{"id":2023,"date":"2023-07-17T16:22:46","date_gmt":"2023-07-17T09:22:46","guid":{"rendered":"https:\/\/vtcnetviet.com\/?p=2023"},"modified":"2023-07-17T16:22:46","modified_gmt":"2023-07-17T09:22:46","slug":"digital-marketing-va-marketing-truyen-thong","status":"publish","type":"post","link":"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/","title":{"rendered":"So S\u00e1nh Digital Marketing V\u00e0 Marketing Truy\u1ec1n Th\u1ed1ng"},"content":{"rendered":"<p>Ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u trong th\u1eadp k\u1ef7 v\u1eeba qua do s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Internet. Trong b\u1ed1i c\u1ea3nh n\u00e0y, ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 chuy\u1ec3n t\u1eeb h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng sang digital marketing, t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, li\u1ec7u digital marketing c\u00f3 thay th\u1ebf ho\u00e0n to\u00e0n marketing truy\u1ec1n th\u1ed1ng hay kh\u00f4ng? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u00e2n t\u00edch v\u00e0 so s\u00e1nh hai h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y, t\u1eeb nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111\u1ebfn c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a t\u1eebng h\u00ecnh th\u1ee9c trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" 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Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Digital_marketing_la_gi\" title=\"Digital marketing l\u00e0 g\u00ec?\">Digital marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Marketing_truyen_thong_la_gi\" title=\"Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?\">Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Uu_%E2%80%93_nhuoc_diem_cua_Marketing_truyen_thong\" title=\"\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng\">\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Uu_%E2%80%93_nhuoc_diem_cua_Digital_marketing\" title=\"\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing\">\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Uu_diem_cua_Digital_marketing\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a Digital marketing\">\u01afu \u0111i\u1ec3m c\u1ee7a Digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Nhuoc_diem_cua_Digital_marketing\" title=\"Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing\">Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#15_diem_khac_biet_giua_Digital_marketing_va_Marketing_truyen_thong\" title=\"15 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng\">15 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Phuong_tien_truyen_thong\" title=\"Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tiep_can_doi_tuong_khach_hang\" title=\"Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\">Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Chi_phi_va_do_luong_hieu_qua\" title=\"Chi ph\u00ed v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3\">Chi ph\u00ed v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tuong_tac_va_tuy_chinh\" title=\"T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh\">T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Canh_tranh\" title=\"C\u1ea1nh tranh\">C\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tinh_linh_hoat\" title=\"T\u00ednh linh ho\u1ea1t\">T\u00ednh linh ho\u1ea1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Pham_vi_doi_tuong_muc_tieu\" title=\"Ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\">Ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tinh_tuong_tac\" title=\"T\u00ednh t\u01b0\u01a1ng t\u00e1c\">T\u00ednh t\u01b0\u01a1ng t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Thoi_gian_phan_hoi\" title=\"Th\u1eddi gian ph\u1ea3n h\u1ed3i\">Th\u1eddi gian ph\u1ea3n h\u1ed3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Cap_nhat_va_sua_doi\" title=\"C\u1eadp nh\u1eadt v\u00e0 s\u1eeda \u0111\u1ed5i\">C\u1eadp nh\u1eadt v\u00e0 s\u1eeda \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tinh_toan_dien_cua_thong_tin\" title=\"T\u00ednh to\u00e0n di\u1ec7n c\u1ee7a th\u00f4ng tin\">T\u00ednh to\u00e0n di\u1ec7n c\u1ee7a th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Hieu_qua_tiep_thi\" title=\"Hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb\">Hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tich_cuc_truyen_tai_thong_diep\" title=\"T\u00edch c\u1ef1c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p\">T\u00edch c\u1ef1c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Tinh_tuong_dong_trong_chien_luoc\" title=\"T\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng trong chi\u1ebfn l\u01b0\u1ee3c\">T\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng trong chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Kha_nang_thich_ung\" title=\"Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng\">Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Nen_su_dung_hinh_thuc_marketing_nao_trong_thoi_dai_hien_nay\" title=\"N\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c marketing n\u00e0o trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay?\">N\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c marketing n\u00e0o trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/#Ket\" title=\"K\u1ebft\">K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vay_Marketing_la_gi\"><\/span><strong>V\u1eady Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi so s\u00e1nh <a href=\"https:\/\/vtcnetviet.com\/digital-marketing-va-marketing-truyen-thong\/\" data-schema-attribute=\"\">digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng<\/a> th\u00ec ta c\u1ea7n hi\u1ec3u xem c\u0103n b\u1ea3n marketing l\u00e0 g\u00ec?<\/p>\n<p>Marketing \u1edf \u0111\u00e2y hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 &#8220;<strong>ti\u1ebfp th\u1ecb&#8221;<\/strong>, &#8220;<strong>qu\u1ea3ng b\u00e1<\/strong>&#8220;. C\u00f4ng vi\u1ec7c marketing l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ea1o, k\u1ebft n\u1ed1i v\u00e0 \u0111\u01b0a gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. N\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eadp trung v\u00e0o vi\u1ec7c <a href=\"https:\/\/vtcnetviet.com\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_marketing_la_gi\"><\/span><strong>Digital marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/vtcnetviet.