h\u1ee3p ph\u00f9 h\u1ee3p gi\u1eefa SEO v\u00e0 SEM ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch v\u00e0 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a trang web. Quan tr\u1ecdng nh\u1ea5t l\u00e0 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb cao nh\u1ea5t v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"http:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">http:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay th\u00ec SEO v\u00e0 SEM l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef kh\u00f4ng th\u1ec3 thi\u1ebfu trong&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10,3],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":6,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":2693,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2011\/revisions\/2693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/2017"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}