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">Digital marketing<\/a> (ti\u1ebfng Vi\u1ec7t c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb s\u1ed1) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 qu\u1ea3ng b\u00e1, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua Internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u00f3 t\u1eadp trung v\u00e0o s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, email, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn, n\u1ed9i dung s\u1ed1, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n<p><span style=\"text-decoration: underline;\">C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a digital marketing bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO):<\/strong> C\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (organic traffic) v\u00e0 thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (Pay-Per-Click &#8211; PPC):<\/strong> Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o kh\u00e1c, n\u01a1i doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n m\u1ed7i l\u1ea7n c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing):<\/strong> T\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung h\u1eefu \u00edch, h\u1ea5p d\u1eabn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media Marketing):<\/strong> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter v\u00e0 LinkedIn \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Email marketing:<\/strong> G\u1eedi email ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c hi\u1ec7n t\u1ea1i \u0111\u1ec3 duy tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd.<\/li>\n<li><strong>Ti\u1ebfp th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (Mobile Marketing):<\/strong> Ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, trang web t\u01b0\u01a1ng th\u00edch di \u0111\u1ed9ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0nh ri\u00eang cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>Digital marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, theo d\u00f5i k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 t\u00f9y ch\u1ec9nh <a href=\"https:\/\/vtcnetviet.com\/chien-luoc-digital-marketing\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/a> d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t kinh doanh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_truyen_thong_la_gi\"><\/span><strong>Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trong digital marketing. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u v\u00e0 tr\u01b0\u1edbc khi c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u1ed5 bi\u1ebfn nh\u01b0 hi\u1ec7n nay.<\/p>\n<p><span style=\"text-decoration: underline;\">C\u00e1c h\u00ecnh th\u1ee9c ch\u00ednh c\u1ee7a marketing truy\u1ec1n th\u1ed1ng bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><strong>Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng:<\/strong> S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang.<\/li>\n<li><strong>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi:<\/strong> \u0110\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng hi\u1ec7u, bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u01b0u \u0111i\u1ec7n, ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng c\u00f4ng c\u1ed9ng v\u00e0 c\u00e1c v\u1ecb tr\u00ed kh\u00e1c ngo\u00e0i kh\u00f4ng gian truy\u1ec1n th\u00f4ng.<\/li>\n<li><strong>Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp:<\/strong> S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp, hay t\u1eb7ng qu\u00e0 t\u1eb7ng m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>S\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Marketing truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, b\u00e1o ch\u00ed \u0111\u1ecba ph\u01b0\u01a1ng, qu\u1ea3ng c\u00e1o trong c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<p>Marketing truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 \u00fd ngh\u0129a trong vi\u1ec7c ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, do s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet, digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ea1i ch\u00fang ti\u1ec1m n\u0103ng. Marketing truy\u1ec1n th\u1ed1ng v\u00e0 digital marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p nhau trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2026\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/digital-marketing-va-marketing-truyen-thong-1024x731.jpg\" alt=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng\" width=\"800\" height=\"571\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/digital-marketing-va-marketing-truyen-thong-1024x731.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/digital-marketing-va-marketing-truyen-thong-300x214.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/digital-marketing-va-marketing-truyen-thong-768x548.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/digital-marketing-va-marketing-truyen-thong.jpg 1459w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uu_%E2%80%93_nhuoc_diem_cua_Marketing_truyen_thong\"><\/span><strong>\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing truy\u1ec1n th\u1ed1ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u01a1 b\u1ea3n v\u1ec1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing truy\u1ec1n th\u1ed1ng:<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng<\/strong><\/p>\n<ul>\n<li><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng:<\/strong> Marketing truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t ph\u1ea1m vi l\u1edbn c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c <a href=\"https:\/\/vtcnetviet.com\/phuong-tien-truyen-thong\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/a> nh\u01b0 truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>T\u00ednh hi\u1ec7u qu\u1ea3 cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/strong> Khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u1eb1m trong m\u1ed9t ph\u1ea1m vi h\u1eb9p v\u00e0 c\u1ee5 th\u1ec3, marketing truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>\u0110\u00e1ng tin c\u1eady v\u00e0 ki\u1ec3m so\u00e1t:<\/strong> Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p ki\u1ec3m so\u00e1t r\u00f5 r\u00e0ng th\u00f4ng \u0111i\u1ec7p, qu\u1ea3ng c\u00e1o v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/li>\n<li><strong>Hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng<\/strong><\/p>\n<ul>\n<li><strong>Chi ph\u00ed cao v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 ki\u1ec7n, nh\u01b0ng vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh to\u00e1n ROI (t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0) th\u01b0\u1eddng kh\u00e1 ph\u1ee9c t\u1ea1p.<\/li>\n<li><strong>Kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111a d\u1ea1ng:<\/strong> M\u00f4i tr\u01b0\u1eddng marketing truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng <a href=\"https:\/\/vtcnetviet.com\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m \u0111a d\u1ea1ng v\u00e0 \u0111ang s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 ph\u1ed5 bi\u1ebfn h\u01a1n.<\/li>\n<li><strong>Thi\u1ebfu t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c:<\/strong> Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng thi\u1ebfu t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng cung c\u1ea5p ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Kh\u00f3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi:<\/strong> V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a digital marketing, c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n khi c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi h\u01a1n.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, marketing truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng, vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi digital marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uu_%E2%80%93_nhuoc_diem_cua_Digital_marketing\"><\/span><strong>\u01afu \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing c\u0169ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u01a1 b\u1ea3n v\u1ec1 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a digital marketing:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uu_diem_cua_Digital_marketing\"><\/span><strong>\u01afu \u0111i\u1ec3m c\u1ee7a Digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn:<\/strong> Digital marketing cho ph\u00e9p ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn tr\u00ean Internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng trong v\u00e0 ngo\u00e0i \u0111\u1ecba ph\u1ea1m \u0111\u1ecba l\u00fd.<\/li>\n<li><strong>Chi ph\u00ed linh ho\u1ea1t v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> So v\u1edbi marketing truy\u1ec1n th\u1ed1ng, digital marketing c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i tr\u1ef1c tuy\u1ebfn.<\/li>\n<li><strong>T\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft cao:<\/strong> Digital marketing cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i, email, c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gi\u00fap t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u00e2n t\u00e1n th\u00f4ng tin nhanh ch\u00f3ng:<\/strong> Digital marketing cho ph\u00e9p truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn \u0111\u1ea1i ch\u00fang m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, v\u00e0 website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Nhuoc_diem_cua_Digital_marketing\"><\/span><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>C\u1ea1nh tranh v\u00e0 qu\u1ea3ng c\u00e1o qu\u00e1 t\u1ea3i:<\/strong> Tr\u00ean m\u1ea1ng, kh\u00e1ch h\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng tin r\u1ea5t l\u1edbn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean nh\u00e0m ch\u00e1n ho\u1eb7c b\u1ecb b\u1ecf qua.<\/li>\n<li><strong>\u0110\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c c\u00f4ng ngh\u1ec7 cao:<\/strong> Digital marketing \u0111\u00f2i h\u1ecfi nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng thay \u0111\u1ed5i li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi ti\u1ebfp th\u1ecb ph\u1ea3i c\u1eadp nh\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>T\u00f9y ch\u1ec9nh qu\u00e1 m\u1ee9c d\u1ec5 d\u00e0ng:<\/strong> N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, digital marketing c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u1ebfp th\u1ecb t\u00f9y ch\u1ec9nh qu\u00e1 m\u1ee9c v\u00e0 ph\u00e1 ho\u1ea1i k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f3 kh\u0103n:<\/strong> Trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111a d\u1ea1ng, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd kh\u00f4ng b\u1ecb qu\u1ea5y r\u1ed1i tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, digital marketing cung c\u1ea5p r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c m\u00e0 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u1ed1i m\u1eb7t v\u00e0 v\u01b0\u1ee3t qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2028\" title=\"15 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-1024x538.jpg\" alt=\"15 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng\" width=\"800\" height=\"420\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-1024x538.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-300x158.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-768x403.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-1536x806.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/su-khac-nhau-giua-digital-marketing-marketing-truyen-thong-2048x1075.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_diem_khac_biet_giua_Digital_marketing_va_Marketing_truyen_thong\"><\/span><strong>15 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Digital marketing v\u00e0 Marketing truy\u1ec1n th\u1ed1ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 15 \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phuong_tien_truyen_thong\"><\/span><strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, email, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn, video tr\u1ef1c tuy\u1ebfn v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0: truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, v\u00e0 t\u1ea1p ch\u00ed.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tiep_can_doi_tuong_khach_hang\"><\/span><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng trong v\u00e0 ngo\u00e0i \u0111\u1ecba ph\u1ea1m \u0111\u1ecba l\u00fd.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng h\u1ea1n ch\u1ebf trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111a d\u1ea1ng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_va_do_luong_hieu_qua\"><\/span><strong>Chi ph\u00ed v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i tr\u1ef1c tuy\u1ebfn.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tuong_tac_va_tuy_chinh\"><\/span><strong>T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u00e1 nh\u00e2n.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng thi\u1ebfu t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Canh_tranh\"><\/span><strong>C\u1ea1nh tranh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi v\u00e0 qu\u1ea3ng c\u00e1o qu\u00e1 t\u1ea3i tr\u00ean m\u1ea1ng.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tinh_linh_hoat\"><\/span><strong>T\u00ednh linh ho\u1ea1t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo ph\u1ea3n h\u1ed3i th\u1eddi gian th\u1ef1c.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng y\u00eau c\u1ea7u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c l\u1edbn \u0111\u1ec3 thay \u0111\u1ed5i ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Pham_vi_doi_tuong_muc_tieu\"><\/span><strong>Ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111a d\u1ea1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng h\u1ea1n ch\u1ebf ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong ph\u1ea1m vi \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tinh_tuong_tac\"><\/span><strong>T\u00ednh t\u01b0\u01a1ng t\u00e1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing c\u00f3 th\u1ec3 t\u1ea1o t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng ch\u1ec9 c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c m\u1ed9t chi\u1ec1u th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng \u0111i\u1ec7p kh\u00f4ng t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Thoi_gian_phan_hoi\"><\/span><strong>Th\u1eddi gian ph\u1ea3n h\u1ed3i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing<\/li>\n<li>h\u1ed1ng th\u01b0\u1eddng c\u00f3 th\u1eddi gian ph\u1ea3n h\u1ed3i ch\u1eadm h\u01a1n v\u00e0 kh\u00f4ng linh ho\u1ea1t trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cap_nhat_va_sua_doi\"><\/span><strong>C\u1eadp nh\u1eadt v\u00e0 s\u1eeda \u0111\u1ed5i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing d\u1ec5 d\u00e0ng thay \u0111\u1ed5i v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin, qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh s\u1eeda \u0111\u1ed5i v\u00e0 c\u1eadp nh\u1eadt l\u00e2u d\u00e0i v\u00e0 t\u1ed1n k\u00e9m.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tinh_toan_dien_cua_thong_tin\"><\/span><strong>T\u00ednh to\u00e0n di\u1ec7n c\u1ee7a th\u00f4ng tin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, li\u00ean t\u1ee5c v\u00e0 to\u00e0n di\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng h\u1ea1n ch\u1ebf th\u00f4ng tin trong m\u1ed7i qu\u1ea3ng c\u00e1o ho\u1eb7c th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hieu_qua_tiep_thi\"><\/span><strong>Hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p theo d\u00f5i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 t\u00ednh to\u00e1n ROI (t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0) m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tich_cuc_truyen_tai_thong_diep\"><\/span><strong>T\u00edch c\u1ef1c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p b\u1eb1ng c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 t\u1eadp trung v\u00e0o t\u00ednh thuy\u1ebft ph\u1ee5c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tinh_tuong_dong_trong_chien_luoc\"><\/span><strong>T\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng trong chi\u1ebfn l\u01b0\u1ee3c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing cho ph\u00e9p t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn v\u00e0 chung cho to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Kha_nang_thich_ung\"><\/span><strong>Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Digital marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i v\u00e0 xu h\u01b0\u1edbng m\u1edbi trong c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb.<\/li>\n<li>Marketing truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c l\u1edbn \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i trong ng\u00e0nh ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2027\" title=\"N\u00ean s\u1eed d\u1ee5ng digital marketing hay marketing truy\u1ec1n th\u1ed1ng trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay\" src=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay-1024x576.jpg\" alt=\"N\u00ean s\u1eed d\u1ee5ng digital marketing hay marketing truy\u1ec1n th\u1ed1ng trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay\" width=\"800\" height=\"450\" srcset=\"https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay-1024x576.jpg 1024w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay-300x169.jpg 300w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay-768x432.jpg 768w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay-1536x864.jpg 1536w, https:\/\/vtcnetviet.com\/wp-content\/uploads\/2023\/07\/nen-su-dung-digital-marketing-hay-marketing-truyen-thong-trong-thoi-dai-hien-nay.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nen_su_dung_hinh_thuc_marketing_nao_trong_thoi_dai_hien_nay\"><\/span><strong>N\u00ean s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c marketing n\u00e0o trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay, digital marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3. Internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 chuy\u1ec3n d\u1ea7n sang vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 truy c\u1eadp Internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, mua s\u1eafm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, digital marketing \u0111em l\u1ea1i nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u00e0 c\u01a1 h\u1ed9i h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do n\u1ed5i b\u1eadt v\u00ec sao n\u00ean s\u1eed d\u1ee5ng digital marketing trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay:<\/span><\/p>\n<ul>\n<li><strong>Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn:<\/strong> Digital marketing cho ph\u00e9p ti\u1ebfp c\u1eadn h\u00e0ng t\u1ef7 ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn, email, v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<li><strong>Chi ph\u00ed linh ho\u1ea1t v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong> Digital marketing c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed so v\u1edbi marketing truy\u1ec1n th\u1ed1ng v\u00e0 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i tr\u1ef1c tuy\u1ebfn.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00f9y ch\u1ec9nh:<\/strong> Digital marketing cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u c\u00e1 nh\u00e2n, gi\u00fap t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111a d\u1ea1ng:<\/strong> Digital marketing cho ph\u00e9p ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111a d\u1ea1ng, t\u1eeb c\u00e1c nh\u00f3m \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, qu\u1ed1c gia \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/strong> Digital marketing cho ph\u00e9p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd th\u00f4ng qua ti\u1ebfp th\u1ecb n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 qu\u1ea3ng b\u00e1 truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng.<\/li>\n<li><strong>T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c:<\/strong> Digital marketing cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email.<\/li>\n<\/ul>\n<p>Tuy digital marketing c\u00f3 r\u1ea5t nhi\u1ec1u \u01b0u \u0111i\u1ec3m, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t v\u00e0 \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 h\u1ee3p l\u00fd. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u00e0 ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3, marketing truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, kh\u00f4ng c\u00f3 m\u1ed9t h\u00ecnh th\u1ee9c marketing n\u00e0o l\u00e0 ho\u00e0n h\u1ea3o cho t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket\"><\/span><strong>K\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng l\u00e0 hai h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00f3 \u0111i\u1ec3m kh\u00e1c nhau quan tr\u1ecdng. Digital marketing s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00f4ng ngh\u1ec7 nh\u01b0 trang web, email, m\u1ea1ng x\u00e3 h\u1ed9i, t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u00e0 video tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean Internet v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u00f3 mang l\u1ea1i nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0 ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn, chi ph\u00ed linh ho\u1ea1t, t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n<p>Trong khi \u0111\u00f3, marketing truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 t\u1ea1p ch\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh offline. Marketing truy\u1ec1n th\u1ed1ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u01b0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, t\u00ednh hi\u1ec7u qu\u1ea3 cho m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh, ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, k\u1ebft h\u1ee3p c\u1ea3 digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb cao nh\u1ea5t v\u00e0 ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Internet \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Digital marketing tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1nh m\u1ebd trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb linh ho\u1ea1t h\u01a1n. Tuy nhi\u00ean, marketing truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 \u00fd ngh\u0129a v\u00e0 s\u1eed d\u1ee5ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u0111\u1eb7c bi\u1ec7t khi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 qu\u1ea3ng b\u00e1 truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 digital marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng c\u00e1c nhu c\u1ea7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: right;\">Website: <a href=\"https:\/\/vtcnetviet.com\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">https:\/\/vtcnetviet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u trong th\u1eadp k\u1ef7 v\u1eeba qua do s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-2023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-kien-thuc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/comments?post=2023"}],"version-history":[{"count":4,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2023\/revisions"}],"predecessor-version":[{"id":2030,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/posts\/2023\/revisions\/2030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media\/2026"}],"wp:attachment":[{"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/media?parent=2023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/categories?post=2023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtcnetviet.com\/wp-json\/wp\/v2\/tags?post=2023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}